Report of Outcomes Assessment Results - Berkeley...

Report of Outcomes Assessment Results

Institution Berkeley College

Academic Business Unit Larry L. Luing School of Business

Academic Year 2016-2017

International Assembly for Collegiate Business Education

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Outcomes Assessment Plan Is the outcomes assessment plan that you submitted to the IACBE still current or have you made changes?

Yes The outcomes assessment plan that we have previously submitted is still current.

N/A Changes have been made and the revised plan is attached.

N/A We have made changes and the revised plan will be sent to the IACBE by:

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Outcomes Assessment Results For Academic Year: 2016-2017

Section I: Student Learning Assessment

Student Learning Assessment for: A.A.S., Business Administration - Accounting

Program Intended Student Learning Outcomes (Program ISLOs)

1. Students will be able to demonstrate appropriate knowledge in Accounting, Management, Marketing, and Information Management Systems.

2. Students will be able to construct coherent forms of written communication in their professional work.

3. Students will be able to compose and present effective oral presentations.

4. Students will be able to produce work that is clear, rational, and informed by evidence.

5. Students will be able to apply theories and techniques from their academic programs in the context of an internship or experiential project.

6. Students will be able to demonstrate appropriate content knowledge in Accounting.

7. Students will demonstrate critical thinking and problem solving when applying Accounting principles and procedures.

Assessment Instruments for Intended Student Learning Outcomes— Direct Measures of Student Learning:

Performance Objectives (Targets/Criteria) for Direct Measures:

1. Peregrine Associate Level CPC-Based COMP Exam Program ISLOs Assessed by this Measure: 1, 6

Aggregate score is at or above the IACBE (US) Aggregate score in the Accounting, Management, and Marketing portions of the exam (ISLO 1, 6).

2. Capstone Project Program ISLOs Assessed by this Measure: 2, 3, 4, 7

70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of all students will score in the “proficient” level or above in the components of the rubric associated with ‘critical thinking and problem solving when applying accounting principles and procedures’ (ISLO 7).

3. Internship Evaluation Program ISLOs Assessed by this Measure: 5

70% of all employers evaluate a student’s ability to meet the demands of the internship placement as “excellent” or “above average” (ISLO 5).

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Assessment Instruments for Intended Student Learning Outcomes— Indirect Measures of Student Learning:

Performance Objectives (Targets/Criteria) for Indirect Measures:

1. Student Survey Program ISLOs Assessed by this Measure: 1, 2, 3, 4, 5, 6, 7

80% of all students will agree or strongly agree to the following statements: I believe that I am able to demonstrate effective oral and written communication skills in a business setting (ISLO 2, 3); I believe that I am able to demonstrate critical reasoning in a business setting (ISLO 4); I believe that I will be able to apply what I have learned in my major in a business setting (ISLO 5).

80% of all students agree or strongly agree that they are able to apply the principles of (1) Marketing, (2) Management, (3) Information Management Systems, and (4) Accounting in a business environment (ISLO 1). 90% of all majors agree or strongly agree that they are able to apply the principles of Accounting in a business setting (ISLO 6). 90% of all majors believe that they are able to demonstrate critical thinking and problem solving when applying Accounting principles and procedures (ISLO 7).

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Learning Assessment Results: A.A.S., Business Administration - Accounting

Summary of Results from Implementing Direct Measures of Student Learning:

1. Peregrine Associate Level CPC-Based COMP Exam:

The average scores for Business Administration - Accounting program students relative to the IACBE (US) Aggregate score for Associate degree students by topic area is as follows:

Accounting (ISLO 1, 6): 13.06% higher Management (ISLO 1): 8.96% higher Marketing (ISLO 1): 3.74% higher

2. Capstone Project:

The following percentages of AAS Business Administration-Accounting students scored at the “proficient” level or above in the following areas: Written Communication: Content: 83% Written Communication: Disciplinary Connections: 83% Written Communication: Syntax and Mechanics: 79% Oral Communication: Delivery: 100%* Critical Analysis and Reasoning: Explanation of Issues: 83% Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 75% Integration of Learning: Connections to Discipline: 79% *This category contained a very small sample of students, possibly compromising the statistical significance of this outcome

3. Internship Evaluation:

94% of all Employers were either very satisfied, or Satisfied with the Berkeley College Internship Program. 87.2% of all Employers reported Interns were well-prepared for the work they were assigned. 93.59% of Employers report Interns as having made valuable contributions to their organization. 62.16% of Employers reported that Interns did not lack knowledge, skills, or qualities needed to fulfill their duties. 92.31% of Employers were either very satisfied, or satisfied with the general performance of Berkeley College Interns. 90.67% of all Employers surveyed reported that they would hire a Berkeley College Alumni, given the opportunity. * Data collection methods do not allow for the disaggregation of data by program.

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Summary of Results from Implementing Indirect Measures of Student Learning:

1. Student Survey:

The percentage of Business Administration - Accounting degree AAS students who agreed or strongly agreed to each statement is as follows: 100% - I believe that I am able to demonstrate effective oral and written communication skills in a business setting (ISLO 2, 3). 100% - I believe that I am able to demonstrate critical reasoning in a business setting (ISLO 4). 100% - I believe that I will be able to apply what I have learned in my major in a business setting (ISLO 5).

The percentage of Business Administration - Accounting degree AAS students who agreed or strongly agreed that they are able to apply each content area in a business environment is as follows:

82% - Marketing (ISLO 1) 92% - Management (ISLO 1) 75% - Information Management Systems (ISLO 1) 92% - Accounting (ISLO 1, 6)

The student survey did not collect data about the numbers of students who indicated that they believed that they are able to demonstrate critical thinking and problem solving when applying Accounting principles and procedures (ISLO 7).

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Summary of Achievement of Intended Student Learning Outcomes:

Intended Student Learning Outcomes Learning Assessment Measures

Program ISLOs

Peregrine Associate Level CPC-

Based COMP Exam

Capstone Project

Internship Evaluation

Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4

Performance Target Was…









Met NA NA Not Met


NA Met NA Met


NA Insufficent

Data NA Met


NA Met NA Met


NA NA * Met


Met NA NA Met

7. Students will demonstrate critical thinking and problem solving when applying Accounting principles and procedures.

NA Met NA Not Met+

* This Learning Assessment Measure does not have program-specific data available.

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+ No data available.

Proposed Courses of Action for Improvement in Learning Outcomes for which Performance Targets Were Not Met:

1. ISLO 1: The performance target for this ISLO was not met only in the Student Survey in the category of information management. All other areas were at or above the performance target. The Larry L. Luing School of Business will continue to monitor student performance following the recent implementation of the new business core curriculum.

2. ISLO 2: Met

3. ISLO 3: The Larry L. Luing School of Business had insufficient data to assess the oral communications component of the Capstone Project. Although competencies in oral communication are included throughout the academic program, the Larry L. Luing School of Business will need to take corrective action to collect and analyze oral communications assessment data within each degree program.

4. ISLO 4: Met

5. ISLO 5: While this performance target for this ISLO was met in the Internship Evaluation for all academic business unit students as a whole, data collection methods did not allow for the assessment of Internship Evaluations on a program-specific basis. The Larry L. Luing School of Business will engage in developing a method of collecting and evaluating Internship Evaluation assessment data on a program-specific basis.

6. ISLO 6: Met

7. ISLO 7: In the Student Survey, The Larry L. Luing School of Business had insufficient data to assess whether students will demonstrate critical thinking and problem solving when applying Accounting principles and procedures. In the future, the assessment of this ISLO will in both the Capstone Project Assessment and a question will be added to the Student Survey to adderess this area.

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Student Learning Assessment for: A.A.S., Business Administration - Management







6. Students will be able to demonstrate appropriate content knowledge of management principles.

7. Students will be able to critically assess an organization’s competitive advantage and strategy.




Aggregate score for all Associate Degree programs is at or above the IACBE (US) Aggregate score in the Accounting, Management, and Marketing portions of the exam (ISLO 1, 6).


70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of all students will score in the “proficient” level or above in the Critical Analysis and Reasoning: Identify Strategies component of the capstone rubric (ISLO 7).



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80% of all students agree or strongly agree that they are able to apply the principles of (1) Marketing, (2) Management, (3) Information Management Systems, and (4) Accounting in a business environment (ISLO 1). 90% of all majors agree or strongly agree that they are able to apply the principles of management in a business environment (ISLO 6). 90% of all students agree or strongly agree that they are able to apply the principles of Strategic Management (ISLO 7).

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Learning Assessment Results: A.A.S., Business Administration - Management


1. Peregrine Associate Level CPC-Based COMP Exam

The average scores for Business Administration - Management program students relative to the IACBE (US) Aggregate score for Associate degree students by topic area is as follows:

Accounting (ISLO 1, 6): .85% lower Management (ISLO 1): 4.83% higher Marketing (ISLO 1): 1.49% higher

2. Capstone Project

The following percentages of AAS Business Administration-Management students scored at the “proficient” level or above in the following areas: Written Communication: Content: 76% Written Communication: Disciplinary Connections: 76% Written Communication: Syntax and Mechanics: 82% Oral Communication: Delivery: 44%* Critical Analysis and Reasoning: Explanation of Issues: 76% Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 74% Integration of Learning: Connections to Discipline: 84% *This category contained a very small sample of students, possibly compromising the statistical significance of this outcome

3. Internship Evaluation


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1. Student Survey

The percentage of A.A.S., Business Administration - Management degree students who agreed or strongly agreed to each statement is as follows: 92% - I believe that I am able to demonstrate effective oral and written communication skills in a business setting ISLO 2, 3). 96% - I believe that I am able to demonstrate critical reasoning in a business setting (ISLO 4). 100% - I believe that I will be able to apply what I have learned in my major in a business setting (ISLO 5).

The percentage of A.A.S., Business Administration – Management degree students who agreed or strongly agreed that they are able to apply each content area in a business environment is as follows:

80% - Marketing (ISLO 1) 96% - Management (ISLO 1, 6) 96% - Information Management Systems (ISLO 1) 92% - Accounting (ISLO 1) 90% - Strategic Management (ISLO 7)

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Program ISLOs


Based COMP Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4










Not Met NA NA Met


NA Met NA Met


NA Insufficient

Data NA Met


NA Met NA Met


NA NA * Met

6. Students will be able to demonstrate appropriate content knowledge of management principles.

Met NA NA Met


NA Met NA Met


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1. ISLO 1: The performance target for this ISLO was not met in the Student Survey in the area of and Accounting. The Larry L. Luing School of Business will continue to monitor student feedback in these content areas following the recent implementation of the new business core curriculum.

