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Relevance in an ever-changing world
fi sher.osu.edu
Fisher College of Business: Relevance in an ever-changing world - Advertising Supplement to Columbus Business First2 ) October 29, 2010
Relevance in an ever-changing world—that’s
what Fisher College of Business epitomizes
to me as I look back on my fi rst year as dean.
Indeed, it was a year defi ned by signifi cant
change in the business and political world
that reverberated across campuses and home
life. Th e boundaries between academia,
business and government continue to blur
and that reality is evident both in and
outside of Fisher.
Th e need for collaboration between
academia, business and government
has never been greater. We must leverage
the full talents of our faculty, programs
and student body to serve businesses of the
region, the state and the global community.
Our outreach and connection with the
global business community is a key part of
our overall strategy. Nowhere is this more
evident than in our 10 cross-disciplinary
centers, which support teaching, research,
development and a professional forum for
exchange between faculty, students and the
corporate community.
Th e Nationwide Center for Advanced
Customer Insights, for example, gives
Nationwide, in collaboration with Ohio State
faculty and students, a deeper understanding
of customers’ preferences and needs. Our
Center for Entrepreneurship is supporting
Ohio-based Battelle Memorial Institute in
rapidly evaluating technology for commercial
promise. Th e Center for Entrepreneurship
also will play an increasingly critical role
as we launch the Offi ce of Technology
Commercialization, which represents a new
level of collaboration between Ohio State
faculty inventors, students and business. It
signals our commitment to supporting
start-up companies and improving Ohio’s
economy while generating new revenues
for the university.
Of course, it all starts with our students.
We graduate more than 1,500 students
every year cutting across graduate and
undergraduate ranks. We uniquely prepare
our students through multidisciplinary
curricula focused on helping them move
from instructional theory to practice.
Th ey’re guided by dynamic faculty members
who share their research and inspire critical
thinking in the classroom. Th is outstanding
career preparation hasn’t gone unnoticed by
the business world: U.S. News & World Report
ranked us second nationally in the percentage
of MBA graduates employed three months
aft er graduation, while our enrollment levels
in the MBA program remain robust in spite
of the economy.
By reaching beyond our borders, we can
elevate our research, teaching, student
experience and the practice of business.
We are living in extraordinary times. Fisher
is making a lasting impact on our world, as a
relevant and resilient partner for change.
Message from the dean
Christine A. PoonDean and John W. Berry, Sr. Chair in Business
Fisher College of Business
Th e Ohio State University
• Full-time MBA program climbed from 26th to 21st, and 6th among public universities nationally
• Working Professional MBA program ranked 10th among 314 schools offering the program
• Production and Operations climbed from 14th to 10th
• Supply Chain and Logistics ranked 8th
• Fisher placed 2nd nationwide of the top-30 business schools for full-time MBA graduates employed three months after graduation
Fisher’s EMBA program ranked third in an international
ranking measuring learning experience as well as overall
excellence and 17th overall in Th e Wall Street Journal’s Best
Executive MBA Programs for 2010.
In another Wall Street Journal survey, Fisher’s
undergraduate business program placed second and
the accounting program ranked 10th among corporate
recruiters’ picks of the best educated and best prepared
graduates.
In addition, Fisher ranked 24th in the 2009 Beyond Grey
Pinstripes Global 100 ranking—leading the way in social
and environmental stewardship. Ohio State’s chapter of
Net Impact, an international enterprise committed to
improving the world, earned “Gold” and “Chapter of the
Year” status. And the MBA Leadership and Professional
Development Program ranked 20th by Leadership
Excellence magazine.
RankingsFisher College of Business
continues to climb national
rankings, underscoring its
world-class academic programs.
According to the latest rankings
by U.S. News & World Report:
View more Fisher rankings: fi sher.osu.edu/rankings10
Fisher College of Business: Relevance in an ever-changing world - Advertising Supplement to Columbus Business First ( 3 October 29, 2010
Th e market’s eff ect on stock-trading policies, the fi nancial crisis, the greening of America: Fisher’s world-class faculty are researching
these and other issues on the forefront of the broader business community. Th is is evidenced by their research productivity in the most
rigorous peer-reviewed journals of their respective fi elds. Th eir insights are sought aft er by public offi cials, corporate executives and
journalists from highly regarded publications such as Th e New York Times, Bloomberg BusinessWeek and Th e Wall Street Journal.
