Relevance

5 Must-Know Trends to Stay RelevantPresented by Justin Foster – Tricycle Co-Founder

2.0

The Simple Idea …The line between being obsolete and relevant is constantly moving.

The 5 Trends• 6.9 Billion Channels

• The Trophy Kids

• You, Inc

• New Tools; Old Rules

• Technical Toolbox

6.9 Billion Channels• The rise of micro-media

• Everyone is a journalist

• Everyone is a “wiki”

• 1 degree of separation

3 Things to Do About It

1. Focus on the “Point of Conversation”.

2. Provide content with high nutritional value.

3. Make people really, really happy.

The Trophy Kids• Raised in groups

• Raised with a “fun” mindset

• Raised on change

• Driving the “Era of the Individual”

3 Things to Do About It1. “Socialize” your org chart

and work processes

2. Stop spending money on traditional advertising.

3. Be an individual; treat them as individuals.

You, Inc.• Everyone is a “brand”

• Thinking beyond a resume

• First impressions

• Are you a COIN?

3 Things to Do About It1. Get published.

2. Be you.

3. Become a Relationship Broker.

New Tools; Old Rules

What are the rules of being a good conversationalist?

3 Things to Do About It

1. Claim your real estate.

2. Don’t pee in the pool.

3. Be a storyteller.

Technical Toolbox1. Software-as-a-Service (Saas)

2. Content production

3. Contact management

4. Listening and feedback

5. Social Media

6. Mobility

What it All Means• Never stop learning.

• Teach what you learn.

• Find information filters.

• Think big; act small.

• You are your first audience.

Questions & Discussion

Contact Justin

@brandmilitia

www.facebook/justinfoster

208.841.3497

justin@thetricycle.com