MARIA GIUDICE, VP EXPERIENCE DESIGN

Remaking the Making Company

MARIA GIUDICE, VP EXPERIENCE DESIGN

Remaking the Making Company

INDUSTRY IS EVOLVING CUSTOMER NEEDS ARE CHANGING FROM TRANSACTIONS TO RELATIONSHIPS

THE TIME FOR CHANGE IS NOW

CHANGE IS A TEAM SPORTLEADERSHIP TEAM WAS READY AUTHORITY — DESIGN IN LEADERSHIP POSITION CLEAR THE PATHWAY TO DRIVE CHANGE TRUST THE PROCESS, BUT GAIN SOME QUICK WINS

NO TIME FOR POLITICAL BULLSHITSAY WHAT YOU MEAN MATURE DIRECTNESS WALK THE TALK

HTTP://GIVEASHIT.INFO/

TRAVEL THE WORLD LISTENING TOUR HANG OUT WITH THE TEAM TELL ME YOUR STORY

TREAT EVERY PROBLEM LIKE A DESIGN PROBLEM

IMBALANCE OF POWER ON PRODUCT TEAMS FRAGMENTED ACCESS TO CUSTOMERS QUANTITY OF FEATURES OVER QUALITY OF EXPERIENCE

DEFINE THE KEY PROBLEMS

COMPANY SILOS INHIBIT INNOVATION

BUST THE SILOS; ADOPT A FEDERATED MODEL

BE INCLUSIVEBUST THE SILOS; ADOPT A FEDERATED MODEL

FOCUS ON CUSTOMERS

SHIP QUALITY

BUILD COMMUNITY

CONNECT EXPERIENCES

BUILD COMMUNITY

CHANGE YOUR MINDSETDesign is an active verb

TEACH TO FISH

Design’s Coming Out Party

The X Summit was an inspiring and affirming event stamping the arrival of the Experience era at Autodesk.”

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FOCUS ON CUSTOMERS

Make Autodesk the most customer centric company in the world

Design is about being in service to others

PEOPLE NOT USERS

USER

AMPLIFY & SCALE WHAT’S WORKING

Big Bang Answer Day Customer Days at Autodesk

CONNECT EXPERIENCES

VXD HACKATHON 2 DAYS, 13 LOCATIONS OVER 100 PEOPLE

CONNECTED X

Create products and services that people will love

SHIP QUALITY

MVP

METAPHOR COURTESY OF HAPPY STARTUP

M♥EWhen we build valuable, easy to use products with the highest degree of craft, we achieve the quality

that inspires love.

Valuable

Easy to Use Well Crafted

IN COLLABORATION WITH COLLEAGUES FROM FACEBOOK

FOCUS ON CUSTOMERS

SHIP QUALITY

BUILD COMMUNITY

CONNECT EXPERIENCES

ORG LOOKS LIKE THIS NOW

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I feel more connected than ever to my fellow designers—inspired to make change and take on new challenges—and motivated to dig in and get some lovable sh*t done.”

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THANKS!