Report on Raymond

8/18/2019 Report on Raymond

http://slidepdf.com/reader/full/report-on-raymond 1/44

1



Hallabol “A survey of Fabric market”

A Summer Internship Project Report at

Submitted By:

Bisht Ashish Praduman Singh[Batch 2014-16 Roll o!" 04#

In partial fulfillment of the requirement of Summer Internship Programmein

$asters o% Business Administration &$!B!A!'

$!S! PA()* IS(I(+() , $AA.)$)( S(+/I)S

A+*( , $AA.)$)( S(+/I)S() $AARA3A SAA3IRA,+I)RSI( , BAR,/A5 A/,/ARA

2



3



DECLARATION

I !is"t As"is" #ra$uma% &i%'" hereby declare that this report is prepared

on the basis of research project done by me, as a part of my Summer

Internship Program, at Raymo%$( for the period from 2nd June 2015 to 31st

July, 2015 ! "ee#s$% I ensure about the authentication of the content, and facts

used in the report% I assure that the data ta#en "ill be used only for academic

purposes and "ill not be used for commercial or any other purpose% Suggestions

mentioned in the report are as per my opinion, "hich are based on my findings,

and are correct to the best of my #no"ledge%

!is"t As"is" #ra$uma% &i%'"

4



AC)NO*LED+E,ENT&

I feel profound pleasure in bringing out this project report "hich reflects the

contribution of many people due to "hom I got great moti&ation, and

obtained #no"ledge and ample information%

I "ould li#e to e'press my heartiest gratitude to ,iss- )"yati Ha%$a for

assigning me such a "orthy project that has helped me to de&elop my mar#eting

s#ills( I "ould li#e to e'press my heartiest gratitude to ,r- &teve% .ose/" for

pro&iding me all guidance to complete the project%

I "ould also li#e to e'press my gratitude to &taff of &"yamsu%$ar +o/al Das

a'e%cy that "ere constant pillar of support and pro&ided &aluable insights and

suggestions%

I also "ould li#e to e'press my sincere than#s to Raymo%$ for pro&iding such a

platform for getting the mar#et e'posure%

)astly I "ould li#e to e'tend my sincere than#s to #rof- 0Dr-1 .ayra2si%" .a$e2a

0Dea% Faculty of ,a%a'eme%t &tu$ies T"e ,-&-3%iversity of !aro$a1 ,s-

&mita Trive$i 0Asst- #rof- Faculty of ,a%a'eme%t &tu$ies T"e

,-&-3%iversity of !aro$a1a%$ to t"e e%tire i%stitute, for a&ailing me of the

opportunity to "or# in such an e'cellent organi*ation%

+his project "ould not ha&e been possible "ithout the cooperation and response

of the res/o%$e%ts( I am grateful for their time and feed bac# to the

uestionnaire%

5



E4ecutive &ummary

Popularly termed as the te'tile state of India, -ujarat has one of the mostflourishing te'tile industries in the country% .lso said to be the /anchester of theast and the enim apital of India the te'tile industry in -ujarat contributesalmost 3 to"ards the -P of India% India holds a major portion of global te'tilemar#et share% +e'tiles in -ujarat are responsible for contributing a major share ofIndia4s art and crafts%

It is also among the oldest industries in the state% ue to its perfect combination of s#illed labour, &ast &ariety of ra" materials, seamless blend of yarns and the useof traditional techniues the state produces the finest range of te'tiles%

ne of the major factors behind the success of the te'tile industry in -ujarat isthat the state has managed to preser&e its old tradition and culture%

+he te'tile industry in -ujarat in&ol&es uite a si*able chun# of the population%6rands li#e .r&ind /ills, Parag and Praful belong to -ujarat% /ore than 70 ofthe polyester used in India is produced in Surat% +he t"o major te'tilemanufacturing cities in -ujarat are .hmedabad and Surat% 6oth these citiestogether account for almost 50 of the total te'tiles produced in -ujarat%+his Project consists of the analysis of 8abrics in the mar#et of -ujarat mostlySaurashtra$% +e'tile industry is one of the largest employability generator industryin India% It generates huge employment to both s#illed and uns#illed labor% 6eingthe second largest producer of fabrics in the "orld, India seems to be a promisingmar#et in apparel section%9aymond )td% is one of the largest brand in "orsted fabric suitings% :ith o&er 50 mar#et share it has a large mar#et penetration%

Incorporated in 1725, 9aymond group is one of the leading, integrated producersof suiting fabrics%urrent / of 9aymond group is -autam Singhania%-roup o"ns brands li#e 9aymond, Par', Par# .&enue, ;ama sutra% 'clusi&esho"room #no"n as <+he 9aymond Shop= offers &arious &arieties in differentsegments%9aymond also has its share of competitors li#e Siyaram, .r&ind, igjam, /,9eid and +aylor%.mong those Siyaram is its main competitor and has a good mar#et share%

:e "ere recruited by 9aymond to understand the mar#et potential and positioningof the company% :e "ere gi&en the -ujarat mar#et% It "as a large but comple'

5



mar#et "here high purchasing po"er of customer made it easier to buy highuality fabric of 9aymond% :e "ere gi&en a list of to"ns that "e needed to targetand &isit% >pon &isiting and researching through to"ns, "e found certain issuesthat "ere hindering "ith the sales of the 9aymond% ?ere the uestioners "ere

filled through personal inter&ie" method, by &arious 9etailors and tailors of -ujarat%+he analysis of the fabric mar#et is done on the basis of the feedbac# ofrespondents%

Issues li#e@

• 6randing, promotion and ad&ertisement%

• uplicate fabrics%

• )o" support from A8 agent%

• )ocal mar#et 6hil"ara$%

• )o" price segment%

• +o clear the issues, &arious recommendations has also been made@

hange in policies to communicate better "ith the dealers better

promotional strategies%

• Barious schemes or discount to encourage the dealers to sell 9aymond

fabric%

•

hec#ing duplicate fabrics and ta#ing steps to o&ercome them%• 6etter and supporti&e A8 agent%

If these things are implemented it "ould surely increase the sales and 9aymond

"ould on top again%

&en though 9aymond is considered the number one in 8abric section thecompany "anted to #no" about the current position and the potential mar#ets and

thus the sur&ey named ?allabol "as initiated across all o&er India by 9aymond%?ere the uestioners "ere filled through personal inter&ie" method, by &arious9etailors and tailors of -ujarat%+he analysis of the fabric mar#et is done on the basis of the feedbac# ofrespondents%.nd, at the end report contains fe" suggestions for impro&ing current mar#et of9aymond in -ujarat state%

6



Table of Co%te%t5

&r-

No-

Title #a'e No-

6- Declaratio% I78- Ack%o9le$'eme%t 7: 7I

;- E4ecutive &ummary 7II

<- C":6 I%tro$uctio% 6

6-6- IND3&TR= #ROFILE 6

1%1%1 9.C/D 6

6-6-8 RA=,OND TAILORIN+ INITIATI7E ;

>- 6-6-;HALLA !OL: REACH TO ENRICH ;

?- C"a/ter:8 Literature Revei9 >

@- 8-6- O7ER7IE* OF TETILE IND3&TR= >

8-6-6!ack'rou%$ >

8-6-87arious Cate'ories >

8-6-;,arket &iBe ?

