Report Unwto+Conference+on+Sustainable+Tourism+Development Hyderabad,+April+2013

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UNWTO Conference on Sustainable Tourism DevelopmentHyderabad, India

11 April 2013

Conference

Report

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World Tourism Organization (UNWTO) - A Specialized Agency of the United Nations

Capitn Haya 42, 28020 Madrid, Spain. Tel: (34) 91 567 81 00 / Fax: (34) 91 571 37 33 [email protected] / unwto.org

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REPORTOF THE UNWTO CONFERENCE ON SUSTAINABLE TOURISM DEVELOPMENT

Hyderabad, India12 April 2013

Contents Page

1. CONFERENCE PROGRAMME 4

2. PRESENTATIONS

Opening Session

Welcome address by Mr. Vatti Vasant Kumar, Minister of Tourism, Government of Andhra

Pradesh

6

Congratulatory remarks by Mr. Martin Craigs, CEO of Pacific Asia Travel Association

(PATA)

12

Opening address by Mr. Taleb Rifai, Secretary-General of UNWTO 13

Address by Mr. Kiran Kumar Reddy, the Chief Minister of Andhra Pradesh 26

x Inauguration by Dr. K. Chiranjeevi, Minister of State for Tourism (Independent Charge),

Government of India 34

Keynote Session

A Global Review on Sustainable Tourism Development with Particular Reference to the

UNWTO Indicators for Sustainable Tourism Development

Dr. Harold Goodwin, UNWTO Consultant & Professor of Responsible Tourism Management,

ICRETH, Leeds Metropolitan University UK

39

From Quantity to Quality A Regional Overview of Sustainable Practices

By Mr. Hans Carl Jacobsen, UNWTO Consultant in Tourism Planning

54

Tourism Sustainability Criteria for India A Case Study

By Mr. Anand Kumar, Joint Secretary, Ministry of Tourism, Government of India

96

Sustainable Criteria for Tourism - Country Perspective

Mr. Akhtaruz Zaman Khan Kabir, CEO, Bangladesh Tourism Board 131

Kinley Wangdi, Officiating Director, Corporate Performance Department

Tourism Council of Bhutan

147

Mr. Chantha TITH, Director General of Tourism, Ministry of Tourism of Cambodia 154

Ms. Yang Wenting, China National Tourism Administration 165

x Mr. Souhn Manivong, Director-General, Department of Tourism Development, Ministry of

Information, Culture and Tourism, Lao Peoples Democratic Republic

175

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x Dato Dr. Ong Hong Peng, Secretary General, Ministry of Tourism, Malaysia 182

x

Hla Myint, Deputy Director, Ministry of Hotels and Tourism, Myanmar (*presentation notdelivered on conference day)

190

x Malraj B. Kiriella, Director, Research & International Relations and

x Director, Standards & Quality Assurance, Sri Lanka Tourism Development Authority

204

x Mr. Nalikatibhag SANGSNIT, Director-General, Designated Areas for Sustainable Tourism

Administration, Thailand

214

Sustainable Criteria for Tourism - Industry and Media Perspective

Mr. Muhammad Baiquni - EATOF (East Asia Inter-Regional Tourism Forum) 222 Mr. Kazuyoshi Hasegawa, Secretary General of Japan Association of Travel Agents (JATA) 235 Mr. Imtiaz Muqbil, Executive Editor, Travel Impact Newswire 246 Mr. Mandip Singh Soin, Honorary Founder President, the Ecotourism Society of India 248 Mr. Niranjan Khatri, General manager (Environment Initiatives), ITC Hotels 267

Closing Session

Conclusions and Recommendations by Mr. Harold Goodwin, UNWTO Consultant 285

Closing Remarks by Mr. Zoltan Somogyi, Executive Director for Member Relations and

Services, UNWTO

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NB: Any presentations which are included in the programme but not included in this page of contents or in thereport did not involve written or Powerpoint presentations and were presented only verbally on the day of theconference.

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4

UNWTO CONFERENCE ON SUSTAINABLE TOURISM DEVELOPMENT

Hyderabad, India12 April 2013

Programme12 April 2013 (Friday)Venue: Ball Room, Lobby Level, Hotel Park HyattUNWTO CONFERENCE ON SUSTAINABLE TOURISM DEVELOPMENT

09:00 10:00 Opening session

Opening Ceremony for the 25th JOINT MEETING OF THE UNWTO COMMISSION FOR EAST ASIA THE PACIFIC

&THE UNWTO COMMISSION FOR SOUTH ASIA and THE UNWTO CONFERENCE ON SUSTAINABLE TOURISMDEVELOPMENT

Presentation of bouquets to Dignitaries on the Dais

Lighting of Inaugural Lamp

Welcome address by Mr. Vatti Vasant Kumar, Minister of Tourism, Government of Andhra

Pradesh

Congratulatory remarks by Mr. Martin Craigs, CEO of Pacific Asia Travel Association (PATA)

Opening address by Mr. Taleb Rifai, Secretary-General of UNWTO

Address by Mr. Kiran Kumar Reddy, the Chief Minister of Andhra Pradesh

Inauguration by Dr. K. Chiranjeevi, Minister of State for Tourism (Independent Charge),

Government of India

Vote of Thanks by Mr. Parvez Dewan, Secretary, Ministry of Tourism, Government of India

10:00 10:30 Tea & Coffee Break

10:30 12:30 Keynote Session

Moderated by Ms. Anita Mendiratta, CNN TASK

A Global Review on Sustainable Tourism Development with Particular Reference to the

UNWTO Indicators for Sustainable Tourism Development

Dr. Harold Goodwin, UNWTO Consultant & Professor of Responsible Tourism Management, ICRETH,

Leeds Metropolitan University UK

From Quantity to Quality A Regional Overview of Sustainable Practices

By Mr. Hans Carl Jacobsen, UNWTO Consultant in Tourism Planning

Tourism Sustainability Criteria for India A Case Study

By Mr. Anand Kumar, Joint Secretary, Ministry of Tourism, Government of India

Q & A

12:30 14:00 Lunch hosted by Government of India (Foyer Area, Hotel Park Hyatt)

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14:00 15:40 Sustainable Criteria for Tourism - Country PerspectiveModerated by Mr. Xu Jing

Director, Regional Programme for Asia and the Pacific, UNWTO

PANELISTS:

Mr. Akhtaruz Zaman Khan Kabir, CEO, Bangladesh Tourism Board

Kinley Wangdi, Officiating Director, Corporate Performance Department

Tourism Council of Bhutan

Mr. Chantha TITH, Director General of Tourism, Ministry of Tourism of Cambodia

Ms. Yang Wenting, China National Tourism Administration

Mr. Souhn Manivong, Director-General, Department of Tourism Development, Ministry of

Information, Culture and Tourism, Lao Peoples Democratic Republic

Dato Dr. Ong Hong Peng, Secretary General, Ministry of Tourism, Malaysia

Malraj B. Kiriella, Director, Research & International Relations and

Director, Standards & Quality Assurance, Sri Lanka Tourism Development Authority

Mr. Nalikatibhag SANGSNIT, Director-General, Designated Areas for Sustainable Tourism

Administration, Thailand

15:40 16:00 Tea & Coffee Break

16:00 17:00 Sustainable Criteria for Tourism - Industry and Media Perspective

Moderated by Mr. Madan Bezbaruah, Honorary Representative of UNWTO, Former Secretary,Ministry of Tourism, India

Martin Craigs, CEO of Pacific Asia Travel Association (PATA) Mr. Muhammad Baiquni - EATOF (East Asia Inter-Regional Tourism Forum) Mr. Kazuyoshi Hasegawa, Secretary General of Japan Association of Travel Agents (JATA) Mr. Imtiaz Muqbil, Executive Editor, Travel Impact Newswire Mr. Mandip Singh Soin, Honorary Founder President, the Ecotourism Society of India Mr. Niranjan Khatri, General manager (Environment Initiatives), ITC Hotels

17:00 17:30 Closing Session

Conclusions and Recommendations by Mr. Harold Goodwin, UNWTO Consultant Closing Remarks by Mr. Parvez Dewan, Secretary of Tourism, Ministry of Tourism, Government

of India

Closing Remarks by Mr. Zoltan Somogyi, Executive Director for Member Relations and Services,

UNWTO

18:00 Leave Park Hyatt by shuttle bus for Dinner.

