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Report on home loan

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Executive summary With a view to cater the seasonal financial requirements for agriculture & other allied activities at state level, The Rajasthan State Co-operative Bank Limited (RSCB) was established & registered under Rajasthan Cooperative Societies Act on 14 th October 1953. It is an Apex institutions of the District Central Cooperative Banks (DCCBs) functioning in the state. The governance of village level Primary Agriculture Cooperatives, District Central Cooperative Banks RSCB is ensured by elected board through a democratic election system under The Rajasthan Cooperative Societies Act. Willingness of Cooperative banks to adopt SHG concept as “Social banking with profits” and its interest in trying innovation. Bank should provide adequate incentives to their branches in financing the Self Help Groups and established linkages with them, making the procedures absolutely simple and easy while providing for total flexibility in such procedures to suit local conditions. With micro credit, loan amounts are reduced and lending methods are adapted to accept the collateral and reimbursement capacity of disadvantaged clients, thus giving them access to financial resources, a valuable tool.
Transcript
Page 1: Report on home loan

Executive summary  

With a view to cater the seasonal financial requirements for agriculture & other allied activities

at state level, The Rajasthan State Co-operative Bank Limited (RSCB) was established &

registered under Rajasthan Cooperative Societies Act on 14th October 1953. It is an Apex

institutions of the District Central Cooperative Banks (DCCBs) functioning in the state. The

governance of village level Primary Agriculture Cooperatives, District Central Cooperative

Banks RSCB is ensured by elected board through a democratic election system under The

Rajasthan Cooperative Societies Act. 

             Willingness of Cooperative banks to adopt SHG concept as “Social banking with

profits” and its interest in trying innovation. Bank should provide adequate incentives to their

branches in financing the Self Help Groups and established linkages with them, making the

procedures absolutely simple and easy while providing for total flexibility in such procedures to

suit local conditions. 

              With micro credit, loan amounts are reduced and lending methods are adapted to accept

the collateral and reimbursement capacity of disadvantaged clients, thus giving them access to

financial resources, a valuable tool.  

 

1.2.

3.

4.

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5.

6.

7.

8.  INTRODUCTION OF INDUSTRY

1.1 The Housing Finance and Development Scenario

Pre-Independence Scenario

Taking up records of the bygone century, it is notable that the deficit-housing problem in

India was not so aggravated till the first half of the century. Census records reveal that

in 1901, there were 55.8 million houses for 54 million households, which means that

there were 1.8 million surplus houses. This surplus continued till 1941. But then a phase

came, where this surplus turned into a deficit to 1.7 million, in correspondence to 64.3

million houses for 660 households. The maximum surplus period between 1911 to 1931

was because, many urban centre during the period were affected by plague and famine

which caused death on a large scale, resulting in households to grow slowly, leaving

enough room for house construction to cope with the household growth.  

The Second World War (1939-1945) totally changed the situation. Labourers’ migration

was seen to the towns to work in factories for producing ammunitions and other war

supplies. During this period, there was a scarcity of labour and materials for housing

construction. After the War, many labourers continued to stay in urban centers and

adding pressure on the housing situation. This became the initial turning point towards

housing requirements.

The situation continued and aggravated in 1947. In the wake of the partition of the

country about 7.5 million of displaced persons migrated into India and Pakistan. With

India achieving independence and taking a giant leap in terms of progression and

industrialization, improvement of health facilities and the death rate coming down and

the considerable growth in population and the influx of job seekers into urban India,

mounted up pressure on the housing problem. By 1971, the ratio of total number of

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households to the number of houses was 100.4/90.7 million, taking up the deficit to 9.7

million. 

The Present Scenario

Despite considerable investment and efforts over successive Plan periods, the housing

problem continues to be daunting in terms of the large number of homeless households,

rapid growth of slums and unauthorized colonies, spiraling prices and rents of land and

houses, rampant speculation, deficient availability of water, sanitation and basic

services top bulk of the population and the increasing struggle of the poor and

vulnerable sections to secure affordable and adequate shelter. The housing shortage

was estimated by the National Buildings Organization in 1991 to be about 31 millions

units, composed of 20.6 million in rural areas, and 10.4 million in urban areas, with; the

bulk of the backlog consisting of “kuchcha” unserviceable units.

