A Post Event Report on the seminar

“Product Development Strategy & Technology innovation”

Presented By

A.S.N. Sai Teja

III/IV B.TECH

Mechanical

KL University

Date: 15/2/12

A Post Event Report on the seminar

“Product Development Strategy & Technology innovation”

Presented By: A.S.N. Sai Teja

Presented For: KLU ASME Student Section,

To be Approved By: K.Shyam Prasad

(Faculty Advisor)

Date: 15/2/12

Table of Contents

S.NO TOPIC PAGE NO

1. SUMMARY 1.

2. EVENT INFORMATION 2.

3. INTRODUCTION 3.

4. TOPICS COVERED 4.

5. DESCRIPTION

5.

6. EVENT PROCEEDINGS 6.

7. CONCLUSION 7.

8. RECOMMENDATIONS 8.

9. EVENT GALLERY 9.

10. REFERENCES 10.

SUMMARY

“I saw the world outside inside this room “, said one

of the participant when asked about his experience. That summed up the day for

the people who attended the seminar on PRODUCT DEVELOPMENT &

TECHNOLOGY INNOVATION by Dr. Frank Loeschman, The former CEO of

Volkswagen India Pvt Ltd. It was a day of knowledge sharing and exposure to the

market strategies adopted by Automotive giants in the world for the students. The

seminar highlighted the importance for new innovations in Automotive industry

and also has put forward the day to day changes in demands of the customer. For

those wished to start their own industries the seminar had lot to offer.

EVENT INFORMATION

EVENT NAME: Product Development & Technology Innovation

EVENT HOST: A.S.N.Saiteja

SEMINAR PRESENTED BY: Dr.Frank Loeschman (Former CEO, VW India)

EVENT ORGANIZER: P.Pavan

EVENT LOCATION CITY: Vijayawada NO OF PARTICIPANTS: 245

EVENT LOCATION STATE : Andhra Pradesh

EVENT LOCATION COUNTRY: India EVENT FREQUENCY: One time

EVENT OBJECTIVES: Dr.Frank Loeschmann wants to guide students of India

so that India will become technology power house in the near future. He wants to

share his knowledge about technology integration, product innovation and better

management with real examples from companies with the best processes in

the world.

EVENT TYPE: Educational Meeting EVENT DATE: 13th

February ,12

EVENT TIME: 10.15 am – 6.15 pm EVENT WEBSITE: www.kluniversity.in

INTRODUCTION

Dr.Frank Loeschmann is the former CEO and

President of volkswagen group India and he brings with him 20 years of

technological and management experience as a top executive in Volkswagen.

According to his vision Indian students are going to shape the future of the world.

Presently India is dependent on Europe and USA for technology which is a sad

thing as we got enough resources to develop our own technology and on other

hand we have to pay billions of dollars for getting the technology to India.

Volkswagen is considered one of the best

companies in the world for quality process management and Dr.Frank Loeschmann

headed the quality division of Volkwagen worldwide and is instrumental in

establishing Volkswagen in several countries. He is involved in production of 40

lakh cars till now and is one of the principal designer of several models in

Volkswagen like Golf, Passat, Zetta, Vento and Phaeton.

TOPICS COVERED

The topics covered in the seminar were on:

Practice Innovation/engineering/product preparation

Get an idea how to handle the future

How to find the right product for future markets

Define the product value for the customer

Integration of new technologies

The optimal development process

Manufacturing preparation

DESCRIPTION

Dr.Frank stressed on understanding what is meant by

innovation and dealt primarily with:

Automotive future in India

Examples of process applications

Product preparation

Possible India strategy

What changes the world in future

How to benchmark a company in the market

Vision strategy innovation

Groups of interest in a supply chain management.

Some of the important techniques shared by Dr.Frank

on how to analyze a product portfolio were:

SWOT Technique ( strengths ,weaknesses, opportunities, threats )

Fontloading

Technology Development Process ( TDP)

EVENT PROCEEDINGS

Event started at: 10.15 am at PEACOCK HALL ( KL UNIVERSITY)

The event started with a prayer by Ms. Swetha . Honourable

Head of Department of mechanical engineering Shri Hanumantha Rao, Professor

K.Shyam Prasad , Professor A. Shri Hari Prasad were present at the start of the

event.Welcome address was given by Ms sathya Sri.

The seminar was held until 12.30 pm during which Dr,frank shared his

experience at VW and interacted with students. Then lunch was arranged for

the participants.

The session began again at 2.15 pm and went upto 4.30 pm , during which

the possible new technologies that can be implemented in automotives were

discussed.At 4.30 snacks were provided. The final session ended at 6.30 pm

Professor K.Shyam Prasad presented momento to Dr.Frank thanking for the

valuable time he spent with the students. Couple of students shared their

experience with everyone.

The session ended with vote of thanks by A.S.N.Saiteja .

CONCLUSIONS

“THE FUTURE IS YOU” , said Dr.Frank before concluding the seminar.It

was a life time memorable experience to all the students who attended the seminar.

The seminar was mainly framed on tuning young engineers towards new product

innovation, its uses and the necessity of the hour. The students were given an

insight into what industry expects of them. The needs of the customers alter rapidly

and to be in the race for excellence we ought to lure them with better quality and

lesser price comparatively. Various instances have been quoted from history where

reputed companies lost their sheen and market value because they did not alter

with the trend.

This seminar should act like a launch pad for the students to set their goals in

the right paths and act accordingly. The young budding engineers of India should

be able to utilize the opportunities provided to them and make the best of it. India

too will become a super power in near future if this younger talent is nurtured

properly.

RECOMMENDATIONS

The seminar was organized well , but there is always a scope of

improvement.

The food could have been served properly .

It seemed there was no perfect schedule as there was delay in some

acticities.

Feedback was not collected from the students .

Sound systems at the venue should be improved .

It would have been good if some volunteers were made charge in keeping

the participants silent.

EVENT GALLERY

REFERENCES

Participants of the seminar

Organizers

www.Google.com

Host of event