19:00 Sound and Light Show & Dinner hosted by Ministry of Tourism, Government of India(Venue: Golconda Fort)

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TOURISM, ARCHAEOLOGY & MUSEUMSDEPARTMENT

TALKING POINTS FOR WELCOME ADDRESS BY

Sri Vatti Vasant KumarMinister for Tourism & Culture, Archaeology & Museums, Archives

& Youth Services & Sports, NCC

25th JOINT MEETING OF THE UNWTO COMMISSION FOR THEEAST ASIA & THE PACIFIC AND THE UNWTO COMMISSION

FOR SOUTH ASIA ANDUNWTO HIGH-LEVEL REGIONAL CONFERENCE ON

SUSTAINABLE TOURISMHYDERABAD, INDIA

12-14 APRIL 2013

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Page No. 2

Salutations as per dignitaries present and Protocol

x It is a great honour and pleasure for me to welcome you all to

the

o 25th JOINT MEETING OF THE UNWTO COMMISSION

FOR THE EAST ASIA & THE PACIFIC AND

O THE UNWTO COMMISSION FOR SOUTH ASIA AND

O THE UNWTO HIGH-LEVEL REGIONAL CONFERENCE

ON SUSTAINABLE TOURISM

being held in this great city of Hyderabad. On behalf of the

people of Andhra Pradesh and India, and personally, I extend a

warm welcome to all of you.

x I extend a warm welcome to Mr. Taleb Rifai, the Secretary

General of UNWTO and his team,

and other tourism luminaries for joining us here in Hyderabad

as their presence adds great value and significance to this High

Level Conference.

x I deem it a privilege to welcome the Honble Chief Minister of

Andhra Pradesh Mr.Kiran Kumar Reddy who is the force behind

the Tourism department of Andhra Pradesh in successfully

hosting this prestigious event

x I also extend a warm welcome to Their Excellencies the

Ministers of Tourism from India and abroad who have taken the

time to be here for this conference, further underscoring the

importance of this meeting of minds.

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Page No. 3

x I am gratified to note the presence of many of my cabinet

colleagues, Members of Parliament, MLAs, MLCs and Members

of Board and welcome all of them.

x I extend a special welcome to Dr.K Chiranjeevi, Honourable

Minister of State for Tourism (Independent Charge),

Government of India and his Incredible India Team who worked

tirelessly to make this event happening.

x On behalf of Government of Andhra Pradesh, let me also

express our sincere thanks to the Ministry of Tourism,

Government of India and to the United Nations World Tourism

Organisation (UNWTO) for choosing Hyderabad as the host for

this important event of Joint Meetings of UNWTO and the High

Level Conference on Sustainable Tourism.

x I hope you had a comfortable journey and your experience in

Hyderabad has been comfortable so far.

x Andhra Pradesh is co-hosting this conference in the backdrop

of significant achievements and awards received in the recent

past from various National and International bodies.

x Only last month, Andhra Pradesh has been presented with

National Tourism award as the Best State in overall tourism

development, and last year the City of Hyderabad was declared

as the best Heritage City. This demonstrates our commitment

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Page No. 4

for sustainable tourism development for the benefit of our

communities who constitute the tourism experience.

x I am very encouraged to see so many tourism professionals

and stakeholders like Scholars, Secretaries, Ministers, and

Industry representatives, educational institutes, NGOs, and

officials of UNWTO descending in Hyderabad to attend this

significant and important conference on Sustainable Tourism.

Your presence makes us proud and responsible and we have

great pleasure in hosting you in this heritage city of Hyderabad.

x I hope the discussions and deliberations of this conference in

modern hall of Park Hyatt Hotel and Heritage Palace of Taj

Falaknuma will have a valuable impact and provide new

impetus to the development and promotion of Tourism in a

sustainable way not only in the State and Country but also in

the rest of the countries.

x Ladies and gentlemen,

It is said that, the past holds the key to the future, therefore

we all have a great responsibility to preserve our past for

securing our future.

x Responsible and sustainable tourism is all about diversity;

natural and cultural a celebration of what makes us

different: not identical!

x A responsible approach to tourism and local economic

development makes better places for people to live, and for

people to visit.

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Page No. 5

x I hope this High Level Sustainable Tourism Conference and the

Joint Meetings of UNWTO will provide the opportunity to share

experiences and to learn from others in our quest to make

Tourism more sustainable and responsible.

x I am confident that the exchange of information, ideas and

experiences will further enhance the understanding of the

issues and challenges that are faced by policy makers and

practitioners of Tourism to channel the growth of tourism for it to

have the minimum negative impact and higher economic

realisation for the communities who form part of the Tourism

experience.

x Ladies and Gentlemen, as you are aware, India is known for its

long tradition and ethos.

x ATHITI DEVO BHAVA is what we were taught from school

days. Athiti means Guest and Deva means God, therefore for

us, all the guests are Gods, and we provide you the best of

courtesies and hospitalities fit for a God.

x To make you experience a bit of our hospitality and culture, the

Incredible India team has lined up few cultural evenings at

various important tourist spots like Shilparamam, Golkonda fort

and Ramoji Film City.

x I invite each one of you to participate in these cultural evenings

and honour us.

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Page No. 6

x The Technical tour to Nagarjunasagar will give you an

opportunity to experience the quaintness of antiquity with the

trappings of modernity and you will see how we managed to

preserve and recreate the ancient Buddhist sites on the banks

of the World largest Masonary Dam

x I wish you all a pleasant and comfortable stay here in

Hyderabad, and that you take back cherished memories and I

sincerely hope that Hyderabad will have the opportunity to

welcome you back again soon with your families and friends.

x Ladies and Gentlemen,

I close my welcome remarks by quoting the great Martin Luther

King, Jr who said Our lives begin to end the day we become

silent about things that matter.

Thank you for your attention.

******

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UNWTO Conference on Sustainable Tourism Development

Congratulatory Remarks by Mr Martin J Craigs, PATA CEO

Friday, April 12, 2013

Hotel Park Hyatt, Hyderabad, India

Your Excellencies, Distinguished Guests, Ladies and Gentlemen

It is a pleasure and privilege to be here to support my good friend Taleb Rifai and his fine organization

UNWTO. Today is an auspicious occasion of the Opening Ceremony of the 25th Joint Meeting of the

UNWTO Commission for East Asia the Pacific & The UNWTO Commission for South Asia.