By 1997 the total housing shortage came down in the country and was estimated to be

13.66 million units, out of which 7.57 million units were in the urban areas. More than

90% of this shortage was for the poor and the low-income category. The rapid growth of

urban population and its concentration in 300 cities with a population exceeding 0.1

million started showing congestion and overcrowding in small houses, leading to steady

growth of slums, informal settlements and severe pressure on the civic services. The

population explosion and cross migration further led to the inadequate supply of

affordable housing by public & private sector, the acute shortage of funds of the

development of settlements and extension of city level infrastructure. This has been

aggravated by institutional deficiencies of housing agencies and local bodies, and

insufficient attention to the shelter needs of the poor.

Future Prospects

It is estimated that by 2012 and with the current rate of growth in population, India would

require at an average of 2.5 million to 3 million additional dwelling constructions

annually. Presently, only a meager 20 % of India's new housing units are financed

through formal housing finance institutions, although there is a remarkable prospective

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to augment the figure of home credit. With Government’s timely intervention housing

finance on its own has become a major industry in India. With the semi government and

nationalized Banks, the private sector too has shown a tremendous interest in the race.

With various plans to suit one’s necessity and with attractive interest rates, these

housing finance institutions offer most attractive finance options for home seekers.

1.2 The National Housing Bank

To give a boost to the housing scenario in India and to narrow down the margin

between the housing demand and the availability of houses, the National Housing Bank

was set up in the year 1988. This was done by keeping in mind that a home seeker

though does have a desire for a house but lacks the resources for construction or

buying it, hence to give an enhancement to private housing finance institutions the

National Housing Bank came into the existence. NHB has emerged as a principal

agency to promote housing finance institutions both at local and regional levels while

providing financial and other support to such institutions. It is important to keep in mind

that the National housing Bank itself does not give loans or finance individuals or a party

as such but it is only a corporate body to promote, establish, support or aid the housing

finance institutions.  

The housing finance institutions can be segregated into three categories namely Public

Sector Financial Institutions, Banks and Private Sector Financial institutions.  

Public Sector Financial Institutions

There are a no. of financial institutions working in the field of housing finance:- 

HUDCO (Housing and Urban Development Corporation Limited): HUDCO is an

influential Government of India Enterprise. Its main aim is for funding state governments

for infrastructure development and intends to surface as the only organization of its kind

for dealing with the needs of shelter and infrastructure development in the human

settlements.

 

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 LICHFL (Life Insurance Corporation Housing Finance Limited): LIC Housing Finance

Ltd. is one of the leading and oldest home funding organizations, which offers one of the

finest services in the trade. It has branches all over India. It offers variety of loans like

housing finance for new purchases, re-constructions, renovations, NRI housing finance

etc. Some of the schemes that LICHFL offers are the Griha Shobha which is for NRIs,

Griha Sudhar where one can apply for a loan for renovations and repairs in existing

houses.   

GICHFL (General Insurance Corporation Housing Finance Limited): GIC Housing

Finance Ltd., a company from the house of General Insurance Company is also

emerged as a strong housing finance institution in the recent years.  

PNBHFL (Punjab National Bank Housing Finance Limited): A subsidiary of the Punjab

National Bank, PNBHFL offers the Apna Ghar Yojana for construction or buying a

house. It also offers the Ghar Sudhar Yojana for renovation or repair of house or flat. It

has home loan facilities for NRIs and Line of Credit Facilities for companies to give

loans to their employees for construction or renovation of a house. 

SBIHF (State Bank of India Housing Finance): SBIHF offers loan for construction and

renovation of houses. 

Banks

Most of the Banks through out India provide housing finance, except a few small

branches. The major Banks being Bank of Baroda, Bank of India, Bank of Maharashtra,

Bank of Punjab, Canara Bank, Cooperative Banks, Citi Bank NA, Corporation Bank,

Dena Bank, HSBC, ICICI Home Finance, IDBI Bank, IndusInd Bank, Lakshmi Vilas

Bank, Punjab National Bank, SBI (State Bank of India), UCO Bank, and many others.  

