INTERNSHIP REPORT

ON

Business Development of Reliance Video Conferencing

ORGANIZATIONAL GUIDE

Mrs. Kiran Bajaj ( Goa & Maharashtra circle Video conferencing Lead)

Reliance Web Store Ltd.

SUBMITTED TO: - SUBMITTED BY: -

Prof. S.Suresh YUDHI JAINCoordinator of PGDM(RM)2ND Yr. Roll No.961

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BIMTECH PGDM(RM)

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Summer Project Certificate

This is to certify that Mr. / Ms. ______________________ Roll

No.______________ a student of PGDRMM has worked on Summer project

titled_____________________

___________________________________________________________________

___________________At_____________________________after trimester-III in

partial fulfillment of the requirement for the programme. This is his/her original

work to the best of my knowledge.

Date: - __________ Signature ___________

Seal: Name of Faculty________

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TABLE OF CONTENTS

Acknowledgement

Executive Synopsis

Company Profile & product profile

Analyze the business

Target industry:

Why Pharmacy & IT companies

Why Institutes

Research Methodology

Work Done

Suggestions and Recommendation

SWOT analysis

Appendix

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ABSTRACT

To create awareness of video conferencing in consumers mind in Customer

care centre (C3) of Reliance Webworld in Pune and generate prospective Video

conferencing business in the market

Approved by : Mr. Haziq Khan(Goa & Maharashtra circle head)

Project Guide : Mrs. Kiran Bajaj(Videoconferencing lead in Goa

& Maharashtra circle)

Faculty Guide : Prof. S.Suresh (Coordinator PGDM(RM) 06-08Batch)

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ACKNOWLEDGEMENT

A Project usually falls short of its expectation unless guided by the right person at

the right time. Success of a project is an outcome of sincere efforts, channeled in

the right direction, efficient supervision and the most valuable professional

guidance.

This project would not have been completed without the direct and indirect help

and guidance of such luminaries. They provide me with the necessary resources

and atmosphere conducive for healthy learning and training.

At the outset I would like to take this opportunity to gratefully acknowledge the

very kind and patient guidance I have received from my project guide Mrs. Kiran

Bajaj ( Goa & Maharashtra circle Video conferencing lead ) without her critical

evaluation and suggestion at every stage of the project, this report could not have

reached its present form. Also

I would like to extend my gratitude towards Prof. S.Suresh, Coordinator of

PGDM(RM) batch06-08, BIRLA INSTITUTE OF MANAGEMENT

TECHNOLOGY for his technical and moral support required for the realization of

this project report.

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Lastly, I would like to thank all the members of Reliance Webworld stores all

over Pune.

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Project title

To create awareness of video conferencing in consumers mind in Customer care

centre (C3) of Reliance Webworld all over Pune and generate prospective Video

conferencing business in the market.

Project objective

To find out the prospective Video conferencing customers by doing cross selling

from other section (customer care centre) of Reliance Webworld.

Nature of data

Secondary data: Contact no. & company addresses of the concerned persons of

the company. Such as: HR, IT professionals, systems department through calling

them personally.

Primary data: from all 8 Reliance Webworld stores in Pune the data of their

existing high ARPU (Average revenue per user) customers in the Customer Care

centre section.

Also, target market data from newspapers and internet and through personal

corporate contacts.

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Methodology

1. Consumer survey and analysis was conducted using survey questionnaire

with a sample size of 100.

2. Collected data base, targeted and approached to client

3. Spreading awareness about Reliance Video Conferencing. to get a detailed

idea about the desired product range, price range and demand

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RELIANCE INFOCOMM LTD.—an Overview

Reliance Infocomm Ltd., an Anil Dhirubhai Ambani Enterprises group company, is

India's largest private information and communications services provider, with a

subscriber base of over 11 million.

Reliance Infocomm offers a complete range of telecom services, covering mobile

and fixed line telephony including broadband, national and international long

distance services, data services and a wide range of value added services and

applications. Reliance Infocomm network is a pan India, high capacity, integrated

(wireless and wireline) and convergent (voice, data and video) digital network,

designed to offer services that span the entire Infocomm value chain -

infrastructure, services for enterprises and individuals, applications and consulting.

The network is designed to deliver services that will foster a new way of life for a

New India

Mission of the company

. "Make the tools of infocomm available to people at an affordable cost, they will

overcome the handicaps of illiteracy and lack of mobility", Dhirubhai Ambani

charted out the mission for Reliance Infocomm in late 1999.