Here are just a few examples of how Fisher faculty are responding to today’s headlines.
Fisher research Solving issues on the forefront of business
Learn more about faculty research at fi sher.osu.edu/facultyresearch10
Responding to the fi nancial crisis
In examining the world fi nancial crisis, René M. Stulz and 14 other leading economists believe that the government should require banks and other fi nancial institutions to withhold compensation for top executives that would be forfeited if their fi rms go bankrupt or receive extraordinary government assistance.
“We think that (this practice) will lead executives to take actions that will make bailouts less likely,” says Stulz, Fisher’s Everett D. Reese Chair of Banking and Monetary Economics and director of the Dice Center for Research in Financial Economics. Re-examining the structure of executive compensation is one of eight urgent recommendations found in Th e Squam Lake Report (published by Princeton University Press), which off ers a unifi ed, coherent voice for fi xing the troubled fi nancial markets.
Stulz, Fisher’s preeminent fi nancial economist and risk management expert, is among the book’s authors. He and a handful of the world’s top economic minds formed the Squam Lake Working Group in late 2008 during the crisis. Th ese academics hope to reach policymakers directly, and they appear to be listening. Ben S. Bernanke, chair of the Federal Reserve Board, gave the keynote speech at the book’s launch in June. And Stulz and other Squam Lake members have testifi ed in front of congressional committees and provided input to the executive branch.
Building a better workforce
As an assistant professor of Management and Human Resources at Fisher, Tracy Dumas is researching the boundary between people’s personal and professional lives. She is exploring assumptions of the so-called “ideal worker”—from the dedicated “company man” who was idealized in the 1950s to the single, childless worker of today.
“Our initial survey found that single childless people, though they report that work is very important to them, actually report a lower engagement of all other family confi gurations,” Dumas says.
Dumas says when individuals within this group were able to take time off from work to volunteer or pursue personal development opportunities, their engagement increased.
Research suggests that companies that respect individual needs and preferences in how they manage work and non-work responsibilities will get the best productivity. Dumas advises companies to avoid a “one-size-fi ts-all” approach.
She applauds Best Buy’s Results Only Work Environment that establishes key performance metrics but lets employees decide how, when and where they get the job done. Th is approach eliminates the rules, restrictions and expectations of the traditional workplace.
“Many of the factors that shape people’s ability to advance are outdated perceptions and expectations—not results,” says Dumas. “Removing those barriers allows employees to excel in their professional and personal lives.”
Training future accountants
Th e accounting profession is a more regulated industry since Sarbanes-Oxley was enacted a decade ago, and potentially a more converged one if U.S. public companies have to adopt international accounting standards in the coming years.
While the standards debate continues, two new high-energy Fisher accounting faculty members are making sure students are prepared for a rapidly changing accounting landscape. “Th e accounting landscape right now is very dynamic. Th e near future may hold changes to fi nancial statement presentation and new international fi nancial reporting standards,” says Michael Drake, a CPA and former auditor at Ernst & Young. “Changes are inevitable so we need to focus students on core intuition…to be fl exible to alternative methodologies and standards they may face in the future.” Tzachi Zach, who joined Fisher in 2008, thrives on “waking up the dormant accountant” in his students, helping them “fi nd their inner passion for the fi eld.” His most recent research includes tracking how research and development investments translate into future performance in companies and the role advertising campaigns play in helping companies “manage their earnings.” Both academics were drawn to Fisher’s research reputation and recognized accounting programs. Th e undergraduate and graduate programs are ranked sixth and ninth respectively, according to the Public Accounting Report’s Annual Survey of Professors.
Tracking the green consumer
New Fisher faculty member Rebecca Walker Naylor loves when her consumer behavior research both expands the fi eld of knowledge and translates into insights on which marketing managers can act. Such was the case with her research into why many people who say they care about the environment don’t always buy green products.
