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WORLD MILK DAY - 1st JUNE 2018

REPORT

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WORLD MILK DAY!

In 2001, the Food and Agriculture Organisation of the United Nations

(FAO) selected June 1st as World Milk Day, which celebrates the important

contributions of the dairy sector to sustainability, economic development,

livelihoods and nutrition.

It is to raise awareness on how important milk is for healthy nutrition

knowing that the dairy sector supports the livelihoods of up to one billion

people worldwide!

India is the largest producer of milk in the world with 146.3 million tonnes

of production and per capita availability of 322 grams per day. The dairy

industry in India has progressed from a situation of scarcity to that of

plenty. Therefore, this year theme by India was ‘Drink Move Be Strong’

and ‘Raise a glass’ by International Dairy Foods Association (IDFA).

MILK FORTIFICATION

Milk is a rich source of high quality protein, calcium and of fat-soluble

vitamins A and D. Vitamins A and D are lost when milk fat is

removed during processing.

Fortification of milk with Vitamin A and Vitamin D is required

in India because of the widespread deficiencies present in the

population. A Recent National survey has stated that India has

a very high burden of Vitamin A and D deficiencies, amongst

both young children and adults particularly in urban areas

who are physically less active and have a very limited exposure to sunlight.

Since milk is consumed by all population groups, fortification of milk with

certain micronutrients is a good strategy to address micronutrient

malnutrition.

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CELEBRATION PROGRAMME

FSSAI launched the celebration programme via three channels, which

includes the following:

1. MOTHER DAIRY MILK BOOTHS: FFRC

prepared a standee with a message about

milk fortification and benefits of Vitamin A

and Vitamin D. These standees were placed

at 200 prime selling booths of Mother

Dairy Fruit & Vegetable Pvt. Ltd. across

Delhi. List is attached at Annexure A.

2. DELHI MILK SCHEME BOOTHS: FFRC had prepared danglers and

posters with a message on

fortified milk, +F logo, benefits of

Vitamin A and Vitamin D were

prepared and put across almost

50 outlets of DMS across Delhi.

3. MALL ACTIVATIONS: FFRC collaborated

with the following three malls across

Delhi-NCR:

Ambience Mall, Gurgaon

The Great India Place, Noida

Select City Walk, Saket

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A kiosk was set up at the allotted space

inside the mall premises. The kiosk had

various consumer activities arranged for

kids and consumer engagement. These

activities included:

Tattoo making of +F logo for kids.

Skits performed by Mascots of Ms. Sehat &

Master Sehat and Rahul & Riya. These skits

were scripted around deficiencies of

Vitamin A and Vitamin D, their benefits

and advantage of fortification.

Quiz competition with

consumers around benefits of

drinking milk, awareness around

+F logo etc.

Hamper distribution which included a jute bag

with +F logo printed on it along with 1 ltr pack

of Mother Dairy milk, Nestle tetra pack milk,

Kwality Ltd tetra pack milk and a key chain

engraved with +F logo.

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4. SOCIAL MEDIA CAMPAIGN: FFRC ran a

social media campaign via Facebook,

LinkedIn & Twitter for the next three days

with almost 6-7 posts covering world milk

day generic posts, Fortification of milk, +F

logo and Vitamin A & D benefits.

FFRC also collaborated with Mother

Diary Fruit & Vegetable Pvt. Ltd. to

make similar posts on fortified milk.

MEDIA COVERAGE & OUTREACH

FFRC could manage to reach out to more than two million people through various

media efficiently utilised to their potential. Also, one of the tweets from FFRC’s

twitter handle was re-tweeted by IDFA supported by ‘Global Dairy Platform’.

The event and concept was also covered by various newspapers. Details of

newspaper articles are mentioned below:

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ANNEXURES

A. List of Mother Dairy Booths

B. Creative of a Standee

C. Creative of an Invite

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ANNEXURE A

SHOP NO.