2. ISLO 2: Met


4. ISLO 4: Met

5. ISLO 5: Met

6. ISLO 6: Met

7. ISLO 7: Met

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Student Learning Assessment for: A.A.S., Fashion Merchandising and Management







6. Students will be able to demonstrate appropriate content knowledge of fashion merchandising and management principles.

7. Students will be able to integrate the management and marketing processes to fashion merchandizing.



1. Peregrine Associate Level CPC-Based COMP Exam Program ISLOs Assessed by this Measure: 1

Aggregate score for all Associate Degree programs is at or above the IACBE (US) Aggregate score in the Accounting, Management, and Marketing portions of the exam (ISLO 1). *Note: The Peregrine Associate Level CPC-Based COMP Exam does not include content areas specific to this program.

2. Capstone Project Program ISLOs Assessed by this Measure: 2, 3, 4, 6, 7

70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of all students will score in the “proficient” level or above in the Fashion Merchandising and Management content-specific components of the capstone rubric (ISLO 6, 7).



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1. Student Survey Program ISLOs Assessed by this Measure: 1, 2, 3, 4, 5

80% of all students will agree or strongly agree to the following statements: I believe that I am able to demonstrate effective oral and written communication skills in a business setting (ISLO 2, 3); I believe that I am able to demonstrate critical reasoning in a business setting (ISLO 4);

80% of all students agree or strongly agree that they are able to apply the principles of (1) Marketing, (2) Management, (3) Information Management Systems, and (4) Accounting in a business environment (ISLO 1). 90% of all majors agree or strongly agree that they are able to apply what they have learned in their major in a business setting (ISLO 5).

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Learning Assessment Results: A.A.S., Fashion Merchandising and Management



The average scores for Fashion Merchandising and Management program students relative to the IACBE (US) Aggregate score for Associate degree students by topic area is as follows:

Accounting: 8.19% lower (ISLO 1) Management: 2.71% higher (ISLO 1) Marketing: 3.65% higher (ISLO 1)

2. Capstone Project

The following percentages of AAS Business Administration-Fashion Merchandising and Management students scored at the “proficient” level or above in the following areas: Written Communication: Content: 82% Written Communication: Disciplinary Connections: 77% Written Communication: Syntax and Mechanics: 76% Oral Communication: Delivery: 80% Critical Analysis and Reasoning: Explanation of Issues: 81% Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 82% Integration of Learning: Connections to Discipline: 81%



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1. Student Survey

The percentage of A.A.S., Fashion Merchandising and Management degree students who agreed or strongly agreed to each statement is as follows: 96% - I believe that I am able to demonstrate effective oral and written communication skills in a business setting (ISLO 2, 3). 88% - I believe that I am able to demonstrate critical reasoning in a business setting (ISLO 4). 100% - I believe that I will be able to apply what I have learned in my major in a business setting (ISLO 5).

The percentage of A.A.S., Fashion Merchandising and Management degree students who agreed or strongly agreed that they are able to apply each content area in a business environment is as follows:

88% - Marketing (ISLO 1) 96% - Management (ISLO 1) 69% - Information Management Systems (ISLO 1) 80% - Accounting (ISLO 1)

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Program ISLOs


Based COMP Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4










Not Met NA NA Not Met


NA Met NA Met


NA Met NA Met


NA Met NA Met


NA NA * Met

6. Students be able to demonstrate appropriate content knowledge of fashion merchandising and management principles.

NA Met NA NA

7. Students will be able to integrate the management and marketing processes to fashion merchandizing.

NA Met NA NA


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1. ISLO 1: The performance target for this ISLO was not met in Accounting and Information Management Systems. Although competencies in these areas are included throughout the academic program, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum.

2. ISLO 2: Met

3. ISLO 3: Met

4. ISLO 4: Met

5. ISLO 5: Met

6. ISLO 6: Met

7. ISLO 7: Met

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Student Learning Assessment for: A.A.S., Financial Services







6. Students will be able to demonstrate appropriate content knowledge in Finance.

7. Students will be able to demonstrate the ability to apply, interpret, and communicate the results of applying contemporary financial services concepts, principles, and procedures to current financial planning needs.






70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of all students will score in the “proficient” level or above in the ability to demonstrate appropriate content knowledge in Finance and to apply, interpret and communicate the results of applying contemporary financial services concepts, principles, and procedures to current financial planning needs (ISLO 6, 7).



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80% of all students will agree or strongly agree to the following statements: I believe that I am able to demonstrate effective oral and written communication skills in a business setting (ISLO 2, 3); I believe that I am able to demonstrate critical reasoning in a business setting (ISLO 4).

80% of all students agree or strongly agree that they are able to apply the principles of (1) Marketing, (2) Management, (3) Information Management Systems, and (4) Accounting in a business environment (ISLO 1). 90% of all students agree or strongly agree that they are able to apply the principles of Business Finance (ISLO 6). 90% of all majors agree or strongly agree that they are able to apply what they have learned in their major in a business setting (ISLO 5, 7).

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Learning Assessment Results: A.A.S., Financial Services



The average scores for Financial Services program students relative to the IACBE (US) Aggregate score for Associate degree students by topic area is as follows:

Accounting: 0.27% lower (ISLO 1) Management: 2.29% higher (ISLO 1) Marketing: 5.10% lower (ISLO 1)

2. Capstone Project

Insufficient data for assessment.



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1. Student Survey

The percentage of A.A.S., Financial Services degree students who agreed or strongly agreed to each statement is as follows: 100% - I believe that I am able to demonstrate effective oral and written communication skills in a business setting (ISLO 2, 3). 100% - I believe that I am able to demonstrate critical reasoning in a business setting (ISLO 4). 100% - I believe that I will be able to apply what I have learned in my major in a business setting (ISLO 5, 7).

The percentage of A.A.S., Financial Services degree students who agreed or strongly agreed that they are able to apply each content area in a business environment is as follows:

100% - Marketing (ISLO 1) 100% - Management (ISLO 1) 0% - Information Management Systems (ISLO 1) 75% - Accounting (ISLO 1) 100% - Business Finance (ISLO 6)

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Program ISLOs


Based COMP Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4












NA Insufficent

Data NA Met


NA Insufficient

Data NA Met


NA Insufficent

Data NA Met


NA NA * Met


NA Insufficent

Data NA Met

7. Students will be able to demonstrate the ability to apply, interpret, and communicate the results of applying contemporary financial services

NA Insufficent

Data NA Met

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concepts, principles, and procedures to current financial planning needs.


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1. ISLO 1: The performance target for this ISLO was not met in certain areas of the Comprehensive Exam and Student Survey. Although competencies in these content areas are included throughout the academic program, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum.

2. ISLO 2: Met

3. ISLO 3: The Larry L. Luing School of Business had insufficient data to assess the Capstone Project. The Larry L. Luing School of Business will need to take corrective action to collect and analyze assessment data within each degree program.

4. ISLO 4: Met

5. ISLO 5: Met

6. ISLO 6: Met

7. ISLO 7: Met

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Student Learning Assessment for: A.A.S., Health Services Administration







6. Students will be able to demonstrate knowledge of the key management concepts of health services administration.






70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of students will score in the ”proficient” level or above in the Health Services Management content-specific components of the capstone rubric (ISLO 6).



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1. Student Survey Program ISLOs Assessed by this Measure: 1, 2, 3, 4, 5, 6


80% of all students agree or strongly agree that they are able to apply the principles of (1) Marketing, (2) Management, (3) Information Management Systems, and (4) Accounting in a business environment (ISLO 1). 90% of all majors agree or strongly agree that they are able to apply what they have learned in their major in a business setting (ISLO 6).

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Learning Assessment Results: A.A.S., Health Services Administration



The average scores for Health Services Administration program students relative to the IACBE (US) Aggregate score for Associate degree students by topic area is as follows:

Accounting: 5.43% higher (ISLO 1) Management: 8.43% higher (ISLO 1) Marketing: 1.91% higher (ISLO 1)

2. Capstone Project

The following percentages of AAS Health Services Administration students scored at the “proficient” level or above in the following areas: Written Communication: Content: 82% Written Communication: Disciplinary Connections: 76% Written Communication: Syntax and Mechanics: 82% Oral Communication: Delivery: 82%* Critical Analysis and Reasoning: Explanation of Issues: 79% Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 79% Integration of Learning: Connections to Discipline: 78% *This category contained a very small sample of students, possibly compromising the statistical significance of this outcome



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1. Student Survey

The percentage of A.A.S., Health Services Administration degree students who agreed or strongly agreed to each statement is as follows: 98% - I believe that I am able to demonstrate effective oral and written communication skills in a business setting (ISLO 2, 3). 98% - I believe that I am able to demonstrate critical reasoning in a business setting (ISLO 4). 98% - I believe that I will be able to apply what I have learned in my major in a business setting (ISLO 5).

The percentage of A.A.S., Health Services Administration degree students who agreed or strongly agreed that they are able to apply each content area in a business environment is as follows:


98% of all Health Services Administration majors agree or strongly agree that they are able to apply what they have learned in their major in a business setting (ISLO 6).

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Program ISLOs


Based COMP Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4










Met NA NA Not Met


NA Met NA Met


NA Met NA Met


NA Met NA Met


NA NA * Met

6. Students will be able to demonstrate knowledge of the key management concepts of health services administration.

NA Met NA Met


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1. ISLO 1: The performance target for this ISLO was not met in the Student Survey in certain areas. Although competencies in these areas are included throughout the academic program, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum.

2. ISLO 2: Met


4. ISLO 4: Met

5. ISLO 5: Met

6. ISLO 6: Met

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Student Learning Assessment for: A.A.S., Information Technology Management







6. Students will be able to demonstrate knowledge of the basic concepts of information technology management.

7. Students will be able to demonstrate critical thinking and problem solving when applying Information Technology Management principles and procedures.






70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of all students will score in the “proficient” level or above in the Integration of Learning components of the capstone rubric (ISLO 6, 7).



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80% of all students agree or strongly agree that they are able to apply the principles of (1) Marketing, (2) Management, (3) Information Management Systems, and (4) Accounting in a business environment (ISLO 1). 90% of all majors agree or strongly agree that they are able to apply what they have learned in their major in a business setting (ISLO 5, 6).

