RE

SE

AR

CH

R

EP

OR

T

HA

LE

Y

MO

RR

IS

C

OL

TO

N

BA

SK

S

OL

IV

IA

M

IG

LI

AZ

ZO

B

RA

DL

EE

B

OR

GF

EL

DT

3

4

5

Ex

ec

utiv

e S

um

ma

ry

6

7

8

TA

BL

E O

F

CO

NT

EN

TS

Re

se

ar

ch

Go

als

Mis

sio

n &

Pr

ob

lem

S

tate

me

nts

In

ter

na

l Fa

cto

rs

Ex

ter

na

l Fa

cto

rs

De

mo

gr

ap

hic

s

10

13

14

15

16

17

Pe

rs

on

as

SW

OT

An

aly

sis

Co

mp

etitiv

e A

na

lys

is

Pr

ima

ry

Re

se

ar

ch

Se

co

nd

ar

y R

es

ea

rc

h

Re

fer

en

ce

s

EX

EC

UT

IVE

SU

MM

AR

Y C

omp

ass PR

cond

ucted

quan

titative and

qualitative

research to create a b

etter un

derstan

din

g of creating

awaren

ess of Veteran

s Corn

er to the target au

dien

ce. In ord

er to d

o so, surveys an

d in

terviews w

ere cond

ucted

to find

the

best p

latform to in

crease kn

owled

ge on overall veteran

need

s an

d w

here th

ose need

s can b

e obtain

ed. T

hrou

gh th

e results of

the research

we w

ere able to effectively reach

a large d

emograp

hic an

d fin

d w

hat is n

eeded

to be d

one to fu

rther

awaren

ess of Veteran

ben

efits and

organization

s. V

eterans C

orner offers a w

ide variety of resou

rces to help

veteran

s gain th

e ben

efits they are en

titled to. It is ou

r goal th

rough

this research

to give peop

le are better u

nd

erstand

ing

and

awaren

ess of the su

pp

ort that is offered

throu

gh th

is organ

ization.

RE

SE

AR

CH

GO

AL

S

To fin

d ou

t the m

ost

effective platform

for

the cam

paign

To reach

a broad

er

dem

ograph

ic range,

inclu

din

g stud

ent

veterans an

d old

er

veterans

MI

SS

IO

N S

TA

TE

ME

NT

PR

OB

LE

M S

TA

TE

ME

NT

Veteran

s Corn

er work

s to create a safe and

w

elcomin

g environ

men

t for veterans in

O

klah

oma an

d su

rroun

din

g regions an

d aim

s to assist th

em w

ith ob

tainin

g earned

finan

cial com

pen

sation.

Du

e to the organ

izations lack

of advertisin

g an

d social m

edia p

resence, V

eterans C

orner

has reach

ed less th

an 10

% of th

eir poten

tial clien

t base. H

owever, th

is camp

aign w

ill ad

dress th

is prob

lem th

rough

effective m

arketin

g tactics.

INT

ER

NA

L F

AC

TO

RS

En

tirely volun

teer-run

, as all volun

teers are train

ed an

d p

rovide qu

ality assistance w

ith V

A

forms

Offers volu

nteer op

portu

nities

Look

ing for d

onors an

d fu

nd

ing

Imp

rovemen

t of earned

ben

efits: have assisted

20

,00

0+

veterans in

obtain

ing th

eir earned

GI

Bill b

enefits

Organ

ization p

rovides a stron

g sup

port system

EX

TE

RN

AL

FA

CT

OR

SU

nab

le to obtain

Veteran

s nam

es and

add

resses d

ue to restriction

of pu

blic record

s: VC

u

nd

erstand

s the reason

s for the restriction

s, bu

t if it is m

ade aw

are with

prop

er precau

tions th

e in

formation

can b

e man

aged an

d u

sed as a

positive resou

rceL

ack of A

waren

ess: limited

kn

owled

ge amon

g th

e veterans com

mu

nity ab

out V

eterans C

orner

and

the services th

ey offerL

arge target mark

et: Ok

lahom

a and

surrou

nd

ing

regions h

ave a large veteran p

opu

lation

of veteran

s in O

K are 6

5+

42% D

EM

OG

RA

PH

ICS

23%h

ave a Bach

elor D

egree o

r hig

her

(little less than

state total)

