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Project Report:

Organization Behavior

Submitted To:

Sir Muhammad Ali Asghar

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Prepared By:

Muhammad Badar-Ud-Duja 6230-FMS/MBA/F13

Muhammad Wasim 6256-FMS/MBA/F13

Sehree Mumtaz 6253-FMS/MBA/F13

Wasim Aslam 6248-FMS/MBA/F13

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ACKNOWLEDGEMENT:

First of all thanks to ALLAH for giving a great opportunity to us to take part in such

activity. We would like to thank our teacher

“Mr. MUHAMMAD ALI ASGHAR”

for his help. He fully supported us throughout the classes. His cooperation makes our

project much easier.

Our respected teacher also provides us cooperation and guidelines.

At last bundle of thanks to our parents and group members who were very supportive

and cooperative at all times

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Introduction:

The Hospital was incorporated on September 20, 1987 as a Private Limited Company and converted into Public Limited Company on October 12, 1989. The first Shifa office was established at the residence of Dr. Zaheer Ahmad in sector F-8/3 of Islamabad. Later it was moved to a rental place in Blue Area (commercial buildings area in Islamabad), and finally the site office building was established in January 1988.

The name "SHIFA" was approved because of its comprehensiveness, originating from our culture, belief and values in totality.The most critical ingredient for the success of a Healthcare institution is the expertise of its Medical Staff. We are proud to say that at Shifa International Hospital we have the best trained qualified and experienced group of consultants. Large majority of our consultants are USA trained and board certified in their specialties and sub specialties. . In addition to providing excellent care to their patients, these consultants have been very actively involved in setting up Hospital systems, policies and procedures on the same lines and quality as any state of the art America Hospital. We are also fortunate to have well experienced consultants who were trained in UK.

VISION STATEMENT: Shifa International Hospitals Limited is established to provide the highest quality medical care to the people of Pakistan.

MISSION STATEMENT:To provide good quality medical care in all disciplines of medicine and surgery to all

patients in a caring and compassionate manner by an outstanding team of healthcare professionals in an atmosphere conducive to our values and practice of good medicine.

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HIERARCHY OF AUTHORITY

CEO

COO CFO

GM (MSS) GM (PSD) GM (TEHNICAL)

SR MANAGERS (6)

MANAGERS (9)

ASSOCIATE MANAGERS (34)

The company has 9 divisional manger or we can say department manager who do management jobs and then make them approve from their respective seniors like GM’s or CFO and further approve from the COO and then from the CEO of Shifa. As Shifa is in the business of medical facilities so the functional background of the top management is from the medical so most of the top management is doctors

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HIERARCHY OF AUTHORITY DIAGRAM

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CEO

DEPRTMENT HEAD OF MEDICAL

CHEIF OF NURSING

S.R NURSING/DOCTER

NURSING STAFF/M.O

OPERATING MANAGER

DEPRTMENT HEAD OF HR

SR MANAGER

MANAGER

OFFICE MANAGER

OPERATING MANAGER

DEPRTMENT HEAD OF FINANCE

CFO

S.R FINANCE

ASSITANT MANAGER

OPERATING MANAGER

DEPRTMENT HEAD OF ADMN

SR MANAGER

MANAGER ADMN

ASSITANT MANAGER

OPERATING MANAGER

DEPRTMENT HEAD OF PSD

G.M PSD

A.G.MANAGER

MANAGER

OPERATING MANAGER

DEPRTMENT HEAD OF MAINTAINCE

S.R MAINTAINCE

MANAGER

OFFICE MANAGER

OPERATING MANAGER

DEPRTMENT HEAD OF MARKETING

S.R MARKETING

MANAGER

ASSITANT MANAGER

OPERATING MANAGER

DEPRTMENT HEAD OF PROCUREMENT

S.R PROCUREMENT

MANAGER

ASSITANT MANAGER

OPERATINGMANAGER

DEPRTMENT HEAD OF MIS

G.M MIS

MANAGER

ASSITANT MANAGER

OPERATING MANAGER

DEPARTMENT HEAD OF

TECHNICAL

G.M TECHINCAL

MANAGER

ASSITANT MANAGER

OPERATING MANAGER

BOARD OF DIRECTOR

MANAGEMENT TEAM:

The key executive of the top management team are as follow

Dr. Manzoor (CEO)

Sohail Siddiqi (COO)

Syed Munir Hussain Shah (CFO)

Nuzhat Sultana (Chief of Nursing)

Dr. Imad Malik (GM MIS)

Muhammad Aslam (GM PSD)

Engr. Qaisar Rafiq (GM TECHNICAL).