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Learning Assessment Results: A.A.S., Information Technology Management


1. Peregrine Associate Level CPC-Based COMP Exam*

The average scores for Information Technology Management program students relative to the IACBE (US) Aggregate score for Associate degree students by topic area is as follows:

Accounting: 1.94% lower (ISLO 1) Management: 23.96% higher (ISLO 1) Marketing: 0.73% higher (ISLO 1) *Very few students in this degree program completed the exam (n=4), possibly compromising the statistical significance of this outcome

2. Capstone Project

The following percentages of AAS Information Technology Management students scored at the “proficient” level or above in the following areas: Written Communication: Content: 63%* Written Communication: Disciplinary Connections: 75%* Written Communication: Syntax and Mechanics: 63%* Oral Communication: Delivery: Insufficient evidence to report Critical Analysis and Reasoning: Explanation of Issues: 69%* Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 56%* Integration of Learning: Connections to Discipline: 50%* *This category contained a very small sample of students, possibly compromising the statistical significance of this outcome



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1. Student Survey*

The percentage of A.A.S., Information Technology Management degree students who agreed or strongly agreed to each statement is as follows: 75% - I believe that I am able to demonstrate effective oral and written communication skills in a business setting (ISLO 2, 3). 75% - I believe that I am able to demonstrate critical reasoning in a business setting (ISLO 4).

The percentage of A.A.S., Information Technology Management degree students who agreed or strongly agreed that they are able to apply each content area in a business environment is as follows:


50% of all Information Technology Management majors agree or strongly agree that they are able to apply the principles of Information Management Systems in a business setting (ISLO 1). 50% of all Information Technology Management majors agree or strongly agree that they are able to apply what they have learned in their major in a business setting (ISLO 5, 6). *The responses to this survey were very few (n=4), possibly compromising the statistical significance of these outcomes

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Program ISLOs


Based COMP Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4










InsufficientData

NA NA Insufficient

Data


NA Insufficient

Data NA

Insufficient Data


NA Insufficient

Data NA

Insufficient Data


NA Insufficient

Data NA

Insufficient Data


NA NA * Insufficient

Data


NA Insufficient

Data NA

Insufficient Data

7. Students will be able to demonstrate critical thinking and problem solving when applying Information Technology Management principles and procedures.

NA Insufficient

Data NA

Insufficient Data

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1. ISLO 1: The Larry L. Luing School of Business had insufficient data to assess the Peregrine Exam and the Student Survey. The Larry L. Luing School of Business will need to take corrective action to collect and analyze assessment data within each degree program.

2. ISLO 2: The Larry L. Luing School of Business had insufficient data to assess the Capstone Project and the Student Survey. The Larry L. Luing School of Business will need to take corrective action to collect and analyze assessment data within each degree program.



5. ISLO 5: The Larry L. Luing School of Business had insufficient data to assess the Student Survey. The Larry L. Luing School of Business will need to take corrective action to collect and analyze assessment data within each degree program.



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Student Learning Assessment for: A.A.S., International Business







6. Students will be able to demonstrate knowledge of basic concepts of international business.

7. Students will demonstrate the ability to apply and analyze international business concepts.






70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of all students will score in the “proficient” level or above in the ability to demonstrate knowledge of, apply, and analyze International Business concepts (ISLO 6, 7).



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80% of all students agree or strongly agree that they are able to apply the principles of (1) Marketing, (2) Management, (3) Information Management Systems, and (4) Accounting in a business environment (ISLO 1). 90% of all students agree or strongly agree that they are able to apply the principles of Global Dimensions of Business in a business environment (ISLO 6, 7).

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Learning Assessment Results: A.A.S., International Business



The average scores for International Business program students relative to the IACBE (US) Aggregate score for Associate degree students by topic area is as follows:


Note: This data represents a combination of A.A.S., International Business and A.S., International Business students.

2. Capstone Project

The following percentages of AAS and AS International Business students scored at the “proficient” level or above in the following areas: Written Communication: Content: 63%* Written Communication: Disciplinary Connections: 63%* Written Communication: Syntax and Mechanics: 63%* Oral Communication: Delivery: insufficient data Critical Analysis and Reasoning: Explanation of Issues: 50%* Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 50%* Integration of Learning: Connections to Discipline: 63%* *This category contained a very small sample of students, possibly compromising the statistical significance of this outcome



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1. Student Survey

The percentage of A.A.S., International Business degree students who agreed or strongly agreed to each statement is as follows: 100% - I believe that I am able to demonstrate effective oral and written communication skills in a business setting (ISLO 2, 3). 100% - I believe that I am able to demonstrate critical reasoning in a business setting (ISLO 4). 100% - I believe that I will be able to apply what I have learned in my major in a business setting (ISLO 5).

The percentage of A.A.S., International Business degree students who agreed or strongly agreed that they are able to apply each content area in a business environment is as follows:

100% - Marketing (ISLO 1) 86% - Management (ISLO 1) 86% - Information Management Systems (ISLO 1) 67% - Accounting (ISLO 1) 100% - Global Dimensions of Business (ISLO 6, 7)


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Program ISLOs


Based COMP Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4










Met NA NA Not Met


NA Insufficient

Data NA Met


NA Insufficient

Data NA Met


NA Insufficient

Data NA Met


NA NA * Met


NA Insufficient

Data NA Met


NA Insufficient

Data NA Met


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1. ISLO 1: The performance target for this ISLO was not met in the Student Survey in Accounting. Although Accounting content is included throughout the academic program, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum.




5. ISLO 5: Met



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Student Learning Assessment for: A.S., International Business














70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of all students will score in the “proficient” level or above in the ability to demonstrate knowledge of, apply, and analyze International Business concepts (ISLO 6, 7).



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80% of all students agree or strongly agree that they are able to apply the principles of (1) Marketing, (2) Management, (3) Information Management Systems, and (4) Accounting in a business environment (ISLO 1). 90% of all students agree or strongly agree that they are able to apply the principles of Global Dimensions of Business in a business environment (ISLO 6, 7).

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Learning Assessment Results: A.S., International Business



The average scores for International Business program students relative to the IACBE (US) Aggregate score for Associate degree students by topic area is as follows:



2. Capstone Project

The following percentages of AAS and AS International Business students scored at the “proficient” level or above in the following areas: Written Communication: Content: 63%* Written Communication: Disciplinary Connections: 63%* Written Communication: Syntax and Mechanics: 63%* Oral Communication: Delivery: insufficient data Critical Analysis and Reasoning: Explanation of Issues: 50%* Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 50%* Integration of Learning: Connections to Discipline: 63%* *This category contained a very small sample of students, possibly compromising the statistical significance of this outcome



48


1. Student Survey

The percentage of A.A.S., International Business degree students who agreed or strongly agreed to each statement is as follows: 100% - I believe that I am able to demonstrate effective oral and written communication skills in a business setting (ISLO 2, 3). 100% - I believe that I am able to demonstrate critical reasoning in a business setting (ISLO 4). 100% - I believe that I will be able to apply what I have learned in my major in a business setting (ISLO 5).

The percentage of A.A.S., International Business degree students who agreed or strongly agreed that they are able to apply each content area in a business environment is as follows:

100% - Marketing (ISLO 1) 86% - Management (ISLO 1) 86% - Information Management Systems (ISLO 1) 67% - Accounting (ISLO 1) 100% - Global Dimensions of Business (ISLO 6, 7)


49



Program ISLOs


Based COMP Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4










Met NA NA Not Met


NA Insufficient

Data NA Met


NA Insufficient

Data NA Met


NA Insufficient

Data NA Met


NA NA * Met


NA Insufficient

Data NA Met


NA Insufficient

Data NA Met


50


1. ISLO 1: The performance target for this ISLO was not met in the Student Survey in Accounting. Although Accounting content is included throughout the academic program, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum.




5. ISLO 5: Met



51

Student Learning Assessment for: A.A.S., Marketing Communications







6. Students will be able to demonstrate appropriate content knowledge in Marketing.

7. Students will demonstrate the ability to apply critical thinking to Marketing cases and problems.




Aggregate score for all Associate Degree programs is at or above the IACBE (US) Aggregate score in the Accounting, Management, and Marketing portions of the exam (ISLO 1, 6).


70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of all students will score in the “proficient” level or above in the application of critical thinking to Marketing cases and problems (ISLO 7).



52





80% of all students agree or strongly agree that they are able to apply the principles of (1) Marketing, (2) Management, (3) Information Management Systems, and (4) Accounting in a business environment (ISLO 1, 6). 90% of all majors agree or strongly agree that they are able to apply what they have learned in their major in a business setting (ISLO 5).

53

Learning Assessment Results: A.A.S., Marketing Communications



The average scores for Marketing Communications program students relative to the IACBE (US) Aggregate score for Associate degree students by topic area is as follows:

Accounting: 1.06% higher (ISLO 1) Management: 6.96% higher (ISLO 1) Marketing: 16.23% higher (ISLO 1, 6)

2. Capstone Project

The following percentages of AAS Marketing Communication students scored at the “proficient” level or above in the following areas: Written Communication: Content: 95% Written Communication: Disciplinary Connections: 90% Written Communication: Syntax and Mechanics: 90% Oral Communication: Delivery: 100%* Critical Analysis and Reasoning: Explanation of Issues: 95% Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 92% Integration of Learning: Connections to Discipline: 92% *This category contained a very small sample of students, possibly compromising the statistical significance of this outcome



54


1. Student Survey

The percentage of A.A.S., Marketing Communications degree students who agreed or strongly agreed to each statement is as follows: 89% - I believe that I am able to demonstrate effective oral and written communication skills in a business setting (ISLO 2, 3). 78% - I believe that I am able to demonstrate critical reasoning in a business setting (ISLO 4). 89% - I believe that I will be able to apply what I have learned in my major in a business setting (ISLO 5).

The percentage of A.A.S., Marketing Communications degree students who agreed or strongly agreed that they are able to apply each content area in a business environment is as follows:

100% - Marketing (ISLO 1, 6) 89% - Management (ISLO 1) 26% - Information Management Systems (ISLO 1) 56% - Accounting (ISLO 1)

55



Program ISLOs


Based COMP Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4










Met NA NA Not Met


NA Met NA Met


NA Insufficient

Data NA Met


NA Met NA Met


NA NA * Met


Met NA NA Met


NA Met NA NA


56


1. ISLO 1: The performance target for this ISLO was not met in the Student Survey in certain content areas. Although competencies in these areas are included throughout the academic program, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum.