CAT ADDRESS CITY

4 MS FRONT OF HOUSE NO 2 A KALKAJI MAIN MARKET CANARA BANK Delhi

5 MS NEAR OPEN SPACE MARKET NO 2 CHITRANJAN PARK MARKET NO 1

Delhi

6 MS GURUNANAK MARKET OPEN SPACE LAJPAT NAGAR 4 Delhi

9 MS NR WELCOME TREADING IN SIDE MAIN ROAD DEFENCE COLONY Delhi

18 MS NEAR LAXMI NARAYAN MANDIR C BLK MALVIYA NAGAR Delhi

20 MS NR CSC MADANGIR DDA FLATS MAIN ROAD Delhi

22 MS COMMUNITY CENTER EAST OF KAILASH D BLK SAPNA CINEMA Delhi

29 MS PARK GATE HOUZ KHAS MAIN GATE Delhi

33 MS DESU COMP DESU GENERATING STAFF COL KILOKARI MAHARANI BAGH

Delhi

34 MS SEHGAL MKT E BLK MKT GREATER KAILASH NR SAVITRI CINEMA Delhi

36 MS D 35 SOUTH EXTATION PART 2 Delhi

39 MS NO 1 R BLK GURUNANAK MKT PUMPOSH ENCL GREATER KAILASH Delhi

47 MS IN SIDE OF PARK HOUSE NO 83 PART 2 SOUTH EXTATION Delhi

49 MS NR SUPER BAZAR A BLK SHOPPING CENTER EAST OF KAILASH Delhi

65 MS CSC NILGIRI APT NEAR SENT JOURGE SCHOOL ALAKNANDA Delhi

66 MS CSC SARAI JULIYANA SUKHDEV VHR ESCORT MATHURA ROAD Delhi

69 MS CSC SARITA VIHAR POCKET C MKT MAIN ROAD Delhi

71 MS CSA ASIAYAD GAON COMLEX Delhi

77 MS SHOPPING CENTER ALAKNANDA KALKAJI Delhi

82 MS CSC POCKET L SARITA VIHAR Delhi

84 MS CSC MIG FLATS PUL PRAHALAD PUR SURAJKUND ROAD Delhi

86 MS DDA CSC CHITRANJAN PARK Delhi

92 MS NEAR PARK SLUM TENAMENT NO A 207 KALKAJI Delhi

99 MS H & J BLOCK SARITA VIHAR Delhi

101 MS NEAR L BLOCK GREEN PARK EXTN MARKET Delhi

106 MS NEAR BANK OF INDIA R K PURAM SECTOR 8 MARKET Delhi

112 MS CONVINENT SHOPPING CENTER E BLK VASANT VHR EAST MKT Delhi

114 MS CONVINET SHOPPING CENTER ANAND NIKETAN MOTI BAGH NR SBI BANK

Delhi

117 MS COMMUNITY CENTER SAFDARJUNG DEVELOPMENT AREA NR KAMAL CINEMA

Delhi

135 MS DDA MKT JJ CLY MANGLA PURI PH 1 PALAM BLK 9 QTR NO 10 TO 192

Delhi

137 MS DDA C S C POCKET -1 SECTOR-B VASANT KUNJ B 1 MAIN MARKET Delhi

140 MS DDA C S C B-4 VASANT KUNJ PKT 2 Delhi

144 MS C S C SEC 3 PKT 16 DWARKA Delhi

146 MS C S C DWARKA 20 C ISOLATED PKT DABRI MORE Delhi

148 MS POCKET 3 BINDA PUR DWARKA Delhi

149 MS C S C 20 C BINDA PUR (ICESOLETED PKT 4) NR BOOTH 697 Delhi

151 MS C S C SECTOR -7 DWARIKA Delhi

152 MS L S C SECTOR-11 DWARIKA Delhi

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SHOP NO.

