Date post: | 18-Oct-2014 |
Category: |
Social Media |
View: | 673 times |
Download: | 0 times |
Stacking Up Major Politicians on Twitter
Are Indian Politicians Doing Enough on Twitter?
INTRODUCTION
• The last few months has seen a rapid adoption of Social Media amongst the Indian political circles.
• While politicians like Narendra Modi & Shashi Tharoor were already very active on Twitter, rest of the Indian politicians had no presence whatsoever.
• Today, many political leaders from major political parties are now on Twitter; attempting to interact and engage with users and possibly influence them.
• But are they doing enough? How do they stack up against each other?
• Stay with us as we take you through the analysis of their social media presence.
INTRODUCTION
• Narendra Modi has the strongest presence on Twitter
• Political newcomer Arvind Kejriwal is the most talked about politician
• Politicians from BJP have the most impressive Twitter presence
• Barring Shashi Tharoor, none of UPA politicians have a good presence on Twitter
• Most of politicians Tweet fewer than 5 times a day
KEY FINDINGS IN THIS REPORT
Politicians & Social Media
• A look at the Twitter profiles of these major politicians will show you that they aren't on Twitter to engage & interact with their audience.
• Most of them are merely on Twitter to broadcast their message to their supporters. While they are being talked about a lot on Twitter, they hardly care to acknowledge these mentions and respond to such tweets.
• This clearly shows that their presence on Twitter is a mere attempt to be present where most of the youth are. They neither have a clear strategy, nor an interest to be truly social.
Most Followed Politicians on Twitter
Narendra Modi is a clear leader here, followed by Shashi Tharoor, Arvind Kejriwal & Sushma Swaraj.
Most Engaged Politicians on Twitter
Narendra Modi is again the clear leader here. His closes competitor Arvind Kejriwal is miles behind him.
Mentions Over Time
Arvind Kejriwal & Narendra Modi bag the lions share of mentions amongst politicians on Twitter
• Narendra Modi is the most popular Indian politician on Twitter.
• With a huge team powering his online presence, he boasts of the largest following on Twitter and sees maximum engagement.
Narendra Modi on Twitter
Total Followers 3747581
Total Engagement 168618
Engagement Rate 4%
Daily Average Mentions 1536
Daily Tweets 18
Most of the Tweets by Narendra Modi revolve around his rallies and criticizing Congress
Tweets By Narendra Modi
• The leader of AAP has been making waves on Twitter ever since he joined it.
• The fiery politician has been seeing most number of mentions on Twitter off late
Arvind Kejriwal on Twitter
Total Followers 1641880
Total Engagement 39493
Engagement Rate 2%
Daily Average Mentions 1761
Daily Tweets 3
Arvind Kejriwal's Tweets are mostly in the form of an appeal, and are engaging in nature. Also, he Retweets a lot of tweets.
Tweets By Arvind Kejriwal
• The most popular Congress politician, he manages to engage a lot of people with his active Tweeting.
• Boasts of the 2nd largest following amongst Indian politicians.
Shashi Tharoor on Twitter
Total Followers 2142650
Total Engagement 7627
Engagement Rate 0.36%
Daily Average Mentions 633
Daily Tweets 6
Shashi Tharoor uses a lot of images in his tweets and shares information about his campaigns and rallies.
Tweets By Shashi Tharoor
• The Chief Minister of J&K has been active on Twitter for a very long time now.
• Popular amongst youngsters, there are several parody account around him
Omar Abdullah on Twitter
Total Followers 483082
Total Engagement 6605
Engagement Rate 1%
Daily Average Mentions 497
Daily Tweets 3
Most of his Tweets are Anti-Modi and about the his home state, Jammu & Kashmir. And he also uses Vine videos!
Tweets By Omar Abdullah
• One of the senior-most BJP leaders, Arun Jaitley was pretty late in adopting the new media
• However, he has not managed to engage people with his tweets
Arun Jaitley on Twitter
Total Followers 179678
Total Engagement 5803
Engagement Rate 3%
Daily Average Mentions 596
Daily Tweets 2
Most of his Tweets are in the form of campaign diaries and are anti-Congress.
Tweets By Arun Jaitley
• The NCP leader is possibly the most uninteresting on Twitter.
• He is hardly active on Twitter and has not been able to engage many people.
Sharad Pawar on Twitter
Total Followers 29108
Total Engagement 583
Engagement Rate 2%
Daily Average Mentions 88
Daily Tweets 0.5
Even though he tweets very less, his tweets are mostly anti-Modi
Tweets By Sharad Pawar
• The fiery Congress leader made an impactful debut on Twitter but seems to have lost the charm
• He needs to Tweet more if he wants to keep his audience engaged
Digvijaya Singh on Twitter
Total Followers 161893
Total Engagement 9721
Engagement Rate 6%
Daily Average Mentions 917
Daily Tweets 3
Just like the other Congress leaders, his tweets are anti BJP & Modi. There are no attempts to engage with people.
Tweets By Digvijaya Singh
• One of AAP's most influential leaders, Yogendra Yadav is very popular amongst AAP supporters
• His Tweets see a decent engagement but he needs to be more active
Yogendra Yadav on Twitter
Total Followers 172867
Total Engagement 9136
Engagement Rate 5%
Daily Average Mentions 774
Daily Tweets 2
His tweets are mostly about the current elections, sharing links AAP's content and Retweeting tweets from his followers
Tweets By Yogendra Yadav
• Erstwhile actress & BJP's candidate from Amethi, Smriti Irani has been active on Twitter for a very long time now
• Her Tweets are engaging and interesting for BJP followers
Smriti Irani on Twitter
Total Followers 235582
Total Engagement 15514
Engagement Rate 6%
Daily Average Mentions 897
Daily Tweets 3
As the candidate from Amethi, Smriti's tweets revolve around Amethi and Rahul Gandhi
Tweets By Smriti Irani
• With a small presence on Twitter, Akhilesh Yadav sees an average engagement from people
• A little more activity can be better
Akhilesh Yadav on Twitter
Total Followers 56121
Total Engagement 6537
Engagement Rate 11%
Daily Average Mentions 403
Daily Tweets 1
Disappointing to see him cross-post his Facebook updates and not indulge in any form of engagement.
Tweets By Akhilesh Yadav
• Sushma Swaraj is one of the few Indian politicians who have more than a million followers on Twitter
• Surprisingly, she has stopped Tweeting anything since late March.
Sushma Swaraj on Twitter
Total Followers 1033448
Total Engagement 867
Engagement Rate 0.08%
Daily Average Mentions 260
Daily Tweets 0
Sushma Swaraj has stopped tweeting since 20th March. Before she paused tweeting, she had tweeted her disagreement with her BJP colleagues quite a few times.
Tweets By Sushma Swaraj
REPORT BY – SOCIAL SAMOSA