Green products and other products focused on sustainability used to be available only in niche stores. Today, they’re mainstream, with almost every retail chain and manufacturer off ering at least some environmentally friendly products and packaging.
“As marketers we tend to think that consumers will be interested in sustainable products,” says Naylor. In reality, many consumers buying products for strength or toughness will not buy green, she says, since the perception is that the all-natural version won’t work as well as the mainstream off ering. Naylor calls this phenomenon the “sustainability liability.”
“Th e good news is that if you’re creating a sustainable product in a product category where people are seeking gentleness, such as personal care products, sustainability can actually be an asset,” she says. In contrast, marketers of sustainable products in product categories where consumers seek strength must actively counter the sustainability liability.
Her advice to green-minded marketers before they launch a sustainable product campaign? “Know what attributes consumers are seeking in the product category so you’ll know whether sustainability is an asset or a liability that
needs to be addressed.”
René Stulz, Everett D. Reese Chair of Banking
and Monetary Economics and director of the
Dice Center for Research in Financial Economics
Tracy Dumas, Assistant Professor of
Management and Human Resources
Accounting and MIS faculty Tzachi Zach (left)
and Michael Drake (right)
Rebecca Walker Naylor, Assistant Professor of
Marketing
Fisher College of Business: Relevance in an ever-changing world - Advertising Supplement to Columbus Business First4 ) October 29, 2010
Uniquely prepared students
Fisher off ers an integrated approach
to curricula focused on meeting the
needs of the business community.
One example is the Master of Business
Operational Excellence (MBOE) degree
program, in which students learn from
both Fisher’s talented faculty and from
proven operational excellence leaders.
Fisher is also off ering specialized
master of business degrees in corporate
fi nance and marketing. Fisher is
committed to helping its traditional and
executive-track students accelerate their
specialized knowledge and hands-on
expertise, so they can compete in an
increasingly competitive workplace.
Learn more onlineUndergraduate program: fi sher.osu.edu/undergraduateFull-Time MBA: fi sher.osu.edu/ftmbaMBA for Working Professionals: fi sher.osu.edu/wpmbaExecutive MBA: fi sher.osu.edu/embaMaster of Business Operational Excellence: fi sher.osu.edu/mboeExecutive Education: fi sher.osu.edu/exec
“In today’s challenging economy, every
company is struggling to do more with
less. Improving processes and reducing
waste used to be the key to cutting
expenses and staying competitive.
Now it’s the key to sustainability.”
Heather Yacoviello
MBOE Class of 2009
Mortgage Operations Manager
KEMBA Financial Credit Union
“By working closely with faculty,
I was able to select the courses I
wanted and pursue the companies
that were in line with my interests.
My MBA degree, coupled with my
CPA experience, was critical in
securing my new career.”
Drew Hazelton
MBA Class of 2006
Senior Manager
Th e Walt Disney Company
“Innovation, coupled with sound business and fi nancial management, is key to the survival and viability of today’s nonprofi t organizations. From my very fi rst EMBA session, I was exposed to the knowledge and information I needed to handle day-to-day management challenges. I’ve also gained the confi dence and practical experience to provide our organization with the leadership necessary to plan for a sustainable future.”
Ellen Williams
EMBA Class of 2010
Director, Youth and Family Services
Godman Guild Association
Undergraduate program
Fisher’s undergraduate program off ers a dozen
specializations—from accounting and aviation to
real estate and risk management and insurance.
Currently ranked 14th in the nation and seventh
among public institutions (U.S. News & World
Report), Fisher’s undergraduate program helps
students develop analytical, strategic and
communication skills—essentials for any business
career. Some students choose to attend one of Ohio
State’s regional campuses to earn the BSBA—same
business degree and name recognition in locations
around the state.
Full-Time MBA
In the latest U.S. News & World Report, Fisher’s
Full-Time MBA program ranked sixth among public
universities and 21st overall. In addition, the Fisher
MBA has consistently made the top fi ve in the coun-
try for programs with the brightest career prospects
(Th e Princeton Review). Fisher is a national leader in
employment outcomes with 90 percent of graduates
employed three months aft er graduation, placing
second among 30 business schools ranked.
