Star Pubs & Bars Outlet Report
Copyright Experian 2014 1 of 13
Report Name: Star Bars and Pubs Site ReportTarget Area: 3 Miles: PR 4 1HA vs. Base: Lancashire
Created on: February 12, 2015User: RecruitmentManager
Target BaseNumber of Pubs 23 6,752
Number of Licenses 47 15,007
Adults 18+ per Pub 857 845
Adults 18+ per License 419 380
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There are 19,701 Adults (18+) within your area: 3 Miles: PR 4 1HA of which 9,711 are male and 9,990 are female. Within this population, 17,945 are economically active, while 5,803 are classed as economically inactive.
Explanation of Mosaic UK
Mosaic UK classifies all consumers in the United Kingdom by allocating them to one of 66 Types and 15 Groups. The 15 Groups are shown below as a profile. They provide a summary of the detailed picture painted of UK consumers in terms of their socio-economic and socio-cultural behaviour.
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Explanation of Mosaic UK
Mosaic UK classifies all consumers in the United Kingdom by allocating them to one of 66 Types and 15 Groups. The 15 Groups are shown below as a profile. They provide a summary of the detailed picture painted of UK consumers in terms of their socio-economic and socio-cultural behaviour.
Name Target Base IndexA City Prosperity - High status city dwellers living in central locations and pursuing careers with high rewards
0 13,418 0
B Prestige Positions - Established families in large detached homes living upmarket lifestyles
1,857 429,834 125
C Country Living - Well-off owners in rural locations enjoying the benefits of country life 1,026 201,287 148
D Rural Reality - Householders living in inexpensive homes in village communities 2,269 136,316 482
E Senior Security - Elderly people with assets who are enjoying a comfortable retirement 1,933 538,526 104
F Suburban Stability - Mature suburban owners living settled lives in mid-range housing 3,629 525,836 200
G Domestic Success - Thriving families who are busy bringing up children and following careers
2,365 425,851 161
H Aspiring Homemakers - Younger households settling down in housing priced within their means
1,986 608,384 95
I Family Basics - Families with limited resources who have to budget to make ends meet
1,103 573,920 56
J Transient Renters - Single people privately renting low cost homes for the short term 929 546,519 49
K Municipal Challenge - Urban renters of social housing facing an array of challenges 63 319,785 6
L Vintage Value - Elderly people reliant on support to meet financial or practical needs 525 416,362 37
M Modest Traditions - Mature homeowners of value homes enjoying stable lifestyles 1,348 388,545 100
N Urban Cohesion - Residents of settled urban communities with a strong sense of identity
0 216,200 0
O Rental Hubs - Educated young people privately renting in urban neighbourhoods 91 321,557 8
Total Adults 18+ 19,701 5,705,449
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Explanation of Mosaic UK
Mosaic UK classifies all consumers in the United Kingdom by allocating them to one of 66 Types and 15 Groups. The 15 Groups are shown below as a profile. They provide a summary of the detailed picture painted of UK consumers in terms of their socio-economic and socio-cultural behaviour.
The largest group is Mosaic Group F Suburban Stability with a count of 3,629 representing 18% of the overall distribution in comparison to the base where 9% fall into this group. The smallest proportion fall into Mosaic Group A City Prosperity with a count of 0 which represents 0%. The Index* figures indicate that the most over represented group is D Rural Reality with an index of 482, in contrast the most under represented group is A City Prosperity indexing at 0.
*An index of 100 indicates that the variable shown is represented at the same level in the area as it is across the whole base. An index of 200 would show that it has twice the representation.