CAT ADDRESS CITY

153 MS L S C SECTOR-6 DWARIKA Delhi

154 MS L S C SECTOR-10 DWARIKA Delhi

156 MS L S C SECTOR-4 DWARIKA Delhi

157 MS C S C SECTOR-5 DWARIKA NEAR BGR INTERNATIONAL SCHOOL Delhi

159 MS C S C SECTOR 19 DWARIKA Delhi

175 MS DDA MARKET SEC-22 DWARKA OPP MOUNT CARMAL CONVENT SCHOOL

Delhi

177 MS RAM PHAL CHOWK SEC 7 DWARKA Delhi

201 MS NEAR NAVYUG SCHOOL FLAT NO 195 C BLK LODHI COLONY Delhi

203 MS QUARTER NO 51/3 A BLOCK KHAMBA NO 134 J AVENUE SAROJINI NGR

Delhi

204 MS BLOCK D QUARTER NO 251-209 SAROJINI NAGAR Delhi

205 MS QUARTER NO D 367 BUSRUKAR MARKET MOTI BAGH 1 Delhi

207 MS A I I M S CAMPUS STAFF QUARTER BOTH RESIDENTIOL QTRS Delhi

214 MS KANISHK HOTEL ASHOK RD JANPATH LANE ASHOK YATRI NIWAS Delhi

217 MS FRONT OF BARM ROAD BANLOW NO 1-3 U F NEAR KUTIR MARG Delhi

308 MS NEAR RADHA KISHAN MANDIR SOUTH PATEL NAGAR Delhi

309 MS OLD RAJINDER NAGAR NEAR SOUTH INDIAN COFE SHOP NO 51 Delhi

310 MS OLD RAJINDER NAGAR WATER TANKI NEAR SHANKAR ROAD Delhi

311 MS OPEN SPACE SIR GANGA RAM HOSPITAL NEAR PETROL PUMP Delhi

315 MS JAGGANATH MRG TRINAGAR TOTARAM BZR NR HANUMAN MANDIR TRINRG

Delhi

324 MS HN35 TO42 MIG FLT VIKRAM TWR SATSANG PRK PSD NGR KAROL BGH

Delhi

347 MS NR HNO 587 BLOCK NO 42 MILAN CINEMA KARAM PURA NEW MOTI NGR

Delhi

408 MS OPEN SPACE NEAR HOUSE N--9576 MULTANI DHANDA PHAR GANJ

Delhi

412 MS OPEN SPACE MULTI STORY FLATS MINTO ROAD NEAR DELHI PRESS

Delhi

419 MS OPEN SPACE BLK N-69 NR KARNEL STDM PACHKUIYA RD NR LH HOSPIT

Delhi

425 MS MOTIYA KHAN D.D.A FLAT PAHAR GANJ Delhi

426 MS DELHI GATE OPP DARYAGANJ POLICE STATION Delhi

503 MS CLC NR DEEP CINEMA ASHOK VIHAR PH-2 MARKET Delhi

505 MS SHOPPING CENTER 1 BLK C-2 PRAGATI MKT ASHOK VIHAR-2 Delhi

507 MS NR SCHOOL MALKA GANJ RD NR HANS RAJ COLLEGE Delhi

511 MS C.S.C -6 SECTORE-13 ROHINI Delhi

528 MS SECTOR 14 NR ROHINI COURT Delhi

538 MS C.S.C. SECTORE 15 ROHINI Delhi

541 MS NR SHOP. CENTER GROUP H-ING SCHEM PKT E BLK A SHALIMAR BAGH

Delhi

545 MS NEAR C.S.C.T TYRE R.P MARKET PRITAM PURA Delhi

547 MS L.S.C BLOCK B PRASHANT VIHAR CENTRAL MARKET Delhi

561 MS C.S.C SECTOR VIII ROHINI Delhi

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SHOP NO.

