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SOCIAL MEDIA INTEGRATION @nicolerosedion
| Date post: | 05-Dec-2014 |
| Category: |
Education |
| Upload: | nicole-dion |
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SOCIAL MEDIA INTEGRATION
@nicolerosedion
SOCIAL MEDIA INTEGRATION @nicolerosedion
WHAT I DO
o ½ GRAPHIC DESIGN o ½ SOCIAL MEDIA
SOCIAL MEDIA INTEGRATION @nicolerosedion
MY TEAM
o THE ABBI AGENCY o DIGITAL COMMUNICATIONS
SOCIAL MEDIA INTEGRATION @nicolerosedion
THIS PRESENTATION ASSUMES
o YOU HAVE A SITE o YOU HAVE SOCIAL MEDIA
SOCIAL MEDIA INTEGRATION @nicolerosedion
WHY INTEGRATE?
o CONNECT YOUR EFFORTS o TRACKING o DRIVE PEOPLE BACK & FORTH
SOCIAL MEDIA INTEGRATION @nicolerosedion
SEO: MY FAVORITE BULLSHIT WORD
o STANDING OUT IN A SEA OF STUFF
SOCIAL MEDIA INTEGRATION @nicolerosedion
SEO: GOOGLE AUTHORSHIP
o WHAT IS IT? o WHY SHOULD YOU CARE? o MAKE IT HAPPEN
o PLUGINS o “Google Plus Author Information in Search Result (GPAISR)”
SOCIAL MEDIA INTEGRATION @nicolerosedion
SOCIAL MEDIA ICONS
Photo by: @marginmediadigital
o WHERE SHOULD THEY BE?
SOCIAL MEDIA INTEGRATION @nicolerosedion
SOCIAL MEDIA ICONS
Photo by: @marginmediadigital
o WHERE CAN YOU FIND THEM?
o PLUGINS o THEMES o GRAB YOUR OWN
SOCIAL MEDIA INTEGRATION @nicolerosedion
SOCIAL MEDIA FEEDS
Photo by: @ole_kicks
o WHEN DO YOU NEED ONE? o WHERE SHOULD IT GO? o MAKE IT HAPPEN
o PLUGINS o THEMES o GRAB YOUR OWN
SOCIAL MEDIA INTEGRATION @nicolerosedion
SOCIAL SHARING
o WHAT IS IT?
SOCIAL MEDIA INTEGRATION @nicolerosedion
SOCIAL SHARING
o MAKE IT HAPPEN o PLUGINS
o “TWITTER FACEBOOK SOCIAL SHARE” o HOW TO TRACK IT
SOCIAL MEDIA INTEGRATION @nicolerosedion
AUTOPUBLISHING
o DON’T OPEN THE FLOODGATES! o PLUGINS
SOCIAL MEDIA INTEGRATION @nicolerosedion
USING SOCIAL MEDIA APIS
o WHAT DOES THIS MEAN o HOW TO MAKE IT HAPPEN
o PLUGINS o SIMPLY INSTAGRAM
API STANDS FOR APPLICATION PROGRAMMING INTERFACE, NOT APPLE PIE ISSUES
SOCIAL MEDIA INTEGRATION @nicolerosedion
USING SOCIAL MEDIA APIS: Facebook
o SIMPLE FACEBOOK CONNECT
o LOG IN TO THE SITE USING FACEBOOK CREDENTIALS
o OFFICIAL FACEBOOK PLUGIN
o FACEBOOK COMMENT BOX
SOCIAL MEDIA INTEGRATION @nicolerosedion
TRACKING WITH GOOGLE ANALYTICS
o INSTALL GOOGLE ANALYTICS ON YOUR o BECAUSE IT’S FREE! o TRACK SOCIAL SHARING USE o SOCIAL REFERRALS
SOCIAL MEDIA INTEGRATION @nicolerosedion
THANK YOU!
o SLIDES ARE UP ON SLIDESHARE.NET/NICOLEROSEDION
