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RELEV NCE OFCOMMUNIC TION

SU MITTED Y

Saroj PadhiAditya Kumar

Tony VargheseAnmol SharmaGaurav Singh

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What is Communication?Components of Communication.

Process of Communication.Goals of Communication .Communication SkillsPaths of CommunicationRelevance of Communication.

CONTENTS

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The process of transmitting information

from one person to another. The ability of a leader to transmit amessage to the receiver such as a follower,

where the message has the sameunderstanding to the receiver as the sender.This message can be verbal or non-verbal.

Communication

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What are the most common wayswe communicate?

Written Word

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ListeningSpeakingReadingWriting

Components of Communication

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Process of Communication

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Sender:- An idea or experience that asender wants to communicate.Encoding:-Converting a message intogroups of symbols that represent

ideas or concepts.Medium of transmission:-The carrier ofthe message.

Process:-

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Contd...Decoding:- Technical term for the receiversthought processes.

Receiver:-Who receives the actual message.Feedback:-The receivers response to the sendersmessage. Noise:-Factors that distort the intended message.

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Goals of Communications

To ensure understanding

To persuade

To get and giveInformation

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COMMUNICATIONSKILLS

ORAL

PresentationAudience AwarenessCritical Listening

WRITTENAcademic WritingRevision and EditingPresentation of Data

NON-VERBAL

Personal PresentationBody Language

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Downward CommunicationCommunication takes place from Upper levels of

Management to Lower levels that exists in anorganizational hierarchy . This means that all thestrategies, policies and procedures that have to be

followed in the organization are communicated tolower levels.

Upward Communication

Communication takes place from Lower to upperlevels of the organizational Hierarchy in the formof feedback and performance appraisals.

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Lateral/Horizontal CommunicationCommunication takes place within the managers or

employees working in the same level. Example-Marketing manager and Production Manager as theyare placed on the same designation in their

respective departments.

Diagonal CommunicationCommunication takes place within the employeesat different levels.

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Communication is very important for all the business houses to communicate very wellwith its internal and external environment.Internal environment consisting ofshareholders, stockholders, employees etc.should be well nurtured and informed aboutcompany policies clearly to reduceambiguity.

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External environment consisting of customersetc. should be communicated well about company

policies and procedures with the help of accuratefacts and figures.Dynamism is the key to success and it comes

along with effective Business Communication.Communication is important because it is abouthow information is sent and received within

firms.The way information is communicated is oftengoverned by how firms are structured.

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