RESEARCH AND PLANNING DRAFT 3 PART 2AA

Part O

We have explored & researched different Newspapers that might be appropriate for what we are trying to advertise.

•The Metro is a free newspaper

•It has a non specialist target audience

•It has a reading age of 7 , meaning everyone can read it.

•It is widely available in trains stations meaning parents (moms and dads) to and from work will be able to read the newspaper advert.

After researging the Daily Mail, Guardian and Evening Standard:

•It was the most friendly and inviting

•Younger but still ‘older’ target audience

•The mostly advertised food.

•Bright colourful and appealing.

•Others were formal dull and more political.