NORTH EASTERN REGIONAL INSTITUTE OF

MANAGEMENT

PROJECT REPORT ON

• Partha Pratim

Mahanta

• Utpal Rajkonwar

• Omi

• Nirmali

• Pranjal

• Pran Pratim

• Parag

PRESENTED BY

Bharti Airtel Limited

NSE: BHARTIARTL, BSE: 532454

Airtel is an Indian telecommunications company that operates in 19

countries across South Asia, Africa and the Channel Islands. It operates a GSM

network in all countries, providing 2G or 3G services depending upon the country of

operation. Airtel is the fifth largest telecom operator in the world with about 230.8

million subscribers across 19 countries at the end of June 2011. It is the largest

cellular service provider in India, with over 169.18 million subscribers as of June

2011. Airtel is the 3rd largest in-country mobile operator by subscriber base, behind

China Mobile and China Unicom.

Airtel is the largest provider of mobile telephony and second largest provider

of fixed telephony in India, and is also a provider of broadband and subscription

television services. It offers its telecom services under the Airtel brand and is headed

by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to

achieve this Cisco Gold Certification. To earn Gold Certification, Bharti Airtel had to

meet rigorous standards for networking competency, service, support and customer

satisfaction set forth by Cisco. The company also provides land-line telephone

services and broadband Internet access (DSL) in over 96 cities in India. It also acts

as a carrier for national and international long distance communication services. The

company has a submarine cable landing station at Chennai, which connects the

submarine cable connecting Chennai and Singapore.

It is known for being the first mobile phone company in the world to outsource

everything except marketing and sales and finance. Its network (base stations,

microwave links, etc.) are maintained by Ericsson, Nokia Siemens Network and

Huawei, business support by IBM and transmission towers by another company

(Bharti Infratel Ltd. in India). Ericsson agreed for the first time, to be paid by the

minute for installation and maintenance of their equipment rather than being paid up

front. This enabled the company to provide pan-India phone call rates of Rs.

1/minute (U$0.02/minute). Call rates have come down much further.

PROFILE

Name:

Bharti Airtel Limited.

Business Description:

Provides GSM mobile services in all the 22 telecom circles in India, Srilanka,

Bangladesh and now in 16 countries of Africa.

Provides tele media services (fixed line and broadband services through DSL)

in 87 cities in India.

Provides an integrated suite of Enterprise solutions, in addition to providing

long distance connectivity both nationally and internationally.

They also offer DTH and IPTV Services

Established:

July 07, 1995, as a Public Limited Company

ISIN:

INE397D01024

Proportionate Revenue:

Rs. 169,749 million (ended June 30, 2011-Audited)

Rs. 122,438 million ( ended June 30, 2010-Audited)

(As per IFRS Accounts)

Proportionate EBITDA

Rs. 57,058 million ( ended June 30, 2011 - Audited)

Rs. 44,456 million ( ended June 30, 2010 - Audited)

(As per IFRS Accounts)

Shares in Issue:

3,797,530,096 as at June 30, 2011

Listings:

Bombay Stock Exchange Limited (BSE)

National Stock Exchange of India Limited (NSE)

Stock Exchange Symbol:

NSE – BHARTIARTL

BSE – 532454

Customer Base:

India & South Asia: 174,941,000 GSM mobile, 3,322,000 Tele media customers

and 6,262,000 Digital TV Services

(Status as on June 30, 2011)

Africa: 46,306,000 GSM mobile customers.

(Status as on June 30, 2011)

Registered Office:

Bharti Airtel Limited

(A Bharti Enterprise)

Bharti Crescent, 1 Nelson Mandela Road,

Vasant Kunj, Phase II,

New Delhi - 110 070.

Tel. No.: +91 11 4666 6100

Fax No.: +91 11 4666 6411

Brand Airtel

Airtel was born free, a force unleashed into the

market with a relentless and unwavering determination to

succeed. A spirit charged with energy, creativity and a

team driven “to seize the day” with an ambition to

become the most admired telecom service provider

globally. Airtel, in just ten years of operations, rose to the

pinnacle of achievement and continues to lead.

