Research on highest traffic keywords

The App Store Optimization Platform

Analysis of the Highest Traffic iOS Keywords - What

the Top 20 Apps Have in Common

Copyright © 2014 Sensor Tower


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Have you ever wondered what it takes to rank in the top 20 for the highest traffic iOS keywords? !

This presentation will show you our research into what the top ranking apps have in common.

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MethodWe sorted all of the iOS keywords in our database by Traffic Score (an estimate of how many searches a keyword gets). Then we selected the top 20% of the most searched keywords. !For each keyword, we then sampled the apps that ranked #1 through #20 for that keyword. Finally, we averaged different characteristics by ranking position to see what apps in specific ranking positions have in common. Here is what we discovered…




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Ratings and Ratings CountWhen we examined the average rating and number of ratings for these top 20 apps, there were a couple of interesting findings. First the apps in the top three average a little over 600 ratings for the current version. Second, top apps have a current rating of about 4.0 out of 5.0.




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Ratings and Ratings CountConclusion !Having a lot of ratings matter to your search rankings. Figure out the best ways to get as many positive reviews as possible. The highest ranking apps have an average rating of 4.0 out of 5.0. Your average rating doesn't have to be perfect, but it should be at about this level to give your app the best shot at ranking well. !For a more detailed analysis and additional data not mentioned in this presentation, read the full blog post.


http://blog.sensortower.com/blog/2014/09/07/why-162727-apps-rank-in-the-top-20-for-the-highest-traffic-keywords/



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Number Of Days Since First And Most Recent Releases

Apps in the #1 position averaged 1,000 days since initial release and 476 days since the most recent release. !Apps in lower positions averaged fewer total days on market and more days since last release.




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Number Of Days Since First And Most Recent Releases

Conclusion !The highest ranking apps have been on the market for a long time and update more frequently than most apps. Build your app for the long-term and update your app often. !!For a more detailed analysis and additional data not mentioned in this presentation, read the full blog post.





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Keyword in App NameKeywords in an app’s name help it rank higher for those keywords. !We found that 74.3% of the #1 apps have the target keyword in their app name.




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Conclusion !Add the most important keywords to your app name. It has shown to help top apps rank higher for even the most competitive keywords. !For a more detailed analysis and additional data not mentioned in this presentation, read the full blog post.

Keyword in App Name





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Keyword in Top PurchasesUsing keywords for in-app purchase names also helped top apps rank. Although the overall usage was low (about 4%), it was used more in the top positions. !Overall, top apps that used keywords for in-app purchases, used the target keyword twice.




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Conclusion !If you do have in-app purchases, add keywords to the names, whenever it makes sense. Adding the target keyword twice seems to help top apps rank well. !For a more detailed analysis and additional data not mentioned in this presentation, read the full blog post.

Keyword in Top Purchases





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Free vs Paid AppsMost top ranking apps are free. !If these apps are paid, then they cost less than $4.00, on average.




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Conclusion !Creating a free app removes a huge download barrier. So whenever possible, consider creating a free app and monetizing it with in-app purchases. !For a more detailed analysis and additional data not mentioned in this presentation, read the full blog post.

Free vs Paid Apps





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In-App PurchasesTop ranking free apps had the largest percentage of in-app purchases, when compared to paid apps with in-app purchases. !The average of apps in the #1 or #2 position that have in-app purchases is about 30%.




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Conclusion !In-app purchases may not work for every app. But our data has shown that a higher percentage of apps that rank in the top positions for high traffic keywords do have them. Consider optimizing the names of your in-app purchases, if your app has them. !For a more detailed analysis and additional data not mentioned in this presentation, read the full blog post.

In-App Purchases





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File SizeOne interesting thing that we discovered was that apps in the top two positions had a larger than average file size. !However, it was nowhere near the maximum 100MB that Apple sets for cellular downloads.




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Conclusion !There is no magic number when it comes to file size. However, about 43MB seems like it is the sweet spot when it comes to a maximum file size. Larger files take longer to download, so keep your app as small as possible. !For a more detailed analysis and additional data not mentioned in this presentation, read the full blog post.

File Size





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So those are just some of the things that we discovered about apps that rank well for the most competitive keywords on the App Store. We hope that you implement the lessons learned from this study to get more downloads. !For a more detailed analysis and additional data not mentioned in this presentation, read the full blog post.

Final Thoughts




Sensor Tower provides businesses with a powerful keyword research and app intelligence platform to help their apps get more downloads.!For a free trial, visit SensorTower.com!To schedule a demo for your business, visit: SensorTower.com/plans

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For more tips on how to increase the downloads of your app, visit the Sensor Tower Blog.


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Date post:	28-Jun-2015
Category:	Business
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Research on highest traffic keywords

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