Star Pubs & Bars Outlet Report
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The largest 6 Mosaic Types based on the number of people aged 18+ within the target area are:
Name Target Target % Base Base % IndexG29 Mid-Career Convention 1,687 8.56% 147,450 2.58% 331
E19 Bungalow Haven 1,504 7.63% 152,935 2.68% 285
F24 Fledgling Free 1,388 7.04% 90,554 1.59% 444
D14 Satellite Settlers 1,327 6.73% 76,881 1.35% 500
F25 Dependable Me 977 4.96% 114,383 2.00% 247
F22 Boomerang Boarders 760 3.86% 163,937 2.87% 134
G29 Mid-Career Convention
Professional families with children in traditional mid-range suburbs where neighbours are often older
Key Features:Married couples with kids Traditional suburbs Professional jobs Likely to have life cover High proportion with mortgage Online grocery shopping
E19 Bungalow Haven
Peace-seeking seniors appreciating the calm of bungalow estates designed for the elderly
Key Features:Elderly couples and singles Own their bungalow outright Neighbourhoods of elderly people May research online Like buying in store Pre-pay mobiles, low spend
F24 Fledgling Free
Pre-retirement couples with respectable incomes enjoying greater space and spare cash since children left home
Key Features:Older married couples Children have left home Respectable incomes Own suburban 3 bed semis One partner often not working full-time Average time at address 18 years
D14 Satellite Settlers
Mature households living in expanding developments around larger villages with good transport links
Key Features:Mature households Live in larger villages Close to transport links Own pleasant homes Online groceries Try to reduce water used in home
F25 Dependable Me
Single mature owners settled in traditional suburban semis working in intermediate occupations
Key Features:Mature singles Traditional suburbs Own lower value semis Have lived in same house 15 years Intermediate occupations Pay as you go mobiles
F22 Boomerang Boarders
Long-term couples with mid-range incomes whose adult children have returned to the shelter of the family home
Key Features:Adult children living with parents Respectable incomes Own mid-range semis or detached homes Older suburbs Search electricals online while in store Adult kids learning to drive
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Explanation of Occasions
Occasions describe the behaviour patterns of pub and club visitors. It helps drinks retailers and manufacturers to understand why customers are visiting a particular venue. Occasions takes into account the fact that most people visit a pub for different reasons and on different occasions.
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Explanation of Occasions
Occasions describe the behaviour patterns of pub and club visitors. It helps drinks retailers and manufacturers to understand why customers are visiting a particular venue. Occasions takes into account the fact that most people visit a pub for different reasons and on different occasions.
Name Target Base Index
T01 Me & My Pint 506 352,778 42
T02 Big Night Out 426 246,907 50
T03 Business & Pleasure 5 9,577 15
T04 Family Fun 0 3,220 0
T05 Daytime Local 0 16,322 0
T06 Pub Play 2,886 1,187,165 70
T07 Evening Local 6,476 1,321,523 142
T08 Out for Dinner 4,308 913,907 136
T09 Student Drinks 141 22,926 179
T10 Out on the Town 370 373,992 29
T11 Leisurely Lunch 42 8,976 135
T12 Weekend Lunch 0 5,567 0
T13 Catch Up 912 189,061 140
T14 Sociable Suburbs 289 84,730 99
Number of Weekly Occasions 16,361 4,736,650
The largest group is Occasions Type T07 Evening Local with a count of 6,476 representing 40% of the overall distribution, in comparison to the base where 28% fall into this group. The smallest proportion fall into Occasions Group T04 Family Fun with a count of 0 which represents 0%. The Index* figures indicate that the most over represented group is T09 Student Drinks taking up 179, in contrast the most under represented group is T04 Family Fun which takes up 0.
*An index of 100 indicates that the variable shown is represented at the same level in the area as it is across the whole base. An index of 200 would show that it has twice the representation.
Star Pubs & Bars Outlet Report
Copyright Experian 2014 8 of 13
Explanation of Occasions
