CHAPTER-1INTRODUCTION

1.1 GENERAL INTRODUCTIONThe ultimate aim of an Organization study is understanding company in detail. As it sounds, the task to understand a company from top to bottom is not that easy as we think in the initial look. Organizational study refers to understanding the various functions that are being carried out in the organization. It is connected with four aspects such as knowledge acquisition, information distribution, information interpretation and managing the organization by using the right information. Organizational study, comprise of the ordered study and careful application of knowledge about how people act within organizations. Organizational study includes the following disciplines: industrial and organizational psychology, organizational behaviour, human resources and management.Its proven that a person can be productive if and only if he has the right knowledge about the organization he works in, its vision &mission, policies, norms, strategies, culture etc are to be well understood. This signifies the relevance of an organization study in this highly competitive world scenario. The major objective of the study is to understand about various department functions during a particular period and the concept of organization. It also enables us to explore issues and problems in an organization, give suggestions to sort these issues that would help the future managers to face the challenges ahead. It also helps us to enhance the working methodologies to the further extentThe structure is very important for its proper functioning and growth. Organization as a structure refers to the network of relationships among individuals and position in an organization. Organization structure is the structured frame work within which the efforts of different people are coordinated related to each other.The pace of day to day transformations in the field of science and technology have brought many changes in the organizational system. Such changes helps to facilitate the achievement of the basic objective of the firm. This organization study at KLF Nirmal Industries (P) Ltd is to know about the organization departments, functions of each department and to understand how the different departments are working towards the achievement of the organizational goal.

1.2 OBJECTIVE OF THE STUDY The organizational study was done at KLF Nirmal industries (P) Ltd to achieve the following objectives1.2.1 PRIMARY OBJECTIVE1) To study in detail the overall functioning of KLF Nirmal industries (P) Ltd.2) To analyse the departmental functions of KLF Nirmal industries (P) Ltd.1.2.2 SECONDARY OBJECTIVE1) To interact with managers at different levels and to grab the information about their responsibilities and routine activities.2) To observe workers at their working places and to interact with them.3) To observe the work culture existing in the organization.4) To compare and contrast theoretical knowledge with actual practice.5) Getting practical experience regarding the organizational functioning.6) To identify the future plans of the company.1.3 METHODOLOGY 1.3.1 Primary Data Collection Interview with different managers, departmental heads, staff etc. Direct observation Interaction with the employees1.3.2 Secondary Data Collection Official website of KLF Nirmal Industries (P) Ltd Company manuals including memorandum of association

1.4 SCOPE OF THE STUDY There is a good scope in KLF Nirmal industries (P) Ltd for organizational study. It ultimately contains five most essential departments including HR, Finance, Marketing, Stores& purchase, production departments etc. The organizational structure and working conditions in KLF Nirmal industries (P) Ltd really helps an aspirant researcher to understand how a relatively big organization is functioning. It is a private sector organization which will help to observe how effectively the management is managing the company very well with efficient utilization of the available resources. So the direct exposure will help the researcher to have a positive impact on the overall productivity of the company1.5 REASON FOR SELECTING THE COMPANYThe Nirmal Industries (P) Ltd is a company which is known for its quality for their coconut oil products and they are still leading in the topper position when we consider southern market and north eastern market of India the home country especially in Kerala. They are also succeeded in the foreign markets including gulf countries. KLF Nirmal Industries (P) Ltd is always been keen in diversifying their plant by installing the most elegant machineries of its kind available in the world and its visible and experienced on the time of the plant visit. I am proud to introduce this company for the organization study of our MBA programme.1.6 LIMITATION OF THE STUDY 1. The busy schedule of running the company as usually seen in every organization.2. During our study, the core process of crushing copra was being carried out since it occurs once or twice in a month3. Some policy related difficulties were there in revealing some data for the sake of confidentiality

