Online Reputation Management

It Doesn’t Have to be a Circus Out There

A Little Company Called Cirque du Soleil

Six Resident Shows in Las Vegas

Our Customers Are Talking…A LOT

What we look for…

Regular Monitoring

• Google Alerts, Trends

• Technorati

• BlogPulse.com

• Trendpedia.com

• Wikio.com

• Twing.com

• Twitter.Search

• TweetStats.com

• Buzzlogic

• YouTube

• Social Networking Sites

CRISS ANGEL Believe Launch

My how things change in only 2 ½ years!

Shifting PR Practices

• Bloggers given same access as MSM– Smaller readership = targeted readership

• Social Media Releases– Make it easy for people to share information!– Builds community by allowing people to give feedback.– SEO – link building

• A two-way conversation = TRUST• Newsworthy things are happening daily

– Twitter, Facebook, etc.• Easing of PR Guidelines• Brings us closer to the journalist.• Trust in Employees!

How Fans Can HelpFan Sites

Encouraging Conversation

Giving journalists, bloggers and consumers tools they can all use.

Exclusive content on our branded channels:

Quiz – Widget - Gameswww.getcirqued.com/quizwww.zumanityhoops.com

Building a Good ReputationTRANSPARANCY

•Customers appreciate when brands are open and honest

•The better the relationships the easier it is to communicate problems and handle a crisis.

Listening improves more than just your reputation:Improves ProductIncreases BuzzIncreases Sales

Increases LoyaltyLower Recruitment Costs

Having conversations is better and more positive than controlling the message!!!

MERCI!

JESSICA BERLIN

Social Media Manager

Jessica.Berlin@cirquedusoleil.com

@cirquelasvegas & @jessberlin