1. Peace One DayBy Daniel Wright, Katherine Thomas, Jared Lagden, LatoyaAlgae, Hayley Sargood and Michael Shawole

2. Research 3. What is Guerrilla Advertising?The main reason people use Guerrilla advertising is because it is a cheap and unique way of advertising and it tendsto be more memorable than normal ways (TV commercials, printed posters). However it does tend to take moretime, energy and imagination to come up with good Guerrilla marketing ideas that will be memorable and cantranslate to a range of audiences. The idea has to be easily understood and usually targets people in unusualplaces.The main objective around Guerrilla advertising is to generate interest in your product/cause which is why it tends tobe more interactive and tries to make the audience participate in the advertising without realizing.Viral Marketing uses mostly social networking sites (Facebook, Twitter, YouTube etc.) to advertise theirproduct/cause. The name refers to the information spreading like a virus. Viral forms of advertising can be videos,flash games, chain messages, pictures etc.. it is a convenient cheap way of advertising which relies mainly on publicreaction, in order for it to have the desired effect. The main goal of both forms of advertising is to increaseawareness.These ideas can be transferred to the peace one day project, we can advertise the day using Guerrilla and Viralmethods, in order to make it universally known. We can advertise it in places frequented by a lot of people, andmake it as interactive as possible. The ideas have to be unusual and reach people in unconventional ways in orderto evoke interest. We could also try and make images/videos about peace one day to go viral, making sure that thePeace One Day and its message reaches as many people as possible. The purpose of advertising in this way forPeace One Day to be recognized and celebrated all around the world (like mothers or valentines day). 4. Guerrilla Advertising This is a very innovative piece of guerilla advertisement. It shows exemplary images of two children (whom appear to be begging for alleviation from poverty) which has been Photoshopped to fit within the base of a shopping basket and above this food is being dropped into the basket. From this, a number of themes are expressed through its purpose to make people aware of the issues concerning children and poverty. It tries to create a feeling of sympathy amongst viewers of the advertisement, so they contemplate and be considerate for these suffers, especially with the image o the food and the shopping basket which represents the food and other things in life that we take for granted. 5. Guerrilla AdvertisingThis advertisement for Frontline, which produces flea It is clear why this advertisement stands out: itsand tick spray for pets, is a form of interactive hard to miss a giant chocolate bar! This guerrillaguerrilla marketing, as the people walking on the advertisement is also interactive, as it is a benchgiant picture of the dog appear as the pests on the which people will use. As a place where peopledog when seen from above. As the general public often go to sit down, it has effectively been madeform the main advertising point, it is interactive with an advert that people want to walk to; making it athe public and therefore attracts their attention;brilliant example of guerrilla advertising.people are more likely to remember the product whenthey were directly involved with its advertising. 6. Guerrilla AdvertisingThis advertisement forextra strong securityglass is interactive bydaring people to try tobreak it - with theincentive of getting themoney inside. Usingmoney is always going tobe an effective way ofadvertising, as it issomething that everyoneneeds. Although themoney was mostly fake, This advertisement has been deliberatelythere was $500 of real placed where people need to interact withmoney inside, and ait: it is a handle to stop you falling over onsecurity guard who the bus, made to look as though it is asupervised competitionsdrink. Seeing it on the bus like this wouldthat allowed people to be unusual enough to stand out in onestest out the glass bymemory; achieving the main goal of antrying to break it. Invite advert. The way it appears as though it isthem to compete with being drunk by the holder is a way ofothers to break it iscustomer interaction.undoubtedly interactiveguerrilla marketing. 7. Guerrilla AdvertisingThis picture of a Guerilla Advertisement standsout as it is big and colourful. The advert is This image is a very good example of guerillaadvertising a Zoo hence the use of the snakeadvertising. This advert is an advert for a gym byconstricting the bus. Not only is this advert turning the train roof rail into weights making thecool and eye-catching but it is also interactive, person holding look like they are strong. Thisits a bus. this can be a very effective place toadvert would be used vary often by many peopleadvertise as a lot of people use bussesduring rush hour.everyday. 8. Guerrilla AdvertisingGTL Ad - This advertisement also usesan element of humour by personifyingGlobal Warming Ad - This guerilla advertisement is effective peoples cars. The ad is an image of abecause it stands out and also has an element of humour by usingthought bubble hung from the ceiling in asarcasm. It stands out because the posts that hold the sign upcar park, above the parking spaces. It givesappear to be someones hands holding it above the water, this the impression that - when a car is parkwould catch peoples eyes. The text on the sign reads Global underneath - the vehicle has a mind of itsWarming. Whats all the fuss about?. This is a sarcastic comment own and with the text it has a funny andbecause it gives the impression that the person believes there is persuasive effect. The sign reads I wish Inothing to worry about when really the figure is seemingly standing was a.New GTL with the image of thesubmerged under water. Interaction with viewers - people wouldcar the company are trying to sell and thehave to move/travel around it.[Note - Global Warming causes sealogo of the company. Interaction withlevels to rise that would the reason for the figure appearing toviewers - people would look to see whatstand under the water]. theyve parked their vehicles underneath. 9. Brainstorming 10. Brainstorming 11. Brainstorming 12. Brainstorming 13. Brainstorming 14. Brainstorming 15. Brainstorming 16. Brainstorming 17. Ideas 18. Idea 1 19. Idea 1 20. Idea 2This is our Idea for the flash mob. This version of a flash mob gets people/Actors to dress upas the British Armed Forces and act out a war against each other, but there are Peace OneDay Signs laid out on the actors backs and also on sandwich boards etc 21. Idea 3 22. Idea 4 23. Idea 5This could be used in any underground station, it symbolises the fact that in war thisis what people feel like everyday. 24. Idea 6 25. Idea 6 Final Idea 26. Idea 6 Final Idea 27. Idea 7 - Final Idea Connection Peace One Day Bringing the outside in Desk with POD paper Clouds, paper airplanes, origami birds Giant scale People from all over the world come to airports Can be used in other places; train stations, offices etc. For all ages; colouring for children origami for adults Wishes; can write a wish on a cloud send it into the sky 28. Idea 7 - Final Idea 29. Idea 7 - Final Idea 30. Thank You For Listening