8-6-<+lobal vs- Domestic &ce%ario?

8-6->- ,A.OR FOREI+N #LA=ER&

@

8-6->-6,a2or #layers i% I%$ia% Te4tile I%$ustry

@

8-6->-6-6C"iri/al +rou/@

8-6->-6-8T"e 7ictoria ,ills Lt$ @

8-6->-6-;Di'2am

7



8-6->-6-<T"e Ruby ,ills Lt$

8-6->-6->!ombay Dyei%'

%

8-6->-6-?Arvi%$ ,ills

8-6->-6-@*els/u% I%$ia Lt$

8-6->-6-Alok I%$ustries Lt$

8-6->-6-Raymo%$ Lt$

C"a/ter:; I%tro$uctio% to Re/ort6

;-6 INTROD3CTION TO RE#ORT 6

Table;-6 6:66

C"a/ter:< Researc" ,et"o$olo'y 68

<-6 &am/li%' Frame568

<-8 #ur/ose of survey 68

<-; Ty/e of Researc"5 68

<-< Ty/e of &am/li%'568

<-> T"e res/o%$e%ts are $ivi$e$ i%to t"ree ma2or

cate'ories5

6;

<-? Researc" #ur/ose56;

<-@ Researc" Ob2ectives56;

C"a/ter:> Data A%alysis a%$ I%ter/retatio% 6<

Fi'>-6 6<

Fi'>-8 6>

8



Fi'>-; 6?

Fi'>-< 6@

Fi'>-> 6

Fi'>-? 6

Fi'>-@ 8

C"a/ter:> To9% 9ise Fee$back a%$ su''estio% 86

C"a/ter:? +e%eral co%clusio% from t"e E%tire

&urvey

8@

?-6 O//ortu%ity Raki%'s accor$i%' to vie9 of

researc"er-

8

Table?-6 8:8

Fi'?-6 8

Table?-8 8

REFERENCE& ;6

ANNE3RE 6 ;8:;;

ANNE3RE 8 ;<

9



C"a/ter:6 I%tro$uctio%

6-6- IND3&TR= #ROFILE1%1%1 9.C/D

A vision finds form...

A dream conquers reality...

+he 9aymond -roup "as incorporated in 1725 and "ithin a span of a fe" years, transformed

from being an Indian te'tile major to a global conglomerate%

In our endea&or to #eep nurturing uality and leadership, "e al"ays choose the path unta#en E

from being the first in 1757 to introduce a poly"ool blend in India to creating the "orld4s finest

suiting fabric the Super 250s made from the superfine 11%F micron "ool%

+oday, the 9aymond group is &ertically and hori*ontally integrated to pro&ide customers total

te'tile solutions% 8e" companies globally ha&e such a di&erse product range of nearly 20,000

&arieties of "orsted suiting to cater to customers across age groups, occasions and styles%

:e manufacture for the "orld the finest fabrics E from "ool to "oolEblended "orsted suiting to

specialty ring denims as "ell as high &alue shirting%

.fter ma#ing a mar# in te'tiles, 9aymond forayed into garmenting through highly successful

&entures li#e Sil&er Spar# .pparel )td%, &er6lue .pparel )td% Jeans"ear$ and elebrations

.pparel )td% Shirts$%

:e also ha&e some of the most highly respected fabric and apparel brands in our portfolio@

9aymond, 9aymond 9eadyE+oE:ear$, Par# .&enue, olorPlus, Par', /a#ers and Dotting ?ill%

+he 9aymond -roup also has an e'pansi&e retail presence established through the e'clusi&e

chain of 4+he 9aymond Shop4 and standEalone brand stores%:e are today one of the largest players in fabrics, designer "ear, denim, cosmetics A toiletries,

engineering files A tools, prophylactics and air charter ser&ices in national and international

mar#ets% .ll our plants are IS certified, le&eraging on cuttingEedge technology that adheres to

the highest uality parameters "hile also being en&ironment friendly%

1



+rou/ Com/a%ies of Raymo%$5

• Raymo%$ Lt$-

9aymond )td% is among the largest integrated manufacturers of "orsted fabrics in the

"orld%• Raymo%$ A//arel Lt$-

9aymond .pparel )td% has in its folio some of the most highly regarded apparel brands in

India G 9aymond 9eadyE+oE:ear$, Par# .&enue, Par' and Dotting ?ill%

• Color#lus Fas"io%s Lt$-

olorPlus is among the largest smart casual brands in the premium category% +he company

"as acuired by 9aymond to cater to the gro"ing demand for a high end, casual "ear

brand in the country for /en A :omen%

• &ilver &/ark A//arel Lt$-

. garmenting facility that manufactures formal suits, trousers and jac#ets%

• Ever!lue A//arel Lt$-

. stateEofEtheEart denim garmenting facility%

• Celebratio%s A//arel Lt$-

. facility setEup for the manufacture of formal shirts%

• Raymo%$ Lu4ury Cotto%s Lt$-

. -reenfield facility manufacturing high &alue cotton shirting%

• .-)- Hele%e Curtis Lt$-

. leading player in the grooming, accessories and toiletries category%

• .-)- I%vesto Tra$e 0I%$ia1 Lt$-

J;I+ is an in&estment company registered "ith 9eser&e 6an# of India as DonE6an#ing

8inancial ompany%

• .) Files 0I%$ia1 Lt$-

. leading player in the ngineering 8iles A +ools segment and the largest producer of

steel files in the "orld%

• Ri%' #lus AGua Lt$-

. leading manufacturer in the engineering automoti&e components%

• Tri%ity I%$ia Lt$-

. leading supplier of components and subEassemblies for the automoti&e global mar#et%

Raymo%$ .oi%t 7e%tures5

• Raymo%$ 3CO De%im #vt- Lt$-

+he manufacturers and mar#eters of denim fabrics%

2



• .-)- A%sell Lt$-

+he manufacturers and mar#eters of ;amaSutra condoms and surgical glo&es%

• .-)- Talabot Lt$-

ur Joint &enture "ith /6 utillage S., manufacturing files and rasps forinternational mar#ets%

6-6-8 RA=,OND TAILORIN+ INITIATI7E

+o ac#no"ledge the "or# of unsung heroes and contributors, "ho ha&e been "or#ing behind

the curtains all o&er the country to build the great success story of 9aymond, the <9aymond

+ailoring Initiati&e=, a orporate Social 9esponsibility S9$ initiati&e "as ta#en by 9aymond%

