Luigi’s Italiano &

Apple inc.

By: Brandon Rodgers

Introduction Luigi’s Italiano is in need of a new Point of

Sale (POS) system. This hometown Italian bistro is serving more and more customers every day and needs to become more efficient to increase revenue and productivity.

Apple offers the iPad that carries a state of the art POS system. ShopKeep software can be used to create and manage all types of POS systems for any corporation.

Multiple restaurants in our area, that we compete with, have switched to this system and we must do the same to stay competitive.

Luigi’s ItalianoA family owned and operated Italian Bistro

located in Northern Pittsburgh.Serving the finest Italian cuisine in

Pennsylvania. Rapidly growing.Aspiring to branch out and franchise into

numerous bistros across the country. Our main competition includes Olive Garden

and Carabba’s Italian Grill. Currently in need of a new Point of Sale (POS)

system.

Apple HistoryApple was established on April 1, 1976 by Steve Jobs,

Steve Wozniak and Ronald Wayne (Business Insider).Wayne left the company after just two weeks with the

feeling that there was no money to be made. He sold his 10% stake in the company back to Jobs and Wozniak for $800. It is estimated that this share of the stock is worth about $35billion now (Pitsilos).

Apple’s first release was the Apple I (Business Insider).In the coming years Apple released the Apple II,

Apple III and the Macintosh in 1984(Business Insider). Steve Jobs resigned from Apple in 1985 but would

later return in 1996 (Business Insider).

Apple History (cont.)In 1997, Apple announced that it would join Microsoft with

a $150 million investment that would create Microsoft Office programs for Apple products (Business Insider).

In 2001 Apple released the Mac Operating System X as well as its first retail store (Business Insider).

Late 2001 was the time that the iPod was released allowing people to store large amounts of media all in the palm of your hand (Business Insider). This was revolutionary technology compared to the mp3 players that came before.

In the coming years, the iPod has grown from the original to the Mini, iPod Touch, Shuffle, iPod Classic, Nano, iPhone and iPad (Business Insider).

Apple History (cont.)iTunes was released in October of 2003

(Stanford).In 2005, Jobs announced the Intel-based Mac

computers (Business Insider). These new processors would replace the buggy predecessors and would be instilled in all Apple products.

Apple Inc. stock is currently the largest publicly traded corporation in the United States (Business Insider).

Timeline of Apple Milestones

Apple Stock is currently at approx $500 per share (CNN).

What is a POS system? A system most often used

in restaurants and hotels where a computer is linked with a cash register.

In restaurants they are best used to submit orders to the kitchen in an efficient manor.

In addition, they can be used to accept credit cards, record transactions, track inventory and manage payroll.

Benefits of iPad POSLower start up costs. A

standard POS costs between $15,000 and $20,000 while an iPad tablet system costs between $2,000 and 5,000 (Moxon).

Highly portable and run off of a wireless connection inside the restaurant.

Gets rid of lines at normal POS terminals (Moxon).

Orders will be sent to the kitchen directly from the table (Moxon). This will help avoid any errors that are sent to the kitchen.

Benefits of iPad POS (cont.)Servers will be able to connect

their iPad to a cash drawer as well as run credit cards directly at the table (Moxon).

Guests will have the choice of going green where they can have their receipt e-mailed to them instead of having a printed copy brought to the table (Moxon).

Management’s job will also be made much easier with the ability to manage inventory, generate reports and manage pay roll from these handheld devices (Moxon).

Drawbacks of iPad POSApple iPads are known

to be highly fragile.Risk of theft.The wireless internet

may fail shutting down the ability for the iPad to work effectively (Moxon).

Weaknesses Expensive Different operating system from

the normal PC Few options in products Steve Jobs death Limited editions

Strengths Revolutionary technology Branding and marketing Highly stable operating systems Applications and features Loyal customer following Rapid growing corporation Excellent customer service Largest American corporation

Threats Intense competition Cheaper substitutes Dependence on a specific supplier Manufacturers utilizing Android

operating systems Failing economy

Opportunities iPhone iPad iPod Mac computers Retail stores Largely unexplored market New models, features,

applications and inventions

ConclusionBased on our research, I strongly believe that

investing in Apple iPads would be a highly beneficial choice for Luigi’s Italiano. It will increase profits, efficiency of work and will lead to better company morale among our staff. iPad POS systems have been installed in our competition’s restaurants and have resulted in success. In order to stay competitive and continue to grow as a corporation we should do the same. Apple is a successful company itself and is growing at a steady and fast rate so we should invest in their software now.

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