2. ISLO 2: Met


4. ISLO 4: Met

5. ISLO 5: Met

6. ISLO 6: Met

7. ISLO 7: Met

57

Student Learning Assessment for: B.B.A., Accounting


1. Students will be able to demonstrate appropriate knowledge in Accounting, Business Ethics, Business Finance, Business Leadership, Economics, Global Dimensions of Business, Information Management Systems, Legal Environment of Business, Management, Marketing, and Quantitative Research Techniques and Statistics.





6. Students will be able to integrate theory and practice in the business functional areas in the solution of real-world business problems.


8. Students will demonstrate critical thinking and problem solving when applying accounting principles and procedures.

9. Students will be able to perform, interpret, and communicate the results of financial statement analysis.



1. Peregrine Bachelor Level CPC-Based COMP Exam Program ISLOs Assessed by this Measure: 1, 7

Aggregate score for all Bachelor Degree programs is at or above the IACBE Region 2 (Middle States) Aggregate score in Accounting, Business Ethics, Business Finance, Business Leadership, Economics, Global Dimensions of Business, Information Management Systems, Legal Environment of Business, Management, Marketing, and Quantitative Research Techniques and Statistics (ISLO 1, 7).


70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of all students will score in the “proficient” level or above in the Critical Analysis and Reasoning components of the capstone rubric (ISLO 8, 9).

3. Internship Evaluation Program ISLOs Assessed by this Measure: 5, 6

70% of all employers evaluate a student’s ability to meet the demands of the internship placement as “excellent” or “above average” (ISLO 5, 6).

58



1. Student Survey Program ISLOs Assessed by this Measure: 1, 2, 3, 4, 5, 6, 7, 9

80% of all students will agree or strongly agree to the following statements: I believe that I am able to demonstrate effective oral and written communication skills in a business setting (ISLO 2, 3); I believe that I am able to demonstrate critical reasoning in a business setting (ISLO 4); I believe that I am able to apply what I have learned in my major in a business setting (ISLO 5, 6).

80% of all students agree or strongly agree that they are able to apply the principles of: (1) Accounting, (2) Management, (3) Marketing, (4) Global Dimensions of Business, (5) Business Finance, (6) the Legal Environment of Business, (7) Economics, (8) Business Ethics, (9) Information Management Systems, (10) Quantitative Methods/Statistics, (11) Business Leadership, and (12) Strategic Management in a business environment (ISLO 1). 90% of all majors agree or strongly agree that they are able to apply the principles of Accounting in a business setting (ISLO 7, 9).

59

Learning Assessment Results: B.B.A., Accounting


1. Peregrine Bachelor Level CPC-Based COMP Exam

The average scores for B.B.A., Accounting degree students relative to the IACBE Region 2 (Middle States) aggregate score for Bachelor degree students by topic area is as follows:

All Topic Areas: 2.21% higher (ISLO 1) Accounting: 9.01% higher (ISLO 1, 7) Business Ethics: 3.36% higher (ISLO 1) Business Finance: 5.14% higher (ISLO 1) Business Leadership: 1.20% higher (ISLO 1) Economics: 0.32% higher (ISLO 1) Global Dimensions of Business: 2.48% higher (ISLO 1) Information Management Systems: 0.02% higher (ISLO 1) Legal Environment of Business: 0.39% lower (ISLO 1) Management: 0.03% higher (ISLO 1) Marketing: 2.25% higher (ISLO 1) Quantitative Research Techniques and Statistics: 3.08% higher (ISLO 1)

2. Capstone Project

The following percentages of BBA Accounting students scored at the “proficient” level or above in the following areas: Written Communication: Content: 79% Written Communication: Disciplinary Connections: 71% Written Communication: Syntax and Mechanics: 86% Oral Communication: Delivery: Insufficient Data* Critical Analysis and Reasoning: Explanation of Issues: 79% Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 79% Integration of Learning: Connections to Discipline: 79% *This category contained 0 student samples


94% of all Employers were either very satisfied, or Satisfied with the Berkeley College Internship Program. 87.2% of all Employers reported Interns were well-prepared for the work they were assigned. 93.59% of Employers report Interns as having made valuable contributions to their organization. 62.16% of Employers reported that Interns did not lack knowledge, skills, or qualities needed to fulfill their duties. 92.31% of Employers were either very satisfied, or satisfied with the general performance of Berkeley College Interns. 90.67% of all Employers surveyed reported that they would hire a Berkeley College Alumni, given the opportunity.

60

* Data collection methods do not allow for the disaggregation of data by program.

61


1. Student Survey

The percentage of students who agreed or strongly agreed to each statement is as follows: 81% - I believe that I am able to demonstrate effective oral and written communication skills in a business setting (ISLO 2, 3). 81% - I believe that I am able to demonstrate critical reasoning in a business setting (ISLO 4). 84% - I believe that I will be able to apply what I have learned in my major in a business setting (ISLO 5, 6).

The percentage of students who agreed or strongly agreed that they are able to apply each content area is as follows:

82% - Accounting(ISLO 1, 7, 9)

78% - Management(ISLO 1)

63% - Marketing(ISLO 1)

67% - Global Dimensions of Business (ISLO 1) 67% - Business Finance (ISLO 1) 49% - Legal Environment of Business (ISLO 1)

60% - Economics(ISLO 1)

83% - Business Ethics(ISLO 1)

50% - Information Management Systems (ISLO 1) 59% - Quantitative Methods/Statistics (ISLO 1)

78% - Business Leadership(ISLO 1)

69% - Strategic Management (ISLO 1)

62



Program ISLOs

Peregrine Bachelor

Level CPC-Based COMP Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4












NA Met NA Met


NA Insufficient

Data NA Met


NA Met NA Met


NA NA * Met

63


NA NA * Met


Met NA NA Not Met

8. Students will demonstrate critical thinking and problem solving when applying accounting principles and procedures.

NA Met NA NA

9. Students will be able to perform, interpret, and communicate the results of financial statement analysis.

NA Met NA Met


64


1. ISLO 1: The performance target for this ISLO was not met in certain content areas in the Comprehensive Exam and the Student Survey. Although competencies in these areas are included throughout the academic program, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum.

2. ISLO 2: Met

3. ISLO 3: While the performance target for this ISLO was met for the Student Survey, insufficient data was collected from the Capstone Project to accurately assess this ISLO. The academic business unit will review the Capstone Project assessment process to ensure that the data collection process fully supports the accurate assessment of this ISLO in future academic terms.

4. ISLO 4: Met

5. ISLO 5: Met

6. ISLO 6: Met

7. ISLO 7: Met

8. ISLO 8: Met

9. ISLO 9: Met

65

Student Learning Assessment for: B.B.A., Business Administration - Management








7. Students will be able to demonstrate appropriate content knowledge of Management principles.


9. Students will be able to apply comprehensive management concepts within the framework of detailed business analysis.




Aggregate score for all Bachelor Degree programs is at or above the IACBE Region 2 (Middle States) Aggregate score in Accounting, Business Ethics, Business Finance, Business Integration and Strategic Management, Business Leadership, Economics, Global Dimensions of Business, Information Management Systems, Legal Environment of Business, Management, Marketing, and Quantitative Research Techniques and Statistics (ISLO 1, 7).


70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of all Business Administration - Management students will score in the “proficient” level or above in the Critical Analysis and Reasoning: Identify Strategies component of the capstone rubric (ISLO 8). 70% of all Business Administration - Management students will score in the “proficient” level or above in the Management Concepts component of the capstone rubric (ISLO 9).

66







80% of all students agree or strongly agree that they are able to apply the principles of: (1) Accounting, (2) Management, (3) Marketing, (4) Global Dimensions of Business, (5) Business Finance, (6) the Legal Environment of Business, (7) Economics, (8) Business Ethics, (9) Information Management Systems, (10) Quantitative Methods/Statistics, (11) Business Leadership, and (12) Strategic Management in a business environment (ISLO 1). 90% of all majors agree or strongly agree that they are able to apply the principles of Management in a business environment (ISLO 7). 90% of all majors agree or strongly agree that they are able to apply the principles of Strategic Management in a business environment (ISLO 8).

67

Learning Assessment Results: B.B.A., Business Administration - Management



The average scores for Business Administration - Management program students relative to the IACBE Region 2 (Middle States) aggregate score for Bachelor degree students by topic area is as follows:

All Topic Areas: 3.97% higher (ISLO 1)

Accounting: 5.61% higher(ISLO 1)

Business Ethics: 3.31% higher (ISLO 1) Business Finance: 1.78% higher (ISLO 1) Business Integration and Strategic Management: 4.11% higher (ISLO 7) Business Leadership: 2.82% higher (ISLO 1, 7) Economics: 2.68% higher (ISLO 1) Global Dimensions of Business: 4.94% higher (ISLO 1) Information Management Systems: 5.94% higher (ISLO 1) Legal Environment of Business: 4.82% higher (ISLO 1) Management: 6.56% higher (ISLO 1, 7) Marketing: 2.20% higher (ISLO 1) Quantitative Research Techniques and Statistics: 4.71% higher (ISLO 1)

5. Capstone Project

The following percentages of BBA Business Administration - Management students scored at the “proficient” level or above in the following areas: Written Communication: Content: 76% Written Communication: Disciplinary Connections: 78% Written Communication: Syntax and Mechanics: 81% Oral Communication: Delivery: 64%* Critical Analysis and Reasoning: Explanation of Issues: 80% Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 74% Integration of Learning: Connections to Discipline: 76% *This category contained a very small sample of students, possibly compromising the statistical significance of this outcome


94% of all Employers were either very satisfied, or Satisfied with the Berkeley College Internship Program. 87.2% of all Employers reported Interns were well-prepared for the work they were assigned. 93.59% of Employers report Interns as having made valuable contributions to their organization. 62.16% of Employers reported that Interns did not lack knowledge, skills, or qualities needed to fulfill their duties.

68

92.31% of Employers were either very satisfied, or satisfied with the general performance of Berkeley College Interns. 90.67% of all Employers surveyed reported that they would hire a Berkeley College Alumni, given the opportunity. * Data collection methods do not allow for the disaggregation of data by program.

