Date post: | 16-Jan-2017 |
Category: |
Marketing |
Upload: | windsor-circle |
View: | 259 times |
Download: | 3 times |
Replenishment Automator
August 26 | Windsor Circle
CONNECT ANALYZE
SEGMENT PREDICT
Know
Customer Retention & Predictive Marketing
CONNECT ANALYZE
SEGMENT PREDICT
Know
REPLENISH
TRACK
Grow
Customer Retention & Predictive Marketing
CONNECT ANALYZE
SEGMENT PREDICT
Know
REPLENISH
TRACK
Grow
RETAIN
RECOVER
Keep
Customer Retention & Predictive Marketing
CONNECT ANALYZE
SEGMENT PREDICT
Know
REPLENISH
TRACK
Grow
RETAIN
RECOVER
Keep
Customer Retention & Predictive Marketing
Replenishment
Meet Sally Sally – New Visitor to BathingBeauty.com
Purchases Shampoo,
Face Cream & Hairbrush
Meet Sally
Purchases Shampoo,
Face Cream & Hairbrush
Starts running low on shampoo
Sally – New Visitor to BathingBeauty.com
Meet Sally
Purchases Shampoo,
Face Cream & Hairbrush
Starts running low on shampoo
Sees an online ad for a competitor
Sally – New Visitor to BathingBeauty.com
Meet Sally
Purchases Shampoo,
Face Cream & Hairbrush
Starts running low on shampoo
Sees an online ad for a competitor
Purchases shampoo from their site and re-orders face cream while she’s at it.
Sally – New Visitor to BathingBeauty.com
Purchases Shampoo,
Face Cream & Hairbrush
Meet Sally with Automated Replenishment
Sally – New Visitor to BathingBeauty.com
Purchases Shampoo,
Face Cream & Hairbrush
Starts running low on shampoo
Meet Sally with Automated Replenishment
Sally – New Visitor to BathingBeauty.com
Purchases Shampoo,
Face Cream & Hairbrush
Starts running low on shampoo
Email is automatically triggered 45 days after
purchase (based on aggregate data from
customer usage)
Meet Sally with Automated Replenishment
Sally – New Visitor to BathingBeauty.com
Purchases Shampoo,
Face Cream & Hairbrush
Starts running low on shampoo
Email is automatically triggered 45 days after
purchase (based on aggregate data from
customer usage)
Sally re-purchases shampoo and
decides to try a new conditioner based on
dynamic product recommendations
Meet Sally with Automated Replenishment
Sally – New Visitor to BathingBeauty.com
Purchases Shampoo,
Face Cream & Hairbrush
Starts running low on shampoo
Email is automatically triggered 45 days after
purchase (based on aggregate data from
customer usage)
Sally re-purchases shampoo and
decides to try a new conditioner based on
dynamic product recommendations
Meet Sally with Automated Replenishment
Starts running low on face cream &
shampoo
Sally – New Visitor to BathingBeauty.com
Purchases Shampoo,
Face Cream & Hairbrush
Starts running low on shampoo
Email is automatically triggered 45 days after
purchase (based on aggregate data from
customer usage)
Sally re-purchases shampoo and
decides to try a new conditioner based on
dynamic product recommendations
Meet Sally with Automated Replenishment
Receives email to re-order face cream &
shampoo (45 days)
Starts running low on face cream &
shampoo
Sally – New Visitor to BathingBeauty.com
Purchases Shampoo,
Face Cream & Hairbrush
Starts running low on shampoo
Email is automatically triggered 45 days after
purchase (based on aggregate data from
customer usage)
Sally re-purchases shampoo and
decides to try a new conditioner based on
dynamic product recommendations
Meet Sally with Automated Replenishment
Receives email to re-order face cream &
shampoo (45 days)
Starts running low on face cream &
shampoo
Re-purchases shampoo and face
cream
Sally – New Visitor to BathingBeauty.com
Purchases Shampoo,
Face Cream & Hairbrush
Starts running low on shampoo
Email is automatically triggered 45 days after
purchase (based on aggregate data from
customer usage)
Sally re-purchases shampoo and
decides to try a new conditioner based on
dynamic product recommendations
Meet Sally with Automated Replenishment