It is a common belief that great fabrics can be made only into great garments by great tailors

and these tailors community are among the "orst hit by inflation and moderni*ation in the

current scenario%

+he 9aymond +ailoring Initiati&e holds the &ision of imparting training s#ills to the

unemployed, underpri&ileged youth as "ell as the e'isting tailoring community, by upgrading

their current s#ill set and encouraging employment A entrepreneurship to upgrade their product

in terms of finish and style, earn more re&enue thereby impro&e their status in the society%

:omen and modern youth are our major target audience% :e "ant to bring in a sense of

empo"erment among them by helping them grab better employment opportunities and

encourage entrepreneur &entures

:e belie&e in the /otto of <ducateE mpo"erE nrich= and "e hope that "ith this initiati&e

"e "ould be able to deli&er the same and build them a better tomorro"%

6-6-;HALLA !OL: REACH TO ENRICH

?alla 6olE reach to enrich is a 2 months campaign launched by 9aymond in order to map the

dealers and tailors and to identify the problems "hich they are facing% >nder this campaign, !0students "ere hired from top 6 schools of India% )ater on, the students "ere di&ided into

different groups and each group "as pro&ided "ith a state in "hich they had to do the /ar#et

sur&ey%

I "as assigned "ith the state of -ujarat %In the course of t"o months i%e% from 1st June H15 to

31st July H15( I tra&elled FF to"ns across -ujarat and &isited 2300 shops% +he response and the

feedbac# recei&ed &aried from mar#et to mar#et% :e learned a lot about fabric and its mar#et in

-ujarat%

3



C"a/ter:8 Literature Revei9

8-6- O7ER7IE* OF TETILE IND3&TR=

8-6-6!ack'rou%$

4



India is the one of the "orld4s largest producers of te'tiles and garments% .bundant a&ailabilityof ra" materials such as cotton, "ool, sil# and jute as "ell as s#illed "or#force ha&e made thecountry a sourcing hub% It is the "orld4s second largest producer of te'tiles and garments% +heIndian te'tiles industry accounts for about 2F of the "orld4s spindle capacity and eight per cent of global rotor capacity% +he potential si*e of the Indian te'tiles and apparel industry ise'pected to reach >S 223 billion by 2021%+he te'tiles industry has made a major contribution to the national economy in terms of directand indirect employment generation and net foreign e'change earnings% +he sector contributesabout 1F to industrial production, F to the gross domestic product -P$, and 2K to thecountry4s foreign e'change inflo"s% It pro&ides direct employment to o&er F5 million people%+he te'tiles sector is the second largest pro&ider of employment after agriculture% +hus, thegro"th and all round de&elopment of this industry has a direct bearing on the impro&ement of India4s economy%

India has o&erta#en Italy, -ermany and 6angladesh to emerge as the "orld4s second largest

te'tile e'porter% India4s share in -lobal +e'tiles increased by 1K%5 in 2013 compared to 2012%

+e'tiles e'ports from India "ill touch >S 300 billion by the year202FE25%

In 2012, apparel had a share of L7 per cent of the o&erall mar#et( te'tiles contributed the

remaining 31 per cent%

8-6-87arious Cate'ories

Indian te'tile industry can be di&ided into se&eral segments, some of "hich can be listed as

belo"@

Motton G Second largest cotton and cellulosic fibres producing country in the "orld%

MSil# G India is the second largest producer of sil# and contributes about 1! to the total "orld

ra" sil# production%

:ool GIndia has 3rd largest sheep population in the "orld, ha&ing L%15 crores sheep, producingF5 million #g of ra" "ool, and accounting for 3%1 of total "orld "ool production% India ran#sLth amongst clean "ool producer countries and 7th amongst greasy "ool producers%

M/anE/ade 8ibresE +he fourth largest in synthetic fibresNyarns globally%

MJute G India is the largest producer and second largest e'porter of the jute goods%

Fi'8-6

5



8-6-;,arket &iBe

+he Indian te'tiles industry, currently estimated at around >S 10! billion, is e'pected to reach>S 1F1 billion by 2021% +he industry is the second largest employer after agriculture,

pro&iding direct employment to o&er F5 million and L0 million people indirectly% +he Indian

+e'tile Industry contributes appro'imately 5 to -P, and 1F to o&erall Inde' of IndustrialProduction IIP$%

+he Indian te'tile industry has the potential to gro" fi&eEfold o&er the ne't ten years to touch

>S 500 billion mar# on the bac# of gro"ing demand for polyester fabric% +he >S 500 billion

mar#et figure consists of domestic sales of >S 315 billion and e'ports of >S 1!5 billion% +he

current industry si*e comprises domestic mar#et of >S L! billion and e'ports of >S F0

billion%

.pparel e'ports from India ha&e registered a gro"th of 1K%L in the period .pril E September

201F o&er the same period in the pre&ious financial year%

8-6-<+lobal vs- Domestic &ce%ario

+he global trade of te'tile and garments "as appro'imately K!1 billion in 2013% +his is almost

F%L per cent of the trade of all commodities, "hich is estimated at appro'imately 1K trillion%

8rom 200! to 2013, the global te'tile and garment trade has gro"n at a .-9 of F per cent%

+he current global garment mar#et is estimated at appro'imately 1%15 trillion "hich formnearly 1%! per cent of the "orld -P% .lmost K5 of this mar#et is concentrated in urope,>S., hina and Japan% .nalyses of per capita spend on garment in &arious countries sho"s asignificant difference bet"een numbers in de&eloped and de&eloping economies% :ithin themajor mar#ets, India has the lo"est per capita spend on garment 3K$ "hich is only 3 per centof the highest one &i*% .ustralia 1,131$%

+he top fi&e te'tiles and garment e'porting nations are hina, India, Italy, -ermany and +ur#ey%

hina is the single largest e'porter "ith 37 per cent share "hile India stood at a distant second

place "ith 5 per cent share%

+he top fi&e te'tiles and garment importing nations are >S, hina, -ermany, Japan and >nited

;ingdom% >S. is the largest importer "ith a share of 1K per cent of the total global trade% +he

Indian te'tile and garment industry has an important presence in the country4s economy through

its contribution to industrial output, employment generation, and the e'port earnings% It

contributes almost 5 to the 1%! trillion Indian economy "hereas its share in Indian e'ports

stands at a significant 13 per cent% India is the second largest e'porter of te'tile and garment

goods "ith a global trade share of appro'imately 5 per cent%

+he Indian domestic consumption of te'tile and garment is &alued at >S L3 billion in 2013%

:ithin this, garment retail has the highest share of K3 per cent contributing FL billion,

technical te'tile contributes 13 billion "ith a share of 21 per cent and home te'tiles contribute

F billion "ith a L per cent share%

In 2013, India became second largest e'porter of te'tile A garment in the "orld surpassing Italy

and -ermany% India e'ported te'tile and garment goods "orth F0 billion, "ith a share of about