In 2012, there were over one billion annual International Visitor Arrivals (IVA) globally. By 2050 IATA

estimates that there will be over 1.6 billion air travelers alone. The next generation of travel and tourism is

all about the Complete Visitor Economy as PATA prefers to call it. Today after 61 years of engagement,

PATAs members comprise over 800 public and private members interests across Asia Pacific from

Istanbul to Santiago. We have engagement with our members every week online and face to face via our

40+ chapters and through our offices in Bangkok, Beijing and Sydney. PATA is delighted to support UNWTO as an unwavering promoter of sustainable tourism development. I

would like to express my admiration for the United Nation of World Tourism Organization achievements

and ambitions. Since its foundation the UNWTO has been championing tourism as a way of generating

development opportunities for millions of people, many in emerging economies. The UNWTO is

committed to providing its Members with the tools and know-how they need to develop their tourism

sectors in a competitive and sustainable manner. Today, we have a great number of distinguished

delegates converging on the city of Hyderabad to affirm their commitment to a common goal --

Sustainable Tourism Development.

PATA will support the UNWTO where it can and help it stay true to its mission and vision on Sustainable

Tourism Development. We have a full-time Sustainable Tourism Specialist and a Library at PATA Head

Office in Bangkok. Over the last 40 years or so, PATA specialists (all of them volunteers) have also

produced a number of Taskforce and Best Practices reports.

I would like to finish by personally commending, on behalf of PATA, the United Nations World Tourism

Organization, for its efforts in organizing this event. I would like to thank them for their gracious hospitality

and giving me the chance to visit Hyderabad and be a witness to your historic city.

Again, congratulations to the United Nation of World Tourism Organization. May this meeting be a

precedent for many more great successes in the future.

Thank you.

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25th Joint Meeting of the UNWTO Commission for East Asia

and the Pacific and the UNWTO Commission for South Asia

andUNWTO Conference on Sustainable Tourism Development

Hyderabad, India, 12 April 2013

OPENING ADDRESS BY TALEB RIFAI, SECRETARY-GENERAL

WORLD TOURISM ORGANIZATION (UNWTO)

H.E. Mr. Chief Minister of Andhra Pradesh

H.E. Dr. Chiranjeevi, Minister of State for Tourism

H.E. Dr. Thong Khon, Minister of Tourism of Cambodia,

My good friend Martin Craigs, CEO of PATA

Distinguished Guests, Ladies and Gentlemen,

x It is my pleasure to welcome you all to UNWTOs 25th CAP-CSA

Joint meeting and to the UNWTO Conference on Sustainable

Tourism Development.

x This is not my first visit to India, but it is the first time I have the

privilege of visiting this wonderful city of Hyderabad, the home city of

theHonorable Minister of Tourism of India.

x As known to all, Hyderabad has become synonymous with

information technologies. Yet, in the eyes of people around the

world, Hyderabad is better known as the City of Smiles.

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x Thank you Minister, for the opportunity of being here to experience

the richness of the Indian culture in your home city.

x I also take this opportunity to express my gratitude to the

Government of India for its warm reception and for all the excellent

preparations that have been made for the organization of our

meetings.

x In the same vein, I would like to extend my special appreciation toall

participants and speakers for having taken time out of their hectic

schedules to join us here today.

International Tourism Trends

x My remarks this morning will center mainly on the issues we will be

discussing during the Conference on Sustainable TourismDevelopment; yet before I do so, allow me to share with you a brief

overview of the latest world tourism trends.

x I am happy to announce that international tourism made history in

2012. The number of tourists who travelled around the world

crossed the one billionth threshold for the first time to register 1,035

million.

x International tourist arrivals grew by 4% during 2012 against all odds

- especially considering the on-going challenging economic and geo-

political conditions.

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x Asia, one of the most dynamic world tourism regions, led this growth

with a +7% rise and a total of 233 million international tourists -

almost one-fourth of the worlds total.

x I am equally happy to underline the fact that, despite the on-going

economic challenges, global tourism growth is expected to keep

growing in 2013 albeit at a slightly slower pace (+3% to +4%).

x Asia is expected to outperform the world average and grow by

between 5% and 6%.

x This means that, at this critical juncture in the worlds ailing

economy, tourism will continue to play a crucial role in creating jobs

(1 in 11 jobsworldwide), contributing to global GDP (9%including

indirect and induced contributions) and to exports (30% of service

exports), and ultimately, to poverty alleviation and development.

Sustainable Tourism Development

Dear Friends,

x If the role of our sector in the world economy is so vitalwhich it isas

the above figures showthen it is incumbent on us to keep its solid

growth while ensuring we do so within sustainability principles. This

is what we are here to debate this morning.

x As we all know, sustainable development is not a new subject.

x

It was introduced by the World Commission on Environment andDevelopment (the Brundtland Commission) in 1987. Since then, a

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lot has been done to make people aware of the importance of

sustainable development and to promote it at the international,

regional, national and local levels.

x That is true also for the tourism sector where the sustainability

agenda has advanced strongly, although often not as much as we

would like to.

x The aim of this conference is thus two-fold: to revisit the progress

made so far in terms of sustainable tourism development, in

particular the work of UNWTO in this process, and to discuss, with

the contribution of all, the way forward.

Dear Friends,

x Inthe 1950s,travelling was the sole prerogative of a privileged and

selected few. From 25 million tourists that crossed international

borders that year, this figure grew steadily for the past 6 decades till

it hit the record number of over 1 billion in 2012.

x This phenomenal growth has converted tourism into one of the

fastest growing economic sectors in the world.

x However, in the midst of the growth boom, warning bells started

ringing about the continued deterioration of the environment and the

impact of tourism on the natural and cultural heritage of our planet.

x Indeed, it was not until the early nineties, and particularly since the

first Earth Summit in Rio, that the concept of sustainable tourismdeveloped. Agenda 21 was one of its main outcomes as a project

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x A central element to this work was the development,since the early

1990s,of indicators for monitoring the impact of tourism in

destinations and definenecessary preventive and corrective

measures. Based on the sustainable tourism indicators, UNWTO

has supported the establishment of several sustainable tourism

observatories.

Sustainable Tourism Elimination of Poverty (ST-EP)

x

Another key area of global concern,in which UNWTO has beeninstrumental within the cause of sustainable tourism development, is

that of poverty alleviation.

x If our sustainability activities during the 90s focused mainly on

environmental corrective and preventive measures, our attention

during the next decade centered on sustainable tourism

development and its relationship to poverty alleviation.

x Poverty alleviation became one of UNWTOspriorities much in line

with the establishment of the United Nations eight Millennium

Development Goals in the year 2000.

x We made that strong commitment because of our firm belief that

tourism is one of the most viable and sustainable economic

development options to helps taking out of poverty the 2 billion

people stillliving on less than 1 dollar a day.

x In line with our staunch support of UNs topmost agenda,

UNWTOlaunched the Sustainable Tourism Eliminating Poverty

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(ST-EP) initiative during the World Summit on Sustainable

Development held in Johannesburg in 2002.

x

Since then, the ST-EP initiative has become one ofUNWTOs mosteffective mechanisms to reduce poverty through the development

and promotion of sustainable tourism.

x ST-EP contributes to the reduction of poverty by focusing on

awareness-raising and capacity-building of poor local communities.

Main activities are centred on facilitating the involvement of localpeople in tourism development, especially around natural and

cultural heritage sites.

x To date, over 100 ST-EP projects have been implemented in 36

countries including Bhutan, Cambodia, China, Laos, Nepal, Timor

Leste and Vietnam.. We have established business linkages

between producers and tourism enterprises, provided business and

financial services to small, medium and community-based tourism

companies, and trained local guides and employees with the

knowledge needed to carry out their tasks and fully integrate the

tourism value chain.

The Way Forward

Dear Friends,

x As we approach the deadline for the achievement of the Millennium

Development Goals in 2015, we look back with satisfaction on how

far weve come.