CAT ADDRESS CITY

570 MS C.S.C 2 POCKET G -3 SECTOR 9 Delhi

571 MS C.S.C-6 D SECTOR 13 ROHINI Delhi

572 MS BEHIND GUDWIL SOCIETY C.S.C-9 SECTOR 13 ROHINI Delhi

573 MS C.S-2 SECTOR-13 ROHINI Delhi

574 MS L.S C-10 SECTOR-16 NEAR PETROL PUMP Delhi

576 MS C.S.C-1 SECTOR -16 ROHINI Delhi

577 MS SECTOR-11 BLOCK G POCKET 5 Delhi

579 MS U AND V POCKET SHALIMAR BAGH Delhi

589 MS SECTOR-24 ROHINI Delhi

590 MS CSC SECTOR-17 A-BLOCK ROHINI Delhi

605 MS COMMUNITY CENTER C 3/A JANAKPURI Delhi

606 MS TELEPHONE EXCHANGE NR ZAC OFFICE RAJOURI GARDEN Delhi

611 MS NR BARM RD SHOPPING CENTER B BLK B 15 TEGORE GARDEN DESU OFF

Delhi

641 MS SH NO 165 SHIVAJI MKT JJ COL RAGHUBIR NGR D BLK TAGORE GRDN

Delhi

642 MS OPEN SPACE NR GOVERMNT OF INDIA PRESS QTR MIG FLATS MAYAPURI

Delhi

651 MS G8 AREA NR MAYAPURI BUS STN & RAJORI GARDEN Delhi

654 MS CSC BLOCK B DDA MARKET PASCHIM VIHAR Delhi

655 MS RBI COLONY J BLK DDA MARKET PASCHIM VIHAR Delhi

664 MS CSC G BLOCK J G2 DDA MARKET VIKASH PURI Delhi

667 MS CSC BLOCK DG 2 D BLOCK DDA MKT VIKASH PURI Delhi

668 MS CSC BLOCK DG 14 PASCHIM VIHAR Delhi

669 MS LSC INDRA ENCLAVE ROHTAK ROAD PASCHIM VIHAR Delhi

675 MS D POCKET C HOSPITAL DDA FLATS HASTSAL GAON VIKAS PURI Delhi

684 MS NR H NO 74 OLD ROSHAN PURA CHABRA BUS STOP NAJAFGARH Delhi

686 MS NEAR B 670 MAIN ROAD JWALA PURI JJ CLY DTC DIPOT NANGLOI Delhi

688 MS LSC F BLOCK PASCHIM VIHAR BHAIRA ENCLAVE Delhi

689 MS OPPOSITE R BLOCK JWALA PURI Delhi

694 MS SCHOOL LANE B BLOCK NEAR ARYA SAMAJ RD UTTAM NAGAR Delhi

695 MS RAKSHA APPT VISHNAN MARKET VIKASH PRUI Delhi

696 MS PURANA PANKHA RD JJ COL MACHHLI BAZAR UTTAM NAGAR Delhi

701 MS METERNITY HOME BLOCK-8 GEETA CLY Delhi

703 MS D.C.M.SHOP NEAR SHIV MANDIR Delhi

704 MS NEAR PARK HOUSE NO E 24 BEHIND POLICE STATION SAHADRA Delhi

711 MS OPEN SPACE BLK N-4 RISELMENTSCM NDND NGRI Delhi

714 MS OPEN SPACE PHASE -1 2 SEELAM PUR NEAR CHECK POST Delhi

716 MS NR DESU SUB STIN MANSAROVAR SHAHDRA Delhi

719 MS OPEN SPACE PHASE-3 & 4 POLICE SEELAM PUR Delhi

723 MS PLAY GROUND HOUSE NO-C-442 NIRMAN VHR Delhi

724 MS POCKET-1 PHASE 1 MAYUR VIHAR Delhi

725 MS C.S.C BLOCK C TRILOK PURI MAYUR VHR Delhi

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SHOP NO.

