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Research – Audience Research

Date post: 08-May-2015
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Research – Audience Research
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Page 1: Research – Audience Research

Research – Audience Research

Page 2: Research – Audience Research

Question 1

NME

Q

Vibe

Kerrang

Looking at the results from question one, its clear that NME & Q are more popular than Vibe & Kerrang, showing that they both have a better reputation. Both NME & Q have a focus on the rock genre but include artists from other genres, which could justify this.

Page 3: Research – Audience Research

Question 2

£2.00-£2.90

£3.00-£3.90

£4.00-£4.90

Looking at the results from question two, an overwhelming amount of people that I asked, have said they would be willing to pay between £3.00-£3.90 for a music magazine, which is around the average price of a music magazine.

Page 4: Research – Audience Research

Question 3

Pop

Rock

RNB/HipHop

Indie

Electro

Club

All of the above

Looking at the results from question three, it shows that an even amount of people are interested in the Pop & Rock genre with club being the most unpopular. This is good because I was looking to base my music magazine on both the joint genres but primarily rock.

Page 5: Research – Audience Research

Question 4

Hollister

Superdry

Topman/Topshop

Looking at the results from question four, I have found that the majority of my audience shop at Topman/Topshop followed by Hollister then Superdry, showing that my target audience is mainly teenagers, the results also follow fashion trends and I could think about advertising these products in my magazine.

Page 6: Research – Audience Research

Question 5

Facebook

Twitter

Youtube

Looking at the results from question five, its clear that my audience which hold a high interest in music, use youtube most on a regular basis, showing that this is the main place people watch music videos. Followed by an equal split between two of the top social networking sites, a way my audience may share and talk about music.

Page 7: Research – Audience Research

Question 6Original Photography

Exclusive Interviews &Articles

Posters

Free CD's

Competitions to winprizes.

Looking at the results from question six, my audience would be most encouraged to buy a music magazine, if it includes exclusive interviews and articles, that the can’t find anywhere else.

Page 8: Research – Audience Research

Question 7

TV

Internet

Looking at the results from question seven, it shows the majority of my audience watch music videos through the use of the internet. Showing that technology plays a big part in the distribution of music.

Page 9: Research – Audience Research

Question 8

Yes

No

Reading Festival

Glastonbury

Hyde Park

Looking at the results from question eight, most of my target audience do go to various music festivals, meaning I could include information about these events in my magazine, in order to make my audience want to purchase it.

Page 10: Research – Audience Research

Most Popular Answers

Page 11: Research – Audience Research

Summary

Through doing my audience research, it has enabled me to think of

ideas of what I would like to include in my final magazine. I have found

out that many people are interested in both the pop & rock genre, so I

will be looking to get a feel for both in my magazine. I also found out

that people would pay no more that £3.90 for a magazine, meaning I

will be looking to keep the price of my magazine the same if its to be

successful. I have also found out that my audience shop at big name

Shops like ‘Topman/Topshop’, so I may include some sort of offer in my

magazine, which will encourage them to purchase the magazine and

attract my target audience.

Page 12: Research – Audience Research

Summary

I have also learned my audience visit sites such as ‘Youtube’ & social

Media such as ‘facebook’ & ‘twitter’ more than anything else, so its

worth some recognition in my magazine, to suit my target audience of

older teenagers/young adults.

One of the most important things I have learned from this is that my

audience are more likely to purchase my magazine if it contains

exclusive content & articles that they can’t read anywhere else. So I will

make sure to do this in my magazine.


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