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x Our sector has demonstrated that it has the capacity to play a

significant role in the achievement of the Millennium Development

Goals, particularly MDG 1 eradication of poverty, MDG 3 gender

equality, MDG 7 environmental sustainability and MDG 8 global

partnerships for development.

x Tourism has furthermore consolidated its position in the world

economy as one of the top job creators, a lead export sector

especially in developing countries, and a driver of economic growth

and socio-economic development.

x This was made clear when world leaders meeting at Rio de Janeiro

last year for the decadal Conference on Sustainable Development

Rio+20 recognized that tourism can make a significant

contribution to the three dimensions of sustainable development,

has close linkages to other sectors, and can create decent jobs and

generate trade opportunities.

x The inclusion of tourism in the Outcome Document of a UN

Conference on Sustainable Development for the first time was the

culmination of year-long efforts by the Member States and UNWTO.

x This was not possible in the two previous UN Conferences (the

Earth Summit in Rio, twenty years ago, and the Johannesburg

Summit in 2002) and is thus further proof of tourisms growing

relevance and responsibility in contributing to a fairer, more

sustainable and inclusive development model.

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x In fact, this build upon another important breakthrough achieved in

2011; the identification by the UN of tourism as one of the ten

sectors that can lead the transformation to a Green Economy.

x Increased investment in sustainable tourism can boost the sectors

contribution to economic growth, development and particularly job

creation, while at the same time addressing major environmental

challenges, according to the UN Green Economy Report.

Dear Friends,

x These are indeed important milestones; yetthere is still a long way to

go; particularly to ensure that the positioning of tourism clearly in the

sustainable development agenda is supported by the

implementation of corresponding public policies and business

practices.

x From our side and to reach our objectives, UNWTO shall continue to

invest in research, the identification and sharing of case studies and

the advocacy at the highest level of the need to fully integrate

sustainability at the heart of the tourism agenda.

x Furthermore, and in recognition of the global and interdependent

nature of the challenges facing sustainabledevelopment, we will

strengthen our engagements and partnerships with UN sister

agencies and other international and regional organizations and

mobilize public-private partnerships that advance sustainability goals

and the achievement of the MDGs. I would like to cite fourexamples

of these strategic partnerships to illustrate my point.

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1. The Global Partnership for Sustainable Tourism (GPST), of

whichUNWTO is a permanent member aims to foster

partnerships for advancing sustainable tourism principles.

The initiative, resulting from the International Task Force on

Sustainable Tourism Development, aims at mainstreaming

sustainability into all aspects of tourism policy, development

and operations, as well as disseminating and replicating

successful initiatives from all around the world. ThePartnership aims at identifying and disseminating successful

initiatives from all around the world and replicating them.

2. The Global Sustainable Tourism Council (GSTC) of which

UNWTO is a founding partner and a permanent member.

The Council was established in 2010, as a body aimed at the

dissemination and application of the Global Sustainable

Tourism Criteria to the industry as well as to destinations.

3. The HES project, a UNWTO-initiated projectin close

partnership with UNEP which provides an innovative mitigation

and investment software available online for the

accommodation sector to better understand their energy

consumption, improve energy management and cut costs,

thus moving towards a greener economy

4. The Steering Committee on Tourism for Development

(SCTD): In 2010, UNWTO led the initiative to establish the

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professionals, senior officials of national tourism administrations,

experts on sustainability and academia.

x One other task for us today is to look into UNWTOs Indicators for

Sustainable Tourism Development and the recently formulated

Global Sustainable Tourism Criteria (GSTC) as these two

international benchmarking documents, will equip national tourism

administrations and tourism destinations with effective strategic tools

in their pursuit of sustainability in the tourism sector.

x We are also going to hear from some of our member countries on

their experiences in applying sustainability principles to the

development and management of their tourism destinations. It will

surely be enlightening to hear about what worked and what did not

as well as the challenges they faced in their attempts to produce

tangible results.

Ladies and Gentlemen, dear friends,

x Tomorrow, as you can see from the overall programme, will be

devoted to the 25th Joint meeting of our two commissions for Asia

and the Pacific.

x We shall discuss a range of issues related to the work of our

Organization as well as world and regional tourism trends. But I

particularly invite you to join our discussions on UNWTOs global

activities in the light of our industrys on-going challenges including

topics such as travel facilitation, taxation, sustainability and air

connectivity.

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x I would like to conclude my remarks by saying that we have done a

lot in trying to advance the goals of sustainability, but there is still

more to be done.

x Achieving sustainability is not a destination its an ongoing journey.

So let us put our heads together to craft a better tomorrow for our

tourism sector with sustainability as our watchword.

Thank you.

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TOURISM, ARCHAEOLOGY & MUSEUMSDEPARTMENT

TALKING POINTS FORSHRI. N. KIRAN KUMAR REDDY,HONBLE CHIEF MINISTERGOVERNMENT OF ANDHRA PRADESH

UNWTO CONFERENCE ON SUSTAINABLETOURISM & JOINT MEETINGS OF UNWTOCOMMISSIONS FOR SOUTH ASIA & EAST ASIA &PACIFIC12TH APRIL, 2013 AT HOTEL PARK HYATT

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Page No. 2

Distinguished Union Minister for Tourism, Dr.ChiranjeeviDistinguished Minister for Tourism, GoAP, Mr. Vatti Vasanth KumarHonourable Ministers and Cabinet ColleaguesHonourable Members of Parliament present hereHonourable Members of Legislative Assembly and Council presenthereYour Worship Mayor Sri Mohammad Majid HussainRespected Mr. Taleb Rifai, Secretary General, UNWTO and his teamMr. Parvez Dewan, Secretary, Tourism, Government of India andhis teamSmt Chandana Khan, Special Chief Secretary, Tourism, Govt ofAndhra PradeshHonourable Ministers from India and abroadSecretaries and officials from India and abroadParticipants in this Joint Meeting of UNWTO and SustainableTourismAnd Media friends from India and abroad

x On behalf of the 80 Million people of the State of Andhra

Pradesh and personally, I extend a warm welcome to all of you.

I hope your arrival and stay in Hyderabad has been comfortable

so far.

x

I am gratified to see so many tourism professionals descendingin Hyderabad to attend this important conference of UNWTO.

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Page No. 3

Your presence makes us proud and we have great pleasure in

hosting you in this historic city of Hyderabad.

x

Our relations with UNWTO go back to a decade where wehosted a similar meeting in year 2004. Andhra Pradesh has also

benefited from the Technical missions and studies conducted by

UNWTO in the past.

x United Nations World Tourism Organization (UNWTO) has

identified Tourism as a sector with great potential to reduce

poverty and increase employment, particularly in the rural areas.

x Tourism is also identified as a sector that creates more number

of jobs per million of investment (78 jobs per million, as against

45 in Agriculture and 18 in industry)

x Therefore, Tourism as a sector is un-disputably the fore-runner

in providing employment and securing accelerated economic

development the world. Tourism has been the backbone of

many economies such as Thailand, Singapore, Egypt etc.

x India often referred to as living civilisation has made its own

mark in the international tourism map. The Incredible India

campaign launched by the Ministry of Tourism has made aremarkable increase in the foreign Tourism arrivals in the last

few years.

x I am happy to share with you that, Andhra Pradesh continues to

be the leading state in terms of Domestic Tourist arrivals.