CHAPTER-2INDUSTRY PROFILE

2.1 INTRODUCTION Coconut palms are grown widely in the coastal tracts of the country. Copra, the dried kernel is the chief commercial product from coconut, which is mainly used for oil extraction. Copra normally has an oil content varying from 65 to 72 per cent.Coconut production constitutes one of the four major sectors of Philippine, the second largest country to cultivate most of the coconut trees. About 85% of coconut production is exported in the form of copra, coconut oil and desiccated coconut.In the last century, coconut oil became one of the preferred sources of plant fats for food manufacturers in North America because of its taste, texture, and stability. In the 1940s, vegetable oils and seed oils from corn, soybeans, and cottonseeds started replacing coconut oil because of the diet-heart hypothesis of Ancel Keys, PhD, which stated that saturated fat contributes to the development of heart diseases.3 This hypothesis, along with the nutritional guidelines encouraging Americans to adopt low-fat diets, unfortunately made coconut oil disappear from our plates for many decades.

2.2 WORLD SCENARIOCoconut is a popular plantation and is grown in more than 90 countries worldwide. Though it is quite difficult to establish a coconut plantation but once it is done, it proves to be quite beneficial as coconut is harvested throughout the year. The world production of coconut sums up to around 55 million tonnes annually. Indonesia and Philippines are the major producers of coconut fruits in the world. The top two countries in the list are serious competitors for the first position. But in the last few years, production in Philippines has been declining gradually.Ayurvedic medicine texts written in Sanskrit about 4,000 years ago report the health benefits of coconut oil. Filipino people call the coconut palm tree (cocosnucifera L)which grows mostly in Indonesia, the Philippines, India, and other Southeast Asian countriesthe tree of life because of its highly valued and respected source of plant-based fats that have been used both as an energy-dense food and as folk medicine. Each mature and productive tree between the ages of 6 and 10 years, and until it reaches between the ages of 80 and 120, can yield 12 to 16 bunches of coconuts yearly, each holding eight to 10 coconuts.1 Despite its name, the coconut isnt a nut but rather a drupe like olives, mangoes, and dates.When the world scenario is taken into account, it is evident that the international price of coconut oil is slightly less when compared to the domestic market, But the business survives in the world market since the demand prevails because of the presence of Indians mainly in foreign countries. The oil is not only used for the cooking purpose, but also for making soaps, surface active detergents and also the cakes are used for cattle feeds too.CountryCoconut Production 2013(metric tonnes)% of World Total

Indonesia18,000,000 m/t30.0%

Philippines15,862,386 m/t26.4%

India10,560,000 m/t17.0%

Brazil2,888,532 m/t4.8%

Sri Lanka2,000,000 m/t3.3%

Following is the list of Top 5 Countries Producing Coconut Oil as per US, Department of Agriculture

Fig 2.1:- Top 5 Countries Producing Coconut OilWorld exports of coconut oil in 2012 was 1822 million MT (2 million t) compared to only 0.160 MT (0.176 t) of copra exported. Desiccated coconut production is dominated by the Philippines, Sri Lanka, and Indonesia. Pacific island states suffer the disadvantage of being small, isolated producers far from the major markets in Europe and USA.

