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REPORT ON THE

TELECOM INDUSTRY:-

SUBM ITTED BY :- GROUP 4

ADITYA JAI N O9PG303

CHAWLA MANI SHA 09PG313

KARTH IK VISWANATH 09PG323

POOJA PRASAD 09PG333

SANDEEP BABAJI 09PG342

SWATI RAY 09PG352

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Introduction

Prime minister Indira Gandhi signed contract with of France

to merge with the state owned Telecom Company (ITI), in aneffort to set up 5,000,000 lines per year in 1981.

1985 -First mobile telephone service started on non- commercial

basis in Delhi.

August, 1995 : GSM entered India.

Mobile revolution began in Kolkata.

Handset costs-40,000 & Call tariff-17 Rs/min.

In the initial 5-6 years the average monthly subscribers

additions were around 0.05 to 0.1 million only .

total mobile subscribers base in December 2002 stood at 10.5

millions.

1996 : Tata teleservices was the first to launch CDMA mobile

services in India with the Andhra Pradesh circle.

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3 MAJOR PLAYERS IN THE

TELECOM INDUSTRY

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Introductionof Air tel

Started mobile business from Delhi

First telecom service was introduced in Indore.

Ranks number #1 today in Indian mobile market.

April 2006 : Bharti Global Limited was awarded a

telecommunications licence in Jersey in the Channel Islands

Bharti Airtel will roll out third generation services in Sri

Lanka in association with Singtel

Bharti Ai r tel is structured into three strategic business units:

1. Mobile services

2. Telemedia services

3. Enterprise services

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I ntroduction Of Reliance

27 December 2002 : Reliance Infocomm inaugurated

28 December 2002 : 60,000 route kilo metres of a pan-India

fibre optic backbone was commissioned.

15 January 2003 : First Base Transceiver Station (BTS) made

"Ready forElectronics

01 July 2003 : Introduces "Monsoon Hungama" Offer : Sets

world record -acquires one million customers in 10 days

01 January 2006 : launched "One Nation, One Tariff

June 2008 : Reliance touches 50 million mark

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I ntroduction Of Bsnl

October, 2000 : BSNL came into existence.

World's 7th largest Telecommunications Company.

47.3 million line basic telephone capacity, 4 million WLL

capacity, 20.1 Million GSM Capacity, more than 37382 fixedexchanges, 18000 BTS, 287 Satellite Stations, 480196 Rkm of

OFC Cable, 63730 Rkm of Microwave Network connecting

602 Districts, 7330 cities/towns and 5.5 Lakhs villages.

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AIRTEL

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BSNL

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RELIANCE

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Place

Airtel

Presence even in theremotest areas

Customer care touchpoints.

Distributors like pan

shops, grocery shopsand chemists.

Reliance

Primary targetcustomers of

Reliance are from therural India.

Businessman and

youngsters in bigcities.

Bsnl

Call Centres acrossthe nation to provide

single window

solutions.

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Promotion

Airtel

1.Large scale printingand video advertising.

2. Signature tune.

3. Innovations likebollywood movie

premiers and musicservices.

4. Pre-paidconnections for

particular targetcustomers.

5. Special discounts incalling and sms rates.

Reliance

1. Offers colourful

handsets at low prices.

2. Celebrityendorsements.

3. Provides wallpapers

and screensavers on

wap internet.

4. Tie-up with

zapak.com

Bsnl

1. Advertising.

Good Public relation

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Price

Airtel

Customer basedpricing strategy.

Reliance

Offering cheaphandsets.

Bsnl

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Place

Airtel

Prepaid

Postpaid

Blackberry wirelesshandheld.

Value added

services:24 hrs recharge

facility

Reliance

Elaboratenetwork of

servicecentres.

Effectivedistribution

network.

Bsnl

Uses Country

wide Network

management

and

surveillancesystem

(NMSS)

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Job Skills

Airtel

Good Communicationskills

He should be readyfor marketingassignments

Should have goodpresentation skills.Should have goodconvincing skills.

Candidates with theirown conveyance willbe preferred

Selected candidateswill be offerredattractive salary

package.

Reliance

Must be conversant inthe language of web 2.0

communications with

tools such as SocialNetworking, Wikis.

Communications orJournalism background

preferred.

Must be able tounderstand bigger picture

company strategy andhow social networking

can help foster thatstrategy.

Must understandlanguage and jargon of

the Net connect

community.

BsnlGood communication

skill.

An outgoing, strongpersonality to matchboth the community

and company cultureis desired.

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THANK

YOU