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Retail PhilosophyBy the people, for the people andof the people retailing involves selling products and

services to consumers for their individual or family use.As the final link between consumers andmanufacturers, retailers are a vital part of thebusiness world. Retailers add value to products bymaking it easier for manufactures to sell and

consumers to buy.

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One of the Pillars of economy - 15 % ofgdp

Size - us$ 450 bn with a prospectiveconsumer base of 1.2 bn

Changing structure of retail industryto a more organised system Between

2000 to 2010, Indian retail attractedabout $1.8 billion in foreign directinvestment, representing a very small1.5% of total investment flow into India.

Expected growth of organised

retailing in india from 4% in 2011 to25% in 2020 , a increase of $250bn

No. Of retail outlets/person = 7

Retail space/person = 2 sq ft

Retail density = 6%

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7th Largest marketglobally

Focus on pop display andimpulsive buying nature

Fdi in retail for multi-brand (51%) and singlebrand (upto 100%)

Bright future ahead

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Croma is an Indian retail chain for consumerelectronics and durables. Tata Group companyInfiniti Retail runs Croma stores in India. InfinitiRetail Ltd is a 100% subsidiary of TATA Sons.woolworths, one of the worlds leadingretailers, provides technical and strategicsourcing support

Next Retail India Ltd is a subsidiary of theVideocon Industries Ltd and engages in retailingconsumer electronics in India. It was founded in2003 and currently has 600 showrooms across 25states of IndiaIn 2007 it acquired Planet M, amusic and entertainment retail chain for US$36.4

million from Bennett, Coleman & Co. eZone, is the electronics and consumer durables

specialty store from the Future Group, anddisplays numerous brands,it enables theconsumers to experience electronics throughthree dedicated zones Liberation , experience

and home

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Electronic arm of reliance retail ltd.

Established in the year 2005 Reliance ResQ, the technical support arm of

Reliance Digital provides an end to end solution andtechnical support

Till march,2012 75 stores have been established inmajor cities like Mumbai, Delhi, Chennai, Bangaloreetc.

Reliance digital is a unique store concept builtaround reliance retails core philosophy customer

centricity and a hassle free store experience. Reliance digital is a one stop shop for all

technology solutions in the field of consumerelectronics, home appliances, information

technology and telecommunications.

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over 5,000 products spread across more than 150 brandsalong with countless solution bundles recommended to

meet the diverse customer needs.

Has 35 40 workers on average in each store

The objective is to demonstrate and demystify

technology yet showcase how a product can talk toeach other

reliance one memBership card earn anywhere, spendanywhere

Brands available - Apple, sony, samsung, philips,

panasonic etc.

ResQSolution

Box

Green

roomREconnect

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Store Manager

CMO

Material Operation

HR

Visual Merchandise

CRM

Operation

Sales Person

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It is located in Empress Mall,

Nagpur( a primary trading area).No. of footfall is relatively

good.

Store is in area of 1800 sq feet

Adjacent store is Reliance

Trends helping to improve the

customer attention.

The Company offers in-store advertising opportunities to

advertisers, in respect of Reliance Mart, Reliance Super,Reliance Fresh, Reliance Digital and other format stores of

Reliance Retail Limited and its subsidiaries.

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Mother hen with branch store chicken

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Most revenue generating product for them was LCD/LED

TVs.

A special area(50 sq feet) was allotted for the desired

experience of home theatre.

Product range was very wide both in terms of price(from Rs.

50 to Rs. 1.6 lakh) and variety(from ear phone to 3D LED).

Nearly all the brands were available along with their own

products.

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Their service center was located near the shop in Berdi .

Sales person were well trained in

selling skills along with the product

knowledge.

It helps the customer in

differentiating the products on all

dimension like cost and features.

Promotional activities are

done by the head office, shops

members are not involved in

that.

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The product replacement is done by head office as per the

daily data feed by the particular retail.

The number of suppliers were 3 to 4.

They dont claim to provide the lowest price in the market but

they try to provide good quality on premium price along with

services.

According to the HR

( Poonam Pal),they are

much ahead in sales

than their next

competitor Next inNagpur.

Store layout:- Grid type

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The post of managers are filled by the head office while the

ground sales people are recruited by the particular retail team

from the local area.

They were in charge of training the sales person and

performance of the particular retail shop.

The offers and discounts

are also handled by the

main office of reliance

digital.

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Reliance Digital has embarked on a campaign named

Mission Happiness where the entire shopping experiencefor electronic and digital products has undergone a unique

transformation.

The first is Technology &Entertainment Experience Zones

inside every Reliance Digital store where customers cansee, touch and feel technology from the best brands before

actually deciding to buy.

Reliance resQa unique service centre,

offers lifetime support across most of the

major brands and covers both pre & post

sales service.

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