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OBJECTIVES OF THE COMPANY

To provide integrated services combining infrastructure related services and

connectivity to deliver end results.

Exploit convergence of InfoTech and telecom.

Provide end-to-end services and managed applications.

Develop and deploy next generation infrastructure.

All optics, facilities based. Intelligent IP networks robust & scalable

Reliance will leverage its bandwidth and related infrastructure to capture value

and cross the entire digital chain.

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ABOUT RELIANCE WEBWORLD

Reliance WebWorld is the retail interface initiative of the Reliance Infocomm and

a part of Reliance's strategy of vertical integration. Reliance WebWorld was

launched to service & support customers of Reliance India Mobile. It is today the

largest retail chain involving 240 stores. Reliance WebWorld provides an array of

broadband applications spanning on-line & off-line gaming, video chat, video

conference, digital Movies, digital Music & virtual office & drives to boot.

Project Objective

Integrated Retail was commissioned to identify best practices across the

world and define operational processes in the stores, as well as selected back-end

operations in order to provide a world-class experience to customers in a first-of-

its-kind retail store in the country.

Integrated Retail’s consulting assistance involved clarifying and detailing the

business operations model including:

Customer service standards

Organization roles

Information flows and MIS requirement

Technology enablement

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RELIANCE WEBWORLD INCLUDES

Reliance WebWorld is a new age destination, which has applications that will

change the way you would experience Information, Communication, Entertainment

and do business.

A typical Reliance WebWorld has 3 Zones:

The Customer Convenience Center to service Reliance India Mobile customers.

A Broadband Center with a Video Conferencing Room and 2 Virtual Offices for

executives to use from over 240 locations across 110 cities in India .

Each Reliance WebWorld has a Real Broadband Center Lounge with 40

workstations for Real Broadband Surfing, Multi-Player Gaming and Video Chat.

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R eliance WebWorld offerings

Real Broadband SurfingSave time don’t wait for the www.

Video Chat Conduct Meetings Face to Face with business associates/family miles across

Digital Servicesto serve all your reprographic needs

Roaming Access in 105 citiesCheck in anywhere you want

Virtual Office SuiteYour Office away from Office

Video ConferencingConnect Anywhere, Anytime, Anyhow - 768 kbps over IP

True-networked multiplayer online GamingGamebox Take a Break - Play for a while.

Click and Mortar ServicesCustomized Events Promotions and fulfillment

Streaming MediaThe new media and platform for corporate communication

E-Ticketing - One can book air deccan and Kingfisher air lines tickets.

Digital Electronic News Gathering (DENG) - The network, "DENG", allows TV

channels to connect to 85 cities through Reliance Infocomm network live, without

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having to depend on OB vans. Thus, Reliance WebWorld can reduce the

investment of television channels on Outside Broadcasting.

The company has set up encoders at select WebWorld stores to which TV cameras

are connected. The feed is transmitted in real time to the studio in a different

location, and the studio has a decoder to download the feed.

8) E-Learning - Live video lectures and online preparatory program like little

Genius Program, Ankit Fadia Certified Ethical Hacker Program.

Location - A total of 240 WebWorld are operational in 111 cities and towns

across India.

Reliance Web World has Real broadband capability of transmitting high bandwidth

data between any of 240 Webworld Nationwide and to Media companies who are

connected to the Reliance Data Network. This provides the opportunity of

providing the news in real-time with the reporter able to check the signal quality

during transmission. Camerapersons can transmit form any type of equipment:

Beta Digi Beta DV or handycam.

Reliance WebWorld is committed in shaping the future and changing the way you

work with next generation applications

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VIDEO CONFERENCING

VIDEO CONFERENCING INDUSTRY

The industry today is gradually moving from group systems to desktop video

conferencing systems. Apart from large enterprises, lots of small and medium

businesses are adapting video conferencing solutions. We are also witnessing the

shift of the industry from Video Conferencing through PC to televisions.

Customers today prefer television to a PC screen due to clarity of voice and video

through a single device. 

Video conferencing is an invaluable human resource management tool.

Any organization that relies upon geographically separated resources can benefit

from video conferencing.

Growth in Video Conferencing service usage in today’s world :

Apparel makers use it to review concepts, artwork, type proofs and sales and

marketing collateral.

