Reputation Consultancy Taking care of the future

www.reputationconsultancy.com

We help you to take care of your future by actively managing the asset of reputation.Our approach provides global reputation measurement and tracking, reputation coaching and creative communication strategies to better influence and manage the perceptions of stakeholders.

• Evidence your financial, social, environmental and governance credentials

• Understand how to turn internal reputation capability into daily working practices

• Increase profit by managing reputation as an asset and preventing costs associated with poor reputation.

The benefits of our approach:

• Gain a 360º view of the reputation you hold and understand why

• Be better informed on reputation risk

• Demonstrate how you deliver value across all stakeholder groups, not just shareholders

Hello.

This means you achieve sustained success by growing meaningful and long term advantage that is good for you, your business, society and the environment.

Aligning external and internal communications to improve reputation enables you to have lasting influence, greater clarity, purpose and impact. Our team works alongside your board and across internal departments.

Our RepStrategy™, RepRelations™ and RepComms™ programmes ensure your communications create reputation change.

Create influence that lasts by tailor-making reputation strategy that maximizes advantage and delivers reputation change.

Our approach is complete reputation management.

We supply global, national and local insight to evidence the reputation you currently hold and why.

Powerful management information allows you to see how those with an interest in your organisation are evaluating you, now and over time.

Our Reputation Tracker™ and Reputation Fingerprint™ allow you to understand the emotion, profile, strength, quality and drivers of reputation.

Enable you to change for good by enhancing your reputation from the inside out.

Reputation coaching challenges your organisation, its team and individuals to identify, unleash and improve the reputation capability already held in your existing processes, systems and relationships.

Our RepPro™ and RepCoach™ programmes mean you can build reputation intelligence, alignment, practice and vision, and be able to create, enhance and sustain meaningful reputation from within your organisation.

From insight to influence

We reveal your:

• Reputation Profile: financial, social, environmental and governance credentials

• Reputation Drivers: the themes, conversations, individuals and organisations influencing your reputation

• Reputation Strength: the perceived ability of your organisation to perform in eight aspects of reputation

• Reputation Quality: the extent to which you display the key qualities needed for strong reputation

• Reputation Risk: the current and emerging risks across six key areas.

Allowing you to:

• Deliver clear and concise management information and board reporting on reputation

• Measure and understand reputation change

• Track and inform reputation risk

• Evidence the impact of market change, campaigns, initiatives or announcements

• See best practice by retrospective reputation tracking (up to five years)

• Gain market intelligence, competitor insight and market comparisons

• Prioritise, predict and prevent reputation failure

• Set cross functional KPIs and manage reputation across functions with ease.

Insight to evidence

Powerful management information is created using our unique Reputation Fingerprint™ and Reputation Tracker™ tools to reveal a complete picture of your current reputation. We track how and why reputation is changing now and over time, at a global, national and local level.

Insight to evidence

Detailed attitudinal research and analysis among all stakeholders on all aspects of your reputation as it stands now.

Digital and online reputation analysis that evidences reputation impact and change at this moment and over time. Revealing everything from the causes of reputation change to the emotions and behaviours of stakeholders.

Risk Specialist tracking of reputation risk, perfect for risk managers

Profile Unique tracking to evidence reputation across environmental, social, governance and financial performance, perfect for heads of sustainability.

An example of the Reputation Tracker™

Tracker

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Tracker

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7%

20%

12%

21%

13%

17%

10%Seen: sector

7%Comparison with sector average (trust index)

Your Organisation Sector average

3.1 3.6

2 111

467

19

14 22

101

1729

5

16

22

11416

6

2712

22

18

11316

4

2611

37

119

11

7

14 13

26

421

6

11

19

14

20

1018

25

13

17 10

21

220

25

8

15 13

30

224

110

21

IntegrityRespect

Themes most associated with Your Organisation (%)

Most common brand themes (%) Comparison with all brands (trust index)

Most common product themes (%)

Most common sustainability and citizenship themes (%)

