NIELSEN RETAIL SALES
OJ, GJ and OJ/GJ Beverages
Monthly Topline ReportReport #10 of 2012-13 season
(4 weeks ending 7/6/13)
Florida Department of Citrus
Economic & Market Research
Florida Department of Citrus - Economic and Market Research 605 East Main Street • P.O. Box 9010 • Bartow, FL 33831-9010 Phone: 863-537-3959 • Fax: 877-352-2487 www.fdocgrower.com
Week Ending 07/06/13
Report 9 of 12/13 Season
GALLONS PRICE DOLLARS GALLONS PRICE DOLLARS
Total OJ -1.4% -3.0% -4.3% -0.3% 0.1% -0.2%
Ref NFC OJ -1.4% -1.6% -3.0% 2.1% 1.8% 4.0%
Ref Recon OJ 0.7% -6.4% -5.7% -1.7% -4.8% -6.4%
Total GJ -7.0% 1.5% -5.6% -6.3% 3.5% -3.0%
Ref NFC GJ -11.3% 1.8% -9.7% -7.9% 4.1% -4.1%
Shelf Stable GJ -6.0% 3.0% -3.1% -10.8% 3.1% -8.1%
OJ Drinks 22.1% -3.6% 17.7% -9.7% 14.0% 2.9%
OJ Blend Drinks -6.1% 0.2% -5.9% 2.1% 2.3% 4.4%
GJ Cocktail -7.0% 2.9% -4.3% -7.0% 4.3% -3.0%
GALLONS PRICE DOLLARS GALLONS PRICE DOLLARS
Total OJ -1.6% -3.0% -4.5% -0.5% 0.1% -0.5%
Ref NFC OJ -1.9% -1.4% -3.3% 1.9% 1.8% 3.8%
Ref Recon OJ 0.9% -6.7% -5.8% -2.0% -5.2% -7.1%
Total GJ -6.3% 1.3% -5.1% -5.9% 3.5% -2.7%
Ref NFC GJ -11.3% 1.8% -9.7% -7.9% 4.1% -4.1%
Shelf Stable GJ -3.8% 2.4% -1.5% -9.9% 3.1% -7.1%
OJ Drinks 18.5% -2.6% 15.5% -8.9% 14.4% 4.2%
OJ Blend Drinks -5.9% -0.1% -6.0% 3.0% 1.7% 4.7%
GJ Cocktail -2.4% -1.4% -3.7% -4.3% 2.5% -1.9%
Expanded All Outlets Combined (xAOC)* - Nielsen Retail Sales Summary
** Walmart data is now point-of sale (POS) data; previously, it was panel data. All periods in this report have been restated with the new POS data. Reports prior to 6/9/12 will not be
compatible with this report.
* Expanded All Outlets Combined (xAOC) is a new Nielsen retail universe. xAOC data are for U.S. grocery stores doing $2 million and greater annual sales, drug stores doing $1
million and greater annual sales, mass merchandisers, Walmart, club (Sam's and BJ's), dollar stores (Dollar General, Family Dollar and Fred's), and military/DECA. Walmart data is
now point-of sale (POS) data; previously, it was panel data. All periods in this report have been restated with the new POS data. Reports prior to 6/9/12 will not be compatible with
this report.
SEASON YEAR-TO-DATE
FDM + Walmart** - Nielsen Retail Sales Summary
4 WEEKS ENDING 07/06/13
4 WEEKS ENDING 07/06/13 SEASON YEAR-TO-DATE
Florida Department of Citrus
Economic & Market Research
Florida Department of Citrus - Economic and Market Research 605 East Main Street • P.O. Box 9010 • Bartow, FL 33831-9010 Phone: 863-537-3959 • Fax: 877-352-2487 www.fdocgrower.com
Page 2 of 19
Week Ending 07/06/13
Report 9 of 12/13 Season
Report Highlights
• Total OJ dollar sales are down 4.3% for the period and gallon sales are down 1.4%.
• At $6.19/gallon, average OJ price at retail is down 3.0% year-over-year.
• OJ price is down three cents from last period, but has stayed between $6.17 and $6.25 since October 2012.
• NFC gallon sales are down 1.4%.
• Total GJ dollar sales at xAOC are down 5.6% for the period and gallon sales are down 7.0%.
• Average GJ price at retail is up 1.5% from last year.
• GJ price at retail is $6.94/gallon, an all time high, and has been at this price point for three periods.
Orange Juice (OJ):
Grapefruit Juice (GJ):
This is the tenth report of the 2012-13 season.
• Recon gallon sales are up 0.7%.
Florida Department of Citrus
Economic & Market Research
Florida Department of Citrus - Economic and Market Research 605 East Main Street • P.O. Box 9010 • Bartow, FL 33831-9010 Phone: 863-537-3959 • Fax: 877-352-2487 www.fdocgrower.com
Page 3 of 19
Report Ending Date: 07/06/13
Issue Date: 07/22/13
07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change
NFC OJ
Gallons 22.52 29.65 26.08 25.96 24.79 23.28 22.62 22.20 -1.4% 246.32 251.48 2.1%
Price/Gal ($) 7.37 7.25 7.31 7.32 7.31 7.25 7.27 7.25 -1.6% 7.13 7.26 1.8%
Revenues ($) 165.86 215.04 190.55 190.16 181.31 168.80 164.42 160.90 -3.0% 1,756.34 1,826.13 4.0%
RECON OJ
Gallons 15.18 18.89 18.19 17.85 17.22 16.23 15.25 15.29 0.7% 172.96 169.98 -1.7%
Price/Gal ($) 5.13 4.87 4.81 4.81 4.77 4.78 4.81 4.80 -6.4% 5.07 4.83 -4.8%
Revenues ($) 77.90 91.95 87.42 85.92 82.20 77.57 73.44 73.44 -5.7% 876.87 820.76 -6.4%
Refrigerated OJ
Gallons 37.70 48.53 44.27 43.82 42.01 39.51 37.87 37.49 -0.5% 419.28 421.47 0.5%
Price/Gal ($) 6.47 6.33 6.28 6.30 6.27 6.24 6.28 6.25 -3.3% 6.28 6.28 0.0%
Revenues ($) 243.77 306.99 277.97 276.08 263.51 246.37 237.86 234.35 -3.9% 2,633.21 2,646.89 0.5%
Frozen OJ
Gallons 2.25 2.56 2.26 2.21 2.12 2.01 1.95 1.93 -13.9% 25.35 22.12 -12.8%
Price/Gal ($) 4.80 4.76 4.73 4.70 4.70 4.77 4.83 4.81 0.3% 4.76 4.74 -0.5%
Revenues ($) 10.77 12.21 10.68 10.40 9.97 9.58 9.41 9.31 -13.6% 120.77 104.84 -13.2%
Shelf Stable OJ
Gallons 0.13 0.12 0.11 0.11 0.12 0.12 0.11 0.10 -20.7% 1.55 1.16 -25.3%
Price/Gal ($) 8.34 8.55 8.86 8.92 8.71 8.52 8.71 8.81 5.6% 8.28 8.71 5.1%
Revenues ($) 1.06 1.02 1.01 1.02 1.02 1.05 0.98 0.89 -16.3% 12.87 10.10 -21.5%
Total Orange Juice
Gallons 40.07 51.22 46.64 46.14 44.25 41.64 39.93 39.53 -1.4% 446.18 444.74 -0.3%
Price/Gal ($) 6.38 6.25 6.21 6.23 6.20 6.17 6.22 6.19 -3.0% 6.20 6.21 0.1%
Revenues ($) 255.60 320.22 289.67 287.50 274.50 256.99 248.24 244.55 -4.3% 2,766.84 2,761.83 -0.2%