306,0

74veteran

s in O

klah

om

a

Main

ly served in

peacetim

e

on

ly, Gu

lf War I, G

ulf W

ar

II, and

Vietn

am E

ra

DE

MO

GR

AP

HIC

S

PE

RS

ON

A-P

RIM

AR

Y

NA

ME

:

AG

E:

TY

PE

:

TIT

LE

:

Caro

l Sh

aw

70

Ind

ep

en

de

nt

Vo

lun

tee

r/Wid

ow

MO

TIV

AT

ION

S &

V

AL

UE

S

Fin

ancial stab

ilityC

om

mu

nity

invo

lvem

en

t

GO

AL

S

Re

ceive

be

ne

fitssh

e's e

ntitle

d to

Be

com

e a

volu

nte

er at V

CA

dvo

cate fo

rfe

male

vete

rans

and

wid

ow

s

BE

HA

VIO

RS

En

joy

s wo

rkin

g w

ithan

d fo

r oth

ers

Pe

rsisten

t with

claims

PA

IN P

OIN

TS

No

t spe

nd

ing

e

no

ug

h tim

e w

ith

family

Bu

sy sch

ed

ule

"Rejection

is not an

option

, it's a ch

allenge."

PE

RS

ON

A-S

EC

ON

DA

RY

NA

ME

:

AG

E:

TY

PE

:

TIT

LE

:

Do

no

van L

achn

ey

30

Le

ade

r

Co

rpo

ral/Stu

de

nt

MO

TIV

AT

ION

S &

V

AL

UE

S

Eco

no

mic stab

ilityA

cade

mic su

ccess

GO

AL

S

Atte

nd

colle

ge

Re

ceive

be

ne

fitsfo

r his co

ntin

ue

de

du

cation

Me

et o

the

rve

teran

s

BE

HA

VIO

RS

De

dicate

d to

his

ed

ucatio

nW

ork

ing

tow

ards

prio

ritizing

futu

recare

er

PA

IN P

OIN

TS

Bu

sy sch

ed

ule

He

ad trau

ma

"No m

atter the rep

ercussion

s, I am

prou

d of th

e time I sp

ent

serving m

y coun

try."

PE

RS

ON

A-S

EC

ON

DA

RY

NA

ME

:

AG

E:

TY

PE

:

TIT

LE

:

Ge

rald M

on

tgo

me

ry

83

Extro

vert

Staff S

erg

ean

t

MO

TIV

AT

ION

S &

V

AL

UE

S

Me

ntal stab

ilityS

ocial e

ng

age

me

nt

GO

AL

S

Sh

are sto

ries w

itho

the

r vete

rans

Re

ceive

be

ne

fitsfo

r him

self an

d

his fam

ily

BE

HA

VIO

RS

En

joy

s freq

ue

nt

com

mu

nicatio

n w

ith

fello

w ve

teran

sIn

volve

d in

local

sup

po

rt gro

up

PA

IN P

OIN

TS

Live

s in ru

ral area

Su

ffers fro

m

PT

SD

No

t rece

iving

ad

eq

uate

be

ne

fits th

rou

gh

curre

nt

sup

po

rt gro

up

"Veteran

s like m

yself deserve to

be com

pen

sated for ou

r service, an

d I am

willin

g to do w

hatever it

takes to get th

at."

SW

OT

AN

AL

YS

ISS

TR

EN

GH

TS

Ded

icated an

d ed

ucated

staff

Persisten

t with

claims

Stro

ng

do

no

r relation

s

Ren

ovated

facility

Nu

mero

us reso

urces

TH

RE

AT

SO

PP

OR

TU

NIT

IES

WE

AK

NE

SS

ES

Lack

of so

cial med

ia presen

ce/

advertisin

g

Lim

ited am

ou

nt o

f volu

nteers

Lo

w vo

lum

e of traffic

Larg

e target m

arket

Po

tential relatio

nsh

ips w

ith

stud

ent o

rgan

ization

s du

e to

pro

ximity to

un

iversities

Lim

itation

s with

the V

A

Resistan

ce or h

esitance fro

m

target au

dien

ce

CO

MP

ET

ITIV

E A

NA

LY

SIS

LA

WT

ON

/FO

RT

SIL

L V

ET

ER

AN

S C

EN

TE

R

CL

AR

EM

OR

E V

ET

ER

AN

S C

EN

TE

R

AR

DM

OR

E V

ET

ER

AN

S C

EN

TE

R

Nu

merou

s activities for veterans at th

e center

Lon

g-term care facility

175 nu

rsing care b

eds

Cu

rrently ren

ovating p

harm

acy and

ph

ysical therap

y d

epartm

ents in

side th

e center

Fu

n activities for veteran

s

Prim

e location (on

ly 30 m

ins. from

Dow

ntow

n T

ulsa)