Manufacturing companies leverage it for comprehensive quality assurance and real

time process and equipment monitoring

Healthcare providers employ video conferencing to enhance continuity of care, and

legal teams use it to standardize and therefore streamline caseworks

Retailers use it to display merchandise and thereby specify color and style. And

recommend price and advertising messages.

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Pharmaceutical companies use video conferencing technology to launch new

products.

Applications of video conferencing:

Executive, task force and board member meetings

Product development and product review

Distance learning and training

Key personnel recruitments

Telemedicine and healthcare provisioning

Consulting

Inter-company meetings with customers, suppliers and partners

New product announcements to restricted audiences

Emergency response

Large multi-site meetings

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Video Conferencing@Reliance Webworld

How It Works

When you Schedule a Video Conference at Reliance World. We reserve your slot

in all the locations that you wish to be connected to in your Conference.

On the appointed day and time, all attendees visit Reliance World in their

respective cities and participate in the Video Conference.

Each Reliance World has a specially-designed soundproof Video Conferencing

Room, equipped with state-of-the-art video conferencing equipment. The room can

accommodate up to 9 participants comfortably, with 5 participants in distinct view

of the camera. The digital Home Theater System, with a 42” plasma TV gives you

that near real-life experience.

You can even hook up your Video Conference from Reliance World to any

enterprise which has a standards based ISDN video conferencing facility, even if

that enterprise is in a different country. Participants who have no video

conferencing facility can also join in using their telephone connections.

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Reliance Web World Video Conferencing operates in several modes:

 

Full-Screen View

This mode is used in a one-to-one

conference when two locations can see

each other in full screen.

Recommended Use -

Interviews, Point-to-point meetings

 

Continuous Presence

This mode is used in multi-party

conferences. Each location sees all other

locations.

Recommended Use -

Meetings, Reviews

 

Broadcast Mode

In this mode, all participants see the

speaker, but not each other. The speaker

can see all participants.

Recommended Use -

Product Launches, Financial Results

Announcements, Area Specific

Broadcasts

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Training Mode

All participants see a PowerPoint

presentation in the main view and the

speaker in a small window.

Recommended Use -

Training. Product launches

 

View Mode

The host can view the remote location.

Recommended Use -

Viewing Focus Group Interviews /

Group Discussions

Corporate applications of Video Conferencing

Recruitment: Typically closure for out station candidates would take days /

weeks, coordinating everybody’s travel schedules. With VC from RW no matter

where the candidate or the interviewer is they can all meet virtually from any of the

105 cities in India.

Training: large number of people across the organization with a standardized

training content has always been a challenge for the training department. With VC

from RW, now the subject matter expert can train 1000 employees across 100 cities

simultaneously with the same standardized training content

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Sales Review: Sales Head are forever travelling. Sales reviews in smaller cities

(e.g. Jamshedpur) can typically take three days (1 day to reach, 1 day to work and 1

day to travel back again). VC from RW not only increases the width of reviews but

also the depth of reviews (the time saved can be used to conduct reviews in more

towns more frequently).

Product Launches and roll out: Typically product launches happen only in the 4

regions in 5 Star Hotels calling Senior Managers and top Channel Partners. There

are always constraints on time, monetary resources and human effort. Such kind

of launches does not impact the real guys selling on the street. With VC from RW

IMRB Abacus can reach out to all the employees and channel partners even in the

smallest city and motivate him by making him a part of the product launch. It also

reduces the time to market drastically in rolling out products nationally

Companies are continually discovering new ways of using this service. ABC

Consultants, Cipla, HDFC Standard Life, Hindustan Lever, Ma Foi,

Marinara & Mahindra, Nicholas Primal, Progeon and Xerox are some of our

clients who have used Video Conferencing to derive business advantage.

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Future Scope

Videoconferencing is moving beyond corporate to the government sector,

judiciary, distance learning, entertainment and telemedicine. There is an increased

use of videoconferencing systems for interviewing candidates, interaction with

relatives settled abroad, reviews and meetings, product launches, press conferences

and auditioning actors. Videoconferencing promises applications also in healthcare,

education, and government segments, as prices for hardware and bandwidth

reduces and awareness about the technology spreads in the market.

Gone are the days of extended travel, waiting in long airport security lines, travel

delays, inflated travel budgets and lost productivity. As organizations become more

diverse in business applications, acquisitions and mergers become more common

and multi-national work forces become the standard, decision makers are looking

for ways to make communicating among their knowledge workers easy.