69


1. Student Survey



46% - Accounting(ISLO 1)

94% - Management(ISLO 1, 7)







89% - Strategic Management (ISLO 1, 8)

70



Program ISLOs

Peregrine Bachelor

Level CPC-Based COMP

Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4










Met NA NA Not Met


NA Met NA Met


NA Insufficient

Data NA Met


NA Met NA Met


NA NA * Met


NA NA * Met

71

7. Students will be able to demonstrate appropriate content knowledge of Management principles.

Met NA NA Met


NA Met NA Not Met

9. Students will be able to apply comprehensive management concepts within the framework of detailed business analysis.

NA Not Met NA NA


72


1. ISLO 1: The performance target for this ISLO was not met in certain content areas in the Student Survey. Although competencies in these areas are included throughout the academic program, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum.

2. ISLO 2: Met


4. ISLO 4: Met

5. ISLO 5: Met

6. ISLO 6: Met

7. ISLO 7: Met

8. ISLO 8: The performance target for this ISLO was not met in the Student Survey. Although competencies in assessing competitive advantage and strategy are included throughout the academic program, the Larry L. Luing School of Business will take the following steps to improve student performance in this area: (1) Enhance instruction in the area of assessing competitive advantage and strategy, (2) Review the core business curriculum to ensure that assessing competitive advantage and strategy are clearly integrated and emphasized, (3) Continue to provide faculty with training that emphasizes pedagogical techniques that enhance the ability to assess competitive advantage and strategy, (4) Revisit faculty expectations and definition of student proficiency in assessing competitive advantage and strategy.

9. ISLO 9: Insufficient data was collected to assess this ISLO using the Capstone Project. A revised rubric will be used to assess the Capstone Project beginning in Fall 2017. The revised rubric aligns to all ISLOs.

73

Student Learning Assessment for: B.B.A., General Business








7. Students will be able to demonstrate appropriate content knowledge in the functional areas of business.


9. Students will be able to interpret and evaluate various theoretical concepts and practical applications to improve organizational performance.




Aggregate score for all Bachelor Degree programs is at or above the IACBE Region 2 (Middle States) Aggregate score in Accounting, Business Ethics, Business Finance, Business Integration and Strategic Management, Business Leadership, Economics, Global Dimensions of Business, Information Management Systems, Legal Environment of Business, Management, Marketing, and Quantitative Research Techniques and Statistics (ISLO 1, 7).


70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of all General Business students will score in the “proficient” level or above in the Critical Analysis and Reasoning: Identify Strategies component of the capstone rubric (ISLO 8). 70% of all General Business students will score in the “proficient” level or above in the Critical Analysis and Reasoning: Explanation of Issues component of the capstone rubric (ISLO 9).

74







80% of all students agree or strongly agree that they are able to apply the principles of: (1) Accounting, (2) Management, (3) Marketing, (4) Global Dimensions of Business, (5) Business Finance, (6) the Legal Environment of Business, (7) Economics, (8) Business Ethics, (9) Information Management Systems, (10) Quantitative Methods/Statistics, (11) Business Leadership, and (12) Strategic Management in a business environment (ISLO 1, 7). 90% of all majors agree or strongly agree that they are able to apply what they have learned in their major in a business setting (ISLO 5, 6). 90% of all students agree or strongly agree that they are able to apply the principles of Strategic Management in a business environment (ISLO 8).

75

Learning Assessment Results: B.B.A., General Business



The average scores for General Business program students relative to the IACBE Region 2 (Middle States) aggregate score for Bachelor degree students by topic area is as follows:

All Topic Areas: 3.51% higher (ISLO 1) Accounting: 2.22% higher (ISLO 1) Business Ethics: 2.29% higher (ISLO 1, 7) Business Finance: 1.78% higher (ISLO 1, 7) Business Integration and Strategic Management: 2.19% higher (ISLO 7) Business Leadership: 1.06% higher (ISLO 1, 7) Economics: 2.68% higher (ISLO 1) Global Dimensions of Business: 7.27% higher (ISLO 1) Information Management Systems: 7.09% higher (ISLO 1) Legal Environment of Business: 4.54% higher (ISLO 1) Management: 6.67% higher (ISLO 1) Marketing: 5.11% higher (ISLO 1) Quantitative Research Techniques and Statistics: 1.08% higher (ISLO 1)

2. Capstone Project

The following percentages of BBA General Business students scored at the “proficient” level or above in the following areas: Written Communication: Content: 89% Written Communication: Disciplinary Connections: 89% Written Communication: Syntax and Mechanics: 100% Oral Communication: Delivery: 82%* Critical Analysis and Reasoning: Explanation of Issues: 79% Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 79% Integration of Learning: Connections to Discipline: 74% *This category contained a very small sample of students, possibly compromising the statistical significance of this outcome



76

* Data collection methods do not allow for the disaggregation of data by program. .

77


1. Student Survey



61% - Accounting(ISLO 1, 7)

86% - Management(ISLO 1, 7)

84% - Marketing(ISLO 1, 7)

59% - Global Dimensions of Business (ISLO 1, 7) 38% - Business Finance (ISLO 1, 7) 55% - Legal Environment of Business (ISLO 1, 7)

70% - Economics(ISLO 1, 7)

93% - Business Ethics(ISLO 1, 7)

62% - Information Management Systems (ISLO 1, 7) 38% - Quantitative Methods/Statistics (ISLO 1, 7)

86% - Business Leadership(ISLO 1, 7)

83% - Strategic Management (ISLO 1, 7, 8)

78



Program ISLOs

Peregrine Bachelor


Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4










Met NA NA Not Met


NA Met NA Met


NA Met NA Met


NA Met NA Met


NA NA * Met


NA NA * Met

79

7. Students will be able to demonstrate appropriate content knowledge in the functional areas of business.

Met NA NA Not Met


NA Met NA Not Met

9. Students will be able to interpret and evaluate various theoretical concepts and practical applications to improve organizational performance.

NA Not Met NA NA


80


1. ISLO 1: The performance target for this ISLO was not met in certain content areas in the Student Survey. Although competencies in these areas are included throughout the academic program, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum.

2. ISLO 2: Met

3. ISLO 3: Met

4. ISLO 4: Met

5. ISLO 5: Met

6. ISLO 6: Met

7. ISLO 7: The performance target for this ISLO was not met in the Student Survey. Although competencies in the functional areas of business are included throughout the academic program, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum and major courses.

8. ISLO 8: The performance target for this ISLO was not met in the Student Survey. Although competencies in the assessment of competitive advantage and strategy are included throughout the academic program, the Larry L. Luing School of Business will take the following steps to improve student performance in this area: (1) Enhance instruction in this area, (2) Review the core business curriculum to ensure these competencies are clearly integrated and emphasized, (3) Continue to provide faculty with training that emphasizes pedagogical techniques that enhance the development of these competencies, (4) Revisit faculty expectations and definition of student proficiency in these competencies.

9. ISLO 9: Insufficient data was collected to assess this ISLO using the Capstone Project. A revised rubric will be used to assess the Capstone Project beginning in Fall 2017. The revised rubric aligns to all ISLOs.

81

Student Learning Assessment for: B.B.A., Fashion Merchandising and Management








7. Students will be able to analyze current business trends to cultivate a fashion organization in a global environment.

8. Students will be able to integrate the management and marketing processes to fashion merchandising.

9. Students will be able to demonstrate the ability to synthesize research related to the fashion industry.



1. Peregrine Bachelor Level CPC-Based COMP Exam Program ISLOs Assessed by this Measure: 1

Aggregate score for all Bachelor Degree programs is at or above the IACBE Region 2 (Middle States) Aggregate score in Accounting, Business Ethics, Business Finance, Business Leadership, Economics, Global Dimensions of Business, Information Management Systems, Legal Environment of Business, Management, Marketing, and Quantitative Research Techniques and Statistics (ISLO 1).

2. Capstone Project Program ISLOs Assessed by this Measure: 2, 3, 4, 7, 8, 9

70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of all students will score in the “proficient” level or above in the Fashion Merchandising and Management program-specific specific components of the capstone rubric (ISLO 7, 8, 9).



82





80% of all students agree or strongly agree that they are able to apply the principles of: (1) Accounting, (2) Management, (3) Marketing, (4) Global Dimensions of Business, (5) Business Finance, (6) the Legal Environment of Business, (7) Economics, (8) Business Ethics, (9) Information Management Systems, (10) Quantitative Methods/Statistics, (11) Business Leadership, and (12) Strategic Management in a business environment (ISLO 1). 90% of all majors agree or strongly agree that they are able to apply what they have learned in their major in a business setting (ISLO 5, 6).

83

Learning Assessment Results: B.B.A., Fashion Merchandising and Management



The average scores for Fashion Merchandising and Management program students relative to the IACBE Region 2 (Middle States) aggregate score for Bachelor degree students by topic area is as follows:

All Topic Areas: 10.37% lower (ISLO 1) Accounting: 8.27% lower (ISLO 1) Business Ethics: 13.96% lower (ISLO 1) Business Finance: 8.69% lower (ISLO 1) Business Leadership: 10.77% lower (ISLO 1) Economics: 9.23% lower (ISLO 1) Global Dimensions of Business: 6.14% lower (ISLO 1) Information Management Systems: 12.93% lower (ISLO 1) Legal Environment of Business: 12.27% lower (ISLO 1)

Management: 11.92% lower(ISLO 1) Marketing: 6.34% lower (ISLO 1) Quantitative Research Techniques and Statistics: 11.41% lower (ISLO 1)

2. Capstone Project

The following percentages of BBA Fashion Merchandising and Management students scored at the “proficient” level or above in the following areas: Written Communication: Content: 71% Written Communication: Disciplinary Connections: 71% Written Communication: Syntax and Mechanics: 71% Oral Communication: Delivery: 58%* Critical Analysis and Reasoning: Explanation of Issues: 60% Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 60% Integration of Learning: Connections to Discipline: 69% *This category contained a very small sample of students, possibly compromising the statistical significance of this outcome



84


85


1. Student Survey












86



Program ISLOs

Peregrine Bachelor


Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4












NA Met NA Met


NA Insufficient

Data NA Met


NA Not Met NA Met


NA NA * Met


NA NA * Met

87

7. Students will be able to analyze current business trends to cultivate a fashion organization in a global environment.

NA Not Met NA NA

8. Students will be able to integrate the management and marketing processes to fashion merchandising.

NA Not Met NA NA

9. Students will be able to demonstrate the ability to synthesize research related to the fashion industry.

NA Not Met NA NA


88



2. ISLO 2: Met


4. ISLO 4: The performance target for this ISLO was not met in the Capstone Project. Although competencies in producing work that is clear, rational, and informed by evidence are included throughout the academic program, the Larry L. Luing School of Business will take the following steps to improve student performance in this area: (1) Enhance instruction in these skills, (2) Review the core business curriculum to ensure that these skills are clearly integrated and emphasized, (3) Continue to provide faculty with training that emphasizes pedagogical techniques that enhance these skills, (4) Revisit faculty expectations and definition of student proficiency in these skills.

