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Research & Innovation Project
Objectives
–Rethinking
–Technology
–Increase profits
–Innovative solutions
The Task
• Research:– Current technologies.
– Current activities.– Identify needs.
• Conceptualization– Creating innovative solutions
– Implementing the six thinking hats.
– Implementing technology.
TechnologyMobile technology
• www.mobileguide.dk– Pilotproject
– Primary data
Mobileguide pilot project
GPS
GuideDanmark
VisitDenmark
Tourist unions Private business'
Xml content
KMS
Digital Background cards
Euman
Theme Tours
TXT4
• TXT4 and Visit Britain.– TIC
– How
– SMS
– Call-back
•English and German•Hans Christian Andersen
•H. C. Andersen Museum•The Tinderbox•H. C. Andersen’s childhood home
•More sights:•Danish Railway Museum•Odense City Museum•The Iron Age Village•The Funen•Odense Zoo•art museums and galleries•churches
•activities, accommodations:•bike rides, canoeing, fishing, golf, swimming-pools, wellness, walking and cycling tours, river cruise, sculpture guides•restaurants, hotels, youth hostels, theaters, bars, shops
•seasonal outgoings:•festivals•H. C. Andersen and Arts and Crafts Market Christmas
www.visitodense.dk
Activities Planned and Development
“Den Kreative By” – “The Creative City”• www.odense.dk
• Budget: 1 billion DKK over a period of 10 years
High impact on tourism
•Arena Fyn:•Sport arena with 4000 and later 5000 spectator•Budget: 90.000.000 DKK
•Event house Odense:•attract big events to Odense
•Kulturmaskinen:•Studenterhus Odense, International Hus, Badstuen•Budget: 31.000.000 DKK
•Music- and Theaterhouse:•Budget: 90.000.000 DKK
•Rytmeposten:•Budget: 11.000.000 DKK
•Water culture House•Development of City Space:
•www.liveablecity.dk is involved•Odense Idrætshal:
•Budget: 40.000.000 DKK•Low Impact on Tourism
Liveablecity.dk• Who is involved?
– Cities
– Persons
– Organizations
• Objectives of the Project– Local
– International
• Pro vs. Contra
Interview with Lars Bojen
Technical products made for communicate with tourists•Liveable City
•Mobile Bristol Project in England
•Norway
Have to think big!
Jette Flinch Nyrop
• Who is Jette?– What is her function?
– For whom does she work?
• Liveablecity – How does it work?
– What are the goals and objectives?
Identification of Tourist Needs• Alot of activities currently.
– Attraction value of each activity is low.
– Current activities/attractions target people at the age of 30+
– Some planned activities will potentially attract 18+
• Mobile technology implementation is very small-scale.
• Active marketing of Odense is limited.
• Shotgun marketing: Trying to be all things to all people.
• Think big!
Project Conceptualization
Accomodations & Restaurants
Viking festival (first week in July)
Attractions all year around
Accomodations & Restaurants
• Viking Hotels & Restaurants
Accomodations & Restaurants
• Viking Bars & Pubs
Accomodations & Restaurants
• Giftshops with Viking clothes & attributes
Viking Festival (first week in July)
• Viking Music Festival – Viking Metal Bands & Folk musik
• Viking Battles - Shows theater, showing important
historical viking events.- Try it yourself, become a part of the
battle ( reinactment ) - Toy swords and axes for sale and to
tryout.- Accsessories for sale
Viking Festival
Vikings in the streets
Mobile Technology Concept
• Consumer environmet– Technology – what?
– Tourist – what?
– O.T.S.
• Network environment– How?
• Client environment– Services?
– Consumer?
Mobile Technology Concept
• Consumer environmet– SMS
– Call-back
• Client environment– SMS
– Call-back
Conclusion
• Research– Thorough.
– Possibly too extensive.
• Concept– Wide concept.
– Many possibilities.
– Technology implemented.
• Learning styles– Different styles for different
situations.
– Language barrier
– More activists please.
• The six thinking hats– Great for creative effort.
– ”Black-hatter”