Most recent four-week-period is preliminary
2012-13 STD: 09/30/12 - 07/06/13
2011-12 STD: 10/02/11 - 07/07/12
Report 9 of 12/13 Season
Four Weeks Ending % Change Latest 4
weeks vs. Similar
4 weeks Year Ago
Season-to-Date
Source: Nielsen
Florida Department of CitrusORANGE JUICE SALES
Expanded All Outlets Combined (xAOC)NIELSEN SCANTRACK
(Gallons and Revenues in Millions)
Eco
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mic
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t R
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arch
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xAOC
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010
(863) 537-3999
http://www.fdocgrower.com Page 4 of 19
07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change
NFC GJ
Gallons 0.89 0.86 0.86 0.85 0.84 0.83 0.79 0.79 -11.3% 9.01 8.30 -7.9%
Price/Gal ($) 7.39 7.51 7.51 7.69 7.62 7.54 7.60 7.53 1.8% 7.24 7.54 4.1%
Revenues ($) 6.56 6.43 6.47 6.51 6.42 6.27 6.00 5.93 -9.7% 65.26 62.59 -4.1%
RECON GJ
Gallons 0.04 0.07 0.08 0.08 0.08 0.08 0.08 0.08 76.9% 0.43 0.76 75.1%
Price/Gal ($) 6.01 6.02 6.10 6.02 6.21 6.08 6.05 6.07 0.9% 5.82 6.06 4.1%
Revenues ($) 0.26 0.45 0.47 0.49 0.47 0.48 0.48 0.47 78.4% 2.52 4.60 82.3%
Refrigerated GJ
Gallons 0.93 0.93 0.94 0.93 0.92 0.91 0.87 0.86 -7.2% 9.45 9.06 -4.1%
Price/Gal ($) 7.33 7.39 7.40 7.54 7.51 7.41 7.46 7.39 0.9% 7.18 7.41 3.3%
Revenues ($) 6.83 6.88 6.95 7.00 6.89 6.75 6.48 6.40 -6.3% 67.78 67.19 -0.9%
Frozen GJ
Gallons 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 -16.4% 0.33 0.31 -6.5%
Price/Gal ($) 4.49 4.45 4.45 4.39 4.43 4.45 4.41 4.44 -1.3% 4.51 4.43 -1.9%
Revenues ($) 0.16 0.14 0.14 0.14 0.14 0.14 0.13 0.13 -17.4% 1.49 1.37 -8.3%
Shelf Stable GJ
Gallons 0.46 0.44 0.45 0.43 0.42 0.39 0.39 0.44 -6.0% 4.70 4.19 -10.8%
Price/Gal ($) 6.03 5.71 5.63 5.80 5.85 6.05 6.00 6.21 3.0% 5.71 5.89 3.1%
Revenues ($) 2.79 2.53 2.55 2.52 2.44 2.39 2.35 2.70 -3.1% 26.84 24.68 -8.1%
Total Grapefruit Juice
Gallons 1.43 1.41 1.42 1.40 1.37 1.34 1.29 1.33 -7.0% 14.47 13.56 -6.3%
Price/Gal ($) 6.84 6.80 6.77 6.92 6.93 6.94 6.94 6.94 1.5% 6.64 6.88 3.5%
Revenues ($) 9.77 9.55 9.64 9.66 9.47 9.28 8.96 9.23 -5.6% 96.12 93.24 -3.0%
Most recent four-week-period is preliminary
2012-13 STD: 09/30/12 - 07/06/13
2011-12 STD: 10/02/11 - 07/07/12
Four Weeks Ending % Change Latest 4
weeks vs. Similar
4 weeks Year Ago
Season-to-Date
GRAPEFRUIT JUICE SALESExpanded All Outlets Combined (xAOC)
(Gallons and Revenues in Millions)
Report 9 of 12/13 Season
Source: Nielsen
xAOC
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010
(863) 537-3999
http://www.fdocgrower.com Page 5 of 19
07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change
OJ Drinks 0-39.99%
Gallons 1.76 1.58 1.65 1.97 2.11 2.13 2.51 2.56 45.5% 22.01 19.31 -12.3%
Price/Gal ($) 4.01 4.04 3.95 4.48 4.77 4.64 4.14 4.07 1.4% 3.47 4.25 22.3%
Revenues ($) 7.06 6.39 6.54 8.85 10.07 9.91 10.39 10.41 47.5% 76.46 82.02 7.3%
OJ Drinks 40-99.99%
Gallons 1.44 2.06 1.83 1.93 1.79 1.61 1.55 1.47 2.7% 17.60 17.14 -2.6%
Price/Gal ($) 7.42 7.09 7.31 7.30 7.27 7.26 7.24 7.26 -2.2% 6.90 7.25 5.1%
Revenues ($) 10.65 14.64 13.40 14.11 13.02 11.72 11.23 10.69 0.4% 121.40 124.33 2.4%
OJ Drinks - % not stated
Gallons 0.42 0.36 0.34 0.34 0.35 0.35 0.35 0.37 -10.4% 4.66 3.50 -24.8%
Price/Gal ($) 3.03 3.56 3.53 3.55 3.51 3.47 3.40 3.26 7.6% 3.09 3.44 11.4%
Revenues ($) 1.26 1.29 1.19 1.20 1.22 1.21 1.19 1.21 -3.6% 14.37 12.04 -16.2%
Total OJ Drinks
Gallons 3.61 4.01 3.83 4.24 4.25 4.10 4.41 4.41 22.1% 44.26 39.95 -9.7%
Price/Gal ($) 5.25 5.57 5.53 5.69 5.72 5.57 5.17 5.06 -3.6% 4.80 5.47 14.0%
Revenues ($) 18.96 19.93 21.14 24.16 24.32 22.84 22.81 22.32 17.7% 212.23 218.39 2.9%
OJ BL Drinks
Gallons 16.43 16.32 16.67 16.91 16.24 15.82 15.81 15.43 -6.1% 157.58 160.82 2.1%
Price/Gal ($) 2.99 3.02 3.04 3.09 3.05 3.05 3.01 3.00 0.2% 2.98 3.05 2.3%
Revenues ($) 49.14 49.31 50.66 52.19 49.51 48.31 47.58 46.22 -5.9% 469.16 489.99 4.4%
OJ BL (100% Juice)
Gallons 2.86 2.97 2.96 3.16 3.25 3.22 3.05 3.01 5.3% 30.77 29.83 -3.0%
Price/Gal ($) 6.73 6.96 6.98 6.92 6.88 6.89 6.94 6.93 3.0% 6.59 6.91 4.7%
Revenues ($) 19.23 20.65 20.66 21.84 22.33 22.22 21.17 20.87 8.5% 202.89 206.04 1.6%
GJ Cocktail
Gallons 0.96 0.94 0.96 0.96 0.92 0.90 0.88 0.89 -7.0% 9.77 9.09 -7.0%
Price/Gal ($) 5.44 5.21 5.18 5.27 5.31 5.42 5.52 5.60 2.9% 5.11 5.33 4.3%
Revenues ($) 5.22 4.92 5.00 5.03 4.89 4.88 4.84 4.99 -4.3% 49.96 48.48 -3.0%
GJ BL (100% Juice)
Gallons 0.21 0.26 0.26 0.24 0.21 0.18 0.18 0.10 -54.4% 2.48 2.03 -18.1%
Price/Gal ($) 5.94 5.23 5.24 5.44 5.55 5.82 5.75 6.41 7.9% 5.42 5.57 2.8%
Revenues ($) 1.28 1.35 1.36 1.28 1.19 1.07 1.05 0.63 -50.8% 13.41 11.29 -15.8%
Most recent four-week-period is preliminary
2012-13 STD: 09/30/12 - 07/06/13
2011-12 STD: 10/02/11 - 07/07/12
Report 9 of 12/13 Season
Four Weeks Ending % Change Latest 4
weeks vs. Similar
4 weeks Year Ago
Season-to-Date
Source: Nielsen
LESS THAN 100% OJ & GJ BEVERAGESExpanded All Outlets Combined (xAOC)
(Gallons and Revenues in Millions)
xAOC
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010
(863) 537-3999
http://www.fdocgrower.com Page 6 of 19