MBA for Working Professionals
Th e only MBA program for working professionals
in Columbus that is nationally ranked and AACSB-
accredited, Fisher’s MBA for Working Profession-
als ranks 10th in the nation among 314 business
schools in U.S. News & World Report 2011. Rec-
ognized locally and globally, the Fisher MBA pays
great returns on your investment.
Executive MBA
Fisher’s EMBA program is structured to provide
minimal disruption to a busy schedule. On-campus
sessions meet three consecutive days a month
(Th ursday, Friday, Saturday) over an 18-month
period. Fisher’s EMBA is ranked 15th in the world
(BusinessWeek) and third in the country for return
on investment (Wall Street Journal).
Master of Business Operational Excellence
Th is intensive one-year program prepares high-
potential managers for leadership in the continuous
improvement environment found in leading service
and manufacturing companies. Th e MBOE program
enables seasoned career professionals to apply what
they learn on the job. Th ey visit campus eight times
during the year to attend lectures and hear from
Shingo award-winning experts in operational excel-
lence. In addition, students work with a coach and
a corporate sponsor on a process-improvement or
lean project for their organization.
Executive Education
For more than 50 years, Fisher Executive Educa-
tion has provided learning solutions to business
professionals seeking to increase their knowledge
and skills. Th e content and format for the custom-
ized programs are company-specifi c to achieve goals
fully relevant to individual organizations. Fisher’s
open enrollment programs off er non-credit courses
for professionals in the business community who
desire to expand their knowledge in key areas.
Fisher College of Business: Relevance in an ever-changing world - Advertising Supplement to Columbus Business First ( 5 October 29, 2010
Giving back
Ohio State graduate follows his dream
As someone who made the leap from one
of the smallest high schools in the nation to
one of the largest universities, Fisher alumnus
Bryant Pottmeyer has never been afraid to
dream big.
“I assumed as a Fisher grad—as we all do—that
we’re going to be successful,” says Pottmeyer.
“But I really wanted to do something more
than that, I wanted to change the world.”
In his senior year, Pottmeyer launched Ohio
State’s award-winning chapter of College Men-
tors for Kids. Th e program invited 40 students
from an underserved elementary school to
campus once a week to learn about the im-
portance of higher education and to receive
help with reading skills and fi nancial literacy.
Mentors also gave the students a taste of what
makes learning fun—like squeezing a business
lesson out of a lemonade sale (right).
“Th e ultimate goal of the program is to get the
kids excited at a young age to really want to
go to college,” says Pottmeyer. As the fi rst in
his family with a college degree, he knows it’s
important to set high goals early to get on the
right track for college.
Ohio State students have responded to the
volunteer opportunity in record numbers.
In fact, in 2010 the program will double in
size, reaching out to 40 more students from
Linden Elementary.
“An investment in
youth is an investment
in our future,” says
honors cohort director
Nancy Lahmers. “It
will make our econo-
my stronger to have a
stronger educational
system.”
While at Fisher, Pottmeyer took part in
Fisher’s Undergraduate Honors Cohort
Program, one of three honors programs
at Fisher that focuses on leadership, team
building and presentation skills. He had the
opportunity to work with a team on real-world
projects devised by mentoring businesses such
as AEP and soaked up the wisdom of business
leaders from Procter & Gamble.
Dreaming big—and working hard—has paid
off for this Ohio State graduate. Pottmeyer
graduated summa cum laude in June with
honors in business administration. Over the
summer, he passed all four sections of his CPA
exam. Th is month, he starts work at Ernst &
Young in Columbus and will continue to
advocate for early education in the community.
More than a quarter million Ohio State alumni live and work in Ohio. These graduates are among the most highly sought after in the country, according to a new Wall Street Journal survey that ranks Ohio State
12th among schools that produce the best graduates.