Private Sector Finance                              

AXIS HOUSING FINANCE Ltd.: The Bank has a very wide network of more than 827

branches and Extension Counters (as on 31st March 2009). The Bank has a network of

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over 3595 ATMs (as on 31st March 2009) providing 24 hrs a day Banking convenience

to its customers. This is one of the largest ATM networks in the country. 

HDFC (Housing Development Finance Corporation): With the objective of augmentation

of housing through the requirement of housing finance, HDFC Bank was established in

1977 with the support of the Industrial Credit and Investment Corporation of India, the

International Finance Corporation (IFC) in Washington and the Aga Khan Fund. Today

HDFC Bank and Housing finance are synonymous. The maximum loan HDFC Bank

offers is 85 per cent of the cost of the property whose repayment is on a monthly basis

in equated monthly installments spread over a period of 5 to 20 years.  

DAXISL (Dewan Housing Finance Corporation Limited): Dewan Housing Finance

Corporation Ltd. is also one of the preferences in private housing finance sector. Since

1984 in the market, today it has 22 branches all over the country. Union Bank of India

has obtained an equity involvement in DAXISL's capital composition. It is interesting to

note that DAXISL's shares are listed on Mumbai, Delhi and Ahemdabad Stock

Exchanges. DAXISL offers a Double Protection Plan in form of 'Free' Accident Risk

Cover + Property Insurance to the extent of the loan liability to safeguard the interest of

the borrower.  

GAXISL (Global Housing Finance Corporation Limited): GAXISL a syndicate of reputed

builders, incorporated in June 1994, offers Individual Home Loan Scheme and Home

Improvement Scheme.

Oriental Bank of Commerce as one of the leading nationalized Banks also participates

in the equity of the company.  

BHFL (Birla Home Finance Limited): BHFL offers Easy Title for registration of the

property or land purchased. Easy Upgrade loans for renovation of the existing house,

which has been purchased or constructed at least one year ago. The renovation can be

in the form of flooring, tiling, plumbing, paint, polish, etc. 

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Maharishi Housing: Maharishi Housing Finance Corporation Ltd., a company from

Maharishi Group started in 1997 catering to home loans.  

1.3 Other Players in the Housing Finance Market

The Union government, in order to endorse endowment for increasing housing delivery

all over the country has approved 31 new housing finance companies to accelerate the

national housing program. The list of 31 housing finance companies which were given

the go ahead nod by the government include Andhra Bank Housing Finance, BOB

Housing Finance , Canfin Homes , Cent Bank Homes Finance, CorpBank Homes,

GRUH Finance , GLFL Housing Finance , Happy Home Profin Limited , Housing

Development and Finance Corporation , Home Trust Housing Finance , Ind Bank

Housing , LIC Housing Finance , Live well Home Finance Limited , National Trust

Housing Finance , Orissa Rural Housing and Development Corporation , Parashwanath

Housing Finance Corporation , PNB Housing Finance , Peerless Abasan Finance ,

Saya Housing Finance , Vyasa Bank Housing Finance , Vijaya Home Loans , VI Bank

Housing Finance and Weizmann Homes.

It is interesting to note that Tata Homes Finance Ltd., and Birla Home Finance Ltd.,

Reliance Industries and GE Capital have joined the housing finance providers race. A

boost to the housing finance industry can push up the Indian economy scenario in a

large scale. Housing has a tremendous tendency to create income and insist for

resources, tools and services.  

Various housing finance companies have their own set of offerings as far as housing

loan interest rates in India are concerned. There are a variety of housing loans available

in India which includes:-

□ Home Purchase loan

□ Home Construction loan

□ Home Extension loan

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□ Existing Home Improvement loan

□ Land Purchase loan

INTRODUCTION TO ORGANIZATION                                             

 

 A Co-operative bank is an autonomous association of persons united voluntarily to

meet their common economic, social, cultural needs & aspiration.