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Responsibility:

CEO

To lead and oversee the implementation of the Company’s long and short term plans in accordance with its strategy.

To ensure effective internal controls and management information systems are in place.

To act as a liaison between management and the Board; Conduct its activities both lawfully and ethically. To execute the decisions of the Board.

D Dr Manzoor Qazi

(CEO)

COO

Manage and direct company operations to meet budget and other financial goals. Develop, establish, and direct the execution of operating policies to support overall

company objectives. Oversee all administrative functions, ensuring smooth daily operations. Oversee risk management and legal activities: client contracts, partnership agreements,

leases, and other legal document.

CFO

Train the Finance Unit and other staff on raising awareness and knowledge of financial management matters.

Oversee all purchasing and payroll activity for staff and participants. Monitor banking activities of the organization.

Ensure adequate cash flow to meet the organization's needs. Oversee business insurance plans and health care coverage analysis.

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Financial Goals: The Financial worth of Shifa International Hospital can be shown in the Balance Sheet

of 2013.

2013 2012BALANCE SHEET Rs in ‘000’ 13 Vs. 12 Rs in ‘000’ 12 Vs. 11

% %

EQUITY AND LIABILITIES

Paid up capital 505,138 - 505,138 -

Capital reserve - share premium 40,000 - 40,000 -

Inappropriate profit 1,061,413 43 742,132 35

Shareholders’ equity 1,606,551 25 1,287,270 18

Surplus on revaluation of PP&E 583,373 (1) 590,551 (1)

Non-current liabilities 2,128,481 28 1,669,350 128

Current liabilities 939,374 (16) 1,114,500 8

Total 5,257,779 13 4,661,671 35

ASSETS

Property, plant and equipment 3,616,524 4 3,469,388 28

Long term deposits 31,041 41 22,065 114

Current assets 1,610,214 38 1,170,218 62

Total 5,257,779 13 4,661,671 35

PROFIT & LOSS ACCOUNT

Operating revenue 5,315,590 * 19 4,451,781 30

Operating costs (4,625,962)** 17 (3,944,838) 34

Other operating income 40,539 174 14,812 15

Operating profit 730,167 40 521,756 8

Finance cost (190,279) *** 26 (150,800) 30

Tax (152,015) 38 (110,161) 1

Net profit 387,873 49 260,795 1

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Marketing Goals:

Expansion Strategy:

They are working on a continual expansion strategy since from there start they start their journey with a single private hospital with a few specialties. Now they have Consultants of every specialty. Working on the expansion strategy they open there hospitals in Faisalabad & Peshawar. To expand globally they open there office in UAE. Detail of one expansion project is given. Shifa International Hospitals Ltd., Islamabad has launched its 2ndHospital at Faisalabad which was inaugurated on 28th August 2011.Shifa International Hospitals Ltd., Faisalabad is located on 11km main Jaranwala Road Faisalabad, which is accessible 24 Hrs. through public & private transport. Another milestone was achieved in the form of Shifa Medical Centre which was inaugurated in November, 2012. It is an outpatient facility located in the most posh area of "D-Ground" Faisalabad.

Advertising Strategy:

Shifa International Hospital advertises their services in Newspapers, brochures and in Electronic media (internet and other social media). Moreover, they have contract with different Government hospital like K.R.L Hospital through which they advertise their different services. Last but not least the permanent doctors and visiting doctors spread information relating to services of hospital to their colleagues, relatives, friends and neighbors.

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Market Share:

The market share of Shifa International Hospital is about 35%. It can be shown through following Pie Chart.

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HR Manager Goals:

Staff AcquiredStaff is acquired in Shifa International Hospital through following procedure.

Need Base Analysis: In this analysis relevant department made analysis of required employee. On the basis of that

analysis they made Job Description and Job specification.