Collaborative technologies will enable business partners to easily switch back and

forth from web, video and audio conferencing to see and hear each other and to

share documents and information in real time. Today's enterprises are also looking

forward to leading edge technology, flexible conferences, flexible deployment,

common management suites, highly scalable solutions, secure VoIP conferencing,

embedded multipoint options and videoconferencing solutions.

Today, networks are becoming increasingly scalable and enterprises are realizing

the benefits of having all the applications on the network. The real impact of

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videoconferencing technology can only be realized when the user's experience is

close to natural face-to-face meeting, and telepresence in this respect has already

started revolutionizing room based videoconferencing services provided by

RELIANCE WEBWORLD LTD.

India will be one of the biggest markets worldwide for videoconferencing

solutions. The enterprise user is getting financially stronger and as now they care

competing globally, there is a need to be more productive and lower the costs of

videoconferencing services provided.

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ANALYSIS OF VIDEO CONFERENCING

BUSINESS

Interpretation

Maximum no. of client comes from IT industry.

Banking industry is second highest revenue giver

Why IT Sector

Currently in India IT sector is at its peak and is in the boom stage. The actual

scenario of India speaks that there are few companies which can be counted on

fingers who really practice core HR as practiced in western countries rest in India

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Industry Wise Distribution Of Video Conferencing Business

IT50%

BANKING20%

OTHER INDUSTRY

30% IT

BANKING

OTHER INDUSTRY

we only see company practicing HR administration or personnel that is related to

pay roll, bonuses etc. In this few are the IT industries that have come to know the

real importance of HR and do practice in their organizations. IT sector deals with

such Human resource, which is very talented and has a good prospect in

developed countries too.

So the HR jobs in this industry relating to retaining their employees becomes much

more difficult.. IT organization cannot afford their talent getting drained and

carried away, so to retain them and keep the attrition low is a difficult job which is

taken care by the HR of the organization.

Why Pharmacy sector

This sector has huge potential market lying inside as there is an ample need of

Field work to be done for these companies. So they recruit lot of people as Medical

Representatives and send them for field work. And so they would need Video

Conferencing for Recruitments .

But, companies like Serum institute don’t need MRs as they sell Vaccines directly

to the Government of India.

These companies may use Video conferencing for Launching of Vaccines

Why Institutes

Institutes such as IIMs, XLRI, Symbiosis already use VC for training purpose.

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Institutes can collaborate for pursuing the courses they want to offer worldwide.

Also IIT coaching centre, can be targeted for giving classes on VC all over there

branches.

EXISTING CUSTOMERS

HSBC

Baja Auto

ICICI

Ranbaxy

City Bank

Xerox

E-bay

Lupin

IBM

HUTCH

TATA

Tech Mahindra

Tata Blue scope ltd

Tata consultancy Service

Infosys

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What is the Purpose of using Video Conferencing?

75% customers are using Video Conferencing for recruitment only

Only 10% using this concept for sales review and 5% are using for training

purpose

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Purpose of Using Video Conferencing

Recruitment75%

Sales Review10%

Training10%

Other Purpose5% Recruitment

Sales Review

Training

Other Purpose

BUSINESS DONE IN MAJOR STORES

1. DP Road Reliance World

VC usage

3%3%3%5%

8%

7%

6%

10%10%

13%

17%

15%0%

1-Apr

May-06

Jun-06

Jul-06

Aug-06

Sep-06

Oct-06

Nov-06

Dec-06

Jan-07

Feb-07

Mar-07

2. Nigdi Reliance World

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0

50000

100000

150000

200000

250000

300000

350000

400000

Apr-06

May-06

Jun-06

Jul-06

Aug-06

Sep-06

Oct-06

Nov-06

Dec-06

Jan-07

Feb-07

Mar-07

Apr-07

3. MG Road Reliance World

6%5%

6%

5%

6%

6%

8%

8%9%

9%

9%

10%

13%

Apr-06

May-06

Jun-06

Jul-06

Aug-06

Sep-06

Oct-06

Nov-06

Dec-06

Jan-07

Feb-07

Mar-07

Apr-07

Interpretation:

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Highest business in an year was done at end of FY06-07.