It is a jointly owned and democratically controlled enterprise organized and operated under

cooperative principles. 

 

 

 

Cooperative Banks in India 

The Co operative banks in India started functioning almost 100 years ago. The

Cooperative bank is an important constituent of the Indian Financial System, judging by

the role assigned to co operative, the expectations the co operative is supposed to fulfill,

their number, and the number of offices the cooperative bank operate. Though the co

operative movement originated in the West, but the importance of such banks have

assumed in India is  

 

 

 

rarely paralleled anywhere else in the world. The cooperative banks in India play an

important role even today in rural financing. The business of cooperative bank in the

urban areas also has increased phenomenally in recent years due to the sharp increase

in the number of primary co-operative banks.  

Co operative Banks in India are registered under the Co-operative Societies Act. The

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cooperative bank is also regulated by the RBI. They are governed by the Banking

Regulations Act 1949 and Banking Laws (Co-operative Societies) Act, 1965.

Cooperative banks in India finance rural areas under:

· Farming

Cattle

Milk

Hatchery

Personal finance

Cooperative banks in India finance urban areas under:

Industries

Self-employment

Small scale units

Home finance

Consumer finance

Personal finance       

 

 

 

 

   Apex Bank (Rajasthan State Cooperative Bank Ltd.) 

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      With a view to cater the seasonal financial requirement for Agriculture & other allied

activities at the level, The Rajasthan State Cooperative Bank LTD.(RSCB) was

established & registered under Rajasthan State Cooperative Societies Act on 14th

Oct ,1953.It is an apex intuition of the District of village level Primary Agriculture

Cooperative Societies, District Central Cooperative Banks functioning in the state .

RDCB is ensured by elected board through a democratic election system under The

Rajasthan Cooperative Societies Act.

RSCB has successfully completed more than five decades of services to the state of

Rajasthan in general and to the rural and farming community in particular.

In Rajasthan, RSCB has converted its regional offices into regional branches and

presently Udaipur and Jodhpur branches are catering the financial needs of DCCB

situated in their area of operation since financial year now Kota, Bikaner &

jaipur.Regional branches are also providing short- term agricultural loans to DCCBs

situated at head quarter in their respective area of operation

RSCB has successfully completed more than five decades of services to the state of

Rajasthan in general and to the rural and farming community in particular.

The bank has shifted its new Head-Office premises at Tonk Road Jaipur. The bank was

established to provide short term agriculture loan for agricultural, rural development, non-

agricultural loans, employment oriented schemes and short term loans. The bank has an image at

national level and it has been honored several times.

       

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APEX BANK

RSCB being one of the good cooperative banks opened its branch at Jaipur on 14th

October 1953. Jaipur is a big market of jewels import export and with new opportunities

of business and personnel growth this fact was noticed by the organization and finally a

branch of RSCB was inaugurated by Chief Minister Vasundra Raje. Branch is now

working efficiently and has a good deal of investments.

Branch is located AT Tonk Road which is one of the most suitable areas for such

organizations. The bank address is

Head Office

Registered office and Group Head Office

Lal Kothi,DC-1,Tonk Road Near Nehru Place, Jaipur

Branch Office

- Jawahar Nagar,CC 212, Gola Market, Jaipur

- C-Scheme J.D.A Complex,Ahinsa Circle, Jaipur

- Barkat Nagar,Sharma Store Lane- Tonk Phatak, Jaipur

- Nehru Bazar,22/32/01 Jaipur

- Malviya Nagar,A-87, Shivanand Nagar,

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Near Kailgiri Hospital, Malviya Nagar, Jaipur

Introduction of Corporation

Historical Background

50 years constitute an important milestone in the growth and progress, as much in the

case of an individual, as of an institution. The Rajasthan State Co-operative Bank Ltd.(RSCB) 

can look back with satisfaction about the contribution it has made for the improvement in the 

quality  of   life   in   the   rural  areas.  progress   is  a   continuous  process  without  a   full   stop.  Bi- 

centenary   celebration   should   also   provide   an   occasion   for  drawing   up   a   road   map   of 

development for the years to come, say, at least 20 years, if not 50 years.