5. ISLO 5: Met

6. ISLO 6: Met

7. ISLO 7: The performance target for this ISLO was not met in the Capstone Project. Although competencies in the analysis of current business trends to cultivate a fashion organization in a global environment are included throughout the major core courses, the Larry L. Luing School of Business will take the following steps to improve student performance in this area: (1) Enhance instruction in this area, (2) Review the major core courses to ensure these competencies are clearly integrated and emphasized, (3) Continue to provide faculty with training that emphasizes pedagogical techniques that enhance the development of these competencies, (4) Revisit faculty expectations and definition of student proficiency in these competencies.

8. ISLO 8: The performance target for this ISLO was not met in the Capstone Project. Although competencies in the integration of management and marketing processes to fashion merchandising are included throughout the major core courses, the Larry L. Luing School of Business will take the following steps to improve student performance in this area: (1) Enhance instruction in this area, (2) Review the major core courses to ensure these competencies are clearly integrated and emphasized, (3) Continue to provide faculty with training that emphasizes pedagogical techniques that enhance the development of these competencies, (4) Revisit faculty expectations and definition of student proficiency in these competencies.

9. ISLO 9: The performance target for this ISLO was not met in the Capstone Project. Although competencies in the ability to synthesize research related to the fashion industry are included throughout the major core courses, the Larry L. Luing School of Business will take the following steps to improve student performance in this area: (1) Enhance instruction in this area, (2) Review the major core courses to ensure these competencies are clearly integrated and emphasized, (3) Continue to provide faculty with training that emphasizes pedagogical techniques that enhance the development of these competencies, (4) Revisit faculty expectations and definition of student proficiency in these competencies.

89

Student Learning Assessment for: B.B.A., Financial Services










9. Students will be able to demonstrate the ability to develop an integrative personal financial plan.




Aggregate score for all Bachelor Degree programs is at or above the IACBE Region 2 (Middle States) Aggregate score in in Accounting, Business Ethics, Business Finance, Business Leadership, Economics, Global Dimensions of Business, Information Management Systems, Legal Environment of Business, Management, Marketing, and Quantitative Research Techniques and Statistics (ISLO 1, 7).


70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of all students will score in the “proficient” level or above in the ability to apply, interpret and communicate the results of applying contemporary financial services concepts, principles, and procedures to current financial planning needs (ISLO 8).

90

70% of all students will score in the “proficient” level or above in the ability to develop an integrative personal financial plan (ISLO 9).







80% of all students agree or strongly agree that they are able to apply the principles of: (1) Accounting, (2) Management, (3) Marketing, (4) Global Dimensions of Business, (5) Business Finance, (6) the Legal Environment of Business, (7) Economics, (8) Business Ethics, (9) Information Management Systems, (10) Quantitative Methods/Statistics, (11) Business Leadership, and (12) Strategic Management in a business environment (ISLO 1). 90% of all majors agree or strongly agree that they are able to apply the principles of Business Finance in a business setting (ISLO 7).

91

Learning Assessment Results: B.B.A., Financial Services


1. Peregrine Bachelor Level CPC-Based COMP Exam The average scores for Financial Services program students relative to the IACBE Region 2 (Middle States) aggregate score for Bachelor degree students by topic area is as follows:

All Topic Areas: 7.06% higher (ISLO 1) Accounting: 10.36% higher (ISLO 1) Business Ethics: 17.09% higher (ISLO 1) Business Finance: 8.17% higher (ISLO 1, 7) Business Leadership: 3.99% higher (ISLO 1) Economics: 1.85% higher (ISLO 1) Global Dimensions of Business: 9.13% higher (ISLO 1) Information Management Systems: 0.06% higher (ISLO 1) Legal Environment of Business: 7.28% lower (ISLO 1) Management: 7.74% higher (ISLO 1) Marketing: 2.10% higher (ISLO 1) Quantitative Research Techniques and Statistics: 9.81% higher (ISLO 1)

2. Capstone Project

The following percentages of BBA Financial Services students scored at the “proficient” level or above in the following areas: Written Communication: Content: 75%* Written Communication: Disciplinary Connections: 75%* Written Communication: Syntax and Mechanics: 75%* Oral Communication: Delivery: Insufficient evidence to report Critical Analysis and Reasoning: Explanation of Issues: 75%* Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 75%* Integration of Learning: Connections to Discipline: 75%* *This category contained a very small sample of students (n=4), possibly compromising the statistical significance of this outcome


94% of all Employers were either very satisfied, or Satisfied with the Berkeley College Internship Program. 87.2% of all Employers reported Interns were well-prepared for the work they were assigned. 93.59% of Employers report Interns as having made valuable contributions to their organization. 62.16% of Employers reported that Interns did not lack knowledge, skills, or qualities needed to fulfill their duties. 92.31% of Employers were either very satisfied, or satisfied with the general performance of Berkeley College Interns.

92

90.67% of all Employers surveyed reported that they would hire a Berkeley College Alumni, given the opportunity. * Data collection methods do not allow for the disaggregation of data by program.

93


1. Student Survey






71% - Global Dimensions of Business (ISLO 1) 100% - Business Finance (ISLO 1, 7) 71% - Legal Environment of Business (ISLO 1)






94



Program ISLOs

Peregrine Bachelor

Level CPC-Based

COMP Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4










Met NA NA Not Met


NA Insufficient

Data NA Met


NA Insufficient

Data NA Met


NA Insufficient

Data NA Met


NA NA * Not Met

6. Students will be able to integrate theory and practice in the business

NA NA * Not Met

95

functional areas in the solution of real-world business problems.


Met NA NA Met


NA Met NA NA

9. Students will be able to demonstrate the ability to develop an integrative personal financial plan.

NA Met NA NA


96


1. ISLO 1: The performance target for this ISLO was not met in the Student Survey. The academic business unit will continue to monitor student performance in all noted areas following the implementation of the new business core curriculum and semester-based coursework.

2. ISLO 2: The Larry L. Luing School of Business had insufficient data to assess the written communications component of the Capstone Project. Although competencies in written communication are included throughout the academic program, the Larry L. Luing School of Business will need to take corrective action to collect and analyze written communications assessment data within each degree program.


4. ISLO 4: The Larry L. Luing School of Business had insufficient data to assess the critical analysis and reasoning component of the Capstone Project. Although competencies in critical analysis and reasoning are included throughout the academic program, the Larry L. Luing School of Business will need to take corrective action to collect and analyze critical analysis and reasoning assessment data within each degree program.

5. ISLO 5: The performance target for this ISLO was not met in the Student Survey. The academic business unit will continue to monitor student performance in this area following the implementation of the new business core curriculum.

6. ISLO 6: The performance target for this ISLO was not met in the Student Survey. The academic business unit will continue to monitor student performance in this area following the implementation of the new business core curriculum.

7. ISLO 7: Met

8. ISLO 8: Met

9. ISLO 9: Met

97

Student Learning Assessment for: B.B.A., Health Services Management








7. Students will be able to demonstrate knowledge of the key management concepts of Health Services Management.

8. Students will be able to apply comprehensive health services management concepts within the framework of detailed business analysis.



1. Peregrine Bachelor Level CPC-Based COMP Exam Program ISLOs Assessed by this Measure: 1

Aggregate score for all Bachelor Degree programs is at or above the IACBE Region 2 (Middle States) Aggregate score in in Accounting, Business Ethics, Business Finance, Business Leadership, Economics, Global Dimensions of Business, Information Management Systems, Legal Environment of Business, Management, Marketing, and Quantitative Research Techniques and Statistics (ISLO 1).


70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 80% of students will score in the ”proficient” level or above in the ability to demonstrate knowledge of the key management concepts of health services management (ISLO 7). 80% of students will score in the ”proficient” level or above in the ability to apply comprehensive health services management concepts within the framework of detailed business analysis (ISLO 8).

98







80% of all students agree or strongly agree that they are able to apply the principles of: (1) Accounting, (2) Management, (3) Marketing, (4) Global Dimensions of Business, (5) Business Finance, (6) the Legal Environment of Business, (7) Economics, (8) Business Ethics, (9) Information Management Systems, (10) Quantitative Methods/Statistics, (11) Business Leadership, and (12) Strategic Management in a business environment (ISLO 1). 90% of all majors agree or strongly agree that they are able to apply what they have learned in their major in a business setting (ISLO 7, 8).

99

Learning Assessment Results: B.B.A., Health Services Management



The average scores for Health Services Management program students relative to the IACBE Region 2 (Middle States) aggregate score for Bachelor degree students by topic area is as follows:

All Topic Areas: 4.98% lower (ISLO 1) Accounting: 3.18% higher (ISLO 1) Business Ethics: 2.05% higher (ISLO 1) Business Finance: 3.32% lower (ISLO 1) Business Leadership: 0.97% higher (ISLO 1) Economics: 1.42% lower (ISLO 1) Global Dimensions of Business: 2.31% higher (ISLO 1) Information Management Systems: 2.27% lower (ISLO 1) Legal Environment of Business: 2.39% lower (ISLO 1) Management: 4.34% higher (ISLO 1) Marketing: 0.54% higher (ISLO 1) Quantitative Research Techniques and Statistics: 0.95% higher (ISLO 1)

2. Capstone Project

The following percentages of BBS Health Services Administration students scored at the “proficient” level or above in the following areas: Written Communication: Content: 69% Written Communication: Disciplinary Connections: 77% Written Communication: Syntax and Mechanics: 62% Oral Communication: Delivery: Insufficient Data available* Critical Analysis and Reasoning: Explanation of Issues: 42% Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 42% Integration of Learning: Connections to Discipline: 67% *This category contained a very small sample of students (n=1), possibly compromising the statistical significance of this outcome

3. Internship Evaluations


100


101


1. Student Survey

The percentage of students who agreed or strongly agreed to each statement is as follows: 94% - I believe that I am able to demonstrate effective oral and written communication skills in a business setting (ISLO 2, 3). 98% - I believe that I am able to demonstrate critical reasoning in a business setting (ISLO 4). 94% - I believe that I will be able to apply what I have learned in my major in a business setting (ISLO 5, 6, 7, 8).











