Date post: | 22-Jan-2018 |
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Education |
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RemembeRing FoRwaRd
Using Emotion and Storytelling to Increase Learning Retention
Photo: Ractapopulous on Pixabay
intRoduction
• Currently at Acrolinx (Project Management and Training)
• Formerly Boeing (Technical Writing and Knowledge Management)
• Also previously high school math teacher and Communications Officer U.S. Navy
• Interests: Emotive Analytics, Technical Storytelling
• Technically Eclectic @techniceclecticwww.technicallyeclectic.com
who
• Instructional designers (because this is the IDL SIG)
• Technical content creators (because this is STC)
• Any situation where • you are explaining or transmitting information • to an audience or user• who needs to learn or remember something• to accomplish a task • after training is complete or the words are read.
what
• Introduce the theory of remembering forward, a concept from Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon, PhD
• Provide value.
• Share ideas to implement in your own situation.
For content to be effective, it must affect people’s emotions.
The best way to affect emotions is through storytelling.
Even in technical content.
Photo Pixabay
what might be missing…
Photo Wikimedia Commons
a timely RemindeR
Photo: Kevin on Unsplash
“PeoPle act on what they RemembeR,
not on what they FoRget”
Carmen Simon
what haPPens next?
Photo: Skeeze on Pixabay
tyPes oF behavioR
Reflexive• Subconscious• Stimulus-Reward
Habitual • Routine
Goal-Oriented
• Willing to change our minds in light of new information.
why memoRy is imPoRtant
1. The brain is a predictive engine.
2. We look to the future to extract value for our present actions.
3. We share content with audiences now, for them to remember and act on later.
a choReogRaPheR oF delayed intentions
Photo: Hugues de BUYER-MIMEURE on Unsplash
We share content here
They remember and act here
Notice cues
Search memory
Execute intention
(if rewarding enough)
Credit: Carmen Simon
noticeseaRchexecute
Photo: Clark Young on Unsplash
We share content here
They remember and act here
Notice cues
Search memory
Execute intention
(if rewarding enough)
Credit: Carmen Simon
meta-summaRy
• Do I have cue-memory-response? • Squishy yes. Learning objective is to raise awareness and
thought. • Assessment is measure by how people think and feel, rather
than any action or changed behavior that might occur as a result of what we discussed today.
• Am I changing reflex, habit, or goal-oriented behavior?• It depends. There isn’t a large reason to change as a result of
this one experience, unless it overlaps and enhances a goal or habit someone already has.
• What memories are you leaving with?• Story-ful pictures, examples, and a timeline
thankyou
Photo: Ractapopulous on Pixabay
Linkedin.com/in/allieproff
@techniceclectic
www.technicallyeclectic.com