A quick glance through the published figures regarding the financial position of the RSCB 

from 1953-54 to 2002-03 indicates the following:

1 The share capital has gone up by 700 times. 

2 The reserves have gone up by about 19000 times. 

3 The growth of deposit has also been equally phenomenal from a small Rs.36, 000 to Rs. 

992.00 crores. 

4 Similarly, outstanding loans have gone up from mere Rs. 25,000 to Rs. 1,111.00 crores. 

5 The working capital,which was less than Rs.6.00 lacs,has also gone up to over 

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Rs.1,970.00 crores. 

6 The profit from Rs. 1,000 has gone up to over Rs. 15.00 crores. 

financial picture also reflects some specific years, which constitute turning points. For

instance, the loans outstanding in 1968-69 were almost double what they were during

the previous year. In 1974-75, there was a two-fold growth compared to 1972-73.

During 1980-81, the loans outstanding crossed Rs.100.00 crores marks.

Network

In order to achieve the objectives of the Cooperatives, an extensive network is

available to cater the need of rural masses at their doorstep with a three tier short-term

cooperative credit delivery system.

At the Apex level, Rajasthan State Cooperative Bank (RSCB) with its 5 Regional

& 8 local branches in the State.

At the District level 29 DCCBs covering 32 Districts of the State having 390

branches.

At the grass-root level 5255 PACS which covers 100% of the geographical area

of the state, i.e., 41353 villages.

Out of total 53.64 laces cultivators in the State, about 42.27 laces are the

members of PACS/LAMPS, of which 21.36 laces are borrowing members of the

societies.                                                

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   Mission   

The corporate mission is to become a strong and competitive cooperative banking

network which offers innovative financial products along with varied range of service to

serve rural masses with rejuvenated short-term cooperative credit structure to serve the

people of Rajasthan.

Vision

cater with both the rural and urban sector and to become a bank which can establish new RSCB envisages itself to become a bank which will be able to standards.

PRIORITIES

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1 by the To issue Kisan credit card to all eligible farmers.

2 To increase the borrowing membership up to 21 lacs end of March 2008.

3 To inculcate thrift habits in rural areas by mobilizing rural savings through

PACS(Primary Agricultural Cooperative Credit Societies) and branches of

DCCBs.

4 To implement personal accidental insurance scheme covering borrowers and

customer of cooperative sector.

5 To release farmers from the clutches of money lenders by providing cheaper and

timely institutional credit.

6 To increase investment credit to farmers to create/enhance capital formation in

the state.

7 To support state Government’s efforts to implement the revival package for short-

term cooperative credit structure.

8 To bring about technological changes in the short-term cooperative credit

structure.

9 To enhance corporate image of cooperative banking in general and Apex Bank in

particular.

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Financial growth at glance

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NET PROFIT

19.3421.15 21.36

0

4

8

12

16

20

24

2004-05 2005-06 2006-07

2004-05

2005-06

2006-07

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Deposits

1139.26 1198.171305.84

0100200300400500600700800900

10001100120013001400

2004-05 2005-06 2006-07

2004-05

2005-06

2006-07

Objective of the Bank

According to Bye-laws main objectives of RSCB are as under

1 To promote the economic interest of the bank in accordance with cooperative

principles;

2 To receive money on current/various fixed deposits or other accounts and to

raise or borrow from time to time such sums of money as may be required for the

purpose of the bank.

3 To grant loans to cooperative institutions registered or deemed to be registered

under the act and other members enrolled as per provisions of the Bye-laws;

4 To lend money or grant overdrafts to, or open cash credit for, depositors and

members of the bank’s staff on the security of:

Fixed deposits,

Government securities, and

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Other securities approved by the Registrar, also grant clean

overdrafts to depositors, who are at least nominal members according to the rules

framed by the board

5 To serve as a balancing center for all-cooperative bank and societies in the state;

6 To undertake inland exchange business by collecting or discounting bills of

exchange and hundies or to issue demand drafts. The discounting of bills shall be

for those who are at least nominal members according to rules framed by the

board;

7 To receive for safe custody securities, ornaments and valuables;

8 To open branches where necessary in its area of operation

9 As federal organization, its play leadership role by providing consultancy, guidance

and technical support to its affiliates.