2.3 INDIAN SCENARIOCoconut oil is an important cooking medium in Southern parts of the country especially in Kerala State. Besides, the oil has varied industrial applications. It is used in the manufacture of toilet soaps, laundry soaps, surface active agents and detergents, hair tonics, cosmetics, etc. It is used throughout the country as hair oil as it helps growth of the hair. As massage oil it has a cooling effect on the body. Owing to these qualities coconut oil has a potential market in the country. Since the price of coconut oil in the international market is very much lower than the domestic price, the quality and attractiveness of consumer packs are important factors to compete in the world market. While the demand for coconut oil for cooking purpose would be elastic whereas Coconut oils demand for hair and cosmetic applications is inelastic.For the extraction of oil from copra the common method still prevailing in our country is by using rotary chucks. But the efficient system of extraction of oil is by the use of expellers.Coconut or the "tree of life," in tropical climates is a way of life for millions of people all around the globe. Coconut is a versatile product and has multiple uses. Almost all the parts of a freshly grown coconut, eatable or otherwise, are used in some or the other manner. India is one of the leading coconut producers in the world, producing 13 billion nuts per annum. India accounts for nearly 20% of global coconut output.Coconut is a popular plantation and is grown almost in all major states of the country i.e., in Andhra Pradesh, Assam ,Kerala ,Goa, Karnataka ,Orissa ,Tamil Nadu ,Tripura ,West Bengal ,Maharashtra , Andaman and Nicobar Islands, Lakshadweep and Pondicherry. The Coconut Development Board has chalked out an ambitious plan for re-plantation of the crop and expansion of the area in non-traditional producing states. The objective of the programme is to achieve a level of annual production of 15 billion nuts by 2012.Coconut processing add value, and a number of products like Coconut Oil, Desiccated Coconut, Coir fibre, Pith, Mattresses, Desiccated Coconut (DC), Coconut Cream, Coconut Milk, Spray Dried Coconut Milk Powder, Coconut Shell Products, Shell Charcoal, Shell Powder, Virgin Coconut Oil are obtained. In India, almost the entire production goes for internal consumption in the following pattern: about 47% for edible purpose, 28% for coconut oil, 11% for tender nut and 6% for edible copra. Global export of coconut products exceeds $1.2 billion annually. The growing market for all coconut products is waking up even in the USA and Europe, countries which have never used coconut in their cuisine. The major portion of coconut produced in the country is used for extraction of oil .India has unbeatable quality advantage in coconut oil sector. Refined coconut oil is also manufactured in the country for industrial uses. Refined coconut oil is mainly used in the manufacture of biscuits, chocolates and other confectionery items, ice cream, pharmaceutical products and costly paints. Generally, filtered coconut oil is used for cooking and toiletry purposes. The demand for coconut oil increases 15-20 % during the festival season. Coconut oil for edible purposes is now being claimed to be the second best edible oil in the world, after Olive oil. CoconutShell charcoal is most widely used as domestic and industrial fuel.

CHAPTER-3COMPANY PROFILE

3.1COMPANY PROFILE OF KLF NIRMAL INDUSTRIES (P) LTD

KLF Nirmal industries (P) Ltd is a premium offering from the house of KLF founded by the late visionary businessman Mr. K.L Francis has a presence of more than 60 years in the coconut oil industry. Today it stands for an assurance in purity and health not only to the millions of consumers in India. But also to its customers in the Middle East, USA and Europe.3.1.1 KLFs VisionOur Vision is to be the No.1 producer of premium quality Coconut Oil in the country, to be the one brand that consumers across the world identify and recognize to be the best in its category.3.1.2 KLFs MissionOur Mission is to produce Coconut Oils of the highest quality by adhering to international standards and industry best practices, and by inculcating a work culture focused on innovation and positive change.3.1.3 Quality and ResearchIt is the quality of KLF products that has made the brand a household name in coconut oils. KLFs commitment to quality covers every aspect of production from procuring of copra through processing to packaging. KLF procures the finest coconuts directly from farmers, which is then sun-dried in hygienic copra drying yards to retain its natural richness, flavour and nutritional value. Strategically located purchasing centres across Kerala ensure steady supply of high yielding copra. KLFs unique patented VSIC processing technology minimizes moisture content, reducing the chances of the oil becoming stale, increasing its shelf life and cutting down warm up time.At KLF they believe in continuous improvement, and include a substantial amount in our annual budgeting to research and development programs and to evolve new technologies to enhance the quality of our products. 3.2 ORGANISATIONAL CHART OF NIRMAL INDUSTRIES (P) LTD.

Fig 3.1 :- Organizational Chart of Nirmal Industries Pvt Ltd

3.2.1 FUNCTIONAL DEPARTMENTSThe departmentalization helps in specialization of work in each field .It helps in better planning and better concentration in the particular work handled by a particular department.The various departments in KLF Nirmal industries (P) Ltd are as follows:1. Human Resources Department2. Production Department3. Stores and Purchase Department4. Finance Department5. Marketing Department

3.4 THE INFRASTRUCTUREKLF has two ultra-modern, fully automated manufacturing units. The first unit is located at Irinjalakuda in Thrissur District of Kerala and the second one is at Perundurai in Tamil Nadu.Process to Purity:-Well dried copra having minimum moisture content is thoroughly cleaned of all extraneous matter and cut into small chips in a copra cutter. The chips are fed into steam jacketed kettles and cooked mildly using KLFs patented Vaccumized Steam Injected Cooking (VSIC) Technology. The cooked material is fed into expellers, and the oil that is extracted passes through a four-stage filtration process to ensure that the end product is crystal clear.Packed to Perfection:-KLF products are available in convenient consumer packs of various capacities. Hi-tech packing machines ensure leak-proof, tamper-proof packaging that helps retain the aroma and flavour of the products and increase their shelf life. Installed in a specially designed hygienic environment, these machines ensure zero contamination for the entire product range.

