A PRESENTATION

On RESEARCH METHODOLOGY

UNDER THE GUIDANCE OF: Dr. KUNJAL SINHA

ASSOCIATE PROFESSOR, CKSVIM, Vadodara

BY- NISHIL PRASAD (137050592075) POOJA BANANI (137050592006) MBA FIRST SEMESTER BATCH : 2013-2015

• The online classifieds industry is really booming in India.

• The online classifieds are gaining popularity every now

and then.

• Matrimonial classifieds are something which is looked

upon by almost every household in India.

• The other popular sections in the online classifieds are

recruitment, automobiles, real estate, education and other

miscellaneous ads.

• These classifieds are also growing fast and a major

section of national dailies or local dailies is just filled with

these.

• Trangler.com is a free Indian Classified website.

• Users can buy, sell and rent products / services for free.

• They can Post FREE Ads

• Objective of the company

“To be a global leader & first choice among users for buying & selling used or new products/services locally”.

OBJECTIVE OF THE STUDY

• Primary Objective

To know the responses of the users toward trangler.com

• Secondary Objective

To know how to create more awareness and expand the business.

RESEARCH METHODOLOGY

• Research Design: For this survey, DESCRIPTIVE research design

is used.

• Data Collection Method: For this survey data collection method

is through QUESTIONNAIRE.

• Sample Size: For this survey the sample size is 50.

• Sampling Unit: The sample units for this survey are

INDIVIDUALS/users of Trangler.com

• Sampling Technique: The sampling technique for this survey is

random technique.

DATA ANALYSIS & Interpretation

AWARENESS

Awareness Frequency Percentage

Social Network Publishing 16 32

Online Ads 14 28

Outdoor Media 8 16

Word of mouth 12 24

GRAPH – 1

AWARENESS

16

14

8

12

32%

28%

16%

24%

0

5

10

15

20

25

30

35

Social Network Publishing Online Ads Outdoor Media Word of mouth

Frequency percentage

GRAPH - 2 CATEGORY

22

15

7

4

2

44%

30%

14%

8%

4%

0

5

10

15

20

25

30

35

40

45

50

mobile real estate car and bike electronic household

frequency

percentage

GRAPH – 3 FREQUENCY OF VISITING SITE

3

15

12

20

6%

30%

24%

40%

0

5

10

15

20

25

30

35

40

45

daily weekly Monthly occasionally

frequency

percentage

GRAPH – 4 TRANGLER RATINGS

25

10

5 6

4

50%

20%

10% 12%

8%

0

10

20

30

40

50

60

Very Good Good Average poor Very poor

frequency

perctange

GRAPH – 5 IMPROVEMENTS IN TRANGLER

10

25

15

20%

50%

30%

0

10

20

30

40

50

60

fonts color design

frequency

percentage

GRAPH – 6 ALTERNATE CLASSIFIED

25

20

5

50%

40%

10%

0

10

20

30

40

50

60

olx quikr clickindia

frequency

percentage

GRAPH – 7 AGE

23

15

7

5

46%

30%

14%

10%

0

5

10

15

20

25

30

35

40

45

50

18-25 25-40 40-60 60 & above

frequency

percenatge

GRAPH – 8

GENDER

34

68%

26

32%

0

10

20

30

40

50

60

70

80

frequency percenatge

male

female

TABLE – 9

OCCUPATION

12

20

15

3

24%

40%

30%

6

0

5

10

15

20

25

30

35

40

45

Business services student retired

frequency

percentage

FINDINGS:

• It is seen that 32% of Trangler users are aware about it through social networking sites and only 16% are aware about it through outdoor media.

• It is seen that 44% of users browse this site for mobiles and only 2% for households.

• It is seen that 40% of users visit this site occasionally and only 6% visit this site daily.

• 50% of the users of Trangler.com rated this site as very good and 8% rated this site as poor performance.

• It is observed that 50% of the users wants more improvement in the color combination of the site.

• It is also observed that the main competitor to Trangler is OLX because 50% of the users of Trangler also use OLX.

• It is observed that 46% of the users of Trangler falls under the age group of 18-25 and least fall under the age group of 60 & above.

• It is also seen that more males uses Trangler.com as compared to female. i.e 68% of males and only 32% of females.

• It is also observed that 40% of the users have service as their occupation whereas 6% of the users are retired.

CONCLUSION:

• Firstly we can conclude that the Trangler should advertise its site using

more & more of social networking sites to get a better response as seen in the research study the maximum number of people are aware about it through social networking sites.

• Secondly we conclude that it should pay more attention towards the color combination of the site as 50% of the users recommended it.

• We also conclude that Trangler should at some more features that can attract more female customers towards it.

• Lastly we conclude that Trangler has a very good response from the users about the performance of the site and therefore has a great scope of its growth and can have many better opportunities as according to facts & figures Growth rate is approx 300% every year for Indian classified sites.