CAT ADDRESS CITY

727 MS C.S.C-1 I P EXTATION MANDAWALI Delhi

728 MS C.S.C 2 MANDAWALI FAJAL PUR Delhi

732 MS GCF YAMUNA VIHAR BLOCK B1 B2 Delhi

734 MS C.S.C RAILWAY BOARD C.H.B.S B Delhi

735 MS JHANKAR BENQUIT HALL SHOPPING CENTER POCKETE PREET VIHAR

Delhi

736 MS SHOPPING CENTER POCKET-E 102 Delhi

738 MS NR HINDUSTAN APPT MAYUR VIHAR EXT PH 1 NR AHLCON PUB SCHOOL

Delhi

740 MS CSC POCKET A MAYUR VIHAR Delhi

741 MS L.S.C MAYUR VIHAR EXTATION Delhi

742 MS BLOCK D PANDAV NAGAR NEAR Delhi

743 MS NEAR HOUSE NO-F-F 26 LAXMI Delhi

744 MS CSC NO-4 MANDAWALI FAJAL PUR BEHIND MOTHER DAIRY Delhi

747 MS B BLK DILSHAD GARDEN R-POCKET Delhi

748 MS RISHABH VIHAR C.H.B.S JONE E-10 Delhi

749 MS KONDALI GHAROLI SE.B MAYUR VIHAR Delhi

751 MS CSC.PKT F NAND NAGRI M.I.G FLT Delhi

752 MS NR MOTHER DRY STAFF QUARTER GANESH NGR Delhi

753 MS NEAR SCHOOL BLOCK S-520 SHAKAR PUR Delhi

757 MS CSC.NEW JAFRABAD NEAR SEELAMPUR Delhi

758 MS CSC 2 MANDAWALI FAJAL PUR NEAR Delhi

765 MS CSC DDA FLATS MANSAROWAR PARK Delhi

770 MS NEAR PRAI PATH ANKUR APARTMENT Delhi

771 MS POCKET-L DILSHAD GARDEN Delhi

772 MS MAYUR VIHAR PHASE 2 NEAR Delhi

781 MS LSC VASUNDHARA ENCLAVE CHILLA Delhi

785 MS CSC PKT C EAST OF LONI Delhi

797 MS MAYUR VHR PH-1 RIMARSIDH SIKHA APPT Delhi

799 MS GAZIPUR DELHI BEHIND TAJ HIGHWAY APP Delhi

807 MS SEC 21 GATE 5 JALWAYU VHR NR PANI TAKI GALI 5 Uttar Pradesh

811 MS SEC11 SANGAM SHOPING CEN H BLK NR NATIONAL SAHARA PRESS

Uttar Pradesh

813 MS SECTOR40 PLAT F 64 C90 KHETAN PUBLIC SCHOOL NOIDA Uttar Pradesh

815 MS SECTORE34 BLOCK B14 NEAR DHOLGIRI APARTMENT NOIDA Uttar Pradesh

816 MS SEC56 BLK G1 NR BUS STOP NOIDA COMMUNITY CENTER COMMERCIAL

Uttar Pradesh

820 MS SECTOR 55 NOIDA Uttar Pradesh

821 MS SECTOR 23 NOIDA Uttar Pradesh

851 MS OPEN SPACE CSC BEHIND CHODHRY CINEMA GANDHI NAGAR GAZIABAD

Uttar Pradesh

852 MS NEAR HOLD CHILD SCHOOL MANDIR WALI GALI NEHRU NAGAR GHAZIABA

Uttar Pradesh

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SHOP NO.