Service

Excellence Mortgages Current account

Investment Corporate Investors

Technology outages

Safe and securePing it

DebtInvestment ISA

CareersExpertise

Bob DiamondPremier

Multi-nationalCorporate

Business bankingMortgages

Credit cardsInvestments

Savings

0 11

InsuranceProtection

Personal LoansCredit CardsInvestments

Current AccountsSavings

Mortgages

1 2 4 6 8 103 5 970 11

RespectService

IntegrityTransform

Go to bankSecure

InvestingBank

1 2 4 6 8 103 5 970 11

TransparencyYouth employment

Code of conductSchools and academies

Citizenship planBarclays connector

BranchesSupporting communities

Economic growthSocial impact

SuppliersSustainabilityEnvironment

1 2 4 6 8 103 5 970 11

-3 0 3 6 9 12 15

Competitor Six

Competitor Five

Competitor Four

Competitor Three

Competitor Two

Competitor One

Your Organisation

Seen: share of voice and visibility

Understood: association with key themes

Trust: meeting stakeholder expectations

Brand: awareness of association (share of search in %)

Reputation Qualities Your Organisation

Key: CompetitorOne

Competitor Four

Competitor Two

Competitor FiveCompetitor Five

Competitor Three

Competitor Six

0 1 2 3 4 5 6 7 8Competitor Six

Competitor Five

Competitor Four

Competitor Three

Competitor Two

Competitor One

Your Organisation

Create: ability to innovate (%)

0.0 0.5 1.0 1.5Competitor Six

Competitor Five

Competitor Four

Competitor Three

Competitor Two

Competitor One

Your Organisation

Lead: market leadership (%)

0 1 2 3 4 5 6Competitor Six

Competitor Five

Competitor Four

Competitor Three

Competitor Two

Competitor One

Your Organisation

Belong: sustainability and citizenship (%)

0.0 0.5 1.0 1.5Competitor Six

Competitor Five

Competitor Four

Competitor Three

Competitor Two

Competitor One

Your Organisation

Perform: current and future financial success (%)

0 1 2 3 4 5 6Competitor Six

Competitor Five

Competitor Four

Competitor Three

Competitor Two

Competitor One

Your Organisation

Steward: quality of management (%)

0.0 0.1 0.2 0.3 0.4Competitor Six

Competitor Five

Competitor Four

Competitor Three

Competitor Two

Competitor One

Your Organisation

Deliver: usefulness of products and services (%)

0 1 2 3 4 5 6Competitor Six

Competitor Five

Competitor Four

Competitor Three

Competitor Two

Competitor One

Your Organisation

Care: fair and caring employer (%)

Your Organisation vs sector average Perceptions by brand

Reputation StrengthsMoral Compass

Create

Belong

Care

LeadPerform

Deliver

Steward

Your OrganisationSector average

0%

1%

2%

3%

4%

5%

6%

7%

8%

Your Organisation

Key: CompetitorOne

Competitor Four

Competitor Two

Competitor FiveCompetitor Five

Competitor Three

Competitor Six

To find out more about Insight to evidence contact Steve Leigh:

Steve.Leigh@reputationconsultancy.co.uk or call us on 0844 200888

Together we reveal your reputation capability and facilitate change including:

• Reputation Intelligence: identifying and prioritising the drivers, strengths and quality of reputation across your organisation

• Reputation Alignment: aligning personal and professional values of individuals and teams to the reputation aims of the organisation

• Reputation Vision: embedding goals, actions and accountability for enhancing reputation

• Reputation Practice: translating reputation aspiration into everyday working practices for maximum impact

Developing the capability to influence your reputation from inside your organisation, allows you to benefit from:

• Greater internal reputation intelligence and earlier identification of potential reputation risks

• Clarity of corporate purpose, ability and leadership to ‘live the reputation you seek’

• Stronger understanding of individuals’ and teams’ contribution to reputation change

• Heightened levels of innovation, transparency and accountability

• Staff attraction, engagement and retention through alignment of personal and professional values.

Change for good

Reputation Coaching challenges your organisation, its teams and individuals to identify, unleash and improve the reputation capability already held in your existing processes, systems and relationships.

Our reputation coaches hold the ACC accreditation from the International Coaching Federation (ICF) and are qualified in Organisational and Relationship Systems Coaching (ORSC).

Reputation coaching that challenges individuals, internal relationships and organisational processes to translate reputation into everyday working practices. Your reputation becomes visible and authentic, you understand how reputation manifests within the organisation and how to adapt so that reputation is translated from aspiration to sustained success.