3.5 VSIC TechnologyVSIC Technology is a unique method of processing coconut oil that results in lower moisture content, less chances of the oil becoming stale and increased product shelf life. Reduced moisture content allows the oil to heat up faster while also minimizing the absorption of oil in the food that is being prepared. This makes for a healthier table spread, besides contributing to energy savings. VSIC Technology also ensures uniform cooking of food items, which in turn enhances palatability.

CHAPTER-4

FUNCTIONAL DEPARTMENTS

4.1 HUMAN RESOURCE DEPARTMENT4.1.1 STRUCTURE OF H.R DEPARTMENT Administrative Manager

HR Manager &Liaison

Assistant HR Manager Liaison

HR Executive

Fig 4.1:- Structure of HR DepartmentHR department is one of the main departments of a production concern. Nirmal Industries (P) Ltd is proudly proves us a fact that the real functionality doesnt rely upon the number of executives and departmental infrastructure but the yieldable efforts done by the elegant managers. As we can see, the company doesnt promise such a huge department for HR since their workforce size did not demand for the same. The Human Resource Department deals with management of people within the organization. There are a number of responsibilities that come with this title. The key responsibilities are hiring members of staff; this will involve attracting employees, keeping them in their positions and ensuring that they perform to expectation. Besides, the Human Resource Department also clarifies goals, vision, mission, making changes strategically etc. to the employees. It co-ordinates plans for future ventures and objectives involving people in the Company. Talking about the work culture exists in Nirmal Industries (P) Ltd, the working hours are more stringent in nature that to complete the mandatory 8 hours and overtime is paid well. Since majority of the employees are using the company accommodation in the company premises itself, they dont find it hard to work till the task has completed. Mixed pool of workers can be observed here, that is from various states of the country like West Bangal, Gujarat, Kerala, and Tamilnadu etc.Typically human resource management involves in determining an organizations need of human resource, recruiting and selecting handpicked employees, who performs to their best, developing counselling and rewarding employees. For that matter HR department used to conduct employee assessment once in three months and the report is submitted to the board meetings. This practice keeps a marginal standard in the working employees. For that matter HR considers the following parameters i. Quality of workii. Quantity of workiii. Dependency compliance of instructions, initiative, punctuality, attendance and sense of responsibilityiv. Attitudes towards the company, superiors, job and fellow worker's co-operationv. Training effectivenessvi. Overall assessment including quality awarenessBy assessment of which a grade given in the range of A to E. Each items considers points such as 2, 4, 6, 8, 10, and the aggregate points will determine the grade of the employee E GRADE- Less than 60 D GRADE- 60-69 C GRADE- 70-79 B GRADE- 80-89 A GRADE 90-100Each of the functions is necessary to some degree irrespective of nature and size of the organization that is why in most of the organization a separate department is known as personnel department or Human resource department is created for effective performance of these functions. In Nirmal Industries (P) Ltd, HR department deals with following objectives. Employees selection procedure Induction and training Remuneration and allowances of workers Workers welfare activities Workers safety measures Grievance redressals Leaves and retirements Statutory liabilities Other functions4.1.2 FUNCTIONS OF HR DEPARTMENT1 .Recruitment / Selection-Preparing advertisements etc. for the recruitment, scrutinize and shortlist the applications received and send interview call letters/mails as required. 2. Training and developmentGiving the induction and training to the newly joined employees and to the old ones if required.3. Compensation benefitsCompensation and benefits (abbreviated C&B) is a sub-discipline of human resources, focused on employee compensation and benefits policy-making. 4. Performance Management System Direct observation of job applicant behaviour. The performance of the employees is periodically evaluated and according to that promotion, bonus etc. are provided. 5. Statutory Compliance Management Statutory compliance means you are following the laws on a given issue. 6. Industrial Relation & Personal Management It includes the Grievance handling.7. Employee Relation Having formal and informal counselling with employees and preparing event calendar of monthly recreation to motivate the employees.