5 per cent of global te'tile and garment trade% In terms of &alue, Indian te'tile and garment

e'ports is dominated by garment category "hich has a majority share of F0 per cent follo"ed by

yarn, fabrics, fibre, madeEups and other te'tiles including carpets, non"o&ens, etc%

6



8-6->- ,A.OR FOREI+N #LA=ER&

8-6->-6,a2or #layers i% I%$ia% Te4tile I%$ustry

8-6->-6-6C"iri/al +rou/hiripal -roup laid foundations of ultraEmodern 100 per cent cotton A blended bottom "ear fabrics and the most modern A &ersatile denim manufacturing project called Dandan enim)imited D)$% D) is one of the largest integrated .hmedabadEbased te'tile player engagedin the business of spinning and denim "ea&ing% +he company operates from &arious offices inIndia and across the "orld% It is inEhoused "ith one of the most sophisticated "ea&ing plantsand other facilities to manufacture superior uality grey cotton fabrics, #ha#is and denims% +hecompany is listed on the 6S and DS stoc# e'changes

8-6->-6-8T"e 7ictoria ,ills Lt$

+he Bictoria /ills )td "as established in 1713% +he ompany started "ith a small capital of 9s

F00,000 >S L,27L%55$ and had issued bonus shares from time to time and the present paid upcapital is 9s 7,!5L,000 >S 155,1FK%0L$ and 9eser&es 9s 1!5,L02,1FL >S 12%3K million$%riginal mill "as situated at -amde&i, /umbai and later shifted to Pandurang 6udh#ar /arg,)o"er Parel, /umbai% It "as a composite te'tile mill producing fabrics for local as "ell as theinternational mar#et%

8-6->-6-;Di'2am

.s the leading te'tile company of India, manufacturing suiting fabrics, igjam has #ept reEin&enting itself #eeping pace "ith the changing trends% I-J./ has a highEend fabric brand

presence in the domestic mar#et, reputed for its finish and uality% +he company manufactureso&er 3,000 designEshade combinations each year in )ight :ool, Polyester :ool and :oolenfabrics for the I-J./ brand alone% I-J./ products and their ranges are a&ailable at itse'clusi&e sho"rooms and o&er F,000 other retail outlets across the country%

8-6->-6-<T"e Ruby ,ills Lt$

Incorporated in the year, 171K as a omposite +e'tile /ill mainly manufacturing cottons% +hemanagement of the unit "as ta#en o&er by the late /r D Shah in 17FL and thereafter the millhas been regularly progressing and manufacturing a "ide range of products% +he 9uby /ills)td, has t"o plants located at adar, entral 6ombay and hamni on 6ombayEPune ?igh"ay%Since 177L, +he 9uby /ills )td, is manufacturing micro dot fusible interlining A basicinterlining, in technical collaboration "ith -ygli +e'til .-, S"it*erland% +he ompany has

been in operation since 1721 "ith an .nnual Income of 9s L!0 million >S 10%75 million$%

8-6->-6->!ombay Dyei%'

6ombay yeing "as established in 1!K7 as a small operation of Indian spun cotton yarn dipdyed by hand% +he company specialises in stylish linens, to"els, home furnishings, leisure

clothing, #ids "ear and a "hole range of other products "hich are a&ailable in o&er 350e'clusi&e 6ombay yeing 9etail or 2,000 multiEbrand stores% 6ombay yeing also has a

polyester di&ision "hich is engaged in manufacture of 100 per cent &irgin Polyester Staple 8ibre

7



and +e'tile grade P+ hips% It uses D-SSS technology from In&ista Polyester +echnologiesand hemte' International Inc, >S.%

8-6->-6-?Arvi%$ ,ills

Started in 1731 by three brothers, "ith a share capital of 9s 2,525,000 >S F1,75KO$, .r&ind/ills "as set up "ith the aim of manufacturing highEend superfine fabrics in India% .r&ind hascar&ed a niche "ith brand names li#e .rro", 8lying /achine, >SP., De" Port, /ega /art,and +he .r&ind Store% It has di&ersified into other major segments such as fabrics, garments,ad&anced materials, chemicals and dyes, retail, engineering, real estate, sustainable agriculture,and telecom%

8-6->-6-@*els/u% I%$ia Lt$

:elspun India )td is a fully integrated home te'tile manufacturer and one of the top threeglobally% :ith a net"or# across 32 countries, the company offers the entire range of home

te'tile products to consumers from almost e&ery corner of the "orld% It also o"ns leading brands such as hristy and ?ygrocotton, among others% +he company has modernmanufacturing facilities at .njar and Bapi in -ujarat, India, "here it produces the entire rangeof home te'tiles for bed and bath category%

8-6->-6-Alok I%$ustries Lt$

.lo# Industries )td &ertically integrated te'tile company, pro&ides endEtoEend solutions through

fi&e core di&isions G otton Carn, .pparel 8abric, ?ome +e'tiles, -arments, and Polyester

Carn% .lo#4s large customer base comprises domestic and o&erseas retailers, garment e'porters

in India and con&erter countries "ho are &endors to major international labels% +hey include

some of the "orld4s largest retailers and India4s largest manufacturers of apparel and home

te'tiles%

8-6->-6-Raymo%$ Lt$

9aymond )td :ith a capacity of 3! million meters in "ool and "oolEblended fabrics, 9aymond

commands o&er L0 mar#et share in "orsted suiting in India and ran#s amongst the first three

fully integrated manufacturers of "orsted suiting in the "orld% It e'ports products to o&er 55

countries including >S., anada, urope, Japan and the /iddle ast% It is the first to

introduce PolyesterE:ool and PolyesterE:oolEBiscose in the India%

8



C"a/ter:; I%tro$uctio% to Re/ort

;-6 INTROD3CTION TO RE#ORT

+his report co&ers the all the findings "hich I came across in my 2 months long journey in

"hich I tra&elled FF cities across -ujarat% It contains different problems "hich tailors and fabric

dealers are facing and "hat are their e'pectations from the 9aymond% 8irstly I ha&e mentioned

the problems and then I ha&e suggested some measures in order to tac#le those problems%

TAR+ET &HEET5

&r-

No-District To9% Date

No of

Outlets

E4/ecte$ to

be covere$

No of

Outlet

s

actuall

y

covere

$

No of

Tailors

to be

covere$

No of

Tailors

Actually

covere$

TotalActual

Total

1 A"ma$aba$ Biramgam /$ 8?:.u% 12 1! 3 ! 6> 8?

2 A"ma$aba$ .hmadabad / 8:.u% to 11KL F!K 353 251 6>8 @;

9



orp%$ 6?:.u%

3 A"ma$aba$ hol#a /$ 8<:.u% 1L 13 5 L 86 6

F +a%$"i%a'ar ;alol /$ 6@:.u% 2F 25 K ! ;6 ;;

5 +a%$"i%a'ar

-andhinagar

D.$ 6?:.u% F3 L 13 1 >? @L ,a"esa%a >njha /$ 86:.u% 12 12 F 3 6> 6>

K ,a"esa%a Bisnagar /$ 8?:.u% 13 1K F L 6@ 8;