102



Program ISLOs

Peregrine Bachelor

Level CPC-Based

COMP Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4










Not Met NA NA Not Met *


NA Not Met NA Met *


NA Insufficient

Data NA Met *


NA Not Met NA Met *


NA NA * Met *

6. Students will be able to integrate theory and practice in the business

NA NA * Met *

103

functional areas in the solution of real-world business problems.

7. Students will be able to demonstrate knowledge of the key management concepts of Health Services Management.

NA Not Met NA Not Met NA

8. Students will be able to apply comprehensive health services management concepts within the framework of detailed business analysis.

NA Not Met NA Not Met NA


104


1. ISLO 1: The performance target for this ISLO was not met in the Comprehensive Exam and the Student Survey. Although competencies in these content areas are included throughout the academic program, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum.

2. ISLO 2: The performance target for this ISLO was not met in the Capstone Project. Although competencies in written communication are included throughout the academic program, the Larry L. Luing School of Business will take the following steps to improve student performance in this area: (1) Enhance instruction in the area of written communication, (2) Review the core business curriculum to ensure that written communication skills are clearly integrated and emphasized, (3) Continue to provide faculty with training that emphasizes pedagogical techniques that enhance student written communication, (4) Revisit faculty expectations and definition of student proficiency in written communication.


4. ISLO 4: The performance target for this ISLO was not met in the Capstone Project. Although competencies in critical analysis and reasoning are included throughout the academic program, the Larry L. Luing School of Business will take the following steps to improve student performance in this area: (1) Enhance instruction in the area of critical analysis and reasoning, (2) Review the core business curriculum to ensure that critical analysis and reasoning skills are clearly integrated and emphasized, (3) Continue to provide faculty with training that emphasizes pedagogical techniques that enhance student critical analysis and reasoning, (4) Revisit faculty expectations and definition of student proficiency in critical analysis and reasoning.

5. ISLO 5: Met

6. ISLO 6: Met

7. ISLO 8: The performance target for this ISLO was not met in the Capstone Project. Although competencies in health services management are included throughout the major core courses, the Larry L. Luing School of Business will take the following steps to improve student performance in this area: (1) Enhance instruction in this area, (2) Review the major core courses to ensure these competencies are clearly integrated and emphasized, (3) Continue to provide faculty with training that emphasizes pedagogical techniques that enhance the development of these competencies, (4) Revisit faculty expectations and definition of student proficiency in these competencies.

8. ISLO 9: The performance target for this ISLO was not met in the Capstone Project. Although competencies in the ability to apply comprehensive health services management concepts to business analysis are included throughout the major core courses, the Larry L. Luing School of Business will take the following steps to improve student performance in this area: (1) Enhance instruction in this area, (2) Review the major core courses to ensure these competencies are clearly integrated and emphasized, (3) Continue to provide faculty with training that emphasizes pedagogical techniques that enhance the development of these competencies, (4) Revisit faculty expectations and definition of student proficiency in these competencies.

105

Student Learning Assessment for: B.S., Information Technology Management









8. Students will be able to demonstrate the ability to integrate IT knowledge and its applications toward resolving business issues.






70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of all students will score in the “proficient” level or above in the application of Information Technology Management concepts and principles specific components of the capstone rubric (ISLO 8).



106





80% of all students agree or strongly agree that they are able to apply the principles of: (1) Accounting, (2) Management, (3) Marketing, (4) Global Dimensions of Business, (5) Business Finance, (6) the Legal Environment of Business, (7) Economics, (8) Business Ethics, (9) Information Management Systems, (10) Quantitative Methods/Statistics, (11) Business Leadership, and (12) Strategic Management in a business environment (ISLO 1). 90% of all majors agree or strongly agree that they are able to apply the principles of Information Management Systems in a business setting (ISLO 7). 90% of all majors agree or strongly agree that they are able to apply what they have learned in their major in a business setting (ISLO 8).

107

Learning Assessment Results: : B.S., Information Technology Management



General Program ISLO 1: The average scores for Information Technology Management program students relative to the IACBE Region 2 (Middle States) aggregate score for Bachelor degree students by topic area is as follows:

All Topic Areas: 9.07% higher (ISLO 1)

Accounting: 6.65% lower(ISLO 1)

Business Ethics: 12.65% higher (ISLO 1) Business Finance: 7.43% higher (ISLO 1) Business Leadership: 8.07% higher (ISLO 1) Economics: 3.33% higher (ISLO 1) Global Dimensions of Business: 8.39% higher (ISLO 1) Information Management Systems: 17.10% higher (ISLO 1, 7) Legal Environment of Business: 9.13% higher (ISLO 1) Management: 10.70% higher (ISLO 1) Marketing: 10.24% higher (ISLO 1) Quantitative Research Techniques and Statistics: 7.59% higher (ISLO 1)

2. Capstone Project

The following percentages of BBS Information Technology Management students scored at the “proficient” level or above in the following areas: Written Communication: Content: 30% Written Communication: Disciplinary Connections: 36% Written Communication: Syntax and Mechanics: 32% Oral Communication: Delivery: Insufficient data available* Critical Analysis and Reasoning: Explanation of Issues: 34% Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 34% Integration of Learning: Connections to Discipline: 34% *This category contained 0 student samples.


94% of all Employers were either very satisfied, or Satisfied with the Berkeley College Internship Program. 87.2% of all Employers reported Interns were well-prepared for the work they were assigned. 93.59% of Employers report Interns as having made valuable contributions to their organization. 62.16% of Employers reported that Interns did not lack knowledge, skills, or qualities needed to fulfill their duties. 92.31% of Employers were either very satisfied, or satisfied with the general performance of Berkeley College Interns.

108

90.67% of all Employers surveyed reported that they would hire a Berkeley College Alumni, given the opportunity. * Data collection methods do not allow for the disaggregation of data by program.

109


1. Student Survey

The percentage of students who agreed or strongly agreed to each statement is as follows: 80% - I believe that I am able to demonstrate effective oral and written communication skills in a business setting (ISLO 2, 3). 88% - I believe that I am able to demonstrate critical reasoning in a business setting (ISLO 4). 72% - I believe that I will be able to apply what I have learned in my major in a business setting (ISLO 5, 6, 8).








83% - Information Management Systems (ISLO 1, 7) 44% - Quantitative Methods/Statistics (ISLO 1)



110



Program ISLOs

Peregrine Bachelor


Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4










Met NA NA Not Met


NA Not Met NA Met


NA Insufficient

Data NA Met


NA Not Met NA Met


NA NA * Met


NA NA * Not Met

111


Met NA NA Not Met

8. Students will be able to demonstrate the ability to integrate IT knowledge and its applications toward resolving business issues.

NA Not Met NA Not Met


112


1. ISLO 1: The performance target for this ISLO was not met in certain content areas the Student Survey. Although competencies in these areas are included throughout the academic program, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum.



4. ISLO 4: The performance target for this ISLO was not met in the Capstone Project. Although competencies in critical analysis and reasoning are included throughout the academic program, the Larry L. Luing School of Business will take the following steps to improve student performance in this area: (1) Enhance instruction in the area of critical analysis and reasoning, (2) Review the core business curriculum to ensure that critical analysis and reasoning skills are clearly integrated and emphasized, (3) Continue to provide faculty with training that emphasizes pedagogical techniques that enhance student critical analysis and reasoning, (4) Revisit faculty expectations and definition of student proficiency in critical analysis and reasoning.

5. ISLO 5: Met

6. ISLO 6: The performance target for this ISLO was not met in the Student Survey. Although competencies in integrated theory and practice are included throughout the major courses and the business core curriculum, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum and semester based major courses.

7. ISLO 7: The performance target for this ISLO was not met in the Student Survey. Although competencies in Information Technology Management are included throughout the major courses and the business core curriculum, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum and semester based major courses.

8. ISLO 8: The performance target for this ISLO was not met in the Capstone Rubric or the Student Survey. Although competencies in Information Technology are included throughout the major courses and the business core curriculum, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum and semester based major courses.

113

Student Learning Assessment for: B.B.A., International Business








7. Students will be able to demonstrate appropriate content knowledge in international business.

8. Students will be able to demonstrate the ability to apply and analyze international business concepts.






70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of all students will score in the “proficient” level or above in the International Business specific components of the capstone rubric (ISLO 8).



114





80% of all students agree or strongly agree that they are able to apply the principles of: (1) Accounting, (2) Management, (3) Marketing, (4) Global Dimensions of Business, (5) Business Finance, (6) the Legal Environment of Business, (7) Economics, (8) Business Ethics, (9) Information Management Systems, (10) Quantitative Methods/Statistics, (11) Business Leadership, and (12) Strategic Management in a business environment (ISLO 1). 90% of all majors agree or strongly agree that they are able to apply the principles of Global Dimensions of Business in a business setting (ISLO 7). 90% of all majors agree or strongly agree that they are able to apply what they have learned in their major in a business setting (ISLO 8).