Arou

nd

-the-clock

med

ical profession

als and

nu

rses

PR

IMA

RY

RE

SE

AR

CH

Interview

with

a stud

ent veteran

, age 30, w

ho served

in th

e Iraq War

Qu

estions ab

out receivin

g ben

efits, the V

A, veteran

centers,

volun

teering, etc. w

ere asked

Received

usefu

l inform

ation for ou

r second

ary stakeh

older p

ersona

and

received u

seful, in

dep

th in

formation

abou

t received V

A

ben

efits. P

rodu

ced a secon

d su

rvey that w

as sent ou

t to the Stu

den

t Veteran

s A

ssociation located

on th

e Un

iversity of Ok

lahom

a camp

us

Targeted

to stud

ent veteran

s in th

e Norm

an an

d O

klah

oma area

Qu

estions ab

out receivin

g VA

ben

efits, volun

teering exp

erience,

visiting veteran

centers, veteran

center qu

alities they look

for, etc.B

ecause V

eterans C

orner lack

s stud

ent veteran

s, this su

rvey will

allow V

eterans C

orner to effectively reach

their stu

den

t veteran

pop

ulation

in N

orman

and

in th

e Ok

lahom

a area.

SE

CO

ND

AR

Y R

ES

EA

RC

H

Fou

nd

that trau

matic b

rain in

juries (T

BI) w

ere one of th

e major

inju

ries veterans h

aveC

omm

on am

ong veteran

s with

brain

inju

ries to seek th

erapy to

help

them

cope w

ith th

eir cond

itionIn

add

ition to oth

er forms of th

erapy, talk

therap

y has b

een

proven

ben

eficial in treatin

g certain trau

matic b

rain in

juries in

veteran

s.A

n exam

ple of th

is type of th

erapy w

ithin

Veteran

s Corn

er is C

offee at “Th

e Corn

er"P

rovides veteran

s a safe space to sh

are stories from th

eir exp

eriences an

d talk

abou

t thin

gs that th

ey wou

ld n

ot be ab

le to n

ormally d

iscuss

RE

FE

RE

NC

ES

Cap

stone O

mn

ibu

s Survey [In

terview b

y. JMC

44

03 - 0

02 ] (20

18, O

ctober 9

). In N

orman

, Ok

lahom

a. C

apston

e Survey [In

terview b

y Com

pass P

R, to H

anes, D

. (2018

, Octob

er 3). In N

orman

, Ok

lahom

a. “G

oodT

herap

y.org.” Good

Th

erapy.org - F

ind

the R

ight T

herap

ist, Good

Th

erapy.org T

herap

y Blog, 12

Au

g. 2015, w

ww

.goodth

erapy.org/learn

-abou

t-therap

y/issues/veteran

s-men

tal-health

-issues.

Plan

nin

g, Office of P

olicy and

. “Nation

al Cen

ter for Veteran

s An

alysis and

Statistics.” Learn

to C

omm

un

icate Assertively at W

ork, 24

Nov. 20

10, w

ww

.va.gov/vetdata/V

eteran_P

opu

lation.asp

Sin

ger, Em

ily. “Brain

Trau

ma in

Iraq.” MIT

Tech

nology R

eview, M

IT T

echn

ology Review

, 1 July 20

16,

ww

w.tech

nologyreview

.com/s/4

09

938

/brain

-traum

a-in-iraq/.

http

s://ww

w.va.gov/vetd

ata/docs/Sp

ecialRep

orts/State_Sum

maries_O

klah

oma.p

df

http

s://ww

w2.cen

sus.gov/lib

rary/infograp

hics/20

15/comm

/vets/ok-vets.p

df