! ,a"esa%a /ahesana /$ 8>:.u% 37 F1 12 1L >6 >@

7 ,a"esa%a ;adi /$ 6:.u% 1L 1K 5 L 8 8;

10 &abar )a%t"a ?imatnagar /$ 88:.u% 1K 0 5 0 88

11 &abar )a%t"a /odasa /$ 88:.u% 1F 0 F 0 6

12 !a%as )a%t"a Palanpur /$ 6:.u% 2L 1L ! L ;; 88

13 !a%as )a%t"a eesa /$ 6:.u% 23 2F K K ;6 ;6

1F #ata% Sidhpur /$ 86:.u% 12 25 F ! 6> ;;

15 #ata% Patan /$ 8:.u% 2L 3! ! 10 ;< <

1L&ure%$ra%a'

ar

hrangadhra/$ 8:.u% 1L 13 5 5 86 6

1K&ure%$ra%a'

ar

Surendranagar udhrej /$ 8@:.u% 3K F1 11 13 < ><

1!&ure%$ra%a'

ar :adh"an /$ 8:.u% 1L 15 5 F 86 6

17 !"av%a'ar 6otad /$ 8:.ul 2K 33 ! 10 ;> <;

20 !"av%a'ar

6ha&nagar /orp%$

8:.u%

to ;:

.u% 12F 71 3K F0 6?6 6;6

21 !"av%a'ar Sihor /$ 6:.ul 12 15 3 ! 6> 8;22 !"av%a'ar Palitana /$ ;:.ul 13 20 F 5 6@ 8>

23 !"av%a'ar /ahu&a /$ ;:.ul 1K 21 5 L 88 8@

2F Amreli .mreli /$ <:.ul 22 22 K ! 8 ;

25 Amreli

Sa&ar#undla/$ <:.ul 1L 1L 5 L 86 88

2L .u%a'a$"

Junagadh /orp%$

:.ul to

66:.ul L5 L5 20 22 > @

2K .u%a'a$" ;eshod /$ :.ul 1L 1! 5 L 8 8<

2! .u%a'a$" /angrol /$ @:.ul 13 13 F F 6@ 6@

27 .u%a'a$" Bera&al /$ ?:.ul 31 30 7 12 <6 <8

30 .u%a'a$" >na /$ >:.ul 12 1L F 5 6? 86

31 #orba%$ar Porbandar /$ 68:.ul 31 3K 7 10 <6 <@

32 .am%a'ar #ha /$ 6;:.ul 13 13 F F 6@ 6@

33 .am%a'ar

Jamnagar /orp%$

6<:.ul to

6>:.ul 100 L3 30 31 68 <

3F Ra2kot -ondal /$ 6?:.ul 23 25 K L ; ;6

35 Ra2kot >pleta /$ 6?:.ul 12 13 F K 6? 8

3L Ra2kot horaji /$ 86:.ul 1K 1L 5 7 8; 8>

3K Ra2kot

Jetpur Da&agadh /$ 86:.ul 25 20 K 12 ;8 ;8

3! Ra2kot /or&i /$ 88:.ul F1 3K 12 23 >; ?

37 Ra2kot

9aj#ot /orp%$

6:.ul to

8 .ul 2K0 12K !1 55 ;>6 68

10



F0 Ra2kot ;otharia +$ 6@:.ul 12 0 F 0 6>

F1 )ac"c"" .njar /$ 8@:.ul 1! 1K 5 ! 8; 8>

F2 )ac"c"" 6huj /$ 8<:.ul 30 3! 7 13 ; >6

F3 )ac"c"" /and&i /$ 8>:.ul 10 1! 3 F 6< 88

FF )ac"c""-andhidham

/$ 8;:.ul 53 3F 1L 15 ? <

Total 8>? 6?8? @? ?@ ;;8 8;6;

Table;-6

C"a/ter:< Researc" ,et"o$olo'y

<-6 &am/li%' Frame5

+he research has been carried out in entire -ujarat and more than 2300 respondent

too# part in the sur&ey but for the study and for the confidentiality reasons only 100

samples are used in the study% +here are 100 samples in all% .ll are the retailors of .hmedabad city%

<-8 #ur/ose of survey

+he purpose of our project <?alla6ol= are@

• ealers and +ailors /apping through Sur&ey

• /ar#et Potential .nalysis

• ustomer 6uying Pattern .nalysis

•

ategory .nalysis

11



<-; Ty/e of Researc"5 escripti&e 9esearch

. descripti&e research has been carried out thoroughly to gather the information about

the current scenario of the fabric mar#et and for this I "as pro&ided "ith the

uestionnaire and my "or# "as to fetch the information from the dealers and tailors and

try to retrie&e as much information "hich is helpful for the company%

6ut for the particularly this project only 100 respondent "ere used from .hmedabad city%

<-< Ty/e of &am/li%'5

?ere the &%o9 ball sa/li%' techniue is used for the research, s%o9ball sampling or chain

sampling, chainEreferral sampling, referral sampling$ is a nonEprobability

sampling tec"%iGue "here e'isting study subjects recruit future subjects from among their

acuaintances% .s I "as not pro&ided "ith the list of respondent, I used this techniue and

started collecting information of one retailorNtailor from another%

<-> T"e res/o%$e%ts are $ivi$e$ i%to t"ree ma2or cate'ories5

istributors

9etailers

+ailors

6ut for this research specifically retailors are considered the only respondent and only theirresponses are ta#en%

<-? Researc" #ur/ose5

+o understand the relationship of 9eadymade sales on the sales of 8abric, to

determine the actual /ar#et share of 9aymond and different factors affecting the sales of

8abric%

<-@ Researc" Ob2ectives5

+o #no" the effect of sales of

12



ther brand on 9aymond

9eadymade sales on the sales of 8abric

ffect of festi&als on the sales of 8abric

• ffect of Bisual /erchandise on the sales of 8abric

13



C"a/ter:> Data A%alysis a%$ I%ter/retatio%

uestio%5 6

*"at are t"e #erce%ta'e sales of all ma2or Fabric bra%$s i% your s"o/

Res/o%$e%t5 9etailor%

Brand Percentage

Raymond 37.65Siyaram 10.3Digjam 8.8Arvind 11.4Bhilwada 31.82

Toal 100

A%alysis

Percentage

Raymond

SiyaramDigjam

Arvind

Bhilwada

Fi'>-6

I%ter/retatio%5

+he 8abric sale of 9aymond out of total sale is 3K%L5%+he closest competitor of 9aymond is6hil"ada "ith 31%!2%Raymond i" h# $#ad#r in h# T#r#wool mar%#.