Report Ending Date: 07/06/13
Issue Date: 07/22/13
07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change
NFC OJ
Gallons 21.02 27.66 24.20 24.12 23.04 21.56 20.96 20.62 -1.9% 229.34 233.72 1.9%
Price/Gal ($) 7.43 7.32 7.38 7.39 7.39 7.34 7.35 7.33 -1.4% 7.20 7.33 1.8%
Revenues ($) 156.20 202.44 178.68 178.22 170.39 158.21 154.15 151.03 -3.3% 1,651.85 1,714.30 3.8%
RECON OJ
Gallons 13.91 17.44 16.70 16.31 15.79 14.83 13.94 14.04 0.9% 159.11 155.93 -2.0%
Price/Gal ($) 5.06 4.81 4.74 4.74 4.69 4.70 4.74 4.72 -6.7% 5.02 4.75 -5.2%
Revenues ($) 70.42 83.85 79.15 77.26 74.11 69.77 66.04 66.31 -5.8% 798.17 741.45 -7.1%
Refrigerated OJ
Gallons 34.92 45.10 40.90 40.42 38.84 36.39 34.90 34.65 -0.8% 388.45 389.66 0.3%
Price/Gal ($) 6.49 6.35 6.30 6.32 6.30 6.26 6.31 6.27 -3.3% 6.31 6.30 -0.1%
Revenues ($) 226.62 286.29 257.83 255.48 244.50 227.98 220.19 217.35 -4.1% 2,450.02 2,455.75 0.2%
Frozen OJ
Gallons 2.13 2.45 2.15 2.10 2.01 1.90 1.85 1.84 -13.7% 24.07 21.01 -12.7%
Price/Gal ($) 4.86 4.81 4.78 4.75 4.76 4.83 4.89 4.87 0.3% 4.82 4.79 -0.6%
Revenues ($) 10.34 11.76 10.25 9.97 9.57 9.19 9.04 8.95 -13.5% 116.06 100.68 -13.3%
Shelf Stable OJ
Gallons 0.12 0.11 0.11 0.11 0.11 0.12 0.11 0.10 -19.9% 1.49 1.11 -25.8%
Price/Gal ($) 8.51 8.83 9.04 9.03 8.92 8.79 8.91 8.96 5.3% 8.40 8.90 6.0%
Revenues ($) 1.04 0.99 0.99 1.00 0.99 1.01 0.96 0.87 -15.7% 12.52 9.84 -21.4%
Total Orange Juice
Gallons 37.17 47.66 43.15 42.63 40.96 38.41 36.86 36.59 -1.6% 414.01 411.77 -0.5%
Price/Gal ($) 6.40 6.27 6.24 6.25 6.23 6.20 6.24 6.21 -3.0% 6.23 6.23 0.1%
Revenues ($) 237.99 299.04 269.07 266.45 255.05 238.18 230.19 227.16 -4.5% 2,578.60 2,566.27 -0.5%
Most recent four-week-period is preliminary
2012-13 STD: 09/30/12 - 07/06/13
2011-12 STD: 10/02/11 - 07/07/12
Source: Nielsen
Four Weeks Ending
Report 9 of 12/13 Season
% Change Latest 4
weeks vs. Similar 4
weeks Year Ago
Florida Department of CitrusORANGE JUICE SALES
Food, Drug, Mass + WalmartNIELSEN SCANTRACK
(Gallons and Revenues in Millions)
Season-to-Date
Eco
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FDM+Walmart
Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010
(863) 537-3999
http://www.fdocgrower.com Page 7 of 19
07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change
NFC GJ
Gallons 0.88 0.85 0.86 0.84 0.84 0.83 0.78 0.78 -11.3% 8.96 8.25 -7.9%
Price/Gal ($) 7.40 7.53 7.53 7.70 7.64 7.56 7.61 7.54 1.8% 7.25 7.55 4.1%
Revenues ($) 6.53 6.40 6.44 6.48 6.39 6.24 5.97 5.90 -9.7% 64.95 62.29 -4.1%
RECON GJ
Gallons 0.04 0.07 0.08 0.08 0.08 0.08 0.08 0.08 76.9% 0.43 0.76 75.1%
Price/Gal ($) 6.01 6.02 6.10 6.02 6.21 6.08 6.05 6.07 0.9% 5.82 6.06 4.1%
Revenues ($) 0.26 0.45 0.47 0.49 0.47 0.48 0.48 0.47 78.4% 2.52 4.60 82.3%
Refrigerated GJ
Gallons 0.93 0.93 0.93 0.92 0.91 0.91 0.86 0.86 -7.2% 9.39 9.01 -4.1%
Price/Gal ($) 7.34 7.41 7.41 7.55 7.52 7.43 7.47 7.41 0.9% 7.19 7.43 3.4%
Revenues ($) 6.79 6.85 6.92 6.97 6.86 6.72 6.45 6.37 -6.3% 67.48 66.89 -0.9%
Frozen GJ
Gallons 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 -15.8% 0.32 0.30 -6.1%
Price/Gal ($) 4.50 4.45 4.45 4.40 4.43 4.45 4.42 4.44 -1.3% 4.52 4.43 -2.0%
Revenues ($) 0.15 0.14 0.14 0.14 0.13 0.14 0.13 0.13 -16.9% 1.46 1.34 -8.0%
Shelf Stable GJ
Gallons 0.43 0.42 0.43 0.41 0.39 0.38 0.38 0.42 -3.8% 4.43 3.99 -9.9%
Price/Gal ($) 6.11 5.75 5.67 5.87 5.92 6.12 6.04 6.26 2.4% 5.77 5.94 3.1%
Revenues ($) 2.66 2.44 2.45 2.41 2.34 2.30 2.27 2.62 -1.5% 25.53 23.71 -7.1%
Total Grapefruit Juice
Gallons 1.39 1.38 1.40 1.36 1.34 1.31 1.27 1.31 -6.3% 14.14 13.30 -5.9%
Price/Gal ($) 6.89 6.83 6.81 6.97 6.98 6.98 6.98 6.97 1.3% 6.68 6.91 3.5%
Revenues ($) 9.61 9.43 9.50 9.52 9.33 9.15 8.85 9.11 -5.1% 94.46 91.94 -2.7%
Most recent four-week-period is preliminary
2012-13 STD: 09/30/12 - 07/06/13
2011-12 STD: 10/02/11 - 07/07/12
Source: Nielsen
Food, Drug, Mass + Walmart(Gallons and Revenues in Millions)
Report 9 of 12/13 Season
Season-to-DateFour Weeks Ending
GRAPEFRUIT JUICE SALES
% Change Latest 4
weeks vs. Similar 4
weeks Year Ago
FDM+Walmart
Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010
(863) 537-3999
http://www.fdocgrower.com Page 8 of 19
07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change
OJ Drinks 0-39.99%
Gallons 1.68 1.52 1.59 1.90 2.02 2.04 2.30 2.32 37.9% 20.90 18.30 -12.4%
Price/Gal ($) 3.98 4.02 3.93 4.43 4.69 4.55 4.14 4.07 -1.1% 3.45 4.22 22.3%
Revenues ($) 6.70 6.12 6.25 8.41 9.48 9.30 9.53 9.45 36.4% 72.05 77.21 7.2%
OJ Drinks 40-99.99%
Gallons 1.38 2.03 1.80 1.90 1.74 1.56 1.50 1.43 3.2% 16.88 16.75 -0.7%
Price/Gal ($) 7.45 7.11 7.33 7.32 7.32 7.30 7.28 7.30 -2.1% 6.93 7.28 5.1%
Revenues ($) 10.31 14.44 13.21 13.91 12.70 11.42 10.93 10.42 1.1% 116.87 121.94 4.3%
OJ Drinks - % not stated
Gallons 0.36 0.32 0.30 0.30 0.30 0.30 0.29 0.31 -13.6% 4.05 3.04 -24.8%
Price/Gal ($) 3.09 3.70 3.68 3.69 3.66 3.62 3.55 3.39 9.9% 3.13 3.58 14.2%
Revenues ($) 1.10 1.20 1.10 1.11 1.11 1.07 1.04 1.04 -5.0% 12.69 10.89 -14.2%
Total OJ Drinks
Gallons 3.42 3.88 3.69 4.10 4.06 3.90 4.10 4.05 18.5% 41.82 38.10 -8.9%
Price/Gal ($) 5.29 5.61 5.57 5.72 5.74 5.58 5.25 5.16 -2.6% 4.82 5.51 14.4%
Revenues ($) 18.11 21.76 20.55 23.43 23.28 21.79 21.51 20.91 15.5% 201.62 210.04 4.2%
