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LEAD GENERATION PROCESS Crush Your Revenue Goals RESEARCH Personas/Target Channel/Segment FILTER & GRADE LEADS Suspect -Prospect-High or Low Score DEFINE STRATEGY KPI’s-Channels-Budgeting-Frequency DELIVER QUALIFIED LEADS Assign Leads to Sales Department WIN LOST DEPLOY/GENERATE Execute-Create & Deploy Tactics NURTURE LEADS Continuous support to Sales Department LEAD REVIVAL Tag - Define Revival Strategy - Deploy 1 2 3 4 5 6 7 DRIP MARKETING LOOP