CAT ADDRESS CITY

853 MS NR GREEN BURG BLK E INST OF MNG MENT STUDIS MAIN GATE KAVI N

Uttar Pradesh

854 MS BLOCK A SENT MARY SCHOOL NEAR COMMUNITY CENTER SHASTRI NGR G

Uttar Pradesh

855 MS LOHIA NAGAR OPEN SPACE Uttar Pradesh

858 MS E BLOCK PARK PATEL NAGAR 2D INSPECTION HOUSE POLICE CHOWKI

Uttar Pradesh

859 MS 60 FOOTA ROAD J BLOCK PARK SANJAY NAGAR Uttar Pradesh

860 MS OPEN SPACE PANCHMANI TOWER KOUSHAMBI Uttar Pradesh

861 MS GDA MARKET SECTOR2 VAISHALI Uttar Pradesh

862 MS 60 FOOTA ROAD BLOCKD NEAR BRIJ VHR RAILWAY CROSING D AV SCH

Uttar Pradesh

863 MS 60 FOOTA ROAD SECTORE 4 & 5 RAJINDER NAGAR SHAHIBABAD GHAZIA

Uttar Pradesh

864 MS NEAR HOUSE NO G43 FBLOCK PRATAP NAGAR Uttar Pradesh

865 MS NR 80 FOT RD COMNTYCNT PANITNK KHATRI NURSING H SEC 9VIJAY N

Uttar Pradesh

866 MS NEAR 120 FOOT ROAD NEAR INDRA PURAM GYAN KHAND MIG FLT

Uttar Pradesh

868 MS SEC 12 M BLK COMM CENTER NR SANTOSH MEDICAL COL PRATAP VIHAR

Uttar Pradesh

869 MS DBLOCK PARK NEAR FLATS C157 RAMPRASTHA Uttar Pradesh

870 MS IG HOUSING KALSTER SECTOR16 A VASUNDHARA Uttar Pradesh

871 MS NEAR MARKET SECTOR11 VASUNDHARA Uttar Pradesh

872 MS SECTOR 4 VAISHALI GHAZIABAD Uttar Pradesh

873 MS LAJPAT NAGAR GHAZIABAD Uttar Pradesh

875 MS SECTOR17 VASUNDHARA GHAZIABAD Uttar Pradesh

877 MS AMRIT PLACE COMLEX SURYA NAGAR Uttar Pradesh

880 MS NEAR VARDAAN APARTMENT ABHAY KHAND 3 INDIRA PURAM Uttar Pradesh

881 MS SECTOR 1 VAISHALI Uttar Pradesh

882 MS VAISHALI SECTOR 5 Uttar Pradesh

886 MS I BLOCK NR DDPS PUBLIC SCHOOL GOVINDPURAM Uttar Pradesh

887 MS VAIBHAV KHAND INDRAPURAM Uttar Pradesh

889 MS VISHWANATH PARK RAJ NGR SECTOR 14 Uttar Pradesh

903 MS ARJUN MARG DLF KUTUB ENCLAVE PHASE 1 Haryana

904 MS E BLOCK ANSAL PALAM VIHAR Haryana

905 MS NEAR SHOPPING CENTER C-BLOCK Haryana

910 MS SECTOR-17 A NEAR HUDDA MARKET Haryana

911 MS SECTOR-14 NEAR HUDA MARKET Haryana

914 MS SHIV PURI GURGAON Haryana

920 MS V-BLOCK NEAR OVERHED TANK D.L.F PHASE 3 Haryana

921 MS SECTOR-32 A GURGAON Haryana

922 MS SECTOR-22 GURGAON Haryana

924 MS SECTOR-23 GURGAON Haryana

925 MS SECTOR-4 GURGAON Haryana

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SHOP NO.

CAT ADDRESS CITY

951 MS VIJAY RAM LILA MAIDAN N H-1 Haryana

954 MS SHIVAJI PARK AT THE JUNCTION OF N H 3 Haryana

959 MS CITY PARK BALLABH GARH Haryana

964 MS SECTOR 15 HOUSE NO 857 BEHIND SHOPPING CENTRE FARIDABAD

Haryana

966 MS SECTOR-16 BEHIND SANATAN DHARAM MANDIR Haryana

970 MS SECTOR-29 SHOPPING CENTER Haryana

971 MS SECTOR-37 HOUSE NO-17 NEAR POLICE STN Haryana

972 MS SECTOR-3 FARIDABAD Haryana

973 MS SHIVAJI PARK CHILDRENS PARK SOUTH WEST PARK GREEN FIELD Haryana

977 MS ASHOKA ENCLAVE PHASE-2 NEAR SECTOR 37 Haryana

1001 MS STAFF QUARTER BADAR PUR THERMAL POWER STATN BADAR PUR BADARP

Delhi

1014 MS HUDCO APPT BEHIND ANSAL PLAZA ANDREWS GANJ Delhi

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ANNEXURE B

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ANNEXURE C