GOALS OF THE FUTURE (2008-09)

1 Disbursement of Rs.1300.00 crores loan under short term Agriculture loan.

2 Disbursement of Rs.70.00 crores loan under Investment Credit (Agriculture & Non

Agriculture).

3 Attain the level of Rs.1350.00 crores in deposits of the Bank.

4 Attain the level of Rs.2200.00 crores in total loan outstanding of the Bank.

5 Attain the level of Rs.3200.00 crores in the working capital of the Bank.

6 Computerization of All Branches of the Bank.

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7 To open a new branch in Jaipur city.

OTHER ACTIVITIES

CREATING INNOVATIVE FINANCIAL PRODUCT FOR THE POOREST OF THE POOR (SELF HELP GROUPS):

Under the micro-credit system promoted by short-term cooperative credit structure in

the state, the DCCBs/PACS have been playing the role of facilitators to organize self

help groups of homogeneous class to address their common socioeconomic needs by

pooling their resources to make available small interest bearing loans to their members.

The process helps them to imbibe the essentials of financial intermediation including

prioritization of needs, setting terms & conditions, accounts keeping and building financial discipline by handling of a size beyond their individual capacities. These

groups are graduated to be linked with DCCBs/PACS. So far approximately 16000

SHGs have been linked with DCCBs/PACS and an amount of Rs. 4709.21 lacs has

been advanced to SHGs up to 31.3.07.

PERSONAL ACCIDENTAL INSURANCE SCHEME:

   

Personal Accidental Insurance Scheme has been introduced in the state through District

Central Coop. Banks with an objective to provide financial security to its loanee

members, customers, Depositors &staff members at a nominal premium against the

accidental losses. During the year 2006-07 and 07-08 (1-1007); 10.71 lacs loanee KCC

holder and staff members were insured and an amount of Rs. 74.99 lacs was remitted

to the Insurance Company against which 74 claims have been settled.

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CROP INSURANCE SCHEME:  

State Govt. has launched crop Insurance Scheme from Kharif crop, 2003 under which

prescribed crops in the notified area are being insured. As insurance premium of

Rs.2251.24 lacs for kharif crop, 2006 and Rs.1300.26 lacs for Rabi crop during the year

2006-07 has been remitted to the insurance company.  Due to failure of crop, claims of

Rs.10214.50 lacs for kharif, 2006 crop and Rs.2380.65 lacs for the Rabi. 2007-08 crop

were paid to the affected farmers.

                    HIGHLIGHTS AND IPSO-FACTO

YEAR 2007-08 

v RSCB registered an annual growth of 0.99 percent in earning net profit.

v RSCB registered an annual growth of 2.34 percent in own fund.

v RSCB registered an annual growth of 8.47% in advances.

v RSCB registered an annual growth of 15.135 in working fund.

v Cost of Management of RSCB reduced to 0.25% which is far below the norms

prescribed by Reserve Bank of India. It is also lowest amongst State Cooperative

banks in the country.

v The level of recovery against demand stood at 98.22%.

v Per employee productivity was to tune of Rs.10.58 crores and per branch

business was Rs.218.82 crores.

v RSCB has established India’s first currency chest in the cooperative sector in

its Nehru Bazaar Branch, Jaipur.

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v RSCB has been awarded at national level by NAFSCOB for its performance in

the year 1994-95, 1996-97, 1997- 98, 1998-99, 2000-01, and 2001-02 to 2002-

03.

v RSCB is the playing dividend regularly to its Shareholders and maximum

dividend permissible as per Cooperative Societies Act,i.e, 10% was paid during

the year 2000-01 to 2002-03, 8.35 & 8.85% during the year 2003-04 to 2005-06

respectively. 

