What is RESEARCH?

Search for knowledgeSearch for information on a specific

topic

• Exploratory research• Descriptive research• Diagnostic research• Experimental research• Hypothesis-testing research

A research proposal is a documentwritten by a researcher that provides a detailed description of the proposedprogram.

RESEARCH PROPOSAL

1. Title 2. Introduction 3. The research problem 4. The objectives of the research 5. Literature review 6. Methodology 7. Analysis 8. Conclusion 9. References

Title indicates the name of theresearch proposalIt should be Short but descriptiveUnambiguousAvoid fillersAvoid jargons

It help the reader to get an overview of the topic

Introduction should be short about one or two pages

It should briefly :-• Re-establish the topic of research• Give research problem and main

objective of the research• Indicate the methodology used• Present the main finding and conclusion

The problem statement describes the issue exists in theory that leads to need for study.

The 5W’s can be used to spark the discussion about the problem.

The objective of the proposed study summarize what is to be achieved by the study.

• Clear and Specific• Too many objectives to be avoided• Even just one clearly stated relevant

objective for a study would be good enough

• If there is more than one objective the objectives can be presented in the appropriate order of importance

It provides the background and context forresearch problem.

The purpose is to convey to the readerwhat knowledge and ideas have beenestablished on a topic, and what theirstrengths and weaknesses are.

The literature review must be defined by aguiding concept (e.g. your researchobjective, the problem you are discussing).For example:-• Sharma,(2014),Social media and its impact

on consumer behaviour,• Sharma & Kumar,(2013),• Sharma et.al,(2012),

Research methodology is a way to systematically solve the research problem. It includes:-Research designSample selectionSample technique Source of data

It is the process of systematically applyinglogical techniques to describe the researchdata.

The following table is an example of howto arrange data for content analysis:-

The last main division of a discourse,usually containing a summing up of thepoints and a statement of opinion ordecisions reached.

List all references cited in proposal. Make sure these references are :-• Relevant• Original source• For example:-