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Page No. 4

x 153 Million (18%) Domestic Tourists and 0.26 Million (4.12%)

international tourists visited Andhra Pradesh in year 2011

(Source India Tourism Statistics).

x The Government of Andhra Pradesh is committed to develop

tourism in the State as a prime growth engine to secure

economic development and equitable growth. We realise and

appreciate the fact that one of the major spin off of

development in the tourism sector is employment generation.

x Andhra Pradesh is well known foro Hyderabad as a Heritage City

o Tirupati as the holiest Hindu Shrine

o Visakhapatnam for verdant beaches & Hills

o Beautiful Krishna & Godavari rivers

o Warangal, seat of Kakatiya Heritage

o Buddhist circuit across the state

o Exquisite crafts & art forms

o Mouth watering cuisine

o World Class Convention facilities

o AND lastly but not the least Great Shopping experience

x To nurture the tourism potential and spread its benefits among

all the sections of the society, Government of Andhra Pradeshhas put in place a Tourism Policy which aims to provide a

framework for tourism development and investments both by

public and private sector.

x We have prioritized the areas within the State which deserve

special attention as we believe that the effects of tourism

development should reach all sections of the Society.

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Page No. 7

x The efforts of Greater Hyderabad Municipal Corporation in

contribution for development and upkeep of the City of

Hyderabad was applauded by awarding as the Best Civic

Management organization in the Country during the current

year.

INTERNATIONAL MEDIA / ORGANIZATIONS APPRECIATIONS -o Lonely Planet recognized Hyderabad as Must Visit

Destination for 2013 (Hyderabad is the top Asian city,

ranking third overall).o New York Times named Hyderabad as Must Visit

destination for 2011

o The Rajiv Gandhi International Airport of Hyderabad has

been adjudged as the 3rd

Best Airport in the world by

Airport Service Quality by Council International (ACI) in

February 2012.

o Another crown was that Hyderabad Airport was declared

to be India's 3rd Best Airport, 2012 by airline customers at

the SKYTRAX World Airport Awards held in April 2012.

The above recognitions and accolades make us more responsible

and committed for the development of Tourism.

x I take this opportunity to convey my sincere thanks to the

Ministry of Tourism and in particular to Dr. K.Chiranjeevi,UnionMinister of State for Tourism for his keen interest in bringing this

important conference to Hyderabad.

x I also thank, Mr.Taleb Rifai, for having considered Hyderabad to

host this important event in UNWTO calendar.

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x I hope the discussion and deliberations of this conference will

have a valuable impact and provide new impetus to the

Development of Tourism not only in the State and Country but

also worldwide.

x I once again welcome all of you to the Heritage City of

Hyderabad, famous for the Nizami Culture, Heritage and world

famous Hyderabadi Birayani known world wide, which you are

going to relish here.

x With those few words I hope you will enjoy your stay and go

back with fond memories of the State and look forward to

seeing you in near future with your families and friends.

JAI HIND

******

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Shri N. Kiran Kumar Reddy, Honble Chief Minister of Andhra

Pradesh,

Mr. Taleb Rifai, Secretary General, UNWTO,

My colleague, Shri Vatti Vasanth Kumar, Honble Minister for

Tourism, Government of Andhra Pradesh,

Mr. Martin Craigs, CEO, PATA,

Mr. Parvez Dewan, Secretary Tourism, Government of India,

Excellencies,

Delegates from the Member countries of UNWTO Joint

Commissions for East Asia and Pacific and South Asia,

Delegates from Indian Tourism Industry, State Governments,

Friends from media,

Ladies & Gentlemen,

Its indeed a great honour for me to welcome you all to Andhra

Pradesh and be with some of the finest minds in global tourism.

I am grateful to UNWTO and particularly to Mr. Taleb Rifai,

Secretary General for giving us the opportunity to host the twin

events UNWTO Conference on Sustainable Tourism

Development and 25th Joint Meeting of the Commissions for East

Asia and Pacific in this glorious city of Hyderabad.

Hyderabad with its glorious past has today evolved into a modern

hub with enormous business opportunities and latest convention

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facilities. Over a period, this city has become one of the most

preferred MICE destinations.

The charm of Hyderabad lies in its cosmopolitan culture, uniquecuisine and heritage. As one walks down the streets of Hyderabad,

the history of the city comes alive. During your stay, I would like

you to explore the city and feel its soul.

Its a matter of pride that we have gathered here for a period of

three days for discussing the issues, policies and strategies for

promoting tourism to Asia and the Pacific. The future of tourism

growth lies here. According to UNWTO, in the coming years, the

Asia and Pacific regions are going to witness higher growth than

other parts of the world.

The Asia and Pacific with its vast range of destinations and

products can achieve higher growth than the projected, if we

develop synergy and promote our products and destinations

jointly. The intra-regional and inter-regional joint tourism

promotions are going to be key for rapid growth of this crucial

economic sector.

The tourism industry with its established contributions towards

economic growth, employment generation and social integration,

will have to be made sustainable for drawing the benefits over a

longer period of time.

The sustainability of tourism has to be holistic. It should mean the

sustainability of culture, sustainability of natural resources,

sustainability of heritage, sustainability of community development,

upliftment and mainstreaming of disadvantaged groups.

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In India, way back in 1950, Dr B R Ambedkar, the architect of the

Indian Constitution, had the vision to include the principle of

inclusiveness in our Constitution - paving the way for the

development of backward and disadvantaged communities and

gender equality.

Indias National Tourism Policy of 2002 underlines the importance

of sustainability and minimizing the carbon footprint. Our

guidelines for hotel classifications and approval encourage the

industry to adopt eco-friendly approach and practices, adopt local

architecture and use local material.

I am happy to inform you that India is amongst the first few in the

world to have finalized the Sustainable Criteria for Tourism

Development for Accommodation and Tour Operators sectors. The

effort is on and we are in the process of developing sustainable

tourism criteria for the other segments too.

We propose to implement the adoption of these criteria with the

active collaboration of industry by realigning our incentive

structure.

When I remember my childhood, I have a deep sense of sorrow

because what I enjoyed as a child is being denied to the present

generation. The effect of development has left some of our most

beautiful landscapes and habitats poorer. If we are sensitive

towards our future generations, lets pledge today to strike a

balance between our developmental needs and those of future

generations.

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For sustainable development, while it is important to create

platforms for building informed consensus; it is equally important to

communicate the importance of sustainability. The policy makers

should establish effective communication channels for sensitizing

the masses and taking the stakeholders along. The local self-

governments, the local communities and the youth can be an

instrument and the force to take forward the agenda of

sustainability.

The experience of responsible tourism development in

Kumarakom in Kerala and endogenous projects in Karaikudi in

Tamil Nadu, Maredumilli in Andhra Pradesh, Choghan in Madhya

Pradesh and Hodka in Gujarat have demonstrated to the world the

positive effects of sustainable tourism development.

I would also like to mention the example of Ladakh Himalayan

homestays where every household contributes 10% of their

earnings from tourism into the village conservation fund. Over the

years, this fund has been used for waste management, restoration

of stupas, creation of grazing reserves etc.

I am a firm believer like all of you that tourism can foster tolerance

and peace in the world like nothing else. Tourism can be a very

powerful tool for promoting harmony and tolerance. I sincerely

hope that the Conference of today and the meeting of tomorrow

will become a turning point in our journey towards the future and

make it happier with the resolve of sustainable development.

I would like to recall what Mahatma Gandhi said, Earth provides

enough to satisfy every man's need, but not every man's greed.

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With these words, I wish the two events successful deliberations

and declare them open.

Thank you for a patient hearing.

