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CULTURAL HERITAGEPROJECTS

The Tunisian ExampleA Comprehensive Approach

To Cultural Heritage Management

Presentation to the 13thAnnual US/ICOMOSInternational Symposium

May 21, 2010

Tunisia

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Tunisia Tunisia

10 million people

GNI per capita: $3,500 in 2010

regular economic growth(average of 5% over the last

20 years)

low poverty level; high socialindicators

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A tourism destination

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which does not take full advantageof its rich cultural heritage:

The main sites

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Prehistoric

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Libyco - Punic

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Roman

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Islamic architecture

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Medinas andSouks

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Traditional architecture (Ksours, troglodytes,

berber villages, mausoleums, and zaouas )

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Modern architecture

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Inscriptions

andmanuscripts

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Arts andcrafts

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Tunisia Additionnal strengths

Legal and institutionalframework in place

A national commitment topreserve and enhance theheritage

Weaknesses Lack of coordination between

culture and tourism Overcentralization and need for

modernization

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Tunisia

The Project Objective

Support Government in themanagement of the

countrys cultural heritagein order to develop culturaltourism and, in time

generate additionalrevenues

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Tunisia

Three components : Policy development and

capacity building

Market development for

tourism and culturalproducts

Site enhancement

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Tunisia

Project status Approved in 2001 (Euro 19

million); launched in 2002 Mid-term review in 2004:

focus on 4 most emblematic

sites 2 extensions; closing June

2011

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Traditional Museum of Djerbainaugurated December 2007

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Kairouan

Interpretation Center

and Visitor Circuits in

the Medina

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Sousse Archeological Museum

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National Museum of The Bardo

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The Bardo

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Tunisia

Issues lengthy decision processes and

local procurement procedures reluctance to change

lack of strong and sustainedcollaboration between cultureand tourism

communication and promotionremain weak need for improved management

on the sites

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Follow-up: Historic cities(urban planning, preservation, socio-economic development, cultural tourism,

and private sector participation)