115

Learning Assessment Results: : B.B.A., International Business



The average scores for International Business program students relative to the IACBE Region 2 (Middle States) aggregate score for Bachelor degree students by topic area is as follows:

All Topic Areas: 0.67% higher (ISLO 1) Accounting: 12.02% higher (ISLO 1) Business Ethics: 1.54% higher (ISLO 1) Business Finance: 1.50% higher (ISLO 1) Business Leadership: 0.04% lower (ISLO 1) Economics: 2.96% higher (ISLO 1) Global Dimensions of Business: 2.47% higher (ISLO 1, 7) Information Management Systems: 6.05% lower (ISLO 1) Legal Environment of Business: 2.72% lower (ISLO 1) Management: 4.41% higher (ISLO 1) Marketing: 9.57% lower (ISLO 1) Quantitative Research Techniques and Statistics: 0.37% higher (ISLO 1)

2. Capstone Project

The following percentages of BBA International Business students scored at the “proficient” level or above in the following areas: Written Communication: Content: 72% Written Communication: Disciplinary Connections: 55% Written Communication: Syntax and Mechanics: 62% Oral Communication: Delivery: 100%* Critical Analysis and Reasoning: Explanation of Issues: 83% Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 69% Integration of Learning: Connections to Discipline: 62% *This category contained a very small sample of students, possibly compromising the statistical significance of this outcome



116


117


1. Student Survey






75% - Global Dimensions of Business (ISLO 1, 7) 62% - Business Finance (ISLO 1) 61% - Legal Environment of Business (ISLO 1)






118



Program ISLOs

Peregrine Bachelor


Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4












NA Not Met NA Met


NA Insufficient

Data NA Met


NA Not Met NA Met


NA NA * Met


NA NA * Not Met

119

7. Students will be able to demonstrate appropriate content knowledge in international business.

Met NA NA Not Met

8. Students will be able to demonstrate the ability to apply and analyze international business concepts.

NA Not Met NA Not Met


120





4. ISLO 4: The performance target for this ISLO was not met in the Capstone Project. Although competencies in producing work that is clear, rational, and informed by evidence are included throughout the academic program, the Larry L. Luing School of Business will take the following steps to improve student performance in this area: (1) Enhance instruction in these skills, (2) Review the core business curriculum to ensure that these skills are clearly integrated and emphasized, (3) Continue to provide faculty with training that emphasizes pedagogical techniques that enhance these skills, (4) Revisit faculty expectations and definition of student proficiency in these skills.

5. ISLO 5: Met

6. ISLO 6: Met

7. ISLO 7: The performance target for this ISLO was not met in the Student Survey. Although competencies in International Business are included throughout the major courses and the business core curriculum, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum and semester based major courses.

8. ISLO 8: The performance target for this ISLO was not met in the Capstone Project. Although competencies in the ability to apply and analyze international business concepts are included throughout the major courses and the business core curriculum, the Larry L. Luing School of Business will carefully monitor student performance following the implementation of the new business core curriculum and semester based major courses.

121

Student Learning Assessment for: B.B.A., Marketing Communications










9. Students will be able to create and implement an integrative state-of-the art marketing communications system.






70% of all students will score in the “proficient” level or above in the written communication, oral communication, and critical analysis and reasoning components of the capstone rubric (ISLO 2, 3, 4). 70% of all students will score in the “proficient” level or above in the ability to apply critical thinking to marketing cases and problems (ISLO 8). 70% of all students will score in the “proficient” level or above in the ability to create and implement an integrative state-of-the art marketing communications system (ISLO 9).

122





1. Student Survey Program ISLOs Assessed by this Measure: 1, 2, 3, 4, 5, 6,7, 8


80% of all students agree or strongly agree that they are able to apply the principles of: (1) Accounting, (2) Management, (3) Marketing, (4) Global Dimensions of Business, (5) Business Finance, (6) the Legal Environment of Business, (7) Economics, (8) Business Ethics, (9) Information Management Systems, (10) Quantitative Methods/Statistics, (11) Business Leadership, and (12) Strategic Management in a business environment (ISLO 1). 90% of all majors agree or strongly agree that they are able to apply the principles of Marketing in a business setting (ISLO 7). 90% of all majors agree or strongly agree that they are able to apply what they have learned in their major in a business setting (ISLO 8).

123

Learning Assessment Results: B.B.A., Marketing Communications



The average scores for Marketing Communications program students relative to the IACBE Region 2 (Middle States) aggregate score for Bachelor degree students by topic area is as follows:

All Topic Areas: 1.07% higher (ISLO 1) Accounting: 1.67% higher (ISLO 1) Business Ethics: 3.56% higher (ISLO 1) Business Finance: 4.36% lower (ISLO 1) Business Leadership: 2.38% higher (ISLO 1) Economics: 2.70% lower (ISLO 1) Global Dimensions of Business: 4.18% higher (ISLO 1) Information Management Systems: 4.61% higher (ISLO 1) Legal Environment of Business: 3.33% lower (ISLO 1) Management: 3.90% higher (ISLO 1) Marketing: 5.02% higher (ISLO 1, 7) Quantitative Research Techniques and Statistics: 0.39% lower (ISLO 1)

2. Capstone Project

The following percentages of BBA Marketing Communications students scored at the “proficient” level or above in the following areas: Written Communication: Content: 87% Written Communication: Disciplinary Connections: 87% Written Communication: Syntax and Mechanics: 79% Oral Communication: Delivery: 100%* Critical Analysis and Reasoning: Explanation of Issues: 87% Critical Anaylsis and Reasoning: Conclusion and Related Outcomes: 84% Integration of Learning: Connections to Discipline: 87% *This category contained a very small sample of students, possibly compromising the statistical significance of this outcome



124


125


1. Student Survey





92% - Marketing(ISLO 1, 7)







126



Program ISLOs

Peregrine Bachelor


Exam

Capstone Project


Direct Measure 4

Student Survey

Indirect Measure 2

Indirect Measure 3

Indirect Measure 4












NA Met NA Met


NA Insufficient

Data NA Met


NA Met NA Met


NA NA * Met


NA NA * Met

127


Met NA NA Met


NA Met NA Met

9. Students will be able to create and implement an integrative state-of-the art marketing communications system.

NA Met NA NA


128



2. ISLO 2: Met


4. ISLO 4: Met

5. ISLO 5: Met

6. ISLO 6: Met

7. ISLO 7: Met

8. ISLO 8: Met

9. ISLO 9: Met

129

Section II: Operational Assessment

Operational Assessment

Intended Operational Outcomes

1. The Larry L. Luing School of Business will provide a supportive learning environment that fosters student growth and professional activities.

2. The Larry L. Luing School of Business will offer degree programs that prepare students for a wide range of dynamic careers in diverse organizational settings and graduate students who meet the performance expectations of their employers.

3. The Larry L. Luing School of Business will provide clear pathways for student degree completion.

4. The Larry L. Luing School of Business will employ innovative techniques to improve student learning and graduation.

5. The Larry L. Luing School of Business will continue to promote and reflect the Berkeley brand of efficient and highly effective career preparation.

Assessment Measures/Methods for Intended Operational Outcomes: Performance Objectives (Targets/Criteria) for Operational Assessment Measures/Methods:

1. Peregrine Student Graduation Survey

Intended Operational Outcomes Assessed by this Measure: 1, 2, 3

80% of students “agree” or “strongly agree” with the Graduation Survey question: “I believe that the Larry L. Luing School of Business provided me a supportive learning environment.” (IOO 1) 80% of students “agree” or “strongly agree” with the Graduation Survey question: “I believe I am prepared to enter a dynamic career.” (IOO 2) 80% of students “agree” or “strongly agree” with the Graduation Survey question: “I believe that the Larry L. Luing School of Business provided me with a clear pathway to degree completion.” (IOO 3)

2. Employer Internship Evaluation Performance Form

Intended Operational Outcomes Assessed by this Measure: 2

80% of employers rank students “above average” or “excellent” on the questions regarding preparation for the internship (“prepared to accept job responsibilities”, “possesses required entry level skills”, “possesses required technological skills”). (IOO 2)

3. Faculty Professional Development Activities


50% of all full time faculty in the Larry L. Luing School of Business include in their professional development activities at least one accomplishment related to classroom innovation. (IOO 4)

4. Faculty Qualification Table


90% of all full time and adjunct faculty in the Larry L. Luing School of Business are either professionally or doctorally prepared in their discipline. (IOO 5)

130

Summary of Results from Implementing Operational Assessment Measures/Methods:

1. Peregrine Student Graduation Survey

77% of students “agree” or “strongly agree” with the Graduation Survey question: “I believe that the Larry L. Luing School of Business provided me a supportive learning environment.” (IOO 1) 87% of students “agree” or “strongly agree” with the Graduation Survey question: “I believe I am prepared to enter a dynamic career.” (IOO 2) 75% of students “agree” or “strongly agree” with the Graduation Survey question: “I believe that the Larry L. Luing School of Business provided me with a clear pathway to degree completion.” (IOO 3)

2. Employer Internship Evaluation Performance Form

87-94% of employers ranked the students ‘excellent’ or ‘above average’ in the specified categories (IOO 2).

3. Faculty Professional Development Activities

50% of all full time faculty in the Larry L. Luing School of Business include in their professional development activities at least one accomplishment related to classroom innovation preparation (IOO 4).

4. Faculty Qualification Table

93% of all Student Credit Hours were taught by Doctorally or Professionally qualified Faculty (IOO 5).

131

Summary of Achievement of Intended Operational Outcomes:

Intended Operational Outcomes

Operational Assessment Measures/Methods

Peregrine Student

Graduation Survey

Employer Internship Evaluation

Performance Form

Faculty Professional

Development Activities

Faculty Qualification

Table

Operational Assessment

Measure Method 5

Operational Assessment Measure/ Method 6







Performance Target

Was…




1. The Larry L. Luing School of Business will provide a supportive learning environment that fosters student growth and professional activities.

Not Met NA NA NA

2. The Larry L. Luing School of Business will offer degree programs that prepare students for a wide range of dynamic careers in diverse organizational settings and graduate students who meet the performance expectations of their employers.

Met Met NA NA

3. The Larry L. Luing School of Business will provide clear pathways for student degree completion.

Not Met NA NA NA

4. The Larry L. Luing School of Business will employ innovative techniques to improve student learning and graduation.

NA NA Met NA

5. The Larry L. Luing School of Business will continue to promote and reflect the Berkeley brand of efficient and highly effective career preparation.

NA NA NA Met

132

Proposed Courses of Action for Improvement in Operational Outcomes for which Performance Targets Were Not Met:

1. IOO 1: The performance target for this ISLO was not met in the Peregrine Student Graduation Survey. In order to provide a more supportive learning environment that fosters student growth and professional activities, the Larry L. Luing School of Business will: (1) Explore opportunities to expand course offerings at smaller campuses, and (2) Explore opportunities to enhance the support that is provided to each student as they progress through their academic program.

2. IOO 2: Met

3. IOO 3: The performance target for this ISLO was not met in the Peregrine Student Graduation Survey. In order to provide clear pathways for student degree completion, the Larry L. Luing School of Business will: (1) Continue to monitor student perception of program progression, particularly in light of the recent semester conversion, and (2) Explore opportunities to expand course offerings at smaller campuses.

4. IOO 4: Met

5. IOO 5: Met

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