OJ BL Drinks
Gallons 14.59 14.55 14.64 14.90 14.44 14.01 14.07 13.73 -5.9% 138.66 142.77 3.0%
Price/Gal ($) 2.94 2.97 2.97 3.02 2.98 2.99 2.95 2.93 -0.1% 2.93 2.98 1.7%
Revenues ($) 42.87 43.19 43.54 44.99 43.09 41.83 41.48 40.30 -6.0% 406.77 426.05 4.7%
OJ BL (100% Juice)
Gallons 2.67 2.78 2.74 2.92 3.02 3.00 2.85 2.82 5.6% 28.35 27.78 -2.0%
Price/Gal ($) 6.73 6.98 7.00 6.93 6.89 6.90 6.95 6.94 3.2% 6.58 6.92 5.1%
Revenues ($) 17.92 19.40 19.19 20.21 20.84 20.71 19.80 19.55 9.1% 186.63 192.14 2.9%
GJ Cocktail
Gallons 0.75 0.79 0.80 0.78 0.75 0.74 0.72 0.74 -2.4% 7.82 7.48 -4.3%
Price/Gal ($) 5.97 5.41 5.37 5.50 5.60 5.69 5.79 5.89 -1.4% 5.44 5.57 2.5%
Revenues ($) 4.50 4.26 4.31 4.31 4.22 4.19 4.19 4.33 -3.7% 42.52 41.71 -1.9%
GJ BL (100% Juice)
Gallons 0.21 0.25 0.25 0.23 0.21 0.18 0.18 0.10 -53.8% 2.43 1.98 -18.5%
Price/Gal ($) 6.01 5.26 5.26 5.49 5.59 5.86 5.76 6.43 7.0% 5.43 5.60 3.1%
Revenues ($) 1.25 1.32 1.34 1.25 1.17 1.05 1.03 0.62 -50.5% 13.21 11.10 -16.0%
Most recent four-week-period is preliminary
2012-13 STD: 09/30/12 - 07/06/13
2011-12 STD: 10/02/11 - 07/07/12
Source: Nielsen
LESS THAN 100% OJ & GJ BEVERAGESFood, Drug, Mass + Walmart(Gallons and Revenues in Millions)
Report 9 of 12/13 Season
Four Weeks Ending % Change Latest 4
weeks vs. Similar 4
weeks Year Ago
Season-to-Date
FDM+Walmart
Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010
(863) 537-3999
http://www.fdocgrower.com Page 9 of 19
Report Ending Date: 07/06/13
Issue Date: 07/22/13
07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change
NFC OJ
Gallons 16.46 21.24 18.71 18.45 17.69 16.78 16.38 16.05 -2.5% 178.17 180.59 1.4%
Price/Gal ($) 7.44 7.33 7.39 7.40 7.42 7.35 7.37 7.34 -1.4% 7.24 7.34 1.3%
Revenues ($) 122.52 155.69 138.18 136.51 131.34 123.23 120.70 117.80 -3.9% 1,290.63 1,324.99 2.7%
RECON OJ
Gallons 9.90 12.06 11.61 11.22 11.06 10.58 9.86 9.98 0.8% 112.23 108.94 -2.9%
Price/Gal ($) 5.10 4.79 4.72 4.72 4.66 4.68 4.72 4.71 -7.6% 5.04 4.73 -6.0%
Revenues ($) 50.47 57.76 54.81 52.99 51.54 49.48 46.53 47.04 -6.8% 565.45 515.66 -8.8%
Refrigerated OJ
Gallons 26.36 33.30 30.31 29.67 28.76 27.36 26.24 26.03 -1.2% 290.40 289.53 -0.3%
Price/Gal ($) 6.56 6.41 6.37 6.39 6.36 6.31 6.37 6.33 -3.5% 6.39 6.36 -0.5%
Revenues ($) 173.00 213.45 192.99 189.50 182.88 172.71 167.23 164.83 -4.7% 1,856.08 1,840.65 -0.8%
Frozen OJ
Gallons 1.51 1.70 1.48 1.45 1.40 1.34 1.32 1.33 -11.6% 16.96 14.70 -13.3%
Price/Gal ($) 5.18 5.15 5.12 5.07 5.07 5.07 5.06 5.02 -3.2% 5.15 5.08 -1.5%
Revenues ($) 7.82 8.76 7.57 7.37 7.11 6.78 6.67 6.70 -14.4% 87.40 74.66 -14.6%
Shelf Stable OJ
Gallons 0.09 0.09 0.09 0.09 0.09 0.09 0.08 0.08 -12.2% 1.05 0.89 -16.0%
Price/Gal ($) 8.54 8.70 8.91 8.91 8.74 8.64 8.82 8.77 2.7% 8.63 8.76 1.6%
Revenues ($) 0.74 0.81 0.80 0.79 0.77 0.78 0.72 0.67 -9.8% 9.09 7.75 -14.7%
Total Orange Juice
Gallons 27.96 35.10 31.88 31.21 30.25 28.79 27.64 27.45 -1.8% 308.41 305.11 -1.1%
Price/Gal ($) 6.49 6.35 6.32 6.33 6.31 6.26 6.32 6.27 -3.4% 6.33 6.30 -0.4%
Revenues ($) 181.56 223.02 201.35 197.66 190.75 180.28 174.62 172.20 -5.2% 1,952.56 1,923.06 -1.5%
Most recent four-week-period is preliminary
2012-13 STD: 09/30/12 - 07/06/13
2011-12 STD: 10/02/11 - 07/07/12
Report 9 of 12/13 Season
Four Weeks Ending % Change Latest 4
weeks vs. Similar
4 weeks Year Ago
Season-to-Date
Source: Nielsen
Florida Department of CitrusORANGE JUICE SALESFOOD ($2MM+ GROCERY)
NIELSEN SCANTRACK
(Gallons and Revenues in Millions)
Eco
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Food
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010
(863) 537-3999
http://www.fdocgrower.com Page 10 of 19
07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change
NFC GJ
Gallons 749.63 718.66 720.17 692.75 692.63 685.22 649.66 648.73 -13.5% 7,533.50 6,890.32 -8.5%
Price/Gal ($) 7.48 7.59 7.58 7.81 7.73 7.65 7.73 7.64 2.1% 7.40 7.63 3.1%
Revenues ($) 5,608.10 5,453.29 5,457.48 5,406.98 5,356.57 5,241.38 5,019.87 4,954.19 -11.7% 55,728.91 52,573.61 -5.7%
RECON GJ
Gallons 43.81 74.70 77.62 82.10 75.43 79.53 79.41 77.49 76.9% 433.43 758.92 75.1%
Price/Gal ($) 6.01 6.02 6.10 6.02 6.21 6.07 6.05 6.07 0.9% 5.82 6.05 4.1%
Revenues ($) 263.41 449.76 473.57 494.29 468.60 483.10 480.71 470.03 78.4% 2,520.43 4,595.08 82.3%
Refrigerated GJ
Gallons 793.44 793.36 797.79 774.85 768.06 764.75 729.07 726.22 -8.5% 7,966.93 7,649.23 -4.0%
Price/Gal ($) 7.40 7.44 7.43 7.62 7.58 7.49 7.54 7.47 0.9% 7.31 7.47 2.2%
Revenues ($) 5,871.51 5,903.06 5,931.06 5,901.27 5,825.16 5,724.48 5,500.58 5,424.21 -7.6% 58,249.34 57,168.68 -1.9%
Frozen GJ
Gallons 14.66 12.63 12.61 12.69 12.42 12.70 11.91 12.13 -17.3% 137.70 123.58 -10.3%
Price/Gal ($) 5.17 5.11 5.11 4.96 5.04 5.07 5.02 5.07 -1.9% 5.22 5.06 -3.1%
Revenues ($) 75.75 64.46 64.44 62.98 62.61 64.33 59.79 61.47 -18.9% 719.27 625.59 -13.0%
Shelf Stable GJ
Gallons 300.34 305.07 306.00 287.20 278.92 263.26 268.11 276.53 -7.9% 2,931.81 2,777.95 -5.2%
Price/Gal ($) 6.44 6.03 5.92 6.15 6.27 6.57 6.45 6.76 5.0% 6.34 6.31 -0.4%
Revenues ($) 1,934.61 1,839.09 1,812.34 1,765.23 1,749.83 1,730.43 1,729.32 1,870.50 -3.3% 18,586.12 17,538.91 -5.6%
Total Grapefruit Juice