Bryant Pottmeyer
Learn more onlinefi sher.osu.edu/undergraduate/academics/honors
Watch the mentors in actiongo.osu.edu/mentorsforkidsvideo
Fisher College of Business: Relevance in an ever-changing world - Advertising Supplement to Columbus Business First6 ) October 29, 2010
Centers of Excellence
Fisher’s think tanks turn ideas into business practice
Creating a permanent bridge between academia and corporate America
Th e Nationwide Center for Advanced Customer Insights
Center for Entrepreneurship:
Th e center is uniquely positioned to provide
strategic direction for Ohio State’s Offi ce of
Technology Commercialization to turn
technologies into profi table ventures.
Center for Operational Excellence:
Th is partnership of business leaders and Fisher
faculty provides programs focused on innovation,
supply chain management, leadership and
continuous improvement.
Center for Business
Performance Management:
Th e fi rst of its kind in the United States that
helps fi rms improve their decision-making and
implementation through the optimization of people,
process and technology. Th e center provides training
and education in the integration of performance data
to support leaders in making eff ective decisions.
Center for International Business
Education and Research (CIBER):
One of only 31 such centers nationwide, Fisher’s
CIBER helps fi rms grow their global network, skills
and profi t and hosts an annual international case
challenge of undergraduate students from around
the world and a Distinguished International
Speaker Series.
Center for Real Estate Education
and Research:
Brings together real estate practice and theory by
partnering with practitioners, faculty and students
to prompt dialogue on real estate issues, establish
mentorship opportunities and provide a forum for
research for the real estate industry.
Charles A. Dice Center
for Financial Economics:
Th e Dice Center supports research on the important
issues impacting the world of fi nance.
Initiative for Managing Services (IMS):
Faculty experts off er fresh insights and innovative
ideas to increase the productivity of organizations,
create customer loyalty, develop a brand, win new
business and maximize revenue opportunities.
Global Supply Chain Forum:
Th e forum has a mission to change how executives
view supply chain management and improve member
business processes and performance.
Supply Chain Management Research Group:
Group members work closely with research teams
formed around specifi c management topics and have
immediate access to fi ndings and viewpoints to
improve their supply chain performance.
Nationwide Center for Advanced Customer
Insights: Th is marketing research center conducts
insurance and fi nancial product marketing research
using state-of-the-art predictive modeling, data
mining and advanced analytical techniques.
Many of the nation’s most forward-
thinking companies turn to Fisher faculty
for new ideas and business solutions.
Fisher’s 10 research and business
partnership centers apply academic
thought and research to address industry
specifi c challenges and provide insights
into business opportunities.
Learn more about Fisher’s interdisciplinary centers: fi sher.osu.edu/centers
Watch Fisher faculty on Ohio Means Business, a biweekly television show produced by Ohio News Network (ONN) in partnership with The Ohio State University and Fisher College of Business: http://go.osu.edu/omb
Learn more: fi sher.osu.edu/ncaci
Every Monday, a multidisciplinary team
of Ohio State students and faculty join
Nationwide’s customer insight and analytics
group to talk about marketing and business
operations research. To a casual observer,
it would appear as a typical corporate staff
meeting. It’s actually a unique, corporate-
academic collaboration through the
Nationwide Center for Advanced Customer
Insights housed at Fisher.
Researchers from the psychology, economics,
statistics and marketing departments have
formulated and completed empirical research
projects based on Nationwide’s quest to get
a deeper understanding of its customers’
buying preferences and needs. Th e center,
which recently concluded its second year, has
exceeded the expectations of both college
and Nationwide leaders, completing an
impressive 60 projects with more under way.
“We’ve been able to leverage disciplines
across the school that’s allowed us to enjoy
all the capabilities of Ohio State,” says Paul
Ballew, senior vice president, Customer
Insights and Analytics for Nationwide. “We’ve
never leveraged the relationship with Ohio
State to this extent despite being three-and-
a-half miles up the road. We have created
a permanent bridge between ourselves and
academia in the area of consumer behavior
(research).”
Tom Bishop, the center’s executive director,
who also serves as an associate professor
in the Department of Statistics, believes
the center may be one of the few market
research centers in the country that actually
does the research versus the more typical
model of hosting academic seminars and
serving as a research broker. Th e center has
helped Nationwide determine the right mix
of product combinations including banking,
retirement, home and auto products to off er
individuals based on their needs.
