Date post: | 15-Jan-2015 |
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Welcome…Social Media & Reviews:
A Dynamic Duo
#SDCMS Follow on Twitter @MoniqueRamsey
GROWTH TIPLook for these in today’s talk…
Meet Monique…Founder and Social Media Horticulturalist
20+ years experience: medical practice management, marketing, training, and consulting
Certified Relationship Marketing and Social Media Strategist (2009)• Winner 2010 #influenceSD Award for Best Social Media in Business• Alert Press Top 5 Medical Practice Facebook Fan Pages• Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)
Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Surge, Medical Economics, ReachMD on Satellite Radio
Contributor to Cosmetic Surgery for Dummies
Board – San Diego Social Media Society
♥music, USC, ♥
sports, ♥
♥spa days, shoes ♥
♥driving fast creative endeavors!♥
#SDCMS Follow on Twitter @MoniqueRamsey
“The Internet has forever changed the way our patients will approach healthcare. Digital or social media is NOT a passing fad… get past that.” - Howard J. Luks, MD
Fast Fact: Nearly 16 minutes of every hour is now spent on social networking sites.(Experian study 2013)
#SDCMS Follow on Twitter @MoniqueRamsey
Connected Consumers
• Empowered• Informed• Demanding• More Discerning
#SDCMS Follow on Twitter @MoniqueRamsey
Connected Consumers
• Will share more if there is value in return
• Make decisions differently
• They influence and are influenced differently
• MOMENTS OF TRUTHRead: Brian Solis
What’s the Future of Business
#SDCMS Follow on Twitter @MoniqueRamsey
A *NEW Consumer Culture
THEN - Traditional• Reliant on WOM among
people they know and trusts in the real world. One to one
• Influenced by print, traditional online ads, TV, radio
• Selling• Push Marketing
NOW - Connected• One to Many• Shared Experiences• Powerful Influence• Window to the world is
REAL TIME• Readily share reviews
and experiences in social networks.
• Can be a practice ally
Social Presence
DID YOU KNOW: 72% of consumers trust online reviews as much as personal recommendations!
Personal recommendations are the number one driver of consumer purchase decisions at every state in the purchase cycle.
Sources: Search Engine Journal, Forbes, Social Media Today
Claim all the free listings you can on review and consumer sites such as Yelp, RealSelf, Vitals, etc. and fill them out completely and with KEYWORDS.
The Basics…
#SDCMS Follow on Twitter @MoniqueRamsey
ASK – think of touch points:• Surveys / Respond to
patients you know are happy
• Sign up for alerts so you don’t miss happy pt. reviews
• Exam Room – MD ask
Getting Reviews – Need ###s
#SDCMS Follow on Twitter @MoniqueRamsey
Secret Web Page
#SDCMS Follow on Twitter @MoniqueRamsey
Share Your Experience!
link
link
link
link
link
link
www.yourwebsite.com/myexperience
Postcard Website
Reviews in Hand
#SDCMS Follow on Twitter @MoniqueRamsey
In Office• Pictures / brag books• Screen SaversOnline• Reviews Page on website• Add a branded badge to your
website• Blog content• Social Media…
Real Patient Ratings
• 3rd party service• reviews of your REAL
patients• Adds new and fresh
review content daily that Google actually sees
• Leads 2x-6x more likely to convert
• Benchmarks• 100 % of member
websites on page 1 of Google
• 96% of RPR listings on page 1 of Google
• Free trial
GROWTH TIP: Real Patient
Ratings
Social Integration…Review Amplification
#SDCMS Follow on Twitter @MoniqueRamsey
Turn Your Reviews Into Shareable Content
Create “Art”GROWTH TIP:
PicMonkey.com
Create Photo Albums
#SDCMS Follow on Twitter @MoniqueRamsey
Considerations:• Formats (and keeping them uniform or not)• Branding
Now Post!