Gallons 1,108.44 1,111.05 1,116.40 1,074.74 1,059.40 1,040.70 1,009.09 1,014.87 -8.4% 11,036.44 10,550.76 -4.4%
Price/Gal ($) 7.11 7.03 6.99 7.19 7.21 7.23 7.22 7.25 1.9% 7.03 7.14 1.6%
Revenues ($) 7,881.87 7,806.61 7,807.84 7,729.48 7,637.60 7,519.24 7,289.69 7,356.18 -6.7% 77,554.74 75,333.19 -2.9%
Most recent four-week-period is preliminary
2012-13 STD: 09/30/12 - 07/06/13
2011-12 STD: 10/02/11 - 07/07/12
% Change Latest 4
weeks vs. Similar
4 weeks Year Ago
Season-to-Date
GRAPEFRUIT JUICE SALESFOOD ($2MM+ GROCERY)
Source: Nielsen
(Gallons and Revenues in Thousands)
Report 9 of 12/13 Season
Four Weeks Ending
Food
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010
(863) 537-3999
http://www.fdocgrower.com Page 11 of 19
07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change
OJ Drinks 0-39.99%
Gallons 1,352.93 1,158.22 1,215.33 1,393.01 1,476.04 1,547.02 1,698.94 1,730.26 27.9% 15,810.86 13,694.62 -13.4%
Price/Gal ($) 4.07 4.13 4.00 4.33 4.50 4.41 4.11 4.03 -1.1% 3.62 4.21 16.3%
Revenues ($) 5,510.14 4,785.02 4,862.87 6,028.51 6,646.10 6,825.34 6,978.12 6,972.85 26.5% 57,216.53 57,625.72 0.7%
OJ Drinks 40-99.99%
Gallons 1,035.65 1,579.94 1,359.55 1,440.08 1,338.14 1,215.89 1,160.09 1,114.09 7.6% 12,305.39 12,810.52 4.1%
Price/Gal ($) 7.48 7.07 7.36 7.32 7.36 7.36 7.34 7.35 -1.7% 7.02 7.30 3.9%
Revenues ($) 7,749.66 11,168.12 10,008.24 10,543.16 9,844.53 8,950.27 8,518.08 8,192.08 5.7% 86,411.64 93,483.37 8.2%
OJ Drinks - % not stated
Gallons 335.02 307.68 282.82 283.03 286.86 281.78 278.66 290.79 -13.2% 3,692.46 2,879.15 -22.0%
Price/Gal ($) 3.13 3.75 3.74 3.75 3.72 3.67 3.59 3.43 9.8% 3.23 3.63 12.2%
Revenues ($) 1,048.29 1,152.61 1,057.43 1,061.91 1,066.36 1,033.01 1,000.88 998.74 -4.7% 11,940.79 10,449.78 -12.5%
Total OJ Drinks
Gallons 2,723.60 3,045.84 2,857.70 3,116.11 3,101.04 3,044.70 3,137.69 3,135.14 15.1% 31,808.72 29,384.28 -7.6%
Price/Gal ($) 5.25 5.62 5.57 5.66 5.66 5.52 5.26 5.16 -1.9% 4.89 5.50 12.4%
Revenues ($) 14,308.08 15,051.20 15,928.53 17,633.58 17,556.99 16,808.61 16,497.09 16,163.66 13.0% 155,568.96 161,558.87 3.9%
OJ BL Drinks
Gallons 8,683.01 8,875.21 9,121.19 9,126.10 8,703.91 8,680.82 8,909.40 8,457.77 -2.6% 87,429.09 87,358.09 -0.1%
Price/Gal ($) 2.93 2.90 2.89 2.95 2.94 2.95 2.91 2.95 0.6% 2.90 2.92 0.5%
Revenues ($) 25,461.98 25,696.12 26,387.73 26,900.54 25,627.63 25,597.65 25,910.54 24,951.39 -2.0% 253,699.35 254,704.83 0.4%
OJ BL (100% Juice)
Gallons 2,037.72 2,073.65 2,051.36 2,180.11 2,275.03 2,306.00 2,172.48 2,144.03 5.2% 21,019.38 20,940.90 -0.4%
Price/Gal ($) 6.80 7.09 7.11 7.05 7.01 6.98 7.06 7.06 3.8% 6.73 7.02 4.3%
Revenues ($) 13,861.66 14,708.66 14,578.38 15,377.74 15,943.58 16,105.68 15,345.87 15,146.03 9.3% 141,446.87 146,911.34 3.9%
GJ Cocktail
Gallons 472.04 495.68 493.38 470.77 456.48 444.23 447.75 451.68 -4.3% 4,535.00 4,531.64 -0.1%
Price/Gal ($) 6.29 5.89 5.88 6.09 6.25 6.43 6.52 6.71 6.7% 5.99 6.22 3.8%
Revenues ($) 2,967.05 2,918.79 2,902.91 2,868.70 2,851.14 2,858.51 2,919.10 3,030.27 2.1% 27,175.48 28,178.75 3.7%
GJ BL (100% Juice)
Gallons 128.83 180.26 179.17 153.91 138.32 110.68 113.72 73.81 -42.7% 1,390.00 1,317.49 -5.2%
Price/Gal ($) 6.32 5.39 5.39 5.66 5.91 6.43 6.23 6.87 8.7% 6.11 5.92 -3.3%
Revenues ($) 814.43 970.92 966.39 870.68 818.05 712.19 708.75 507.28 -37.7% 8,498.91 7,793.05 -8.3%
Most recent four-week-period is preliminary
2012-13 STD: 09/30/12 - 07/06/13
2011-12 STD: 10/02/11 - 07/07/12
Source: Nielsen
FOOD ($2MM+ GROCERY)(Gallons and Revenues in Thousands)
Report 9 of 12/13 Season
Four Weeks Ending % Change Latest 4
weeks vs. Similar
4 weeks Year Ago
Season-to-Date
LESS THAN 100% OJ & GJ BEVERAGES
Food
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010
(863) 537-3999
http://www.fdocgrower.com Page 12 of 19
Report Ending Date: 07/06/13
Issue Date: 07/22/13
07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change
NFC OJ
Gallons 3.66 4.96 4.32 4.43 4.17 3.72 3.64 3.67 0.3% 40.57 41.57 2.5%
Price/Gal ($) 7.13 7.04 7.10 7.12 7.10 7.08 7.06 7.04 -1.2% 6.80 7.10 4.4%
Revenues ($) 26.09 34.88 30.66 31.51 29.58 26.34 25.72 25.85 -0.9% 275.71 294.95 7.0%
RECON OJ
Gallons 3.57 4.80 4.54 4.60 4.26 3.82 3.68 3.67 2.7% 41.39 42.22 2.0%
Price/Gal ($) 4.85 4.67 4.60 4.59 4.59 4.60 4.60 4.59 -5.4% 4.83 4.63 -4.1%
Revenues ($) 17.33 22.42 20.88 21.09 19.58 17.58 16.94 16.83 -2.9% 200.00 195.59 -2.2%
Refrigerated OJ
Gallons 7.23 9.76 8.86 9.02 8.43 7.55 7.33 7.34 1.5% 81.97 83.79 2.2%
Price/Gal ($) 6.00 5.87 5.82 5.83 5.83 5.82 5.82 5.81 -3.1% 5.80 5.85 0.9%
Revenues ($) 43.43 57.31 51.54 52.60 49.16 43.92 42.66 42.68 -1.7% 475.70 490.53 3.1%
Frozen OJ
Gallons 0.59 0.70 0.63 0.61 0.57 0.53 0.50 0.47 -19.6% 6.77 5.93 -12.4%
Price/Gal ($) 4.00 3.97 3.97 3.97 3.98 4.23 4.43 4.44 10.8% 3.97 4.07 2.5%
Revenues ($) 2.35 2.78 2.49 2.41 2.27 2.23 2.22 2.10 -10.9% 26.90 24.17 -10.2%
Shelf Stable OJ
Gallons 0.03 0.01 0.01 0.01 0.02 0.02 0.01 0.01 -43.8% 0.31 0.14 -54.8%
Price/Gal ($) 7.64 8.80 8.95 9.02 8.87 8.94 8.93 8.95 17.1% 7.16 8.83 23.2%
Revenues ($) 0.19 0.11 0.12 0.12 0.13 0.14 0.13 0.13 -34.3% 2.23 1.24 -44.3%
Total Orange Juice
Gallons 7.85 10.47 9.50 9.64 9.02 8.09 7.84 7.83 -0.2% 89.05 89.86 0.9%