Receives email to re-order face cream &
shampoo (45 days)
Starts running low on face cream &
shampoo
Re-purchases shampoo and face
cream
Receives email to re-order shampoo (32
days)
Sally – New Visitor to BathingBeauty.com
Keep Sally Caffeinated
Keep Sally Caffeinated
Keep Sally Caffeinated
35.0% Open Rate
Keep Sally Caffeinated
35.0% Open Rate
5.0% Click Rate
Keep Sally Caffeinated
35.0% Open Rate
5.0% Click Rate
Over $300k in 1 year
Keep Sally Caffeinated
35.0% Open Rate
5.0% Click Rate
Over $300k in 1 year
Sally Never Runs Out of Office Supplies
25.0% Open Rate
Sally Never Runs Out of Office Supplies
25.0% Open Rate
1.8% Click Rate
Sally Never Runs Out of Office Supplies
25.0% Open Rate
1.8% Click Rate
Sally Never Runs Out of Office Supplies
We blew away email goals towards the end of last year with replenishment and cart abandonment. Email and retention have been the rock stars of our marketing program, so we’re excited about where things will go from here.
“
” - Jeff McRitchie, VP of Marketing, MyBinding
Or Cleaning Supplies…
34.1% Open Rate
Or Cleaning Supplies…
34.1% Open Rate
10% Click Rate
Or Cleaning Supplies…
Or Natural Skincare Treatments…
53.5% Open Rate
Or Natural Skincare Treatments…
53.5% Open Rate
6.2% Click Rate
Or Natural Skincare Treatments…
53.5% Open Rate
6.2% Click Rate
Or Natural Skincare Treatments…
My goal was to eliminate cold, impersonal batch and blast emails, and use automation to send pre-defined messages to give customers a better, more customized experience as they went through the purchase cycle. “
” - Kevin Gianni, Co-owner. Annmarie Gianni Skin Care
Get Started by Building Your Own Emails
Creating your emails with Replenishment Automator
Benefits & Features
Replenishment Automator
Replenishment Automator
ü Increase repeat buyers
Replenishment Automator
ü Increase repeat buyers ü Create personalized email cadence
Replenishment Automator
ü Increase repeat buyers ü Create personalized email cadence ü Send one email for all of your replenishable items
Replenishment Automator
ü Increase repeat buyers ü Create personalized email cadence ü Send one email for all of your replenishable items
Optimizable template located directly in the
Windsor Circle App
Replenishment Automator
ü Increase repeat buyers ü Create personalized email cadence ü Send one email for all of your replenishable items
Optimizable template located directly in the
Windsor Circle App
Automatically “basket” together multiple items that
require replenishment into one email
Replenishment Automator
ü Increase repeat buyers ü Create personalized email cadence ü Send one email for all of your replenishable items
Optimizable template located directly in the
Windsor Circle App
Automatically “basket” together multiple items that
require replenishment into one email
Set frequency caps to make sure your customers aren’t receiving too many emails
Integrates with….
Questions?
1. A Friendly Reminder About Your [INSERT PRODUCT] 2. Running on empty? 3. Running low on [INSERT PRODUCT]? 4. No one likes to run out, re-order today 5. Your skin is thirsty, time to re-order 6. We’ve got you covered, it’s time to re-order 7. Who needs a grocery list – re-order your [product] today 8. We’re here to help – time to re-order [INSERT PRODUCT] 9. Better late than never – 2 day shipping when you re-order 10. Who has time to run to the store? Re-order today.
10 Great Replenishment Subject Lines
Resources
1. Request a demo at www.WindsorCircle.com/ReplenishmentWebinar today and receive your choice of coffee from CoffeeForLess or products from Annmarie Gianni Skin Care
2.
Download the CoffeeForLess case study to learn more about how they made over $1MM in a year from data-driven marketing including automated replenishment emails at www.WindsorCircle.com/Coffee