Research Methodology Week01.2 Introduction)

8/2/2019 Research Methodology Week01.2 Introduction)

1/21

Click to edit Master subtitle style

5 September MS (Research

RESEARCHMETHODOLOGY(Introduction)

5 September(Research Methodology) Course Slides Developed by Dr. Aurangzeb Course Instructor: Dr.Imran Naseem 11

Week 1.2


2/21


When is Business Research Used?

Typically, business research methods areused in situations of uncertainty, that is, whendecision-makers face two or more courses of

action and seek to select the best possiblealternative under the circumstances. BusinessResearch is hence aimed at improving thequality of decision-making which, in turn,benefits the organization and helps ensure itscontinuity and efficiency

5 September Research Methodology) Course 22


3/21


Typical Users of Business ResearchMethods

Businesses and Corporations

Public-Sector Agencies

Consulting Firms

Research Institutes

Non-Governmental Organizations

Non-Profit Organizations

Independent Researchers and Consultants

5 September (Research Methodology) Course 33


4/21


Common Business Research Methods &Techniques

Surveys

Interviews

Observation

Experiments

Archival and Historical Data

Qualitative Analysis

Quantitative Analysis

44


5/21


Fields Where Business Research is OftenUsed (1)


General Business ConditionsandCorporate Research

Management and OrganizationalBehaviour Research

Financial and AccountingResearch


6/21


Fields Where Business Research is OftenUsed (2)


Sales and Marketing ResearchInformation Systems ResearchCorporate Responsibility

Research


7/21

29 August 2005 MBA III (Research

Selected Examples of Real-LifeSituations in Which Business Research

Methods are Used


Launch of New Product

Opening of an outlet

Enhancing the employee satisfaction level

Making an Investment

SWOT-Analysis as to redefine organizations priorities


8/21


Basic and Applied Research

Basic Research?

Applied Research?

88


9/21


Science and the Scientific Method


Science ?The scientific method?


10/21


The Essence of the Scientific Method

1010

Characteristics of theScientific Method

Objectivity

Systematic AnalysisLogical Interpretation of

Results

Ele

m entsofthe

Scie

n tificMethod

EmpiricalApproach

O

bservat ions

Questions

H

ypothese

s

E

xperimen

ts

Analysis

Conclusion

Repl icati on

BasicResearch

AppliedResearch

Scientific

Method

Informationor

Ideas foralternative

GeneralLaws

5 September (Research Methodology) Course


11/21


The Value of Business Research for Managers (1)

Reduction of uncertainty andimprovement in the quality of decision-making with several consequentadvantages (e.g. strategic, operational)

and benefits for organizations



12/21


Business Research Methods can beemployed in each of the following four

stages:1. Identification of problems and/or opportunities2. Diagnosing and Assessment of problems

and/or opportunities

3. Selection and Implementation of Courses ofAction4. Evaluating the Course of Action

5 September MS (Research Methodology) Course 1212


13/21


When Should Business Research beUndertaken?


Issufficient

timeavailable

?Is

information

adequate?High

importanceof

decision?Researchbenefits

greaterthan

Ye

s

Yes

Yes Undertake Business

Research

NO

Do notundertake Business

Research


14/21


Value and Costs of UndertakingBusiness Research


VALUE

DecreasedUncertainty

HigherLikelihood ofCorrectDecisions

BetterBusiness

performance

COSTS

Research Costs

Delay inMaking

BusinessDecisions

Disclosure ofInformation toRivals

Possibility of


15/21


The Building Blocks of Research


Measurements of phenomena(e.g. sales statistics of a department store)

DATA

Determination of relationship amongst datawith a

view to facilitating understanding of thephenomena,

their relationships and decision-making(e.g. past and predicted future sales trends)

INFORMATION

KNOWLEDGE

Blend of information, experience and in-sightsthat

provides a framework that can be thoughtfullyevaluated

when assessing new information or evaluatingrelevant situations


16/21


Demands on Data & Information

Relevance to the problem or situation at hand

Must be available in a timely manner to the right

person (manager or decision-maker)

CompletenessAccuracy

Accessibility

Affordability

Integrateability into a broader global information or

decision-support system

5 September (Research Methodology) CourseInstructor: Dr. Imran Naseem

1616


17/21


Global Information Support SystemsDecision-Support SystemDatabases and Software



18/21


Data and Information Sources for

Business Researchers Internal Records

Proprietary Business Research

Business intelligence Systems

On-Line Databases

Internet

All Other Sources



19/21


Business Research in the InternationalContext

Business Research is being increasingly applied in an

international context in the wake of globalization and the

consequent freedom of movement of the resources of labour,

capital and information of businesses and corporations:

Overseas market potential

Joint ventures and relocating production lines overseas

Framework considerations for investment and trade (e.g.

culture, legal environment, security, physical infrastructure,

availability and quality of human resources, logistics,

political stability, trade and investment incentives)

5 September MS (Research Methodology) 1919


20/21


Data and Information Sources forBusiness Researchers (Pakistan)

Federal and provincial ministries of commerce, industries and

production

Federal, provincial and city Chambers of Commerce and Industry

State Bank of Pakistan, Pakistan Banking Council, local and foreign

banking institutions

Stock Exchanges

National Investment Board

Export Promotion Bureau

Manufacturers, Traders and Exporters Associations Research Institutes (e.g. Pakistan Institute of Development

Economics)

Newspapers and Magazines (e.g. Business Recorder, Pakistan and

Gulf Economist)

Business and Trade Directories5 September MS (Research Methodology) Course 2020


21/21

5 September MS (ResearchBusinessRecord

er

(www.br

ecorder.com)


Date post:	06-Apr-2018
Category:	Documents
Upload:	imran-naseem
View:	224 times
Download:	0 times

Research Methodology Week01.2 Introduction)

Documents