Price/Gal ($) 5.86 5.75 5.70 5.72 5.72 5.72 5.74 5.74 -2.1% 5.67 5.74 1.3%
Revenues ($) 45.97 60.20 54.15 55.13 51.57 46.29 45.01 44.90 -2.3% 504.83 515.94 2.2%
Most recent four-week-period is preliminary
2012-13 STD: 09/30/12 - 07/06/13
2011-12 STD: 10/02/11 - 07/07/12
Season-to-Date
Report 9 of 12/13 Season
% Change Latest 4
weeks vs. Similar 4
weeks Year Ago
Four Weeks Ending
NIELSEN SCANTRACK
ORANGE JUICE SALESWALMART
(Gallons and Revenues in Millions)
Florida Department of Citrus
Source: Nielsen
Eco
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Walmart
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010
(863) 537-3999
http://www.fdocgrower.com Page 13 of 19
07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change
NFC GJ
Gallons 110 102 105 109 107 109 105 106 -3.0% 1,172 1,049 -10.4%
Price/Gal ($) 6.83 7.22 7.22 7.24 7.22 7.13 7.11 7.09 3.9% 6.38 7.18 12.6%
Revenues ($) 748 736 757 792 775 774 749 754 0.8% 7,471 7,537 0.9%
RECON GJ
Gallons 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Price/Gal ($) 0.00 0.00
Revenues ($) 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Refrigerated GJ
Gallons 109.56 101.92 104.96 109.40 107.28 108.63 105.41 106.32 -3.0% 1,171.64 1,049.44 -10.4%
Price/Gal ($) 6.83 7.22 7.22 7.24 7.22 7.13 7.11 7.09 3.9% 6.38 7.18 12.6%
Revenues ($) 748.23 735.69 757.40 791.76 774.50 774.36 749.14 754.13 0.8% 7,470.98 7,537.13 0.9%
Frozen GJ
Gallons 19.60 18.38 18.53 18.46 17.71 17.67 17.25 16.73 -14.6% 184.76 179.25 -3.0%
Price/Gal ($) 4.00 4.00 4.01 4.01 4.00 4.01 4.00 3.98 -0.4% 4.00 4.00 0.0%
Revenues ($) 78.35 73.61 74.23 73.93 70.91 70.79 68.94 66.63 -15.0% 739.38 717.21 -3.0%
Shelf Stable GJ
Gallons 131.02 116.27 122.51 120.55 111.40 108.59 104.38 139.98 6.8% 1,463.16 1,182.19 -19.2%
Price/Gal ($) 5.29 5.00 5.00 5.18 5.05 5.01 5.01 5.25 -0.8% 4.56 5.05 10.8%
Revenues ($) 693.16 581.62 612.70 624.92 562.34 544.18 522.72 734.62 6.0% 6,673.95 5,972.78 -10.5%
Total Grapefruit Juice
Gallons 260.19 236.57 246.00 248.40 236.39 234.88 227.03 263.04 1.1% 2,819.56 2,410.88 -14.5%
Price/Gal ($) 5.84 5.88 5.87 6.00 5.96 5.92 5.91 5.91 1.2% 5.28 5.90 11.8%
Revenues ($) 1,519.74 1,390.92 1,444.33 1,490.60 1,407.75 1,389.33 1,340.81 1,555.37 2.3% 14,884.31 14,227.12 -4.4%
Most recent four-week-period is preliminary
2012-13 STD: 09/30/12 - 07/06/13
2011-12 STD: 10/02/11 - 07/07/12
(Gallons and Revenues in Thousands)
GRAPEFRUIT JUICE SALES
Report 9 of 12/13 Season
Source: Nielsen
Season-to-Date
WALMART
Four Weeks Ending % Change Latest 4
weeks vs. Similar 4
weeks Year Ago
Walmart
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010
(863) 537-3999
http://www.fdocgrower.com Page 14 of 19
07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change
OJ Drinks 0-39.99%
Gallons 286.00 329.13 335.26 407.83 409.49 380.59 487.23 465.29 62.7% 4,720.54 3,823.39 -19.0%
Price/Gal ($) 3.41 3.50 3.54 4.41 4.65 4.53 3.77 3.68 8.1% 2.75 3.89 41.2%
Revenues ($) 974.58 1,153.16 1,186.50 1,797.14 1,904.71 1,723.66 1,837.10 1,713.59 75.8% 12,998.82 14,861.04 14.3%
OJ Drinks 40-99.99%
Gallons 294.00 354.45 358.96 370.65 323.21 287.07 278.90 254.02 -13.6% 3,922.29 3,181.93 -18.9%
Price/Gal ($) 7.28 7.26 7.22 7.21 7.12 6.99 6.97 6.95 -4.5% 6.57 7.18 9.1%
Revenues ($) 2,140.87 2,573.82 2,592.95 2,671.39 2,302.28 2,008.02 1,944.02 1,766.03 -17.5% 25,786.46 22,831.33 -11.5%
OJ Drinks - % not stated
Gallons 12.60 10.64 10.38 10.48 10.37 9.93 10.13 11.29 -10.4% 271.88 106.64 -60.8%
Price/Gal ($) 2.18 2.42 2.43 2.44 2.34 2.35 2.39 2.29 5.2% 1.82 2.41 32.3%
Revenues ($) 27.41 25.72 25.25 25.58 24.24 23.35 24.16 25.83 -5.8% 496.17 257.48 -48.1%
Total OJ Drinks
Gallons 592.60 694.22 704.60 788.96 743.08 677.59 776.25 730.59 23.3% 8,914.71 7,111.96 -20.2%
Price/Gal ($) 5.30 5.41 5.40 5.70 5.69 5.54 4.90 4.80 -9.5% 4.41 5.34 21.1%
Revenues ($) 3,142.85 3,752.70 3,804.70 4,494.10 4,231.23 3,755.03 3,805.28 3,505.44 11.5% 39,281.45 37,949.85 -3.4%
OJ BL Drinks
Gallons 5,759.30 5,519.82 5,372.21 5,611.85 5,579.24 5,157.99 4,998.48 5,118.25 -11.1% 49,369.06 53,861.61 9.1%
Price/Gal ($) 2.90 3.02 3.05 3.08 2.98 2.98 2.96 2.86 -1.3% 2.93 3.03 3.6%
Revenues ($) 16,682.61 16,672.47 16,400.67 17,265.26 16,627.09 15,387.78 14,808.22 14,633.71 -12.3% 144,647.32 163,463.55 13.0%
OJ BL (100% Juice)
Gallons 539.50 594.54 570.80 603.46 606.54 573.10 552.51 553.84 2.7% 6,151.65 5,684.54 -7.6%
Price/Gal ($) 6.22 6.41 6.42 6.30 6.26 6.35 6.39 6.37 2.3% 5.99 6.38 6.4%
Revenues ($) 3,356.90 3,811.62 3,666.98 3,804.40 3,798.48 3,636.96 3,528.58 3,525.41 5.0% 36,859.50 36,252.37 -1.6%
GJ Cocktail
Gallons 245.45 257.22 270.06 278.81 262.11 253.03 242.06 246.05 0.2% 2,878.29 2,595.79 -9.8%
Price/Gal ($) 5.17 4.27 4.29 4.30 4.28 4.28 4.27 4.27 -17.5% 4.44 4.28 -3.7%
Revenues ($) 1,269.08 1,098.14 1,157.50 1,199.08 1,121.53 1,081.75 1,033.93 1,049.58 -17.3% 12,781.40 11,103.40 -13.1%
GJ BL (100% Juice)
Gallons 76.77 71.66 74.73 74.06 71.11 69.33 65.61 22.19 -71.1% 1032.63 664.49 -35.7%
Price/Gal ($) 5.32 4.93 4.92 5.15 4.97 4.93 4.93 4.95 -7.0% 4.44 4.96 11.6%
Revenues ($) 408.66 353.04 367.89 381.57 353.24 341.58 323.34 109.84 -73.1% 4,587.54 3,293.34 -28.2%
Most recent four-week-period is preliminary