WORK DONE

Path forward

• Identifying Clients – Prospect Generation

• Telecalling (min. 30-50 clients a day)

• Fix up the appointment with the right person

• VC Presentation

• Passing on the lead to VC Lead

• Taking the discussion Lead

 

Collection of Database:

collected data of high ARPU(Average Revenue per user) customers and data

card sales in Customer Care Centre, C3 section from all Reliance World

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outlets in Pune. This was done by checking the high billings of each

postpaid customer.

collected data of HNIs from personal contacts in ICICI Prudential, Standard

chartered bank

collected data from naukri.com, Times Ascent and Economic Times

also contacted IIT coaching centre: Resonance in Kota for having a tie up

in taking up video conferencing for there various branches Across

India.

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Research methodology

Research design

A research design is a framework or blue print for conducting the marketing

research project. Thus a research design is the arrangement of conditions and

collections and analysis of data in a manner that aims to combines relevance to the

research purpose with economy in procedure. Therefore the research in short is a

conceptual structure.

There are two type of research:-

1) Exploratory

2) Conclusive

For my internship I have done conclusive research. In this I have done a survey for

which questionnaire as a descriptive research is used. (The descriptive research

assumes that the researcher has much prior knowledge about the problem situation.

Thus the information needed is clearly defined as a result; descriptive research is

preplanned and structured.)

Source of data

(1) Primary data: - Primary data are original data gathered specially for the

project at hand.

These data are afresh and first hand collected data.

Questionnaires are used for Customers

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2) Secondary source: - The secondary data are those, which have already being

collected by

Others and for another purpose

Previous sales record

Information collected from Relationship Executive for Problematic

cases

Sampling Design

1) Population definition - “People of all industry, groups, class, city, location who

came during the survey period to Reliance World.

a) Element - All part of the country who came to Reliance World.

b) Sample unit - Individuals who came to ‘Reliance World’ during my

survey period.

c) Extinct - Collate and all part of India (No restriction)

2) Sampling technique

“Non probabilistic sampling through convenience sampling”

(3)Sample size - Sample size 100 for the Questionnaires

Data Analysis: - The data obtained by survey was analyzed with the help of our

project guide in company and in our institute. The data had been codified and

tabulated and further qualitatively analyzed. For analyzing the data, the various

charts like pie, line, bar and test like chi-square etc is used. Thus,

Tools: - Graphical tools

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CUSTOMER FEEDBACK FORM

Company Name : ______________________________________

Name of Person : ______________________________________

Designation: _______________________

Contact No: ________________________ E-mail: ___________________________

Please tick the Form On The Basis Of Scale 1-5

1 Very good 2 Good. 3 Average 4 Below Average 5 Poor

How do you find the ambience of the Video conferencing room?

1 2 3 4 5

How do you find the sound quality?

1 2 3 4 5

How do you find the picture quality of video conferencing?

1 2 3 4 5

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How do you find the overall Reliance World environment?

1 2 3 4 5

How do you find the overall service for your Video Conference?

1 2 3 4 5

Do you think VC is a cost effective concept?

YES NO

Do you think VC helps you save time?

YES NO

Is VC the satisfactory way of communication?

YES NO

Do you think VC has upcoming potential in INDIA?

YES NO

How many hrs do you consume our service in a month?

1. Less than 30 hrs 2. Less than 60 hrs 3. Less than 90 hrs 4.More than 90 hrs

Most viewed channel

1-CNBC 2-CNN 3 Times Now 4 Aaj Tak 5 Any Other

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Survey Result and Analysis

Interpretation

Only 33% are responded for very good ambience environment of RELIANCE

Video conferencing

Ambience Rating Response (%)

Very Good 33

40

Good 27

Average 33

Below Average 0

Poor 7

Sound Quality Of Video Conferencing

VERY GOOD32%

GOOD27%

AVERAGE27%

BELOW AVERAGE

7%

POOR7%

VERY GOOD

GOOD

AVERAGE

BELOW AVERAGE

POOR

32% responded for very good quality sound

7% said for poor quality

Sound Quality Response (%)

Very Good 32

41

Good 27

Average 27

Below Average 7

Poor 7

21% responded for very good picture quality

0% responded for poor picture quality

Picture Quality Response (%)

Very Good 21

Good 29

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Picture Quality Of Video Conferencing

VERY GOOD21%

GOOD29%

AVERAGE29%

BELOW AVERAGE

21%

POOR0%

VERY GOOD

GOOD

AVERAGE

BELOWAVERAGE

POOR

Average 29

Below Average 21

Poor 0

III

27% said about very good quality of reliance world environment

13% responded for below average

Reliance World Environment Response (%)

