Reputation Monitoring and measuring the impact of Social

Media

Alan Stevens, MediaCoach

www.mediacoach.co.uk

MediaCoach

Reputation Management

• How are you seen?• How often?• By how many?• Positive or Negative?• Local or global?• How does it match your perception?

It’s all about listening

• Customers speaking to you• People speaking about you• People speaking about your competitors• People speaking about your customers

and suppliers• People talking about your market

Addictomatic.com

Trackur.com

Radian 6

Social Media Montoring

• Regular checks• Set up alerts• Tools to use• Key sites to visit

– Twitter– Linkedin– Facebook

Twitterfall.com

Twitrratr.com

Google Alerts

Google Analytics

Google Analytics

• Number of unique visitors.• Sources of visitors.• Top performing keywords.• Length of time spent on site.• Entry point.• Exit point.• Whether a visitor takes up an offer (such

as signing up for more information).

A Social Media Strategy (1)

• Define your objective(s). Keep them simple.

• Decide how your objectives will be measured.

• Decide on the message you want to send out.

• Decide on your target market.

A Social Media Strategy (2)

• Set up your measurement tools.• Conduct any pre-campaign surveys.• Decide what tools you will use.• If using social media, set up accounts if

you don’t already have them.• Decide whether to do it all yourself or use

an agency.• Run final sanity checks to make sure that

there is a potential return on investment.

A Social Media Strategy (3)

• Launch the campaign.• Monitor the results.• Amend the campaign if necessary.• At the end of the campaign, gather all the

results together.• Analyse the results in detail.• Review your next PR activity.

Thanks for listeningWeb : www.mediacoach.co.uk

Email: alan@mediacoach.co.ukPhone: 020 8220 6919

Skype :mediacoachTwitter: mediacoach

LinkedIn : mediacoach