• Include links back to your site where the reviews are “live” and/or back to your Real Patient Ratings profile (3rd party adds legitimacy)
• Use #hashtags, keywords, and consider typing out the words in the graphic for searchability
• Don’t post them all at once• Instagram (#hashtags important)• Twitter• Google+ • Facebook• LinkedIn• Pinterest
GROWTH TIPPinterest – Create Boardshttps://www.viraltag.com/ for auto-pinning / IV drip method ;)
Facebook Recommendations
#SDCMS Follow on Twitter @MoniqueRamsey
Address is KEY
Admin – Edit Page
#SDCMS Follow on Twitter @MoniqueRamsey
Recommendations
“The best LinkedIn recommendations are ones that offer specific results or tell a story of transformation. To request a LinkedIn recommendation you must be connected to the person you want to receive it from.”
– Laura Rubensteinwww.laurarubenstein.com
#SDCMS Follow on Twitter @MoniqueRamsey
Skills and Endorsements for Those Skills
#SDCMS Follow on Twitter @MoniqueRamsey
You’ve Got Mad Skills**To be very talented at
something.Source: Urban Dictionary
NEW
Adding SkillsNEW
Google+ / Local
Case Study…Google Search
Search Like a Patient Would…
So What’s Missing?
#1
#21
Case Study…Negative Review – What to Do
Case Study - YELP
Step 1 - Respond ASAP*Hi Kathryn,
Thank you for posting your comments. This is not the kind of 5 star experience that we strive for. I would like to send your comments to the CEO for review. If you could email me with your full name and email address, I will be able to have your chart pulled and examine what went wrong. Thank you again for bringing this to our attention.
Oh, one more question... did you happen to tell anyone else about this, prior to posting on Yelp? I am just curious so I can try to re-trace what happened. My email is [email protected] you so much,Monique RamseyDirector, LJCSC Community
*( = you have to monitor!)
YELP Private Message (same day)
Step 2 – Administrator Contact
5 Days Later on YELP
Step 3 – Thank them! / Acknowledge
“The Blemish Effect”
“…small doses of mildly negative information - a so-called blemishing effect - may actually strengthen a consumer's positive impression of a product or service.”
Stanford Graduate School of Business and Tel Aviv University
Social Buzz…Other New Things You Need to Know
Keywords – About Section
Put keywords in your About Section for better results when people search
Click here to edit
#SDCMS Follow on Twitter @MoniqueRamsey
Click “public” to make this box appear
It re-calculates reach as you change budget
Set run time
Promoted Posts (Reach More Fans)
PollsPromoted Posts (Reach More Fans)
#SDCMS Follow on Twitter @MoniqueRamsey
Notice baseline
Engagement Rate Calculation: (MANUAL!)
talking about / total “likes”
2% is average so anything over this is AWESOME
70% Engagement
Rate
#VCS2013 Follow on Twitter @MoniqueRamsey
Fan of the Week(rewards engagement!)
Value of G+• SEO Benefit• Rapid growth - 135 Million
active users and 60% log in every day
• Communities• Getting a +1 is like someone
giving a recommendation for your practice – and it shows up in search
• Posts show up in search too!
• Local pages – part of Google search results. (You can merge your Local Page (aka. “places page”) into a new Google+ page
• Reviews• Important Note: Authorship
(not for pages – only personal profile accounts)
Full Google Integration
Connect & Categorize Peeps into “circles”*
Manage Events
Be Aware: All content is indexed by Google – even communities that are private/invite
only
Discover trending topics and jump into
the conversation
*Nice for separation of your patients and personal life…
This is you!
Add your biz page here!
#SDCMS Follow on Twitter @MoniqueRamsey
G+ Hangouts & YouTube
Hangouts – Up to 10 peopleThen everyone else can be live broadcast / streaming on YouTube and recording saved for future views.
Be There or Be 4SquareHaha!
Add specials (up to two) to really help you stand out from the crowd to users
#SDCMS Follow on Twitter @MoniqueRamsey
• Organic Growth• Connect with
businesses and events and interact with them, share their content
• About Section• Settings – Set 13+, allow
, comments, tagging, to post, etc.
• Admins Slideshare.net/moniqueramsey
Additional Tips
STAY TUNEDSign up to be notified aboutour upcoming Monthly Training Webinar Series…
Tons of Social Media Secrets for One Low Monthly Subscription!
http://go.cosmeticsocialmedia.com/list
Questions?Monique Ramsey
Toll Free Direct Dial 877-401-5485
Email: [email protected]
Facebook.com/CosmeticSocialMedia
Twitter.com/MoniqueRamsey
CosmeticSocialMedia.com/Blog