One-to-one coaching uniquely designed to enhance personal and professional reputation and to develop reputation leaders; working with your key individuals to create authentic reputation aligned to that of the organisation.

Tracker

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Tracker

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Change for good combines two unique, reputation coaching programmes

To find out more about Change for good contact Rachel.Griffiths@reputationconsultancy.co.uk or call 0844 200888

We design bespoke communications strategies that will enhance reputation across all stakeholder groups:

• Stakeholder relationship framework: understanding how your stakeholders are influencing each other

• Digital reputation: mapping how your online and digital content is affecting you

• Reputation risk: implement a strategy for identifying, monitoring and responding to reputation risk

• External reputation by stakeholder group: aligning external communications activity for enhanced reputation

• Internal reputation: employee communications that bring reputation to life internally

• Reputation communications: major creative initiatives that deliver significant reputation change.

Allowing you to benefit from:

• Confidence to provide communications counsel based on evidence and measurement

• Targeted communications that enhance reputation across each stakeholder group

• Assessing the holistic impact of communications, operations and commercial activity on reputation

• Prioritising communications and marketing resource where it is needed

• Meaningful campaign evaluation through reputation impact

• Informed stakeholder engagement, the right message in the right way.

Influence that lasts

Creates influence that lasts by tailor-making reputation strategy to have lasting impact and maximum advantage.Focusing your external and internal communications on improving reputation enables you to truly influence others and have greater clarity, purpose and impact. Our team works alongside internal departments to increase their ability to have influence, as well as with boards seeking to understand the true value of their organisation’s communications.

Reputation strategy, informed by the Reputation Tracker™ and Reputation Fingerprint™, is tailor-made to create sustained reputation performance across all stakeholder groups.

Reputation relationship framework and digital mapping show patterns of influence and connectivity across stakeholders, internally and externally. Communications are targeted to enhance reputation.

Major creative internal and external communications campaigns are created specifically to have a lasting impact on your reputation and address reputation risks.

RepStrategy

RepRelations

RepComms

RepStrategy

RepRelations

RepCommsRepStrategy

RepRelations

RepComms

Influence that lasts

To find out more about Influence that lasts, contact Steve.Leigh@reputationconsultancy.co.uk or call us on 0844 561 0476

We believe that managing your reputation takes care of your future by delivering sustainable success.

True reputation management and change requires an integrated and cross-functional approach, led at board level.

To enable this we have an experienced team that draws on a diverse set of backgrounds and expertise, while all being specialists in reputation.

We choose to be part of Reputation Consultancy because we share a passion for creating better businesses.

Since 2011, our unique approach has been used by both single organisations and entire international industries, in the UK and across the world, from London and Manchester to Melbourne and San Francisco.

Our passion, just like that of our clients, is taking care of the future.

We’re looking forward to working with you.

Our story

Steve Leigh, Founding Partner

Over 20 years of experience advising on better

strategies for understanding and enhancing reputation. Working with a wide variety of leading businesses and organisations on communications challenges, responding to reputation risk and incorporating digital communications.

Reputation research, digital strategist, strategic communications, public relations, reputation risk.

Our teamOur team combines to bring all the skills required for a complete reputation management service.

Rachel Griffiths

15 years in enhancing and managing reputations of

private, public, not-for-profit and co-operative organisations across both internal and external stakeholders. A leading thinker in integrated reputation management and highly experienced in blending strategy and strategic communications with a hands-on and practical business know how.

Reputation theory, strategic communications, public affairs, public relations, reputation coaching, organisational and relationship systems coach.

I’ve always believed that, ultimately, the best corporate behaviour is the most profitable behaviour. The explosion of digital media and our increasingly networked economy has thrown a spotlight on this philosophy. Not only does it act as a motivation for organisations to be at their best – or else risk their failings being exposed – but it also enables organisations to better see, understand and track how their reputations are formed and what influences how they are perceived.

What excites me is being able to guide organisations to better see their priorities, opportunities and risks in terms of reputation and in doing so build better businesses that benefit both their bottom line and society as a whole.”

On taking care of the future:

Rachel Griffiths ACC, Founding Partner

15 years in enhancing and managing

reputations of private, public, not-for-profit and co-operative organisations across both internal and external stakeholders. A leading thinker in integrated reputation management and highly experienced in blending strategy and strategic communications with a hands-on and practical business know how.

