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Representing the Hummingbird

Date post: 18-Mar-2016
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Description:
Through various styles of mark making, the hummingbird is interpreted into a two dimensional symbol, icon, or abstraction. After extensive exploration, a final logo was developed to fit a food truck brand. The food truck was then expanded upon into a brand and packaging materials were created for it.
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Page 1: Representing the Hummingbird

hummingbird.

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create.create.create.explore.represent.inf

change.simplify.transform. manbrand.move.inform.

Page 3: Representing the Hummingbird

create.create.create.explore.represent.inf

change.simplify.transform. manbrand.move.inform.

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The Hummingbird is among the smallest of birds, most species measuring between 7.5–13 cm. They can hover in mid-air by rapidly flapping their wings 12–90 times per second (depending on the species). They can fly at speeds exceeding 34 mph. Their English name derives from the characteristic hum made by their rapid wing beats.

information.

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gestural.

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movement.

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painterly.

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flow.

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geometric.

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precise.

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graphical.

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sleek.

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BEHAVIORAL cut & paste.

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natural.

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alternate tool.

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unique.

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one line.

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aerodynamic.

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behavioral.

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elegant.

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texture.

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intricate.

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hybrid.

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perefection.

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index.

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energy.

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symbolic.

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hum.

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abstract.

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whimsical.

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new surface.

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hover.

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typographic.

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amazing.

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branding.

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nectar.

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brainstorm.hummingbird + food truck = ?

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pure nectar, nectar blend, nectar- the purest fruit smoothies, nectar smoothies, frozen nectar, real nectar, sweet nectar, smooth nectar, natural nectar, blend, blended, sweet blend, fresh nectar- pure fruit smoothies, on the movehealthy snacks, on the go-speed feed, hum and go, feeders, sweet treats, sweet snacks, super speedy sweet treats, super speedy sandwhiches,

super speedy subs, sweetness, sweetended, blur- healthy food made fast, slurp- anything with a straw, cool down- refresh, -organic fruit juice, rejuvinate, metabolize, slurp, real meal, nature’s nectar, pure blend, quick snacks, humming station, bird stop, drink, nature’s sweets, liquid sweet, sweet liquid, buzz, buzzed, hummings, energize, feedings

sweets, candy/desserts/popsiclesfancy/gourmet/unique/differentsnacks/small bite size/appetizers?smoothies/sweet/nectarfast food (nice sandwhiches/healthy/very fast)/on the go fooddrinks and bevs/energy drinks

what kind of food?

what kind of name?

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nectarnatural

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sweetness

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create.create.create.explore.represent.inf

change.simplify.transform. manbrand.move.inform.

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create.create.create.explore.represent.inf

change.simplify.transform. manbrand.move.inform.


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