4.2PRODUCTION DEPARTMENT4.2.1 Structure of Production DepartmentProduction Manager

Assistant manager (lab)Assistant manager (mill)

Fig 4.2:- Structure of Production department 4.2.2 About the plant Entire company lies in 20 acres of land Around 50 permanent employees and other daily wage contract workers Machines are of high quality and imported by the company from America and some other foreign countries Some packing machines are from our own Chennai4.2.3 About the raw material Copra Is raw material from which oil is extracted Three types of copra are being used Organic Local copra conventional4.2.4 Production aspectsAverage quantity of copra brought in for production is 1000 tonnes/month 9.5 tones /load 195 bags in a load 10 loads of copra in average for a month and it fluctuates according to the dispatch, demand and orderProduction line diagramcutterLoading area5stagecooker2stage cookerScrew conveyorVia Elevator

magnet

Expander

magnetVia screw conveyorExpeller 2Expeller 3

Filtration(4 stages)

Fig 4.3 :- Production line diagram4.2.5 Production: A brief idea Copra is poured from the loading area after the sufficient tests and quality checks The copra is primarily broken into a bit lighter pieces when its going through screw conveyor From loading point, copra comes to the cutter where the major crushing process occurs Then the crushed copras are directed towards two sets of cookers namely 5stage and 2stage cookers via elevators The temperature inside cookers is maintained and regulated by stream line systema separate boiling system is therefore dedicated to provide steam for cookers The input temperature in the cooker is 85-87 degree Celsius Output temperature is 90-95 degree Celsius Heating is done in order to prevent microbial contamination Then from cookers, the crushed and powdered copra goes into expander. Input temperature inside the expander is 81 degree Celsius and output is 158 degree The outputs from the expander are two, unclean oil and cakes of 35%oil content These cakes are went into expellers2&3 for the finest extraction of the oil Expellers gives the final by-product, the cakes which is distributed to cattle feed companies and for solvent extraction By some complex chemical processes, certain companies are extracting oil in further from these byproducts and such oil is used in soaps. From expellers the oil is getting into the phase of filtration which comprise of 4 stages4.2.6 FILTRATION Oil is filtered in filter1 and kept in unclean tank to sediment the heavier particles in the oil It rests up to 48hrs by the mean time the temperature lowers to 34-35 degree Then it again filtered in filter 2 then the oil goes to centrifugal filtration where the setup contains rotating chambers which will capture the lighter and microbial particles too.4.2.7 FILLING The advanced technologies are adopted by the KLF in filling and packing the products From clean tank oil is pumped into service tank in the filling area via motor It has the facility of auto flow control This oil is rechecked in a device called liquid line metal detector to capture finer particles if any. The oil then stored in mini service tank Via vacuum enabled pipes the oil is sucked upward to volumetric filling machines The bottled oil in several quantities are passed through inkjet printer machine to label the MFD, batch codes etc. Then the bottle goes through shrink tunnel in which the logo and hallmarks are labeled on the bottle Then these bottle passes through another shrinker machines to make bottles grouped of certain numbers for efficient packing in cartons

4.3 STORES AND PURCHASE DEPARTMENT4.3.1 STRUCTURE OF STORES AND PURCHASE DEPARTMENT

Stores &Purchase Manager

Assistant Manager

Fig 4.4:-Structure of stores and purchase department4.3.2INVENTORY STORAGE AND PURCHASEKLF Nirmal Industries (P) Ltd has a capacity of 800 tonnes of inventory storage which is smartly constructed to get rid of moisture and to keep away all kinds of contamination for the matter of surveillance of quality aspects since copra is more delicate and susceptible for contamination.4.3.3FUNCTIONS OF PURCHASE DEPARTMENT To keep a regular check with contracting brokers all over India and thus know the market price. Check whether the quantities of goods are correct or not. Storing the goods in appropriate places for easy retrieval and use. To give order to buy the goods by raising the Purchasing Order. To keep a feasible market to purchase.