Job description specifies the duties, right and responsibilities of the employee.

Job specifications specify the skill and knowledge of employee that require performing that job.

Summary to HR:Once job description and job specification is prepared then it is sent to HR department of the

hospital. HR department collects summary from the entire department.

Advertise Post:After that HR department made advertisement of these jobs in the newspaper or other advertising

mode. It includes J.D, J.S, Salary packages and other relevant information that is necessary

Recruitment of Employee In the response of advertisement interested and capable employee applies for that job.

So, a pool of capable candidate is generated.

Selection of Employee:Once a pool of candidate is generated then HR department pick best candidate from that pool of

peoples.

Training and Motivation:The basic and fundamental purpose of training and motivation is to enhance the performance of

employee to meet the overall objectives of organization.

Staff is motivated through assigning them higher attainable goals and by offering them a handsome salary and giving them bonuses if they achieve those high attainable goals and they are rewarded by both intrinsic rewards and extrinsic rewards.

HR department conduct training programs from time to time to update the knowledge and skills of employee as well as to train the new employee. In that programs senior employee trained to fresh employee.

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Performance Measurement:

In the Shifa International Hospital the performance of each employee is measured on the basis of J.D with actual performance of each employee. On that basis it is analysis weather that

performance will help to achieve the goals or not.

Reward Distribution:Shifa International Hospital made distribution of reward in following ways.

Increment to basic salary as per policy of hospital. Special bonus and allowances on occasion of Eid or other festivals. Free medical checkup of employees and his family. Educational discount to employee’s children in the relevant educational institution

of Shifa International Hospital.

Culture Maintain:

Culture is always made by the top management. Everyone in organization come on time every morning a meeting is conducted at 8:30 AM in which CEO, COO, all General Managers & Sr. Managers insure their presence. They interact with each other in very moderate manner as well as the outside the organization such as patients, and other stakeholders. Strategic Plan should be developed for implementing culture Senior management implement that culture in all they do including: hiring, compensation, rewards and incentives, creating the environment, and marketing. Old employees train new employees and develop a system where new employees learn the written and unwritten parameters of the culture. Constantly evaluate progress and success as organization grows. Top management is open to change and inform employees and customers of any changes and how they will benefit.

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Significant Trait:

According to our opinion we observed Extraversion trait in that person who met us in

organization who guide us about the project that person is social able, appreciative and friendly.

Empowered:The people in the organization are empowered, when we visited the organization the

person who helps us in our project was empowered in his work and the other peoples told us that we are free in taking the decisions with their jobs.

Dr. Manzoor Qazi is the most powerful person of the Shifa International Hospital because he is owner of the Shifa International Hospital.

Leadership:

Shifa International Hospital management use transformational style to meet their goals. Leaders motivate employees and enhance productivity and efficiency through communication and high visibility. This style of leadership requires the involvement of management to meet goals. Leaders focus on the big picture within an organization and delegate smaller tasks to the team to accomplish goals.

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SWOT Analysis:

Findings and Recommendations:When we visit Shifa International Hospital we observe the following things.

Medical and administration staff is very professional and highly qualified. They provide quality medical services but it is too costly. The car parking area outside the hospital is too short. There is thumb impression system instead of manual reporting system. The area covered by hospital is too large and provide each and every kind

of medical facility.

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Latest Emergency

ICU, CCU,NICU & NDU

35 Specialties

Lab pick up points & Pharmacy

Medical College & Nursing College

ISO Certified, JCI Certified

Costly

Limited Beds

Car Parking

Lab Pick up Points all over Pakistan

New Hospitals in major cities

New innovations in surgeries

MIH, QIH and PIMS

Security threats

We will recommend the following thins to be improved.

They should decrease the cost so that common man can afford. They should construct proper car parking area. To improve education system of nursing and medical staff. To improve emergency management system. To improve whole security level and accounting etc.

Conclusion:

When we visit Shifa International Hospital and meet The General Manager and other staff members they provide us more usefull informaion about there hospital. The staff of Shifa International Hospital was highly professional, responsible, dutifull and cooperative.The services of shifa international hospital are high quality it is only due to its professional staff. At the end we concluded that Shifa International Hospital is playing a great role in providing medical facility to people.

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