More examples
Of consumer behaviour research
Demographics
• In the next slide, the consumer selects the geographical area that they live in.
• This helps with demographic analysis
Typical purchases
• In the next slide, the consumer is asked what they usually buy at the supermarket.
Pasta?
• Then the questionnaire specifically asks about Pasta products
Diet?
• Then consumers are asked about their eating habits.
avatar
• In the middle of the questionnaire, the consumer is asked to pick an avatar to represent themselves. It will be used in the future questions.
On the sofa
• Consumers are asked to place themselves on the sofa, as close as they feel they are to “brown sauce”.
thermometer
• Consumers are then asked to express how hot or cold they feel about brown sauce.
Relationship to the product
• Consumers are then asked to place themselves near or far away from the product, as they feel their relationship is.
Talking about the product
• Many research sets also ask about how the consumer thinks about the product and whether they think people are talking about it or not.
• The end….