Research On The Used Of Hand phone Among The Student of PMU

Khairul Aslam Bin Jamhari (20DPM09F1001) Haziq Bin Su’ut(20DPM09F1002)

Muhamad Saiful Bin Zainal Abidin(20DPM09F1003) Helmi Bin Zaini(20DPM09F1004)

Introduction Hand phones have become a major part

of our lives . Today it becomes widely used all over the world. It has metamorphosed from being a luxury to necessity for some of us.

From “Need” it became “Demand” Different brands with different

technology, design and innovations have entered into the market.

Methodology

Data Source: Primary Data

Research Approaches: Survey has been conducted to gather

the primary data Research Instrument:

Questionnaire

Design Of Questionnaire: Designed in a structured manner keeping in mind

all basic steps for construction of a questionnaire and considering the scales.

Sample Plano Sampling Unit: o Students of Polytechnic Mukah Sarawako Sample Size:o 30 male student from Block A4 Hostel

Objectives To study the consumer preferences

including discussions of specific brand. To analyze latest Trends and Opportunities. To Discover what the luxury cellphone

consumer considers to be the most important features of cellphone, enabling you to tailor your offering accordingly.

Gain insight into future trends.

Findings

Q1. Which types of hand phones do you like to prefer?

Brands No. Of Users

Percentage

Nokia 13 43

Blackberry

4 13

Iphone 1 3

Sony Ericsson

12 40

Others o 0

Total 30 100

Percentage types of hand phones

NokiaBlackberrySony Er-icssonOthers

WIN

Q2. You prefer your hand phones as?

An a

cces

sory

A ne

cess

ityBo

th0

2

4

6

8

10

12

14

16

Perc

en

tag

e

• 36% people made a handphone as their accessory gadget.

They also feel it is a trend to have more

than one phone.• 16% says a handphone

is a necessity on their life, this is because

they need a handphone to make and receive a calls.

• Almost 46% users says the handphones is

both an accessory and a necessity.

Q3. Do you prefer a cell phone over your watch for referring time?

Yes No Not Sure0

2

4

6

8

10

12

14

16

18

Perc

en

tag

e

• 53% student prefer a cell phone over watch for

referring time.• 23% doesn’t

refer a cellphone to

watch a time.• 10% user are not sure about

it.

Q4. What features do you consider while purchasing a hand phone?

Quality73%

Price

4%

Brand

Im-age8%

Style / design15%

Q5. Which brand of hand phone you are currently using

54%

7%4%

36%Nokia

Blackberry

Samsung

Sony Eric-sson

Others

• Most of the student are currently using Nokia which is

53% as their cell phone because it is well known brand of handphones.

• Second one of the famous brand is Sony Ericsson which

is 36% student like to use that cellphone.

• 4% student are using Samsung

• Blackberry is the third famous among the student of PMU. 7% user are choosing this

brand of cellphone because they like to use Blackberry

Messenger Application (BBM)

WIN

Q6. What motivate’s you to make a purchase?

Self Decision

Friend/Family

Electronic Media

Newspaper/Magazine

0 2 4 6 8 10 12 14

Q7. Does the publicity of hand phone by celebrities affect your buying decision?

38%

56%

6%

Yes No Not Sure

Q8. If no, what more is needed to make your hand phone suitable according to you?

As only 7% users are not satisfied with their existing brands, so there no more suggestions to be given, except one that the hand phones/cellphones should come up with more trends.

Q9. What additional features would you like to go for/prefer?

23% people want touchscreen.

50% would like to have a Wi-Fi. connection to be added.

13% needs security.

13% want camera with flash.

Objectives met:- Insight into future

trends

Touchscreen

Wifi

Security

Flash

0 2 4 6 8 10 12 14 16

Percentage of additional feature

Q10. How often you switch the brands?

16% people change their brand very often.

30% says they change their brand depending on their mood.

33% look affordability before switching.

20% people are brand loyal and does not prefer to switch off.

Very

Ofte

ns

Depen

ds o

n ...

Affor

dabi

lity

Bran

d Lo

yal

0

2

4

6

8

10

12Percentage of switching

the brands

Percentage

Q11. How could you rate your hand phone based on the following features?

Colour

0 2 4 6 8 10 12 14 16

Very GoodGoodSatisfiedBadVery Bad

warranty

0 2 4 6 8 10 12 14

very goodgood satisfiedbadvery bad

Quality

0 2 4 6 8 10 12 14

very goodgoodsatisfiedbadvery bad

Price

0 2 4 6 8 10 12 14 16

very goodgoodsatisfiedbadvery bad

Design

0 1 2 3 4 5 6 7 8 9 10

very goodgoodsatisfiedbadvery bad

Conclusion Nokia is the types oh hand phone that the

student of PMU more prefer to used. Sony Ericson is on the second top place that

has been prefer by student after Nokia. Iphone is lowest because student didn’t

prefer to use it. The survey show that hand phone is an

accessory and it necessity among the student in PMU .

The information that has been collected also show that the types of phone that most used by student inside PMU is Nokia and running up with Sony Ericson.

The information also show that the most important thing that student consider while purchasing hand phone is the quality of the hand phone.

Recommendations

The End

Remember the past, plan for the future, but live for today, because

yesterday is gone and tomorrow may never come.