Reputation theory, strategic communications, public affairs, public relations, reputation coaching, organisational and relationship systems coach.

Our team

I believe in supporting organisations, teams and individuals in living and working to their core purpose and to be ‘more of them’ for a stronger performance. For organisations to be at their best, it means reconnecting them, their people, their relationships, processes and systems to their very reason for being. This has a massive effect on their success and significantly changes their broader impact on society, community and their wider environment.”

On taking care of the future:

Our team

Neal Foundly CFA

25 years as an investment fund manager and corporate analyst

with broad experiences in assessing corporate strategies and analysing company assets including reputation and knowledge capital. Central to his work has been the understanding and appraisal of corporate risk.

Corporate and industry analysis, risk analysis and management, economics, financial markets and asset management, ethical investment, reputation risk.

My experience over the last two decades has highlighted how much focus there is in the economy on atoms and bytes but surprisingly little on intangibles. Only recently have asset markets started to look at the value of trademarks and brands but there has been very little to help organisations measure, grow and protect their reputation. Reputations can deliver very tangible benefits, from a lower cost of capital to higher-quality job applicants and yet few organisations actively manage this prized asset. I believe that the advantages of a better reputation can be garnered by individuals and organisations for their own benefit and for the broader social good too. I enjoy working with all forms of organisations, be it private or public companies, charities or NGO’s and helping everyone to reap these rewards.

On taking care of the future:

Our team

Will Medd CPCC, ACC, PhD

Over 15 years working across the public and private sectors

on themes including complexity, resilience and sustainability. A certified coach and social scientist able to think strategically and systemically, holding a track record in international research and extensive experience of collaboration with governmental bodies, NGOs and private sector companies.

Social science research, sustainable consumption, sustainable practices, systems thinking, leadership coach, organisational and relationship coaching, qualitative research

People and organisations spend so much energy wrapped up in what they don’t want to happen – captured in organisational rules and regulations, in everyday accounts and justifications, in histories and habits that persist, and fears that hover around. I’m interested in working with people and organisations to discover what happens when we imagine and act from a place that brings together hope for the future and a radical authenticity in the present. That means working with people and organisations to find clarity, build courage, establish commitment and deepen the connections that matter.”

On taking care of the future:

Abigail Herron FCIS, MCSI

Wide ranging experience of identifying key

environmental, social and governance issues in public and private companies as well as the reputation impact of how companies address short term and long term sustainability impacts.

Corporate governance, executive pay, sustainable and responsible investment, asset management, marine resources and fishing, corporate responsibility data disclosure and assurance, gender balance and diversity.

Our team

The management of tangible and intangible assets, against a backdrop of significant and growing sustainability challenges, is one of the most critical governance challenges of our time.

The investor, media, NGO and client spotlight is now firmly fixed on reputation risk as a topic in its own right. Organisations that demonstrate how they are capturing the benefits and mitigating against the risks to their reputation can put clear blue water between themselves and their peers.

What excites me is breaking down the somewhat overwhelming nature of sustainability issues into practical actions to enable organisations to future proof themselves.”

On taking care of the future:

Our clientson Taking Care of the Future

Ed Mayo, Secretary General, Co-operatives UK

Reputation Consultancy has been an outstanding pioneer and contributor to the work of co-operative enterprises in the UK.”

Insight and guidance provided by the team at Reputation Consultancy is invaluable for those organisations that are serious about sustainability and better business.”

Charlie Wilkie, Commercial Head, Guardian Sustainable Business

Reputation Consultancy has a unique and powerful approach to helping organisations such as ours better understand and build reputation.”

Alan Oliver, Head of External Affairs, Nationwide Building Society

Let’s beginIf you’d like to talk to us and to know a little more then please do. Here’s how to contact us:

reputationconsultancy.co.uk

reputationconsultancy.co.uk/blog

@Repconsultancy

Or simply get in touch with Rachel to talk things through:

Rachel.Griffiths@reputationconsultancy.co.ukOffice: 0844 561 0476Mob: 07793 200888

Or join us for a coffee. We work globally and across the UK, we’re in London weekly and our home is in MediaCityUK, Manchester.