INDUSTRY PROFILE

Reliance Group

Founded 1966

Founder Dhirubhai Ambani

Headquarters Mumbai, Maharashtra, India

Key people Mukesh Ambani , Anil Ambani

Area Served Worldwide

Products Crude oil, Natural gas, Petrochemicals,

Petroleum, Polyester, textiles,Retail, Telecom

COMPANY PROFILE

Type Supermarket

Founded 30 October 2006

Headquarters Mumbai, India

Key people Mukesh Ambani, CEO

Industry Retail

Ketchup Honey Dust Tea

Leaf Tea Instant coffee Filter coffee

Vermicelli Instant

Noodles

Reliance Value

Reliance select

Basmati Rice Sona Masuri

Rice

PRODUCT PORTFOLIO

COMPETITORS ANALYSIS

STORE FORMAT

(CATEGORY)

RRL’S (Reliance

Group’s)

VENTURE

COMPETITIONINDUSTRIAL IST

GROUP/FAMILY

Malls and HypermarketsRELIANCEMART

®

Pantaloons Retail (47)

Pantaloons Factory Outlets

(37)

Big Bazaar (116 stores)

Big Bazaar Best Deals (3

stores)

Big Bazaar Express (3 stores)

BIYANI GROUP

Star India Bazaar TATA GROUP

Shopper’s Stop (27 stores) K. RAHEJA GROUP

Spencer’s Hypermarket (250

stores)

RPG (Ram Prasad

Goenka) GROUP

Organized ‘Kirana’ or

Neighborhood grocery

stores and grocery

supermarkets

RELIANCE FRESH ®

RELIANCE SUPER ®

RELIANCE DELIGHT ®

Food Bazaar (168 stores) BIYANI GROUP

Food WorldRPG (Ram Prasad

Goenka) GROUP

Organized ‘Kirana’ or

Neighborhood grocery

stores and grocery

supermarkets

RELIANCE FRESH

®

RELIANCE SUPER

®

RELIANCE

DELIGHT ®

Food Bazaar (168 stores) BIYANI GROUP

Food WorldRPG (Ram Prasad

Goenka) GROUP

Trinethra /Birla Supermarkets

(619 stores)A.B. BIRLA GROUP

Apparels and fashion

accessories

RELIANCE

TRENDS ®

Brand Factory, Fashion

Station, Blue Sky, Celio,

Central, Lee Cooper

BIYANI GROUP

Trent Westside (38 stores)

Trent Fashion YatraTATA GROUP

Consumer ElectronicsRELIANCE DIGITAL

®Croma Retail (34 stores) TATA GROUP

Books and Music storesRELIANCE

TIMEOUT ®

Depot (116 stores) BIYANI GROUP

Landmark (10 stores) TATA GROUP

Jewels Reliance Jewels ®Navaras BIYANI GROUP

Tanishq Jewellery TATA GROUP

SWOT ANALYSIS

• 1.It is Indian retail chain with 900+ stores in 80 cities in India

• 2.Hyper market with 95000 markets with tailoring, shoe and watch repair, laundry

• 3.It owns various private label brands.

• 4.It has strong distribution network- 1600 channels in villages.

• 5. Strong backing of the parent company

Strength

• 1.Product variety is available but more SKUs are not present due to inefficient back end infrastructure

• 2. Poor inventory control at certain locations is a concern

Weakness

• 1.Sourcing directly from farmers; no middlemen could earn more profit as number of farmers will increase five times in next 5 years

• 2.Leveraging on brand name and entering into Reliance saloon

• 3.Large potential to reduce operation cost in cities using strong supply chain

Opportunity

• 1. Strong competition globally from Carrefour, Metro A.G., Tesco

• 2.Operationg cost are too high

• 3.Wallmart is biggest competitor when it comes to sourcing/ backward integration

Threats

MARKET SEGMENTATION

Geographic Nations, states,

regions or cities

DemographicAge, gender,

family size and life cycle orincome

PsychographicSocial class, lifestyle,

or personality

BehavioralOccasions, benefits, uses,

or responses

TARGET MARKET

STP

PRODUCT LIFE CYCLE

SUGGESTION TO THE COMPANY

Improve the parking area of reliance fresh.