2012-13 STD: 09/30/12 - 07/06/13
2011-12 STD: 10/02/11 - 07/07/12
Report 9 of 12/13 Season
Four Weeks Ending % Change Latest 4
weeks vs. Similar 4
weeks Year Ago
Season-to-Date
LESS THAN 100% OJ & GJ BEVERAGESWALMART
Source: Nielsen
(Gallons and Revenues in Thousands)
Walmart
Florida Department of Citrus; P.O.Box 9010; Bartow, FL 33831-9010
(863) 537-3999
http://www.fdocgrower.com Page 15 of 19
Report Ending Date: 07/06/13
Issue Date: 07/22/13
07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change
NFC OJ
Average Promo Price 6.70 6.56 6.64 6.62 6.70 6.61 6.61 6.52 -2.7% 6.52 6.58 0.9%
Price Reduction 93 93 94 94 94 94 95 94 1.1% 94 94 -0.5%
Feature & Disp 38 40 40 40 40 41 41 39 2.6% 36 39 8.0%
Display w/o Fea 29 29 32 34 35 38 36 32 10.3% 28 32 13.4%
Feature w/o Disp 90 91 91 88 91 89 90 89 -1.1% 90 90 0.2%
RECON OJ
Average Promo Price 4.77 4.25 4.24 4.03 4.05 4.16 3.99 4.01 -15.9% 4.62 4.10 -11.2%
Price Reduction 87 89 88 91 85 90 87 88 1.1% 88 87 -1.4%
Feature & Disp 19 16 22 18 24 25 16 23 21.1% 20 20 -3.9%
Display w/o Fea 26 21 26 29 30 32 28 30 15.4% 25 26 5.2%
Feature w/o Disp 81 73 69 78 80 77 69 83 2.5% 79 75 -5.0%
Refrigerated OJ
Average Promo Price 6.11 5.85 5.77 5.69 5.67 5.71 5.77 5.65 -7.5% 5.90 5.73 -2.9%
Price Reduction 97 97 97 98 98 98 97 96 -1.0% 97 97 -0.4%
Feature & Disp 43 45 46 46 48 49 46 46 7.0% 43 45 5.9%
Display w/o Fea 43 40 45 47 50 49 47 48 11.6% 41 44 8.6%
Feature w/o Disp 93 95 94 93 94 93 93 93 0.0% 94 94 -0.7%
Frozen OJ
Average Promo Price 4.42 4.58 4.45 4.37 4.47 4.45 4.53 4.31 -2.5% 4.46 4.44 -0.4%
Price Reduction 44 37 39 49 53 45 55 49 11.4% 43 44 3.3%
Feature & Disp 0 1 1 0 1 0 0 2 0 1 50.0%
Display w/o Fea 2 1 1 1 1 1 1 1 -50.0% 2 1 -40.0%
Feature w/o Disp 14 16 13 24 16 12 10 21 50.0% 14 16 16.9%
Shelf Stable OJ
Average Promo Price 7.10 7.05 7.40 7.78 7.74 7.25 7.42 6.82 -3.9% 7.57 7.36 -2.7%
Price Reduction 30 28 25 30 29 40 29 28 -6.7% 29 29 1.7%
Feature & Disp 3 1 0 0 1 1 0 1 -66.7% 1 1 -53.8%
Display w/o Fea 3 4 1 2 2 2 1 1 -66.7% 2 2 -5.3%
Feature w/o Disp 12 12 9 8 16 14 14 13 8.3% 15 12 -19.7%
Total OJ
Average Promo Price 6.08 5.83 5.75 5.67 5.65 5.69 5.74 5.62 -7.6% 5.88 5.71 -2.9%
Price Reduction 98 98 97 98 98 98 98 97 -1.0% 98 97 -0.5%
Feature & Disp 43 45 47 46 49 50 46 46 7.0% 43 46 5.8%
Display w/o Fea 45 43 46 49 51 50 48 49 8.9% 43 46 7.0%
Feature w/o Disp 93 95 94 93 95 93 93 93 0.0% 95 94 -0.6%
Most recent four-week-period is preliminary
2012-13 STD: 09/30/12 - 07/06/13
2011-12 STD: 10/02/11 - 07/07/12
Source: Nielsen
Report 9 of 12/13 Season
Four Weeks Ending% Change
Latest 4 weeks
vs. Similar 4
weeks Year Ago
Season-to-Date
Florida Department of CitrusORANGE JUICE PROMOTIONS
FOOD ($2MM+ Grocery Stores)NIELSEN SCANTRACK
(Prices in dollars and Promotion in %ACV)
Eco
no
mic
an
d M
arke
t R
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arch
Re
po
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Food-Promotions
Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010
(863) 537-3999
http://www.fdocgrower.com Page 16 of 19
07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change
NFC GJ
Average Promo Price 6.77 6.68 6.73 6.80 6.89 6.72 6.80 6.66 -1.6% 6.67 6.71 0.5%
Price Reduction 62 69 70 64 70 69 65 67 8.1% 68 68 0.7%
Feature & Disp 5 4 3 4 3 4 3 3 -40.0% 3 4 2.9%
Display w/o Fea 6 6 8 6 6 7 5 5 -16.7% 6 6 7.1%
Feature w/o Disp 50 57 38 35 52 48 47 46 -8.0% 44 46 6.2%
RECON GJ
Average Promo Price 5.51 7.79 7.99 6.35 6.91 6.10 5.78 5.56 0.9% 7.17 6.64 -7.4%
Price Reduction 2 8 7 12 9 16 15 11 450.0% 3 10 188.2%
Feature & Disp 0 0 0 0 0 0 0 0 0 0
Display w/o Fea 0 0 0 1 0 1 0 0 0 0
Feature w/o Disp 0 0 0 0 0 0 0 0 0 0 -100.0%
Refrogerated GJ
Average Promo Price 6.76 6.71 6.74 6.78 6.89 6.68 6.71 6.59 -2.5% 6.67 6.69 0.3%
Price Reduction 63 70 71 67 70 73 70 74 17.5% 69 71 3.3%
Feature & Disp 5 4 3 4 3 4 3 3 -40.0% 3 4 2.9%
Display w/o Fea 6 6 8 8 7 8 6 5 -16.7% 6 7 17.9%
Feature w/o Disp 50 57 38 36 52 48 47 46 -8.0% 44 46 5.9%
Frozen GJ
Average Promo Price 4.57 4.50 4.15 3.80 4.05 4.41 4.30 4.36 -4.6% 4.39 4.28 -2.5%
Price Reduction 3 4 3 6 7 4 5 5 66.7% 3 4 30.3%
Feature & Disp 0 0 0 0 0 0 0 0 0 0
Display w/o Fea 0 0 0 0 0 0 0 0 0 0
Feature w/o Disp 1 0 1 1 0 1 1 0 -100.0% 0 1 500.0%
Shelf Stable GJ
Average Promo Price 5.27 4.75 4.76 5.05 5.27 5.44 5.46 5.84 10.8% 5.24 5.22 -0.4%
Price Reduction 50 59 52 55 57 49 60 50 0.0% 55 54 -2.7%
Feature & Disp 1 5 2 1 2 1 1 1 0.0% 1 2 21.4%
Display w/o Fea 3 3 6 5 3 3 2 2 -33.3% 3 3 6.9%
Feature w/o Disp 14 23 14 16 22 12 13 8 -42.9% 19 16 -20.1%
TL GJ
Average Promo Price 6.42 6.20 6.21 6.29 6.47 6.45 6.41 6.47 0.8% 6.31 6.34 0.4%
Price Reduction 76 84 82 85 83 81 83 84 10.5% 81 83 2.6%
Feature & Disp 6 8 5 5 5 5 4 4 -33.3% 5 5 2.0%
Display w/o Fea 8 9 13 11 10 11 8 7 -12.5% 8 9 9.5%
Feature w/o Disp 57 64 43 42 60 51 53 50 -12.3% 53 53 -0.2%
Most recent four-week-period is preliminary
2012-13 STD: 09/30/12 - 07/06/13
2011-12 STD: 10/02/11 - 07/07/12
FOOD ($2MM+ Grocery Stores)(Prices in dollars and Promotion in %ACV)
Report 9 of 12/13 Season
Four Weeks Ending
Source: Nielsen
GRAPEFRUIT JUICE PROMOTIONS
% Change Latest
4 weeks vs.