14



uestio%5 8

*"at is t"e #erce%ta'e sales of Fabric a%$ Rea$yma$e i% you s"o/

Res/o%$e%t5 9etailor%%

Analysis

Percentage

&a'ri(

R#adyma#

Fi'>-8

I%ter/retatio%5

+he 8abric sale of out of total sale is L5%3 and the sale of readymade is 3F%K+hough the sale of 9eadymade seems not so high as compared to fabric it is one of the maincause of decrease in the sale of 8abric%

15

Sales Percentage&a'ri( 65.3R#adymad# 34.7

Toal 100



uestio%5 ;

*"at is t"e /eak seaso% for your sale


Season)arriag# 33&#"ival 38*in#r 16S+mm#r 13

Toal 100

Analysis

Percentage

)arriag#

&#"ival

*in#r

S+mm#r

Fi'>-;

I%ter/retatio%5

8esti&als specially i"ali$ are the pea# time for the 8abric sale, /arriage season ta#es thesecond place "ith 33%

uestio%5 <

16



Ho9 muc" 7isual ,erc"a%$ise of Raymo%$ 9as t"ere i% t"e s"o/

Visual Merchandise Percentage,igh 29)#di+m 37$ow 34

Toal 100

Analysis

Percentage

,igh

)#di+m

$ow

Fi'>-<

I%ter/retatio%5

nly 27 of the total shops in the .hmedabad city ha&e the high &isual merchandise, 3K ha&emedium merchandise and 3F ha&e lo" &isual merchandise%

Its also seen in the research that the shops ha&ing high B/ le&els ha&e high sales%+his uestion "as not as#ed to the retailors but "as obser&ed%

uestio%5 >

17



*"at is t"e siBe of t"e s"o/

Res/o%$e%t5 9etailor

Size Of the shops Percentage$#"" han 100"- 25)or# han 100"- '+ l#"" han 500"-

56

)or# han 500 "- 19

Analysis

Percentage

$#"" han100 "-

)or# han 100 "- '+

l#"" han 500 "-

)or# han500 "-

Fi'>->

I%ter/retatio%5

It "as the interpretation that sales of the 8abric "ould be high in the large shops but it came out

that the sales "ere lo" but to sales of other products li#e readymade garments%+he si*es of the shops "ere generally bet"een 100E500s feet%

uestio%5 ?

18



*"ere is t"e s"o/ locate$

Location Percentage)ain )ar%# 52/+"%ir 36(oming )ar%# 12

Toal 100

Analysis

Percentage

)ain )ar%#

/+"%ir

(oming )ar%#

Fi'>-?

I%ter/retatio%5

/ostly the shops "ere located in the main mar#et and outs#irts%+he location of the shop also played important role in the sale of the fabric mar#et%

19



uestio%5 @

From 9"ere $o you buy t"e Raymo%$ Fabric


Channel PercentageDi"ri'+or" 86D#al#r 11Dir#( rom &a(ory 3

Analysis

Percentage

Di"ri'+or

D#al#r

Dir#( rom &a(ory

Fi'>-@

I%ter/retatio%5

-enerally the 9aymond supply the fabric through specific channel but sometimes for the bigdealers they supply it directly through mill

20



C"a/ter:> To9% 9ise Fee$back a%$ su''estio%

A"me$aba$

9etailors omplain@E1$ +here is no 9aymond on the Sal&age of /a#ers "hich ma#es it difficult to sell%2$ +he retailors are not getting 9aymond posters hence branding is not done properly

competiti&e brands li#e igjam and onear pro&ide large number of posters$%3$ /ost of the people complain that 9aymond does not pro&ide arry bags and gifts to

9etailors "hich competiti&e company pro&ides%F$ 9aymond ta#es more percentage of sales compared to other competiti&e brands%5$ Piracy is affecting both the sale of 9aymond and 9aymond retailors%L$ +here are shops ha&ing the 9aymond hoarding and boards but do not sale 9aymond

products Its an assumption that they might be selling fa#e products$%K$ /any 9etailors dont get the dealership though they are eligible according to them$

hence losing faith in /ill 9aymond$%!$ Bariety is a large issue according to 9etailors "ho thin# that competiti&e brands .r&ind

<. retailor challenged that he ha&e 200 colours in shirting "hich 9aymond does not

ha&e=$ more &ariety%7$ thnic is a part of the pie of fabric industry in "hich 9aymond does not compete "hich

definitely affect 8abric sale$%10$ +here is complain from the 9etailers that the <+haan= si*e of 9aymond is big 15m$

compared to competiti&e brands 10m$ and a lot of material is "asted, they "ant smaller

<+haan=%11$ 9aymond is comparati&ely costly than other brands%

12$ -ujarat is a "arm state and so sales of "ool is not as high as cotton, +he main >SP of

9aymond is +ere"ool but its competiti&e brand .r&ind concentrate on cotton and so

9aymond should ta#e this in mind and should focus on cotton fabric%13$ Piracy has affected 8abrics, Specifically in .hmedabad areas li#e relief road and

9atanpol are the huge sources of fa#e 9aymond fabric, the fabrics from these areas are

deli&ered to small to"n and to"ns li#e Jamnagar "hich directly affect the reputation and

sale of the 9aymond% +he reason behind this is una&ailability of 9aymond fabric to

small retailers and there is limited information about 9aymond product to the retailers

itself ,9etailers complain that they fail to distinguish bet"een original and fa#e product

as company9aymond$ does not pro&ide any information about the product to retailers%1F$ ue to onstant and ne&er ending price rise according to one retailor <+hree times a

year=$ Shop#eeper shift to competiti&e brands%15$ .ccording to a retailor once the order has been placed they get it partly%1L$ 6hil"ara is gi&ing a tough competition in lo"er ranges%1K$ )ucrati&e schemes by competiti&e brands 6S)E<1 mobile phone on purchase of

20000=$ are also affecti&e "eapons against 9aymond Quality%1!$ +ailoring is too costly <&en costlier than 8abric=E9etailor$%17$ Siyarams ne" brand <J ?ampstead= is pro&iding tough competition%20$ 9aymond does not ta#e into account the youths and ma#e only ffice "ears%

&u''estio%s5

21



1$ 9aymond is losing mar#et control in .hmedabad because there is no healthy

relationship bet"een 9etailors and /ill 9aymond$%2$ 9aymond uality is superior to all its competitors and all the 9etailors accept this

8act but the biggest difficulty is that they do not bond "ith company because of its

policy, >na&ailability of the products, posters and carry bags to the small 9etailors%3$ )o"er profit /argin and Piracy are the issues raised by most of the dealers%

?ence in our &ie" 9aymond should connect more "ith the small retailors and

should find a "ay to compete in lo"er range specially 6hil"ara$%

+a%$"i%a'ar5

1$ +he +arget here "as highly inflated, only si' 8abric shops "ere found%2$ -andhinagar is &ery close to .hmedabad and is di&ided into sectors, 8abric shops

"ere found in three sectors only%3$ 9etailors complained about the policy, una&ailability of posters and carry bags%