Occasions describe the behaviour patterns of pub and club visitors. It helps drinks retailers and manufacturers to understand why customers are visiting a particular venue. Occasions takes into account the fact that most people visit a pub for different reasons and on different occasions.
The largest 6 Types by number of occasions is:
T07 Evening Local
Key Features: Evening visits Local traditional pub Quiet drink with friends Winding down Beer & spirits Bar snacks & crisps
T08 Out for Dinner
Key Features: Friends or partner Pub or restaurant Full meal Treat/time together High spend on food Friday/Saturday evening Lager & wine
T06 Pub Play
Key Features: Evening visits Younger males Entertainment Fruit machines Watching sport on TV Crisps & snacks
T13 Catch Up
Key Features: Friends or partner Quick drink & chat Traditional pubs Suburbs/countryside Travel by car Snacks Bitter & Lager
T01 Me & My Pint
Key Features: Male Retired Quiet Drink Drinking Alone Beer Traditional Pub Short Visit
T02 Big Night Out
Key Features: Young adults Clubbing Special occasion Having a laugh High Spend Spirits Dancing
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Target BaseTotal Households 10,574 3,091,317
Total Population 24,470 7,242,988
Age Bands Target Target % Base Base % Index0-17 Years 4,769 19.49 1,537,539 21.23 92
18-24 Years 1,798 7.35 699,600 9.66 76
25-34 Years 2,635 10.77 931,802 12.87 84
35-44 Years 3,125 12.77 954,215 13.17 97
45-54 Years 3,783 15.46 1,024,133 14.14 109
55-64 Years 3,270 13.36 851,518 11.76 114
65+ Years 5,089 20.80 1,244,181 17.18 121
Total Population 24,470 7,242,988
Economically Active Target Target % Base Base % IndexEmployee 9,635 79.36 2,712,566 75.87 105
Self-employed with Employees 397 3.27 106,793 2.99 110
Self-employed without Employees 1,133 9.33 321,632 9.00 104
Unemployed 501 4.12 247,248 6.92 60
Full-time students 475 3.91 186,825 5.23 75
Total Economically Active Adults 16+ 12,142 3,575,065
Economically Inactive Target Target % Base Base % IndexRetired 3,376 58.19 778,486 45.86 127
Student 626 10.79 299,122 17.62 61
Looking after Home/Family 550 9.49 208,353 12.27 77
Long-term Sick/Disabled 611 10.53 296,218 17.45 60
Other 639 11.01 115,384 6.80 162
Total Economically Inactive Adults 16+ 5,803 1,697,563
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Ethnic Mix Target Target % Base Base % IndexAsian / Asian British 241 0.99 440,256 6.08 16
Black / Black British 46 0.19 98,618 1.36 14
Mixed 201 0.82 112,723 1.56 53
White 23,535 96.18 6,475,128 89.40 108
Other 43 0.18 48,679 0.67 26
Total Population 24,470 7,242,988
Social Grade Target Target % Base Base % IndexAB Higher & intermediate manage/admin/prof 5,827 28.20 1,344,663 22.51 125
C1 Supervisory, cleric, junior manage/admin/prof 6,123 29.64 1,683,338 28.18 105
C2 Skilled manual workers 4,620 22.36 1,326,501 22.21 101
D Semi Skilled and unskilled manual workers 2,588 12.53 962,444 16.11 78
E On state benefit, unemployed lowest grade workers 1,501 7.26 656,236 10.99 66
Total Adults 15+ 20,659 5,973,182
Social Grade by Age Target Target % Base Base % IndexABC1 15-54 1,195 5.78 361,350 6.05 96
ABC1 25-34 1,455 7.04 503,867 8.44 84
ABC1 35-44 1,669 8.08 481,372 8.06 100
ABC1 45-64 4,027 19.49 953,025 15.96 122
ABC1 65+ 3,613 17.49 729,271 12.21 143
C2DE 15-24 1,332 6.45 584,344 9.78 66
C2DE 25-34 821 3.97 387,304 6.48 61
C2DE 35-44 1,245 6.03 424,650 7.11 85
C2DE 45-64 2,916 14.11 951,166 15.92 89
C2DE 65+ 2,388 11.56 596,835 9.99 116
Total Adults 15+ 20,659 5,973,182
Household Income Target Target % Base Base % Index<£7,000 1,307 6.32 577,357 9.67 65
£7,000 - £12,999 3,180 15.39 1,086,883 18.20 85
£13,000 - £19,999 3,895 18.85 1,176,347 19.69 96
£20,000 - £26,999 3,049 14.76 820,267 13.73 107
£27,000 - £36,999 3,903 18.89 1,006,601 16.85 112
£37,000 - £49,999 2,635 12.76 664,712 11.13 115
£50,000+ 2,691 13.02 641,015 10.73 121
Total Adults 15+ 20,659 5,973,182
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Days of the Week Target Target % Base Base % IndexMonday 1,395 8.52 400,835 8.46 101
Tuesday 1,374 8.40 378,396 7.99 105
Wednesday 1,524 9.32 424,836 8.97 104
Thursday 1,613 9.86 445,071 9.40 105
Friday 3,545 21.66 1,062,619 22.43 97
Saturday 4,861 29.71 1,431,924 30.23 98
Sunday 2,051 12.53 592,969 12.52 100
Number of Weekly Occasions 16,361 4,736,650
Distance Travelled Target Target % Base Base % Index<1 Mile 7,347 44.90 2,185,676 46.14 97
1-2 Miles 3,740 22.86 1,106,083 23.35 98
3-5 Miles 2,732 16.70 750,494 15.84 105
6-10 Miles 1,074 6.56 302,522 6.39 103