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1

1

A Global Review on SustainableTourism Development withParticular Reference to theUNWTO Indicators for SustainableTourism Development

Dr Harold Goodwin

Professor of Responsible TourismManagement


25th JOINT MEETING OF THE UNWTO

COMMISSION FOR EAST ASIA AND

THE PACIFIC AND THE UNWTO

COMMISSION FOR SOUTH ASIA

2

Competitiveness &Sustainability

making better places for people tolive in and better places for peopleto visit.2002 Cape Town Declaration onResponsible Tourism In Destinations

great places to live in are greatplaces to visit

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2

3

4

A long history 1972 World Commission on

Environment & Development

1980 World Conservation Strategy

1987 Brundtland Report & Our CommonFuture

1992 Rio Environment & Development

UN Commission on SustainableDevelopment

1995 Agenda 21 for the Travel &Tourism Industry

www.icrtourism.org

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7

Environment & Development

1992 EarthSummit

MDGs

2002 WorldSummit on

SustainableDevelopment

2012 Rio+20SDGs

Green Growth

Green Economy

There is a tension between the conservation of our

environment and economic development

8

Global thinking local action

Most issues arelocal onlycarbon pollution

has a globalimpact

Travel to thedestination isvery significant

Destinations arewhere most of theimpacts need to

be managed The issues and

their saliencevaries from onedestination toanother

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11

Agenda 21 CalviaTen priority areas for action by travel and tourism companies are:1. waste minimization, reuse and recycling

2. energy efficiency, conservation and management

3. management of fresh water resources

4. waste water management

5. hazardous substances

6. transport

7. land-use planning and management

8. involving staff, customers, and communities in

environmental issues9. design for sustainability

10. partnerships for sustainable development.

12

Majorca Calvia

Decision torebalance tourism

Observatory

Led by localcouncil using anAgenda 21approach

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UNWTO Guide on Indicators

Extensive review of international experiences

Involvement of 62 experts from 20 countries

Focus on local destinations, also coveringapplications at regional, national and businesslevels

A recommended procedure for indicatorsdevelopment

A categorized list of common issues andindicators

Destination-specific applications

The role of indicators in tourism policy and planning

Ample range of case studies

All forms of tourism should be more sustainable

Both mass tourism and special interest

segments

Make optimal use of environmental resources

Respect the socio-cultural authenticity of hostcommunities, conserve tangible and intangible

heritage

Ensure economically viable tourism

businesses in the long term

Catalyzing benefits for communities, reducing

leakages and strengthening linkages

Provide a high quality tourist experience,

maintain high levels of satisfaction

Mainstream sustainability in tourism policies and strategies.

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15

2004 Conceptual Definition

Sustainable Tourism is applicable toall forms of tourism

1. Make optimal use ofenvironmental resources

2. Respect the socio-culturalauthenticity of host communities

3. Provide socio-economic benefitsto all stakeholders

www.icrtourism.org

16

Sustainable Development ofTourism Requires

Continuous process requires

Informed participation of allstakeholders &

strong political leadership High level of tourist satisfaction

WTO Conceptual Definition 2004

www.icrtourism.org

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17

Political Process

A suitable balance; optimal use ofenvironmental resources, respect socio-cultural authenticity, fairly distributed

This is not a purely technical process

The balance which is struck will benefit someand may disadvantage others; it is not a

purely technical process. The public realm is generally at the heart of

tourism.

18

Visit Britain

Visitor Satisfaction - visitors must besatisfied with all aspects of the tourismproduct

Industry Profitability- the return tothe industry must allow for

reinvestment and growthCommunity Acceptance - accountmust be taken of the communitysaspirations

Environmental Protection- theresources on which the industry isbased must be protected

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21

Are all the issues of equalimportance?

The key challenge is to identify theissues which need to be addressedthrough tourism in any destination

At the destination level this needsto involve other sectors,

departments and levels ofgovernment

Issues must determine indicators

Major issues identified

Need for more protective measures for natural resources andenvironmental protection.

Need for more controlled measures for development regardingtransport planning.

Noise and air pollution.

Water pollution.

Land-use: demand on land for tourism increased but constructionland is rigidly restricted; difficult to satisfy tourism developmentneeds.

Need for management of water environment and improvement ofwater quality.

Population and traffic congestion.

Yangshuo

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Defining the destination boundaries

(how far away is part of the destination)

Defining destination assets

Gaining local participation

Agreeing on key risks, values

Obtaining information on thresholds and system sensitivity

(how much is too much? )

Accessing suitable data

Monitoring

Key Challenges in Indicators Development and

Implementation

24

Tourism & the Role ofGovernment

Co-ordination

Planning

Legislation and regulation

As Entrepreneur [& procurement] Promotion

Public Interest Protector

WEF (2007) Travel & TourismCompetitiveness Report

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25

Whole of governmentapproach

National

Local

Roads

Planning

Waste & Sewage

Heritage

Conservation

VisitorManagement

Signs, toilets andcar parks

26

Cape Town

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27

Indicators

28

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29

30

THANK YOU

I look forward to hearing the country, industry and mediaperspectives this afternoon

www.haroldgoodwin.info

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UNWTO Conference on SustainableTourism Development


From Quantity to Quality An overview of SustainablePractices and Opportunities

A presentation byHans Carl Jacobsen, M.Arch.MAA.DK

A concerned Oscar Wilde 1891.Nowadays people know the price of everything and the

value of nothing

East, South East Asia and the Pacific 2012 - 2013.

Conventional Sightseeing Tourism growing faster than everbefore, high volume, high revenue and high accrual of

profits still dominates the regional travel market

The Speaker 12 April 2013.Nowadays Tour operators, travel agents and tourists know

the price of everything and the value of nothing no

offence Intended

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3

Changing MarketSegmentation

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4

A clear-cut planning system is prerequisite toascertain right in the complex world of NewTourism New Sectors New market Segments andNew Destinations. The essentials are in short:

1. A Common Vision

2. A Development Strategy founded on local resources and avalue not Volume approach

3. A Structure Plan (Master Plan) integrating strategicelements within a logical, functional and physical framework4. Integrated Tourism Action Plans (ITAP) to guide StructurePlan implementation locally i.e. tourism Infrastructure, newdestinations, new products, etc.

Tourism is not a One Size Fits All industry andQuantity versus Quality is highly variable from placeto place

Huge volumes of tourists in the large and attractivecities of the World is generally acceptable. If;

general urban infrastructure and transportation works underpressure;

local people are well informed, geared and prepared forlarge visitor

essential urban infrastructure and facilities i.e.historic/cultural landmarks, shopping, parks, squares andnot least ordinary street life is appealing

essential tourism infrastructure i.e. accommodation, foodand beverage, entertainment, information, etc is clean,healthy, well serviced and available from 0 to 5 star.

Even the most discerning visitors will accept theodd malfunctions, and inconvenience of largenoisy crowds in attractive, vibrant Cities

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5

New York, Paris and Copenhagen:9 Great tourism cities, few complaints, ups and downs well

known. Vibrant, inspiring and creative Cultural / Historic /Contemporary / Mind boggling Cities

9 Few travelers leave New York, Paris or Copenhagendissatisfied. Irritated / Frustrated at times? For sure.Complaining about high costs? Certainly. Having had goodtime? Oh yes.

9 Conclusion; - a vibrant, bustling capital or major city is the

ultimate starting point for understanding a countrys orregions history, inherent and current cultural values andnorms.

9 Simply merging with its energetic local crowd at any time ofthe day or night is a great citys key tourism asset.

As the saying goes:

Everybody wants to eat and drink at a jam-packedrestaurant full of tradition and local people

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A totally different modus operandi needed:9 Correlations between "visitor volume" and "value

protection fragile.9 Sustainable practices to be tailor-made for each destination

and products9 Inherent tourism resources, development status, geography

and demography determines opportunities.

