Vanessa Mexner (Nikhef), on behalf of EPPCN, 20 September 2013

Report from EPPCN

Media report

Media coverage remains high, mostly neutral in tone

Statistics for media visits

2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

100

200

300

400

500

600

700

800

number of media outlets visiting CERN per year

Media visits continue to show high level of interest

National Media Visits for LS1

To ensure an optimal visit for key media from all MS & Observers

• Visits to two LHC experiments & LHC tunnel

• Interviews with CERN personnel of same nationality

Positive feedback from journalists ‘Appreciate being invited’ ‘Impressed by CERN visit’ ‘Good networking event’

Good media coverage

German Media Visit July 2013

Communication activities Brussels meeting CERN Council

Use opportunity to interact with S&T opinion leaders and decision makers

Build appreciation for particle physics, its beneficial impact on society, and the value of international collaboration in science

Press conference Brussels

In local press club, 11:00 – 11:45 on 29 May• CERN represented by President of Council, Director General

and Scientific Secretary• European Commission represented by Director General for

Research and Innovation• Media attendance low• For any future event:

press conference only advisable if atCommission’s media centre.

Working lunch Parliament

In European Parliament, on 29 May• CERN represented by members of the

CERN Council and CERN management• Key members of relevant parliamentary

committees attended• Lively and constructive discussion

Panel discussion “What do we get from basic research?”

In Berlaymont bldg.,18:30 – 19:45 on 29 May

To contribute to science policy agenda

• “CERN.. as the new NASA, because of its ability to inspire people” (Adler)

• “Investment in research & innovation … vital for this continent’s future” (Sherlock)

• “This kind of environment is fantastic for creativity” (Zalewska)

Panel discussion “What do we get from basic research?”

• “The way forward is working together” (Smits)• “Science should be done at most global level

possible” (De Graça Carvelho)• “Science leads to new technology, ..new

technology enables new science.” (Biesen)

Although title deliberately provocative, discussion positive throughout

Meeting with competitiveness council

With European Competitiveness Council, on 30 May• CERN represented by members of CERN Council and CERN

Management• Full Competitiveness Council present

• Competitiveness Council very interested in the DG’s presentation • Many one-on-one discussions afterwards• This was a very important and very useful event

• “CERN… Global Effort, Global Success, but with a European Flavour” (quote from DG’s presentation)

The exhibition

• Featuring the societal benefits of European research in particle physics

• Nine talking-point objects linked to five themes• Illustrating the wide scope of technologies and

applications derived from CERN’s research• All talking-points accompanied by experts

• Representing well the diversity of CERN community

• Catalyst for inspiring discussions• Conveying the CERN spirit of collaboration

The brochure• Input from CERN, European Commission, and via EPPCN from

institutes and universities in Member States • “the CERN laboratory …has pushed forward the limits of technology,

delivering innovation and benefits to society in myriad ways.…”• 1000 copies of brochure distributed, 100 each of country sheets

Other news

• MoU in process of signature• TEDxCERN• Passeport Big Bang• Dans la peau d’un chercheur

LOGO

Coming up…

• Ongoing media visits for LS1• Joint IPPOG/EPPCN meeting 14-15 November:

EPS-HEP communications debriefICHEP 2014

CERN's 60th anniversary Beam line for schools competition

IdeaLab@CERN

LOGO

Network membership

Programme Brussels backup• Wednesday 29 May Press conference at local press club. Working lunch at European Parliament. Panel discussion, ‘What do we get from big science?’ Networking reception hosted by the European Commission.

• Thursday 30 May Meeting with the European competitiveness council.

• Both days Exhibition of talking point objects accompanied by experts. Brochure distributed at all the events.

LOGO

Panellists Brussels backup• Moderator Katya Adler, BBC correspondent• Prof. Agnieszka Zalewska, President of the CERN

Council• Mr Robert Jan-Smits, Director-General for Research

and Innovation of the European Commission• Dr Jan van den Biesen, Vice President Public R&D

Programmes, Philips Research• Mr Seán Sherlock, Irish Minister of State with

responsibility for Research and Innovation• Prof. Maria De Graça Carvelho, Member of the

European Parliament

LOGO