>10 Miles 1,470 8.98 391,876 8.27 109
Number of Weekly Occasions 16,361 4,736,650
Visit Length Target Target % Base Base % Index<1 Hour 1,185 7.24 316,255 6.68 108
1-3 Hours 8,735 53.38 2,459,879 51.93 103
>3 Hours 6,442 39.37 1,960,516 41.39 95
Number of Weekly Occasions 16,361 4,736,650
Method of Transport Target Target % Base Base % IndexCar 6,524 39.87 1,640,111 34.63 115
Public Transport 1,070 6.54 393,727 8.31 79
Walking 7,470 45.66 2,281,717 48.17 95
Taxi 1,070 6.54 360,325 7.61 86
Other 227 1.39 60,770 1.28 108
Number of Weekly Occasions 16,361 4,736,650
Time of Day Target Target % Base Base % IndexMorning/Lunchtime 2,764 16.89 772,975 16.32 104
Afternoon 1,324 8.09 390,572 8.25 98
Early Evening(5-8pm) 5,100 31.17 1,493,319 31.53 99
Mid Evening(8-10pm) 6,537 39.96 1,879,885 39.69 101
Late Evening(10pm Onwards) 636 3.89 199,899 4.22 92
Number of Weekly Occasions 16,361 4,736,650
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Amount Spent on Drink Target Target % Base Base % IndexNothing 2,475 15.13 669,769 14.14 107
1 to 5 4,844 29.61 1,330,133 28.08 105
6 to 10 4,066 24.85 1,185,747 25.03 99
11 to 15 1,494 9.13 477,221 10.08 91
16 to 20 1,502 9.18 454,623 9.60 96
21 plus 1,981 12.11 619,156 13.07 93
Number of Weekly Occasions 16,361 4,736,650
Amount Spent on Food Target Target % Base Base % IndexNothing 12,475 76.24 3,644,385 76.94 99
1 to 5 1,373 8.39 418,720 8.84 95
6 to 10 770 4.71 221,833 4.68 101
11 to 15 441 2.70 119,378 2.52 107
16 to 20 503 3.08 133,797 2.82 109
21 plus 799 4.88 198,538 4.19 116
Number of Weekly Occasions 16,361 4,736,650
Entertainment Used Target Target % Base Base % IndexGames Machine 228 1.40 58,662 1.24 113
Fruit Machine 834 5.10 228,799 4.83 106
Quiz Machine 173 1.06 52,946 1.12 94
Take Part in a Quiz 126 0.77 36,384 0.77 100
Pool/Snooker 1,105 6.75 321,688 6.79 99
Darts 223 1.36 56,821 1.20 113
Take Part in/Watch Karaoke 141 0.86 38,953 0.82 105
Play Any Board or Card Games 158 0.97 54,218 1.14 85
Use the Juke Box 254 1.55 84,423 1.78 87
Listen to or Watch a Live Band 400 2.44 120,266 2.54 96
Dance/Listen to a DJ 1,230 7.52 394,697 8.33 90
Watched Sport on TV 948 5.79 304,308 6.42 90
Number of Weekly Occasions 16,361 4,736,650
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Explanation of TGI and Consumer Expenditure Data
This section uses Target Group Index (TGI) and Consumer Expenditure Data. The British Market Research Bureau (BMRB) produces the TGI survey for the UK each year. TGI is a single- source marketing and media survey that identifies target audiences across a wide range of consumer goods and services, including demographics, lifestyles, media, FMCG purchasing habits, motoring and DIY. Consumer Expenditure contains detailed information on weekly income and household expenditure for a variety of categories. Consumer Expenditure allows users to make more informed assessments concerning market size and market share at a local level.
Alcohol Consumption Target Target % Base Base % IndexDrink alcohol once per day 1,549 9.78 373,261 8.56 114
Drink alcohol 2/3 times/week 6,055 38.25 1,586,888 36.40 105
Drink alcohol once per week 3,251 20.54 906,295 20.79 99
Drink alcohol 2/3 times/month 2,087 13.18 637,070 14.61 90
Drink alcohol once per month 2,108 13.32 609,802 13.99 95
Drink alcohol less than once per month 779 4.92 246,790 5.66 87
Total 15,829 4,360,105
Alcoholic Expenditure by Premise
Away From Home Total
Total Drinking
Away From Home Share %
Total Drinking Share %
Spirits and liqueurs 8,920 25,932 9.80 15.15
Wine from grape or other fruit 18,680 56,985 20.53 33.29
Fortified wine 130 2,049 0.14 1.20
Champagne and sparkling wines 1,116 3,452 1.23 2.02
Ciders and Perry 4,087 7,763 4.49 4.53
Beer and lager 46,514 62,942 51.12 36.77
Alcopops 488 1,020 0.54 0.60
Round of drinks 11,051 11,051 12.15 6.46
Alcoholic Drinks Total 90,986 171,194
The Mosaic UK report has been produced by Experian following the collection of information from a number of third party sources and it is intended to be merely illustrative. Star Pubs & Bars is not able to guarantee the accuracy of or validity of any of the information contained in this report and does not accept responsibility for commercial decisions based on the information it contains. Star Pubs & Bars recommends that you seek independent advice prior to making any such commercial decision.