“Th e center has provided signifi cant analytic
support in this area. We’ve deployed it
now throughout the entire Nationwide
organization so our agents, call centers—
anyone who is in touch with a customer—
now understands the customer more
intimately and what products and services
that they may not be consuming today could
meet their needs,” says Ballew.
(left to right) Tom Bishop, executive director, Nationwide Center for Advanced Customer Insights; Paul Ballew, senior vice president for Customer Insights
and Analytics, Nationwide; Joseph A. Alutto, executive vice president and provost, The Ohio State University
Fisher College of Business: Relevance in an ever-changing world - Advertising Supplement to Columbus Business First ( 7 October 29, 2010
From research to results
Ohio State’s new Offi ce of Technology Commercialization
Ohio State is strengthening its eff orts
to commercialize faculty research
to improve lives and spur economic
development through the creation of a
new commercialization offi ce. Housed
in Fisher, the offi ce marks a new
collaboration between faculty inventors
and business, emphasizing partnerships
with the Colleges of Engineering;
Food, Agricultural and Environmental
Sciences; Health Sciences; Business; Law
and the Offi ce of Research—a unique
model among universities.
“Th is new center will result in
improved probability of success for our
high-quality emerging technologies
and an increase in the total licensing
revenue and equity holdings in start-up
companies,” says Fisher Dean Christine
Poon, who joined the university in 2009,
following a 30-year career in the health
care industry, most recently as vice chair
and member of the board of Johnson
& Johnson and worldwide chair of the
Pharmaceuticals Group.
Fisher’s Center for Entrepreneurship
will be the hub for much of the new
activity. Established in 2001, the center
will be responsible for determining
the market potential for all new
discoveries, performing due diligence
on all submissions to the proof of
concept center and providing training
in technology entrepreneurship and
commercialization.
“Th e Center for Entrepreneurship leads
one of the nation’s most innovative
programs for evaluating the commercial
potential of emerging technologies,” says
Michael Camp, director of the center.
“Our clients include some of the nation’s
leading research and development
organizations. We are excited about
deploying our unique system on behalf
of Ohio State for training faculty,
attracting capital, creating jobs and
more rapidly monetizing Ohio State
technologies.”
“Our new approach to commercialization
builds on the extraordinary research
of our faculty,” says Vice President for
Research Caroline Whitacre, who will
co-chair with an industry leader the
overarching governance board for the
new center.
“Th is approach very eff ectively combines
our innovative faculty with industrial
leaders to address pressing social needs
and improve Ohio’s economy.”
O2 Insights wins Fisher Business Plan Competition
O2 Insights, a business team offering an advanced oxygen sensor implant to help doctors diagnose wound infections and diseases with greater speed and ease than current techniques, won the 2010 Fisher Business Plan Competition, sponsored by Fisher’s Center for Entrepreneurship. Now in its ninth year, the competition encourages entrepreneurially oriented graduate and undergraduate students to develop and grow new ventures based on innovative ideas and technologies coming from researchers at Ohio State and other research organizations. Pictured above is Robert Rushenberg, Fisher MBA 2010 and member of the O2 Insights team, presenting at the 2010 Business Plan Competition.
“Universities are generating the
ideas and discoveries that will
drive the new economy of the
21st century. To fully realize
Ohio State’s contributions to
the state and the nation, we
must assure that the innovative
work of our faculty—in health
care, advanced materials and
agriculture, among other areas—
moves from research to results.”
—Ohio State President E. Gordon Gee
Full-time MBA: fisher.osu.edu/ftmba
Working Professional MBA: fisher.osu.edu/wpmba
Small, intimate program – big university resources
Global experience – real-world perspective
Customized degrees – emphasis on leadership
Top-ranked programs – educational excellence
Create your own path to success with a Fisher MBA.
• An 18-month program• Three consecutive class days (Th, F, S) once a month• An AACSB-accredited MBA from a top business school• World-renowned faculty• A global, integrative curriculum with a project abroad
fisher.osu.edu/embaDynamic. Fast adapting. In touch.
“15th best Executive MBA program worldwide”BusinessWeek 2009
The Fisher Executive MBA