The following diagram explains the procedure of purchase in KLF Nirmal Industries (P) LtdPurchase Requisition of Materials

Selection of Suppliers

Placing the Purchasing Order

Follow up the Order

Receiving and Inspecting of Materials

Checking and Passing of Bill of Payment

Fig 4.5:-Purchase procedure

4.4 FINANCE DEPARTMENT4.4.1 STRUCTURE OF FINANCE DEPARTMENTAssistant Accounts ManagerAccounts Manager

Fig 4.6:-Structure of Finance DepartmentFinance is regarded as the life blood of the business .In modern money oriented company; Finance is one of the basis foundations of all kinds of economic activities. It is the master key, which provides access to the entire source for being employed in manufacturing and merchandising activities.Finance plays a key role in all the activities of business. It may be defined as the service of money. It deals with the principles and of administrating it by those who control it. The success of finance function depends on how finance function depends on how finance is planned at the various levels of administration under the management.4.4.2 SOURCE OF FINANCE IN KLFThe company makes use of three types of source to finance its activities, they are Share capital Reserves and Surplus Loan Funds4.4.3FUNCTIONS OF FINANCE DEPARTMENT Maintain a good financial structure Collection of cheque Preparing the GRN(Goods Received Note) General payment Payment for local purchases.

4.4.4 FINANCIAL PERFORMANCE OF LAST YEARNirmal industries (P) Ltd is a company having around 110 Cr turnovers during the last year as a whole. The fixed assets of the company including the land and building, machineries come around 10.08crores.

4.5 MARKETING DEPARTMENT4.5.1 STRUCTURE OF MARKETING DEPARTMENTVICE PRESIDENT-MARKETING

AREA MANAGERPRO

SALES REPRESENTATIVES

Fig 4.7:-Structure of Marketing DepartmentThe major aim Marketing department is to identify the market demand and supply the goods as per the demand. The marketing wing is mainly located their head office in Bangalore and have regional office in Irinjalakuda branch which mainly focuses the promotional activities, to ensure the realization of adequate sales so that null stagnation of goods are achieved. The Marketing department in KLF plays a key role in controlling the production by contributing to the production planning.4.2 MARKETING MIXTalking about the product mix which comprise of product, price, place, promotion. KLF has got different ranges of coconut oil products produced from their plants. They have pet bottles and pouches of both 500ml and 1 litre quantities in the edible oil segment. The same when exported, the difference is that the clear bottles are replaced with the non-transparent bottles. Pricing strategy used for the products is the adsorption strategy which includes fixed cost, variable cost, administering cost and advertisement cost as every manufacturing company often follows.

Fig 4.8:- Exported bottles to USA, CANADA & GCC

Fig 4.9:-Product packs in Domestic Market

Fig 4.10:- PET bottles ranges from 15ml to 250 ml

Fig 4.11:-Milk products from KLFConsidering the place as a component the marketing mix, KLF has its network spreaded over the major areas in south India, particularly in Kerala, Tamilnadu and the North Eastern regions like upper Karnataka, Andhra-pradesh and Orissa and coming to foreign countries, it has spreaded to all gulf countries, USA and Australia. Then considering the promotion as the last component the company has the advertisements featuring the wide variety of products under the brand called KLF coconad in which the Malayalam film actor Mr.Mohanlal has performed.The location of the customers is done through dealer's network. The regular contact is maintained between sales managers to executives and field representatives. Order filling is scheduled according to the marketing requirement and completed within a period of one week the maximum. Advance payment is done for almost all the transaction occurring in the company related to the production. Here they adopt on time management system for monitoring the supply chains since the market fluctuations are more prone to happened. Unseasonal businesses are compensated with additional promotional efforts.Sales force structure for the company consists of the state wise regional managers and area-wise sales representatives. Any issues from the side of the customers would be addressed in the company itself and for security concerns; the inbuilt lab facility will be available throughout the factory hours. Market intelligence and information systems are under development for active sales promotions.

