presented by
joyce wee yi qinlee pui sanmok po yi
ryan kerry jee jin yiingsonia mancxia
tan wing hoetoo mun fai
key summary.
77 Unisex
Home-based business
GC Hair Studio & Academy
Commercialized
hair dressing
Different environments and other external factors lead to different business outcomes
history.
located in Sungai Way
business started in 1985
started this business 30 years age when she was only 23 years old
She operated her business in a small hair studio which was built behind her mother in law’s backyard to save cost.
Her modal for this business was only roughly RM6000 back then, which would be equivalent to today’s RM15000.
home-based
history.
When she first started her saloon, business was booming as many people from around Sungai Way would come to her saloon to cut, dye or perm their hair.
However due to many factors such as increase in competitors, customers moving out of Sungai Way and others, business has declined drastically throughout the years.
Her annual revenue for the past few years never exceeded RM14000.
She has been running a rent-free business.
home-based
history.
The GC Hair Saloon & Academy has one headquarters located in Cheras, Selangor and another operating branch situated in Puchong, Selangor.
business started in 1998
This hair saloon has been operating for 15 years by its founder and director Gary Choy, hence its name being GC Hair Saloon & Academy.
This saloon has been favourites to many as it satisfied and still satisfying customers throughout the Klang Valley leading to many new customers coming in every once in a while.
commercialized
history.
Provides many different services such as the regular haircut that comes with any style or fashion of your choice, quality hair curling, hair dying with their signature hair dye brand, Schwarzkopf which originates from Germany.
Most of the time, they will employ two to three hair stylists to work side by side with the manager of the saloon.
GC Hair Saloon & Academy also has their own academy that teaches students of all ages
The students will be taught personally by the director or manager and gradually become a qualified hair stylist trainee after six months of training at GC Hair Saloon Academy.
commercialized
brief description.
home-basedlocated within an old residential area in Sungai Way.
founder : Madam Ho Ah Yoke.
Low in cost as she wise-used the backyard of her in-law’s house to build a small space for her hairdressing career.
The services provided are commonly practiced by most of the saloons in the market.
Visitors are mostly regulars.
brief description.
home-basedSince it is a small business, only one foreign labour is hired for miscellaneous tasks.
Due to the rise of popularity of this profession, there are many competitors around Petaling Jaya and also Subang Jaya.
Madam Ho uses good quality hair products and maintain good connections with her customers.
There are no branches.
The operating hours of this business starts from 8AM to 5PM every day and closed every Monday.
Founder: Gary Choy This saloon is located in Bandar Puteri Puchong (a commercialized area opposite Giant, Puchong). The headquarters is situated in Cheras while the first branch is in Puchong.
The services provided includes haircuts, hair dying, hair perming, hair straightening, hair therapy and hair styling.
It also provides hair academy and courses for the public. it has a good and steady flow of customers in and out of the hair studio every day the saloon hires 3-4 full-time hairstylists and a few trainees from their own academy.
brief description.
commercialized
brief description.
commercialized
GC Hair Studio and Academy provides excellent hairdressing skills with good quality products imported by Germany to maintain its business.
Hair products such as shampoo, conditioner, hair serum, hairstyling wax and hair mousse also retailed by the saloon to increase the business income.
The business hours is from 10:30 AM till 8:30 PM and the saloon is off on Tuesday.
cut & blowdry rm10 – rm 35 & aboveshampooing & blowdry rm16 – rm 19 & above shampooing, blowdry & cut rm30 – rm 55 & above
pricing list.
*based on qualification of hairdresser
dying rm60 | rm90 | rm120 & aboveadditional highlighting rm 30 & above hair perming rm60 | rm90 | rm120 & above
*based on length (short,medium,long)
competitors in the area
Izzo Hair SaloonD Hair ParkAPT Hair Saloon
Hong House SaloonNew Colour Saloon
Fione’s Hair cut
strategies to deal with competitors
The prices are affordable despite offering professional hairdressing services and good quality hair products
The pricing are slightly higher than other home-based saloons
in that area due to it offering better quality products to
provide services to their customers
pricing
strategies to deal with competitors
They will raise the price at a range from around RM3 to RM4 during peak seasons.