)a$i5

1$ ;adi is small to"n, People buy ostly 8abric from .hmedabad, in this to"n only cheap

8abric is sold and most of the mar#et is acuired by readymade%2$ Population of this to"n "ould consider 9aymond, only if it is in lo" 9ange%

)alol5

1$ Small to"n, People buy ostly 8abric from .hmedabad, in this to"n only cheap 8abric

is sold and most of the mar#et is acuired by readymade%2$ +he retailors are not getting 9aymond posters ParichayE<I Sell more 9aymond than

other local dealer but get same board%=$3$ Population of this to"n "ould consider 9aymond, only if it is in lo" 9ange%F$ +9S pro&ides tailoring hence tailors dont recommend +9S%

#ala%/ur5

1$ Bery good and gro"ing mar#et, People as# for 9aymond, Should concentrate on this

mar#et%

2$ +9S pro&ides tailoring hence tailors dont recommend +9S%

Deesa5

1$ /a'imum mar#et is of traditional "ear%2$ /ostly integrated shops%3$ Population of this to"n "ould consider 9aymond, only if it is in lo" 9ange%F$ 8abric is sold in cut piece%

#ata%5

1$ -ood mar#et for readymade garments%

2$ )arge number of fabric shops but &ery less 9aymond retailors%

&i$$"/ur5

22



1$ People of this to"n cant afford 9aymond%

3%2a5

1$ .mbiguity in dealers about original and fa#e 9aymond material%

Himat%a'ar a%$ ,o$asa5

1$ Dot able to co&er%

D"olka5

1$ )arge number of people sell 8a#e material hence many of them did not pro&ided

photographs and cards%

7is%a'ar5

1$ /any of them complained about the policy due "hich they changed to competiti&e

brands%2$ /ayur is a major mar#et share in this mar#et%

,a"esa%a5

1$ 8abric is losing its mar#et share due to readymade garments%2$ .&ailability of suits for rent affects the sale of 8abric%3$ Small 9etailors in the &icinity of +9S stopped sailing 9aymond due to +9S%

7iram'am5

1$ Small to"n, People buy ostly 8abric from .hmedabad, in this to"n only cheap 8abric

is sold and most of the mar#et is acuired by readymade%

*a$"9a%5

1$ 8abric is sold in cut piece%2$ Population of this to"n "ould consider 9aymond, only if it is in lo" 9ange%

&ure%$ra%a'ar5

1$ /any of them complained about the policy Do material return policy$%2$ 8abric is losing its mar#et share due to readymade garments%

3$ Sale is ?ighly Seasonal%

D"ra%'a$"ra5

1$ 8abric is sold in cut piece%2$ Population of this to"n "ould consider 9aymond, only if it is in lo" 9ange%3$ /ostly integrated shops%

!"av%a'ar5

1$ 8a#e material affecting the sale of 9aymond%2$ )o" uality brand dominates the mar#et%3$ otton "ear sale more%

!ota$5

1$ merging /ar#et, Deed more 8ocus%

23



Amreli5

1$ /ore competition in this district especially in lo"er ranges ma#es it difficult to sell

9aymond for retailors%

&i"or5

1$ Population of this to"n "ould consider 9aymond, only if it is in lo" 9ange%2$ >na&ailability of s#illed )abour%3$ 9esponse "as not good due to flood%

&avarku%$la5

1$ Do .uthorised dealers here%2$ 9esponse "as not good due to flood%

#alita%a5

1$ Sale of cheap material is more in this mar#et( Population of this to"n "ould consider

9aymond, only if it is in lo" 9ange%2$ 6igger mar#et but less percentage of 9aymond fabric%

,a"uva5

1$ /urar#a is more famous and profitable brand in this to"n and so retailors prefers

/urar#a%

3%%a5

1$ >pcoming and &ery good mar#et, Bery good 9aymond products%2$ 9etailors are interested in 9aymond%

7eraval5

1$ -ood mar#et, but response "as not great%2$ Sale of cheap material is more in this mar#et%

,a%'rol5


9aymond, only if it is in lo" 9ange%2$ 8abric is sold in cut piece%

)es"o$5

1$ Bery good mar#et, Bery good 9aymond products%

#orba%$ar5

1$ -rasim is the largest selling brand in Porbandar%2$ )o" tailoring cost%

Ok"a5

1$ Smallest to"n, no sale of branded fabric%

2$ Da&y uniforms and other uniforms are sold more in this mar#et%

.am%a'ar5

24



1$ ue to its manufacturing in Jamnagar igjam is the biggest competitor in this mar#et%2$ 25 tailoring shops got closed due to una&ailability of )abours%3$ /any 9etailors changed their business to either ladies garment or 9eadymade%

Ra2kot5

1$ /i'ed response from +9S +9S 9ace course$ response "as e'tremely rude "hile +9S

)a#hajiraj road$ "as &ery responsi&e and helpful$%2$ /ost of the people complain that 9aymond does not pro&ide arry bags and gifts to

9etailors "hich competiti&e company pro&ides%3$ /ar#et here is closed in noon so it "as &ery hard to co&er up 9aj#ot people did not

pro&ided the ards especially in -andhigam road%F$ +he retailors are not getting 9aymond posters hence branding is not done properly%5$ /ost of the people complain that 9aymond does not pro&ide arry bags and gifts to

9etailors "hich competiti&e company pro&ides%

3/leta51$ 9aymond sale is good in this mar#et%2$ 9esponse "as &ery good%

D"ora2i5

1$ >pcoming /ar#et%2$ :ould be good for 9aymond as people sho"ed interest%

+o%$al5

1$ /ost of the people complain that 9aymond does not pro&ide arry bags and gifts to

9etailors "hich competiti&e company pro&ides%

2$ Population of this to"n "ould consider 9aymond, only if it is in lo" 9ange%

.et/ur5


9aymond, only if it is in lo" 9ange%2$ 6S) is the highest sailing brand%

,orbi5

1$ Small 9etailors in the &icinity of +9S stopped selling 9aymond due to +9S%2$ Small sale of 9aymond e&en though the mar#et is big%

+a%$"i$"am5

1$ 9aymond sale is good%2$ +here are many complains about the combo pac#s "hich include the /issEmatching of

the pair, smaller fabric for pants and lo"er uality%3$ Some of the 9etailers are not happy "ith the policy and response of the 9aymond%F$ Bery good retailer ?a&e more material and sale compared to +9S$%5$ +he .r&ind store "as comparati&ely in better place than +9S%

!"u25

25




9aymond, only if it is in lo" 9ange%

,a%$vi5

1$ 9aymond 8abric is sold by &ery fe" retailors including .uthorised dealer%2$ Small /ar#et%

A%2ar5

1$ 9etailor complained about dealers /onopoly%2$ Some of the 9etailers are not happy "ith the policy of the 9aymond%3$ Sale of 9aymond is good%