Very Good 27

Good 27

Average 33

Below Average 13

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Overall Reliance World Environment

VERY GOOD27%

GOOD27%

AVERAGE33%

BELOW AVERAGE

13%

POOR0%

VERY GOOD

GOOD

AVERAGE

BELOW AVERAGE

POOR

Poor 0

27% and 40% find the overall service of Video Conferencing is very good and

good respectively

Complete Sales Volume Response (%)

Very Good 27

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Overall Service Of Video Conference

VERY GOOD27%

GOOD40%

AVERAGE13%

BELOW AVERAGE

20%

POOR0% VERY GOOD

GOOD

AVERAGE

BELOW AVERAGE

POOR

Good 40

Average 13

Below Average 20

Poor 0

87% customer think that it is satisfactory way of communication

Satisfaction Level Response (%)

Yes 87

No 13

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Satisfactory Way Of Communication

YES87%

NO13%

YES

NO

67% are using Video Conferencing service less than 30hr in a month.

Time Period(hrs)Sales Volume Sales Volume (%)

Less Then 30hrs 67

Less Then 60hrs 33

Less Then 90hrs 0

More Then 30hrs 0

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Customers Used Video Conferencing in A Month

Less Than 30hrs67%

Less Than 60hrs33%

Less Than 90hrs

0%

More Than 90hrs

0%Less Than 30hrs

Less Than 60hrs

Less Than 90hrs

More Than 90hrs

33% corporate people like to watch CNBC channel for news

Media Partner TRP (%)

CNBC 33

Times Now 13

Aaj Tak 27

CNN 20

Others 7

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Most Viewed News Channel

CNBC33%

CNN20%

Times Now13%

Aaj Tak27%

Any Other7%

CNBC

CNN

Times Now

Aaj Tak

Any Other

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SWOT ANALYSIS

STRENGHTS

Target RETAIL which is a booming sector is a huge leap forward as

Reliance World, BIMTECH & Philadelphia University unveil

Executive Program in Retail Management (EPRM). This is a Program

to train retail management professionals. In this Classes will be taken live

on Reliance World Video Conferencing across nation

Monopoly in the market for Video Conferencing service providers is the

biggest strength.

Augmentation in Video Conferencing business from FY06-07

As of now major portion of market is untapped

WEAKNESS:

High attrition rate

Resource problem due to resource problem many times the executives are

not able to take further booking.

Target made by Relationship Executives should be on basis of the potential

Industry

Lack of skilled Relationship Executives

Infra structure of Reliance Video Conferencing room is not up to mark

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OPPORTUNITIES

Availability of bandwidth and their declining costs

Today various application available on which enhance the use of hardware

and bandwidth

Development in middleware which is able to help various technology to

speak to each other

Dispersed teams, which are using different technology to communicate, and

their need to communicate to each other will act as a catalyst for growth of

videoconferencing .

Lot of technology brands which were working on any one domain of over all

technology solution have seen the necessity of moving into this space to

grow and enhance value to their customers

THREATS

Technical knowledge: separated communications and conferencing

technologies reside on different networks and, different platforms, requiring

different management interfaces for support

Communications and collaboration technologies have become proprietary

platforms that do not integrate with the existing network infrastructure

Challenges faced by IT managers in building and managing the IP

infrastructure to guarantee performance

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Managing the converged infrastructure, so that real-time applications such as

voice and video have priority over less time-sensitive application such as

Web surfing and email

RECOMMENDATIONS

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for every enterprise commited customers, if the VC usage/month is >Rs.

50,000 in a Reliance world they can be provided With 2 data cards as per

there usage

ambience of the outlet can be improved by playing soft music which

doesnot disturb people in Broadband centre, BBC also doesn’t Gives wrong

impression on corporate’s coming for VCs there .

best wishes in form of bouquet and a card can be send to Commited as well

as enterprise spot customers.

while sending the VC proposal to a corporate, a VC Powerpoint

presentation can be send, so that they can make a Differentiation from a

word file as many times They don get time to read a word file.

To create video conferencing positioning in consumers mind can be done:

by informing them personally about the service offered through SMS,

presentations, demo should be promoted.

by making calls and have the meetings with potential customers like HNIs .

diversifying the contacts to all customers related with Reliance ADA

services offered

Next time of VC usage should be noticed as per their need

feedback can be taken about the service offered

APPENDICES

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1. www.Google.com

2. www.relianceada.com

3. www.relianceworld.in

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