Hence:

There is a Reverse Relationship between:

9 visitor volume / revenue / profitability,and

9 value protection / sustainability / destination lifetime,

Nature and Culture Tourism

9 When majority of visitors are conventional sightseeingtourists; special interest travelers of means, will stay awayand local benefits diminish

9 Fast growth in popularity easy. Novelty Effect carries far, butis usually short lived.

9 Great destinations all over the World lost their intrinsic valuesand slowly faded away for later to be given new life bydiligence and sustainable re-development principles.

9 Other great destinations did not learn from the past and aswe speak repeat grave mistakes

Aiming at fast gains with unsustainable visitorvolumes, is a recipe for long term losses.

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2005: Lake Kanas National Park Master Plan

2011: Jiadengyu Tourist AccommodationHub Resort Township Re-development Plan

2012: Tourism Forum Status and Review

What were the key objectives?

What were the strategies?

Are the Strategies being implemented?

Will the Key Objectives be achieved?

Is the current state of affairs sustainable?

Lake Kanas 2005Key Issues

1. Lack of Structure - Has been addressed2. Focus on Volume not Value - Is still an issue3. Lack of Understanding of Resort Environment

Is being addressed4. Urban Architecture in Valuable and Sensitive

Natural Environments Is being addressed5. Core Values not fully Realized and Utilized in the

Existing Development Is still an issue6. Inadequate Institutional Set-up; Has been

addressed

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9

Consolidation and Improvement9 Inventory and Demarcation of Development Areas

Has been addressed (Lake Kanas National Park /10,000 sq km Larger than Yellowstone, US)

9 Demolition and Mitigation of environmental Damage -

Is being addressed9 Planning for new value added tourism products

Is still inadequate

9 Identify private Investors and Operators of bestInternational Standard Resort Facilities

Is still not properly done due to policy issues.

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10

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Hemu Village 2005A unique Cultural Environment of extreme Beauty

Hemu Village 2005

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Household and Village StructureStudy

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Conceptual Image

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Jiadengyu Valley 2011

9 The establishment of a major bus transportation andcar parking hub to serve 23,000 visitors at peakperiods Is being addressed

9 A planned new road circuit from Jiadengyu via theValley to Hemu Has been Addressed

9 A large poorly maintained commercial area locatedby the entrance to the valley Is being addressed

9 A large number of substandard or uncompletedaccommodation facilities Is being addressed

9 A 6 storey holiday apartment development in poormaintenance condition Will unfortunately remain

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A Winter Wonderland for Skiers andSkaters

Lake Kanas 2012

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Sophistication and Maintenance9 Demand Driven Development Is done in terms of

meeting volume only

9 Diversification of Services and Products Not yetsufficiently addressed

9 Established Market Reputation Very strong

reputation as a sightseeing destination9 Extended Length of Stay Not yet significant

9 Increased Revenue per Visitor Not yet significant

9 Mature & Independent Destination of NationalImportance Independent yes, mature not yet

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9 The commercialization of Hemu is over the top.Number of visitors on peak days exceeding carryingcapacity. To be urgently addressed

9 Conflict between local horse riding operators and anew River rafting Facility by outsiders. To be urgentlyaddressed and a win-win situation created

9 Identification of location for a new commercialriverfront Village away from Old Hemu towards theRafting pier. To be urgently considered and plannedfor

Devastation by Success a suitable term to describethe situation July 2012. Much More work lies Aheadto safeguard sustainability

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Hemu Village 2005

Flash Back 2005A subtle reminder ?

Food for thought !

A unique sunset at Kali Bein, Sultanpur Lodhi on21 November 2011

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Patiala Demonstration ProjectTourism and Cultural Heritage Conservation, Development and

Management PlansShort and Medium Term Implementation 2010 2015

Presentation to the Maharani of Patialaon

Old Moti Bagh Palace (NIS) excellent Adaptive Reuseopportunity beckoning to be put to good use

Qila Mubarak

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Punjab Tourism Development Master Plan 2008-2023 Demonstration Projects

Qila MubarakDurbar Hall and Esplanade

Reception Hall and Museum


Ran Baas and Sard Khana

Qila Mubarak Guest House Inner Courtyard

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Qila Mubarak The Garden


Kapurthala Demonstration Project

Jagatjit PalaceArmy Cadet School Unique Potential fAdaptive Reuse as a Palace Resort

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The Jagatjit Palace and Grounds An exceptional

configuration of parks and gardens

. Durbar Hall and Baggi Khana

. State Rest House and Gol Kothi

.. The Palace.


Kapurthala Key Attractions

Gurdwara Ber

Durbar Hall Side and Main Facade:Complex to be vacated by the DistrictCourts, etc. To be restored as a 4 starBusiness Hotel;

A majestic entranceto a Future 4 Star HeritageHotel. Durbar Hall to berestored and refurbished forlarge scale functions

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Implementation Status- Most ancient buildings occupied by government offices andinstitutions, schools, archives, etc. and inadequately maintained.- Others are left vacant in decay, are very difficult to save andtherefore costly to preserve.- Lots of good ideas have been formulated in the cause ofcreating and implementing the master plan, and- Plenty of good intensions shown by key stakeholders and

private sector parties- However implementation until now has been limited.

The failure to be able to walk the talk as anticipatedis caused by a combination of technical, procedural,political and financial issues.

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The Cover Photo tells it all:Dahshour Rural Tourism Cluster Resourceful andUnique new tourist destination with great potential : the lush rural landscapes;

the seasonal marsh land and millions of migrating birds;

the vast desert and its raw beauty;

the overwhelming and enigmatic ancient monuments;

the traditional local villages;

the ancient canals;

the mighty Nile; and

the Traditional lifestyle and culture of the resilient and friendly people

Are all unique resources within a well defined andlimited geographical area; a rural tourism cluster idealfor building an integrated and sustainable communitybased tourism platform.

Preamble

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Hence; Slow Tourism among AncientRelics and Canals, Villages and Date Palm

Groves should be the order of the day in

Dahshour :

Quality not Quantity

Active not Passive, and

Engagement not Isolation

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A true craftsman at work

A unique product

This is the final year of the Dahshour rural tourismproject 2009 2013:

9 The Spatial Plan for Tourism Development in Dahshour has beendeveloped and officially adopted.

9 Inventory of Tourism Resources for Dahshourhas been rationalizedand Environmental mitigation is on-going

9 Training in tourism awareness, basic English, waste management,hospitality skills, and customer care delivered to over 3,000

Dahshourians.9 A tourism circuit of Dahshour is being implemented

9 Marketing and promotion ongoing, a website in place and brochuresprinted

9 Planning and organization of Famtour happening as we speak.

Slow Tourism and Community Training were fromday one priority for MOT/TDA and the UNWTO team,hence the successful completion.

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1. Yangon: (Urban Tourism, Adaptive Reuse, Old Cityupgrading/protection, Traffic Management, Tourist Route, River)

2. Bagan: (Cultural Tourism, adding of activities whilemaintaining, villages and existing ambiance in Pagoda Fields)

3. Inlay Lake: (Nature and Culture Tourism, protection ofexisting lake and living environment, address lake siltation)

4. Ngwe Saung Beach / Sinma Fishing Village (review ofdevelopment pattern, protection of beach and village ambiance)

General Recommendation:

Implement a Value not Volume strategy and basedevelopment on existing local strengths Nationwide

Unlimited potential for development of Quality Tourism

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19. Create Equitable Public Private Partnerships

20. Build and Operate high quality touristaccommodation and supporting facilities; 0 5 Stars

21. Employ wherever possible local people at all levels

22. In-house vocational training and education in

collaboration with government institutions23. Develop local resource based, integrated, energyefficient and sustainable development practices

24. Provide feasible solutions and win-win situationswith Government Agencies on Land and Facilityownership, Financing and Management issues

Late Afternoon Magic at Inle Lake

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1. How Long ?