C"a/ter:? +e%eral co%clusio% from t"e E%tire &urvey

1$ 6hil"ara and other )ocal 6rands are the biggest competitors of 9aymond and they are

comparati&ely &ery cheap% In most of the Saurashtra region 6hil"ara is the number one

competitor%2$ +here are complaints of &ariety in the 9aymond% ompetiti&e 6rands and especially

6hil"ara ha&e more &arieties%3$ +he cost of +ailoring has increased "hich is a major deterrent for fabric section% /a#ing

suit is time consuming process youth doesnt li#e to "aste time in tailoring%

26



F$ .&ailability of Suits for rent also affects the sale of fabrics%5$ Some of the 9etailers are not happy "ith the policy of the 9aymond, "hereas some

complain that they dont get carry bags, Posters and any other gift materials from

9aymond "hich the competiti&e brands pro&ide% +here "as a huge aggression in some

retailers because they did not get the 9aymond material because they "ere consideredsmall and so they ha&e stopped buying and #eeping 9aymond material +hese retailors

sell others brands to customer e&en if the customer "ants 9aymond, ?ence changing the

loyalty of the customer$%L$ 9eadymade is the biggest culprit behind the doom of the 8abric section, most of the

retailors ha&e changed to 9eadymade or are going to change%K$ In case of Jamnagar most of the fabric mar#et is con&erted into readymade or soon are

going to con&ert, here the reason is s#illed labour% Jamnagar faces a huge deficiency of

the s#illed labour again the culprit 9eadymade$ "hich affect +ailoring section directly

25 tailors has been closed till no"$%

!$ Piracy has affected 8abrics, Specifically in .hmedabad areas li#e Relief roa$ a%$

Rata%/ol are the huge sources of fa#e 9aymond fabric, the fabrics from these areas are

deli&ered to small to"n and to"ns li#e Jamnagar "hich directly affect the reputation and

sale of the 9aymond% +he reason behind this is una&ailability of 9aymond fabric to

small retailers and there is limited information about 9aymond product to the retailers

itself ,9etailers complain that they fail to distinguish bet"een original and fa#e product

as company9aymond$ does not pro&ide any information about the product to retailers%7$ +here is complain from the retailers that the <+haan= si*e of 9aymond is big 15m$

compared to competiti&e brands 10m$ and a lot of material is "asted, they "ant smaller

<+haan=9etailorE<If +haan Si*e is 10m I "ould get more &ariety for same order=$%10$ ur study suggests that most of the retailers belie&e that the sale of combo pac# has not

affected the sale of the 8abric% +here are many complains about the combo pac#s "hich

include the /issEmatching of the pair, smaller fabric for pants and lo"er uality%11$ /a#ers in some parts is sold "here as in some partsespecially in 6ig +o"n$ sale is less,

+he reason being that in smaller to"ns the buyers belie&e in the retailers and buy

"hate&er it is sho"ed to them but in +o"ns li#e .hmedabad most of the people trust

only 6rands% +here is a lot of complain that there "as no name of 9aymond on the

sal&age of /a#ers "hich pre&ented its sales in +o"ns li#e .hmedabad%12$ -ujarat is a "arm state and so sales of "ool is not as high as cotton, +he main >SP of

9aymond is +ere"ool but its competiti&e brand .r&ind concentrate on cotton and so9aymond should ta#e this in mind and should focus on cotton fabric%

?-6 O//ortu%ity Raki%'s accor$i%' to vie9 of researc"er-

O##ORT3NIT= RAN)IN+ FOR DIFFERENT TO*N&5

&r-

No-District To9% Opportunity (1!"

1 A"ma$aba$ Biramgam /$ 2

2 A"ma$aba$ .hmadabad / orp%$ F

3 A"ma$aba$ hol#a /$ 3

27



F +a%$"i%a'ar ;alol /$ 3

5 +a%$"i%a'ar -andhinagar D.$ 2

L ,a"esa%a >njha /$ 2

K ,a"esa%a Bisnagar /$ F

! ,a"esa%a /ahesana /$ F

7 ,a"esa%a ;adi /$ 2

10 &abar )a%t"a ?imatnagar /$ Vehicle Accident

11 &abar )a%t"a /odasa /$ Vehicle Accident

12 !a%as )a%t"a Palanpur /$ 3

13 !a%as )a%t"a eesa /$ 2

1F #ata% Sidhpur /$ 2

15 #ata% Patan /$ 5

1L &ure%$ra%a'ar hrangadhra /$ 2

1K &ure%$ra%a'ar Surendranagar udhrej /$ 31! &ure%$ra%a'ar :adh"an /$ 2

17 !"av%a'ar 6otad /$ 5

20 !"av%a'ar 6ha&nagar / orp%$ F

21 !"av%a'ar Sihor /$ 3

22 !"av%a'ar Palitana /$ 3

23 !"av%a'ar /ahu&a /$ 3

2F Amreli .mreli /$ F

25 Amreli Sa&ar#undla /$ 3

2L .u%a'a$" Junagadh / orp%$ 5

2K .u%a'a$" ;eshod /$ 5

2! .u%a'a$" /angrol /$ 2

27 .u%a'a$" Bera&al /$ F

30 .u%a'a$" >na /$ 3

31 #orba%$ar Porbandar /$ 3

32 .am%a'ar #ha /$ 1

33 .am%a'ar Jamnagar / orp%$ 3

3F Ra2kot -ondal /$ F

35 Ra2kot >pleta /$ F

3L Ra2kot horaji /$ 33K Ra2kot Jetpur Da&agadh /$ 3

3! Ra2kot /or&i /$ F

37 Ra2kot 9aj#ot / orp%$ F

F0 Ra2kot ;otharia +$ 1

F1 )ac"c"" .njar /$ 2

F2 )ac"c"" 6huj /$ 2

F3 )ac"c"" /and&i /$ 1

FF )ac"c"" -andhidham /$ 5

Table?-6

28



1

2

3

4

5

Fi'?-6

pportunity1E5$ /ar#et Scope

1 Bery Poor

2 Poor

3 /edium

F -ood

5 Bery -ood

Table?-8

29



30



REFERENCE&

i% %6% 6.->) 201F$, < Market Survey of Aurangabad for promotion of MIDC Industrial Directory”.

ii% .non% 2015$, <he !raduate Market in "#$%”.

iii% .non% 2015$, &"#$% Infusionsoft Smal Market 'esearch Sales and Marketing 'eport”.

i&%a&id Strader 200!$, < (ard)ood *loor Manufacturers In the

+nited States”.

&% .#shaya Shah, ?imanshu hauhan, /al&i -oyal, Prapti .ggar"al,

Baibha& -upta 2011$, &,ellogg-s 'ide in India”. &i% """%netmba%com

&ii% """%study%com

&iii% """%entrepreneur%com

i'% """%raymond%in

31



ANNE3RE 6

ealer form 8orm to be filled by the dealers$

32



33



ANNE3RE 8

+ailor form 8orm to be filled by tailor$

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