As India's leading telecommunications company, Airtel

brand has played the role of a major catalyst in India's

reforms, contributing to its economic resurgence.

Today Airtel touch people's lives with our Mobile services,

Tele media services, to connecting India's leading 1000+

corporate. Airtel also connect Indians living in USA, UK

and Canada with their call home service.

Business Divisions

Bharti Airtel offers GSM mobile

services in all the 22-telecom

circles of India and is the largest

mobile service provider in the

country, based on the number

of customers.

The group offers high-speed broadband with the

best in class network. With fixed line services in

87 cities, they help you stay in touch with your

friends & family and keep you updated round the

clock.

Enterprise Services provides a broad

portfolio of services to large

Enterprise and Carrier customers.

This division comprises of the Carrier

and Corporate business unit.

Enterprise Services is regarded as the trusted communications partner to India's

leading organizations, helping them to meet the challenges of growth.

Discover the magical experience of digital

entertainment with Airtel. From DVD quality

picture and sound, the best and widest variety of

channels and programmes to the best on-demand

content on Airtel Live, TV viewing experience change forever with digital TV from

Airtel.

Corporate Governance

The board of directors of the company has an optimum mix of executive and non-

executive directors, which consists of two executive and fourteen non-executive

directors. The chairman and managing director, Mr. Sunil Bharti Mittal, is an

executive director and the number of independent directors on the board is 50% of

the total board strength. The independence of a director is determined on the basis

that such director does not have any material pecuniary relationship with the

company, its promoters or its management, which may affect the independence of

the judgment of a director. The board members possess requisite skills, experience

and expertise required to take decisions, which are in the best interest of the

company.

The composition of the board is as

under:

Mr. Sunil Bharti

Mittal

Mr. Rajan Bharti Mittal

Mr. Akhil Gupta

Mr. Rakesh Bharti Mittal

Ms. Chua Sock Koong

Mr. N. Kumar

Mr. Craig Ehrlich

Mr. Pulak Chandan Prasad

Mr. Ajay Lal

Mr. Tsun yan Hsieh

H.E. Salim Ahmed

Salim

Ms. Tan Yong Choo

Mr. Nikesh Arora

Mr. Manoj Kohli

Mr. Hui Weng

Cheong

Lord Evan Mervyn Davies

ORGANIZATION STRUCTURE

Bharti has a hierarchical organizational structure:

The Organizational structures of Airtel are as follows:

WORK CULTURE

Bharti provides a friendly environment, encouraging its employees to put in

their best.

Hewitt-BT has ranked Bharti Tele-Ventures Limited (BTVL) 14th amongst

the 25 Best Employers in India in 2003.

Employees are asked to face challenges and display leadership qualities.

The company is open for all hardworking and innovative telecom

professionals. The training and development of employees is a priority for

the company.

Internal & external communication: discussion boards & information posts.

Acknowledge domain expertise in a specific content area but provide

general management opportunities.

Mentors and Networking opportunities

Support and encouragement for taking initiative and participation: gender

neutral sensitivity.

Job assignment with visibility to key decision makers.

Vision & promise

By 2015 Airtel will be the most loved brand, enriching the lives of millions.

"Enriching lives means putting the customer

at the heart of everything we do. We will meet

their needs based on our deep understanding

of their ambitions, wherever they are. By

having this focus we will enrich our own lives

and those of our other key stakeholders. Only

then will we be thought of as exciting,

innovation, on their side and a truly world

class company."

PROFILE OF THE LEADER (CEO)

Sanjay Kapoor

Chief Executive Officer

Bharti Airtel Ltd. (India & South Asia)

Sanjay Kapoor has over 26 years of professional experience, 13 years of

which have been in the telecommunications sector.