CHAPTER-5

SWOT ANALYSIS

5.1 STRENGTHa) Higher concern for the quality aspectsb) Economic labor force and less trade union issuesc) Climatic advantage of Tamilnadu for drying up the copra without much of fungal exposured) Availability of local vendors and copra providerse) Cheaper land value and plant erection charges when compared to other statesf) Large sized and highly sophisticated plant facilitiesg) Well qualified and technically skilled manpowerh) Strong dealer network in all over India5.2 WEAKNESSa) Lack of presence in North and Western states of Indiab) Shrinked executive workforcec) Lack of preventive techniques and mechanisms on machineriesd) Lack of information systems and IT enabled services like SAP systemse) Strategic back lagging of advertisements in terms of its theme and message conveying capacity5.3 OPPORTUNITIESa) To elaborate the business to the uncovered regions of India and the foreign countriesb) Scope of expansion is possible in the Perundurai plant since the land surrounding the plant has owned by the companyc) More product lines and segments are to be brought in to the market to face the competition from other companiesd) The upcoming project of Launching coconut powder products is a big opportunity where the competition is not that tough in the present market scenario in north eastern statese) Steady increase in the demand provides the company for further expansion

5.4 THREATSa) High competition with other companies especially in northern part of Indiab) The fluctuations that happening to the cost of raw material and the unbearable maintenance cost and replacement of the machineries c) Less volume of production due to the inconvenience in storing the raw material beyond a limit since its prone for contamination

CHAPTER-6FINDINGS, SUGGESTIONS &CONCLUSION

6.1 FINDINGSa) Great concern for the quality of the productb) Better plant facilities and machineries are made available in the plant premisesc) Labor and working conditions are favorabled) Advanced storage of raw materials is not entertained since the freshness of the material matterse) Employee turnover rate is significantly less since the company intends to retain them since the training is that much sensitive. It is more suited in the case of skilled employeesf) Company has never focused in framing more efficient advertisement strategies. For instance, the present advertisement though has succeeded in demonstrating new range of products under the brand COCONAD, it doesnt prioritize to demonstrate to what extent the company have taken the efforts to maintain the supreme qualityg) The enthusiasm shown by the board of directors to inspect the factory premises is a positive factor in both aspects i.e.; employees and companyh) The Employee grievances are properly addressed In the companyi) Fluctuations in the oil prices have immensely increased the logistics costs and other subsidiary costs.j) Company believes in Employee empowerment, so rather than sticking to conventional management theory, the management emphasizes on the practicability and provides feasible work environment.k) Proper residence and food are made available for the employees.6.2 SUGGESTIONSa) Informal discussions must be entertained between the managers and workers so that new ideas may come up.b) Employee appraisal must be given periodically so that they have valued properly in the organization.c) More involvement in CSR activities is desired for sustainable growth of the society where the company resides in.d) Presence in the social networking will fetch more business e) Reputation management practices can be newly brought into the company f) Since the financial position is sound, the further expansion scopes can be taken into account since the demand prevails in the marketg) It is preferred to give emphasis to the Product diversification which is slightly lagging in the present scenarioh) New advertisements shall be introduced 6.3 CONCLUSIONBy this organizational study I could able to understand about the different departments and its functioning in NIRMAL INDUSTRIS (P) LTD.I understand how the coconut oil is being manufactured by keeping up all the quality standards. I have understood how a business is ethically bound to the society in various dimensions. Then I learnt about role and significance coconut oil as a product in the market.From the beginning of recruitment from the HR department, proceeding with production, till the sales of product, its evident that how employees and workers are well organized and controlled by the management team. It has been a great opportunity and I am very thankful to each and every one who has helped me. All the staffs in The NIRMAL INDUSTRIES (P) LTD. has positively contributed and shared their valuable experience that helped me a lot in my organisational study.

BIBILIOGRAPHYBOOKS:1. Kothari C.R, Research Methodology Methods and Techniques, New Delhi: New Age International Publishers, 2008.

2. Chabra T.N, Human Resource Management Concept and issues NewDelhi: DhanpantRai & Co (P) Ltd., 2008.

3. Kotler Philip, Marketing Management- A South Asian Perspective, New Delhi: Pearson Education, 2007.

12