The saloon will not raise the prices for any services.
pricing ( peak season )
strategies to deal with competitors
The saloon has a large signage placed at the façade of the shop lot. A largely printed pricing list is placed in front of the saloon as well. There are banners positioned in front of the saloon to attract customers. A website and Facebook page as well are used to publicize their business as well.
A small signage is positioned in front of the main gate of the
house. They do not practice doing any advertisements due to the presence of regular customers.
advertisement
strategies to deal with competitors
The services offered aresatisfactory and professional.
Friendly and interactive.
quality of services
strategies to deal with competitors
The hair studio’s interior is modern and fully furnished. Furniture and equipment used are up to date and are in good condition to ease labour and ensure the comfort of the customers.
atmosphere
The interior of the hair studio is old so as the furniture and
the equipment used. The shop radiates a vintage feel, offering a vintage feel to the customers.
strategies to deal with competitors
They are known for implementing a German branded hair product -Schwarzkopf. The product is a qualified hair care product to ensure customers the best hair care solutions.
variety of products
The saloon uses good quality of local hair products
to provide services to the customers.
obstacles faced by a new business
lack of publicity. They are not well-known from the start so they intend to have a problem to advertise their business. If this problem persists, they might have a low number of customers visiting.
intense competition. among the same industry at a specific location might affect the new businesses.
customer’s confidence. Customers often prefer to visit existing businesses rather than the newly formed businesses.
nature of market
GC Hair Studio and Academy serves customers with professional hairdressing skills with a comfortable environment. They implement qualified hair products which are imported from Germany to ensure the quality of their services offered.
77 Unisex saloon provides good hairdressing skills as the shop owner
has much experience in this field. The business also provides better hair products to ensure customers
getting the best services hair and scalp.
Both the saloon is in a perfectly competitive market. There are a lot of hair saloons at the same area and they are providing similar hairdressing
services as well.
services
haircuts hair dyinghair perminghair straighteninghair therapyhair stylinghair academy
haircuts hair dying
hair perminghair straightening
workers
3-4 full time hairstylists*2-3 trainees from the academy (occasionally)
one foreign worker for miscellaneous tasks
strategy
Products used such asshampoos and other hair
products are of high quality
Excellent hairdressing skills along with using renowned and branded hair products.
founder and history
Madam Ho Ah Yok startedher hairdressing career at theage of 23 after being inspired
by her sister.
She started her own businessin 1985 at the backyard of her
in-law’s house and it still existsup until now.
Gary Choy is the CEO and Artistic Director of GC Academy of Hair Design.After graduating from London, Garyworked as a professional hairdresser, as well as owning his first hair studiowhich began operation in 1998.
location
77 Unisex is located in anold residential area in Sungai
Way. The saloon is built inthe backyard of a residentialunit back then hence making
it old looking.
GC Hair Studio and Academy islocated in Bandar Puteri Puchong(opposite Giant, Puchong). There are a lot of other hairstudios operating around that area (2 hair studios located just across the road).
number of saloons nearby
zero five
number of branches zero One branch (Puchong)
*Headquarters at Cheras
business hours
business operation
8 am – 5 pm
Solely by Madam Ho
10.30 am – 8.30 pm
Managed and monitoredby Lee Yi Ling (Branch Manager)
targeted market
children and senior citizens
regular customers
Youngsters and adultsages from 15 - 50
conclusion
hobby rather than a job or a business well established
both saloons sells the same types of hair products which includes shampoos, conditioners, hair mousse, hair styling wax and hair serum.
conclusion
still in the same condition as it was 30 years ago and has no plan of
renovating the place. The less attractive interior, out of date equipment and old
hairdressing stylesis also one of the down factor that tends to
slow down the business growth.
more potential to develop further as Mr Gary Choy has the intention of branching out the business to different locations in the Klang Valley.
conclusion
hardly visible to the public as it is hidden at the backyard
with no advertisement.
publicize themselves in the World Wide Web and social media.
GC Hair Studio and Academy
prices should be cheaper than the rest
prices that are being offered could also be lowered during festive seasons.
pricing location
consider searching for a new and more strategic location
77 Unisex
prices should be cheaper than the rest
prices that are being offered could also be loweredduring festive seasons.
advertisement environment + equipment
consider searching for a new and more strategic location