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Remember This: Levels of Market Segment Mark Anthony G. Carpio V60 Marketing Management Professor Bond De Ungria www.markanthonycarpio.blogspot.com
| Date post: | 26-Jun-2015 |
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Remember This:Levels of Market Segment
Mark Anthony G. Carpio
V60 Marketing ManagementProfessor Bond De Ungria
www.markanthonycarpio.blogspot.com
Identifying market segments and targets:
Levels of Market Segmentation
Concept 1-3
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1 size fits all approach
Same set of needs and wants
Distinctive set of needs
Local Community
Customization approach
Imagine holding your Ipod, thinking which songs to play
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Playing “All” is like
MASS MARKETING
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Selecting the “Genre” of songsis like
SEGMENT MARKETING
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Selecting the “Artist” that you likeCan be related as
NICHE MARKETING
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Selecting your ” favorite song” of that artist is like
INDIVIDUAL MARKETING
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Identifying market segments and targets:
Levels of Market Segmentation
Concept 1-3
www.markanthonycarpio.blogspot.com
1 size fits all approach
Same set of needs and wants
Distinctive set of needs
Local Community
Customization approach
Remember This:Levels of Market Segment
Mark Anthony G. Carpio
V60 Marketing ManagementProfessor Bond De Ungria
www.markanthonycarpio.blogspot.com