                           ole of NABARRD 

also known for its 'SHG Bank Linkage Programmed'

which encourages 1. Serves as an apex financing agency for the

institutions providing investment and production credit for promoting the various

developmental activities in rural areas

2. Takes measures towards institution building for improving absorptive capacity

of the credit delivery system, including monitoring, formulation of rehabilitation

schemes, restructuring of credit institutions, training of personnel, etc.

3. Co-ordinates the rural financing activities of all institutions engaged in

developmental work at the field level and maintains liaison with Government of

India, State Governments, Reserve Bank of India (RBI) and other national level

institutions concerned with policy formulation

4. Undertakes monitoring and evaluation of projects refinanced by it.  

 

NABARD's refinance is available to State Co-operative Agriculture and Rural

Development Banks (SCARDBs), State Co-operative Banks (SCBs), Regional Rural

Banks (RRBs), Commercial Banks (CBs) and other financial  

 

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institutions approved by RBI. While the ultimate beneficiaries of investment credit can

be individuals, partnership concerns, companies, State-owned corporations or co-

operative societies, production credit is generally given to individuals. 

 

NABARD has its head office at Mumbai, IndiaNABARD operates throughout the country

through its 28 Regional Offices and one Sub-office, located in the capitals of all the

states/union territories. Each Regional Office[RO] has a Chief General Manager

[CGMs]as it's head, and the Head office has several Top executives like the Executive

Directors[ED], Managing Directors[MD], and the Chairperson. It has 336 District Offices

across the country, one Sub-office at Port Blair and one special cell at Srinagar. It also

has 6 training establishments.NABARD is India's banks to lend to self-help groups

(SHGs). Because SHGs are composed mainly of poor women, this has evolved into an

important Indian tool for microfinance. As of March 2006 2.2 million SHGs representing

33 million members had to been linked to credit through this programmer.

                    

  Organizational Setup

 

 

        Presently power of Board of Director are Vested in Administrator who is appointed

by the State Government. The Chief Executive Officer of the Bank is designated as

Managing Director and is an officer drawn on deputation from State Govt. One General

Manager and 5 Dy.General Managers are there to assist M.D in day in day

management .The bank has 5 departments at HO level which are: 

1. Administration &Personnel (A&P)

2. Operation (Opr.)

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3. Planning & development(P&D)

4. Accounts & Finance (A&F)

5. Inspection & Supervision (I&S)

6. Training. 

 

2.6 7P’s Of APEX Bank 

Place: - In the dynamic market of housing loans the distribution channels and the

increased penetration has emerged to be new mantra of success. The APEXBANKhas

realized that and is offering the housing loan counseling at the doorstep of customer

through its DSE s, also AXIS BANK is trying to exploit some innovative distribution

channels like builders and property brokers who can direct their customers towards

APEX 

Promotion: -This is the weakest link in the whole chain, although APEX BANKis trying

to educate the customers about the various kinds of services available in this sector

through property fair etc, it is not doing things at pace fast enough to meet the

requirements of market. 

Price: - Although APEX BANK offers the highest interest loan in the market but still it is

one of the major players in the market, the reason being APEX BANK wants to

differentiate itself over service level provided, moreover it does not involve itself in short

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term gimmicks like waving the processing fees but instead charging the interest for the

one extra month by starting the installment late, while such practices are very common

in the market among competitors. 

Physical environment: -APEX BANK tries to project itself as customer caring

company, so the physical environment is designed accordingly, there is always enough

space to sit and relax, the furnishing is good and there are no physical barriers between

the employees and the customers that is the desks of frontline employees do not have

raised physical barriers. 

Process: -The processes OF APEX BANK are scientifically designed and the paper

work requirement is made clear to the customers in the beginning itself, as soon as the

frontline staff gets all the documents, the file of customer moves in a sequential way, is

evaluated by the technical staff and finally the loan is processed in as short time as 24

hours. 

People: -The service perception is largely formed by the customer based on the

moments it interacts with its frontline staff, the organization make sure the staff is

courteous polite and helpful to customer thus enhancing the brand value of APEX 

Page 26: Report on home loan

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