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RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

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RePri v Ben Livshits RISE Microsoft Research

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Page 1: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

RePriv Ben Livshits

RISEMicrosoft Research

Page 2: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

users want a highly

personalized web experienc

e

Page 3: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

3

Personalization in the News

Page 4: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

4

Personalization in the News

Page 5: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

5

Personalization in the News

Page 6: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

6

Personalization in the News

Page 7: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

service providers want to

target users better

Page 8: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

users are concerned about their

privacy and tracking

Page 9: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

9

Privacy in the News

Page 10: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

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Privacy in the News

Page 11: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

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Privacy in the News

Page 12: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

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Privacy in the News

Page 13: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

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Privacy in the News

Page 14: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

RePriv

Relevant news

Ad targeting

Personalization

better mobile browsing

Privacy

Miners

Page 15: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

RePriv infers user

interest profile as the user is

browsing

ODP categories are

used to represent user

interests

Page 16: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

RePriv proposes a

protocol for sharing

information with sites to be used for personaliz

ation

Page 17: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

RePriv supports in

browser extensions or

miners to allow more

personalization

Page 18: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

RePrivBen Livshits

RISEMicrosoft Research

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