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RelyLocal Matthews-Mint Hill-Indian Trail

Date post: 07-Nov-2014
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Page 1: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

Matthews, NC

Page 2: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

CONSUMER BEHAVIOR AND IT’S

EFFECTS ON LOCAL ECONOMIES…

•Three times 3X more revenue from local businesses stays in the local economy

•Almost all 97% of local consumers research online before shopping locally (source BIA/Kelsey Group)

•A ten percent 10% change in local spending habits can drastically add to our local economic health

Matthews, NC

(Source: www.civiceconomics.com/localworks; Civic Economics)

Page 3: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

WHO WE ARE…

RelyLocal is national movement, involving individual geographical territories, whose purpose is to re-educate consumers about the integral part local businesses play in the economic vitality of their communities.

Page 4: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

WHAT WE DO…

•Unique online local business directory

•Social Media

•Grassroots "buy local“ campaigns designed to bolster support for locally owned and operated businesses.

Page 5: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

NEED NEW IMAGE HERE

WHAT WE DO…

Page 6: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

ADDITIONAL SERVICES…

Local Banner Advertising - Are you looking for a truly local audience of visitors who have already pre-qualified themselves as being interested in supporting local businesses? We have some of the most cost-effective banner ad packages in town (especially for our business members). To keep our site simple and clean, we limit our banner advertising to three banners per page, with this exclusive placement giving our advertisers an ever better value for their money. Please contact us today to discuss your needs.

Banner Ad

Page 7: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

ADDITIONAL SERVICES CONT…

Local Job Postings - Our job postings are part of the Indeed.com network. In addition to being displayed on RelyLocal, your job posting will also be distributed to thousands of other web sites around the world!

Page 8: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

COUPON MARKETING…

LISTING:

COUPON LINK on main listing

COUPON:

The listing and coupon examples represent sister site in Columbia, SC

Page 9: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

COUPON MARKETING…

TRACK WHO’S USED THE COUPONS:

See who’s redeemed your coupons

Page 10: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

TRADITIONAL CO-OP ADVERTISING…

We understand that in any effort to get your message out, there has to be several different media avenues, RelyLocal supports and utilizes these media outlets as well, to help drive customers to our website so they can find you. Our efforts to secure long term media agreements with various outlets at a cost savings, allows us to then share these marketing opportunities with our membership and pass those savings along for those who wish to be involved. In every effort, our first priority is our membership and driving business to you.

The co-op advertising examples represent sister site in Columbia, SC

Click to listen to our :60 sample radio spot

You do a little, we do a little , and together we achieve more!

Page 11: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

SOCIAL MEDIA…

RelyLocal will be sending out Facebook posts and utilizing Twitter, YouTube, Google+ and other media on a daily basis to notify consumers about local sales, new members and local events to spur economic activity, reminding them on a regular basis of the importance of buying local!!!

Page 12: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

BLOG…

Studies show that (7x) more traffic is driven to sites that utilize regular blog postings as part of their social media campaign.

Page 13: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

NEWSLETTER…

Email marketing is still considered to be the most effective method for disseminating information.

The newsletter example represents our sister site in Columbia, SC

Page 14: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

GRASSROOTS… COMMUNITY INVOLVEMENT

We believe it is important to actively sponsor and attend LOCAL events …. thereby personally “ringing the bell” for our members as a part of our grassroots call-to- action to buy local! As a member, we look forward to attending your next event and broadcasting it to our other RelyLocal Members!!

Page 15: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

SPREADING THE WORD…

…and more coming soon!

Page 16: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

CREATING CONNECTIONS…

Oops, we’re just getting started…looking to connect with like-minded local organizations to support local businesses in Matthews, Mint Hill and Indian Trail.

Page 17: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

THE 10% SHIFT…

Local Works is the most comprehensive study of the health and impact of independent business ever conducted. Merging elements of prior groundbreaking studies in Chicago, San Francisco, Phoenix, and Austin, the Grand Rapids quantifies market shares, economic impacts, and opportunities for growth in five lines of goods and services. From this study we learn:

• A 10% shift will make a huge difference in our local economies, and it can happen this year. A study was recently completed in Western Michigan, detailing the effects of a 10% Shift of annual purchases to Local Independents, by the 600,000 residents studied. The results are staggering. In one year, this modest behavior change would:

Create 1600 jobs, reducing unemployment by .5% Create $137 Million in new economic activity for the area. Create over $53 Million in new wages.

Source: Civil Economics: www.civiceconomics.com/localworks

Page 18: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

NEW PROGRAMS…

Page 19: RelyLocal Matthews-Mint Hill-Indian Trail

Matthews, NC

Making LOCAL Business,

Everyone’s Business!!!

Thank You.

www.RelyLocal.com/Matthews

(980) 272-RELY (7359)


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