Sanjay Kapoor joined the Bharti Group in 1998 and since then has held a

number of senior management positions across businesses. He started his journey

in Bharti at Bharti Cellular Ltd. which had the license for Delhi circle - at that time the

mainstay of Bharti’s mobile operations, from where he moved on to become the

principal architect of the company’s operations in western India - one of the largest

telecom projects in the history of telecommunications in the country. After

successfully rolling out and launching the new operations, Sanjay Kapoor took the

role of Group Director – Corporate Strategy and Planning in 2002, covering all the

telecom activities of Bharti Airtel Ltd. during which he created a strategic blueprint for

the telecom group and managed its early deployment. In 2003, Sanjay accepted the

position of President and of TeleTech Services (India) Ltd. and established the

company as a recognized player in the country's burgeoning ITES-BPO landscape.

Early in March 2006 Sanjay Kapoor was made responsible for managing the

growth of the largest mobile services company in India, in the capacity of President

of Bharti Airtel’s Mobile Services. During his tenure, the mobile business scaled

newer heights and added more than 70 Mn customers to reach over 93 Mn

customers in March 2009, gaining an incremental market share of nearly 4% during

this period. As a part of strategic organizational changes for future growth, in mid-

March 2009 Sanjay was elevated from President – Mobile Services to a newly

created position of Deputy CEO and was asked to lead all the consumer oriented

businesses - Mobile, Telemedia and Digital TV at Bharti Airtel Limited, which

constitute around 90% of company’s overall revenues.

Sanjay Kapoor advanced to his current position of CEO (India and South

Asia), Bharti Airtel w.e.f March 2010. In this role, Sanjay has the end-to-end

responsibility of leading India and South Asia businesses of Bharti Airtel and of

driving growth and business synergies across business units - Mobile Services,

Telemedia Services, Enterprise Services and DTH services.

As the CEO of country’s largest private integrated telecom operator, Sanjay

has spearheaded significant business transformations like the launch of airtel’s new

global identity; integration of SriLanka and Bangladesh operations with rest of South

Asia; implementation of Shared Services model for the networks group and the

customer services division to bring about synergies at One airtel level;

commencement of airtel’s prestigious partnership with SBI for mobile commerce and

the launch of airtel’s first ever Employer Brand –“jobs never done before.” Under his

able leadership airtel is well poised to lead the next wave of growth in telecom from

voice to data.

For more than 13 years he has played an active role in various industry

forums like CII and NASSCOM. He currently serves as a Board member of GSMA,

member of CII National Council and Chairman of the Cellular Operators Association

of India (COAI). Sanjay is also on the Board of Indus Towers, world’s largest telecom

tower company with a portfolio of more than 1 lakh towers.

Prior to joining the Bharti Group, Sanjay worked with Xerox India as Director -

Operations Support. He spent 14 years with the global document management

company, handling a range of key portfolios, ranging from Sales & Marketing to

General Management functions.

Sanjay Kapoor commenced his professional career in 1983 as an executive

trainee with Jay Engineering Works Ltd., India’s largest manufacturers of fans and

sewing machines.

Sanjay Kapoor holds a Bachelor’s degree in Commerce (Hons) from Delhi

University, an MBA from Cranfield School of Management (UK) and is a Graduate of

The Wharton Advanced Management Program.

AWARDS and

RECOGNITIONS

Economic Times Telecom Awards 2011

Innovative Product Value Added Service Customer Experience Enhancement

Frost & Sullivan 2011 Asia Pacific ICT Awards

Enterprise Telecom Service Provider of the Year Wholesale Data Service Provider of the year Mobile VAS Provider of the Year

India‟s Most Innovative company - Wall Street Journal

Telecom Operator award 2011 - Won in 5 categories.

Most Admired company Best National Mobile operator Operator with Rural performance Best VAS provider Best Enterprise services

DSCI Excellence Award 2011 for Security in Telecom- „Security Leader

of the Year'

Bharti Airtel rated as India‟s Best Enterprise Connectivity Provider- Users choice award Instituted by PC Quest

Sunil Bharti Mittal : – Global Game changer at Economic Times Telecom

Awards 2011

Global Telecom Leader - Voice & Data magazine

Akhil Gupta, Deputy Group CEO and MD - CFO India Hall of Fame by CFO India

Manoj Kohli, CEO( International) & Joint MD - Telecom Man of the year -

Tele.net

Business world – FICCI – SEDF Corporate Social Responsibility Awards 2009-10