Similar 4 weeks
Year Ago
Season-to-Date
Food-Promotions
Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010
(863) 537-3999
http://www.fdocgrower.com Page 17 of 19
07/07/12 01/19/13 02/16/13 03/16/13 04/13/13 05/11/13 06/08/13 07/06/13 2011-12 2012-13 % Change
OJ Drinks 0-39.99%
Average Promo Price 3.51 3.72 3.60 4.01 4.35 3.98 3.80 3.75 6.8% 3.39 3.87 14.4%
Price Reduction 81 75 80 80 84 86 87 85 4.9% 81 80 -1.0%
Feature & Disp 16 11 12 16 15 19 19 23 43.8% 13 14 12.8%
Display w/o Fea 39 23 23 57 66 61 60 58 48.7% 26 42 62.7%
Feature w/o Disp 66 57 66 64 64 59 64 74 12.1% 61 61 1.0%
OJ Drinks 40-99.99%
Average Promo Price 6.90 6.55 6.58 6.71 6.71 6.60 6.66 6.72 -2.6% 6.49 6.63 2.2%
Price Reduction 71 79 65 75 77 77 82 78 9.9% 71 76 7.1%
Feature & Disp 7 16 5 11 8 11 13 11 57.1% 11 10 -9.2%
Display w/o Fea 13 12 11 13 11 16 13 13 0.0% 11 12 7.2%
Feature w/o Disp 58 60 39 55 48 52 52 54 -6.9% 58 51 -12.3%
OJ Drinks - % not stated
Average Promo Price 2.52 2.97 3.14 3.17 3.11 2.98 2.99 3.01 19.4% 2.92 3.06 4.8%
Price Reduction 11 13 10 11 10 11 10 8 -27.3% 13 10 -17.6%
Feature & Disp 1 0 1 0 0 1 1 0 -100.0% 1 0 -42.9%
Display w/o Fea 8 5 6 6 6 7 8 8 0.0% 6 6 4.9%
Feature w/o Disp 5 2 2 3 3 3 4 2 -60.0% 4 2 -38.5%
Total OJ Drinks
Average Promo Price 4.76 5.53 5.06 5.33 5.33 5.00 4.89 4.83 1.5% 4.79 5.19 8.3%
Price Reduction 90 91 90 93 94 94 95 94 4.4% 91 92 0.5%
Feature & Disp 22 26 17 25 22 28 30 32 45.5% 23 23 1.8%
Display w/o Fea 50 35 35 64 71 68 68 65 30.0% 37 51 37.2%
Feature w/o Disp 78 78 74 79 78 76 79 82 5.1% 78 77 -1.8%
OJ BL Drinks
Average Promo Price 2.52 2.45 2.46 2.43 2.38 2.42 2.44 2.53 0.4% 2.48 2.44 -1.8%
Price Reduction 94 92 94 95 95 95 95 95 1.1% 94 94 0.7%
Feature & Disp 29 24 23 29 30 28 33 22 -24.1% 26 25 -0.4%
Display w/o Fea 65 52 55 58 59 63 65 66 1.5% 56 58 3.6%
Feature w/o Disp 68 66 65 63 67 69 74 66 -2.9% 66 67 1.2%
OJ BL (100% Juice)
Average Promo Price 6.16 6.56 6.59 6.20 6.26 6.34 6.33 6.34 2.9% 6.19 6.34 2.4%
Price Reduction 82 80 85 85 86 87 89 85 3.7% 83 86 3.4%
Feature & Disp 8 8 9 7 15 13 9 11 37.5% 9 10 9.9%
Display w/o Fea 13 12 13 13 14 16 15 14 7.7% 11 13 17.3%
Feature w/o Disp 71 71 64 64 75 71 69 68 -4.2% 63 68 8.1%
GJ Cocktail
Average Promo Price 5.38 4.63 4.84 5.05 5.46 5.58 5.95 6.39 18.8% 5.10 5.36 5.0%
Price Reduction 68 72 65 64 71 74 72 73 7.4% 70 70 -0.4%
Feature & Disp 2 3 2 1 1 1 4 5 150.0% 2 2 5.3%
Display w/o Fea 12 12 17 14 18 18 18 19 58.3% 11 14 31.2%
Feature w/o Disp 13 18 10 13 16 11 22 23 76.9% 15 17 14.3%
GJ BL (100% Juice)
Average Promo Price 5.18 4.42 4.60 4.75 5.11 5.26 5.20 5.52 6.6% 5.16 5.02 -2.7%
Price Reduction 43 40 43 45 41 36 47 32 -25.6% 44 41 -6.7%
Feature & Disp 1 4 2 1 2 1 1 0 -100.0% 1 1 7.7%
Display w/o Fea 2 2 5 4 3 2 1 1 -50.0% 3 2 -17.2%
Feature w/o Disp 11 21 14 16 20 13 9 6 -45.5% 19 15 -22.5%
Most recent four-week-period is preliminary
2012-13 STD: 09/30/12 - 07/06/13
2011-12 STD: 10/02/11 - 07/07/12
Report 9 of 12/13 Season
(Prices in dollars and Promotion in %ACV)
Source: Nielsen
LESS THAN 100% OJ & GJ BEVERAGES PROMOTIONSFOOD ($2MM+ Grocery Stores)
Four Weeks Ending % Change
Latest 4 weeks
vs. Similar 4
Season-to-Date
Food-Promotions
Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010
(863) 537-3999
http://www.fdocgrower.com Page 18 of 19
Previous FDOC Retail Universe New FDOC Retail UniverseFood FoodDrug DrugMass Mass
Walmart 4th Channel Walmart POSClub
DollarMilitary/DECA
What is the definition of xAOC?xAOC = Expanded All Outlets Combined. xAOC data consists of POS data for U.S. grocery stores doing $2 million and greater annual sales, drug
stores doing $1 million and greater annual sales, mass merchandisers (like Target), Walmart, club (Sam's and BJ's), dollar stores (Dollar General,
Family Dollar and Fred's), and military/DECA.
What is the definition of Food?
Food was formerly called $2mm Grocery. Food consists of POS (point of sale) data for U.S. grocery stores doing $2 million and greater annual
sales. Nielsen now compiles most Food data by census (POS data for all stores in a chain) rather than sample (POS data from a representative of
10% of a chain's stores, then projected to the full chain). Thus, the Food data is more accurate than previously reported.
What is the definition of CDM?
CDM = Club + Dollar + Military. CDM includes club (Sam's and BJ's), dollar stores (Dollar General, Family Dollar and Fred's), and military/DECA.
What is the definition of FDM + Walmart?
FDM + Walmart = Food, Drug, Mass + Walmart. FDM + Walmart data consists of POS data for U.S. grocery stores doing $2 million and greater
annual sales, drug stores doing $1 million and greater annual sales, mass merchandisers (like Target) and Walmart.
FREQUENTLY ASKED QUESTIONS (FAQ)What's new and different about the orange juice and grapefruit juice data?
FDOC has purchased an enhanced data set from Nielsen that incorporates additional channels (club, dollar stores and military) and Walmart POS
data. Previously, Walmart data were estimated from household panel data and referred to as “Walmart 4th Channel”. The accuracy of the data is
improved and the view of the retail market place is broader.
When will the enhanced data be available?The report ending 6/9/2012 (report #9 of the 2011-12 season) is the first topline report to include the new enhanced data. All periods in the
report have been updated and restated, including season-to-date totals and % changes.
No, although in some cases there may not be much difference. The only channel that remains fundamentally the same is Food (also called $2mm
Grocery), but all data were refreshed so there may even be small differences when comparing Food data in this report to previous toplines.
Is the new data in the topline report compatible with previous reports?
Page 19 of 19