2. How Wide ?

3. How Tall ?

The Pretty Pictures

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Where people work and shop:Shan State, Myanmar a typical market

Where people Live:Jakarta, Indonesia - A typical Urban Village

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Our Assessment of the past

Our Contribution

Futures Assessment of Us

Kanas, Jiadengyu, China;What we do not appreciate and learn from

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Old Railway Station, Java, Indonesia:What we appreciate and get inspired by

Old Steam En ine Still in

Guggenheim Museum, Bilbao, SpainIt does not have to be old to be important

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Aleppo, Syria 2012The Futility and Devastation ofWar and Terrorism

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1

Sustainability Criteria

for

Tourism

in

India

An OverviewUNWTO Conference on Sustainable

Tourism Development

Hyderabad, 12 April 2013

2

Tourism is the largest service industry in

the country. Its importance lies in being an

instrument for economic development

and employment generation, particularly

in remote and backward areas.

Source: Planning Commission (11th Five-Year Plan document)

NATIONAL APPROACH

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3

12 Five Year Plan recognizes

Tourism for inclusive growth and pro-poor

NATIONAL APPROACH

44 4

SOCIO-ECONOMIC DIMENSIONS

A GENERAL PERSPECTIVE

A BROAD OVERVIEW AND FUTURE

STRATEGIES TO ADDRESS CHALLENGES

STRUCTURE

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5

`

SOCIO-ECONOMIC DIMENSIONS

4

6

Revitalizes and

preserves culture

& ethnic art

forms

Sustainable

Environment

Management

Checks

migration to

Urban Areas

Access to

Markets for

under privileged

Employment

through non-

farm livelihood

Reduction of

poverty and

Community

Development

Benefits Dispersed

Development of

Micro, SMEs

-

r

TOURISM IS

INCLUSIVE

ANDSUSTAINABLE

5

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7

National Tourism Policy of 2002 recognizes

environmental sustainability as a key

principle

Carrying capacity assessment bed rock for

long-term sustainability

Stresses for minimizing carbon footprint and

mitigating climate change.

TOURISM POLICY

8

No Short Term Gains

byResorting to the Darker Side of Tourism

TOURISM POLICY

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9

Hotel Guidelines for approval and

classification :

Encourage adoption of eco-friendly

practices

Use of local architecture, material, skills

TOURISM POLICY

10

National Awards for :

Responsible and Sustainable TourismInitiatives

TOURISM POLICY

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6

11

SELF SUSTAINABILITY

Vs

SUSTAINABILITY FOR FUTURE GENERATIONS

TOURISM POLICY

1212 12

GDP

Direct contribution : 3.7%

Direct & Indirect

contribution : 6.8%

EMPLOYMENT

Direct contribution: 4.4%

Direct & Indirect

contribution : 10.2%

Source: Estimated using Tourism Satellite Account of India, 2009-10, Ministry of Tourism

CONTRIBUTION OF TOURISM TO

INDIAN ECONOMY 2009-10

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13

Employment opportunities for :

MARGINALISED

DISADVANTAGED

YOUTH WOMEN

TOURISM IS INCLUSIVE

Source: UN Conference on Trade and Development (UNCTAD) Secretariat Note, Geneva, May 2010

14

A GENERAL PERSPECTIVE

10

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15

COMPARATIVEFTAs

World Arrivals inArrivals India

2011 4.70% (996 mn) 9.2% (6.31 mn)

2012 3.85% (1035 mn) 5.4% (6.65 mn)

2013 (Jan-March) - 2.3%

Source: Ministry of Tourism & UNWTO

Indias share in Global pie of tourist arrivals 2012 0.64%

World Position 2011 38th

16

COMPARATIVE

FEE (USD)

Global Receipts India

2011 1030 Billion 16.7%(16.56 Billion)

2012 - 07.1%(17.74 Billion)

2013 (Jan-March) - 11.6%

Source: Ministry of Tourism & UNWTO

Indias share in Global pie of tourist arrivals 2011 1.61%

World Position 2011 17th

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17

DomesticTourism

2010 748 mn (11.8%)

2011 850 mn (13.8%)

Domestic Tourism constitutes 3/4th ofIndian Tourism Economy.

18

Income Generation

Income Redistribution

Social Integration Community Development

Resource Development

Conservation

Foreign and Domestic Tourism equally important

IMPORTANCE

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19

More pressure on resources

Sustainability assuming new importance

Carrying capacity to be respected

New destinations developed

ISSUES

20

Challenges

3. Marketing,

&

Sensitization

2. Infrastructure

Development1. Skill Development

5. Hygiene &

Sanitation

6. Convergence

7. Land forTourism Sector

4. Expand Range

of Products

20

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25

Radio Jingle

SKILL DEVELOPMENT

HUNAR SE ROZGAR TAK

26

INFRASTRUCTURE DEVELOPMENT

28

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27

INFRASTRUCTURE DEVELOPMENT

Integrated Infrastructure Development of Tourist

Circuits : Eco-friendly practices to be

strengthened

Development of Tourism Parks outside the cities :

Dispersal

Development of Rural Tourism Clusters : Heritage

preservation and community development

28

LAND FOR TOURISM SECTOR

52

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31

Launched New International Campaign FIND

WHAT YOU SEEK - Consumer the focus Aims at

dispersal.

Realistic and experiential

Launched New Domestic Campaign GO BEYOND

Aims at development of lesser known

destinations.

MARKETING, BRANDING

&PROMOTION

Nature - Pangong Lake, Ladakh, Jammu & Kashmir

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17

Wildlife, Bandhavgarh, Madhya Pradesh

Wildlife, Kaziranga, Assam

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18

Backwaters, Kerala

Beach, Andamans

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19

37

Taj Mahal & Bharatpur Bird Sanctuary

114


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21

Srinagar and Leh

Khajuraho & Kanha National Park

116


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22

Goa & Panchgani

Sikkim & Darjeeling

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Pushkar & Mathura

46

Special Efforts

To promote Jammu & Kashmir

To promote North Eastern Region

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47

EXPAND RANGE OF PRODUCTS

42

4848 48

India 365 Day Destination

Make India Round the year Destination

India for ALL SEASONS and ALL REASONS

Stop over exploitation of Heritage and Cultural

products

Development of Niche products

Development of lesser known destinations

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4949 49

NICHE PRODUCTS

To overcome seasonality and unsustainable

footprint : Rural Tourism

Wellness and Medical Tourism

Adventure, Wild life and Eco Tourism

MICE (Meetings, Incentives, Conventions and

Exhibition) Tourism Film Tourism

Cruise Tourism

Cuisine and Shopping Tourism

Golf, Polo and sports Tourism

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26

5151 51

Lesser known Destinations

GO BEYOND :

The OBVIOUS.

Visit lesser known destinations.

Create new infrastructure with the help of

private sector.

Expand range of destinations and products. Respect Carrying Capacity

Responsible and Sustainable Tourism

52

HYGIENE & SANITATION

36

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27

53

Sanitation, solid waste management and cleanwater are major concerns

Sensitizing and creation of general awarenessamong all stakeholders, including localcommunities, required

Extensive Social Awareness Campaigns underAtithi Devo Bhav initiative

HYGIENE & SANITATION

54

Campaign Clean India started on 20.12.2011

Qutab Minar adopted by ITDC as first monument.

More stakeholders c

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