AUDIENCE RESEARCH RESULTS

Zac Walker

TO PUT TOGETHER A SUCCESSFUL MAGAZINE, WE’D NEED TO KNOW WHAT OUR AUDIENCE WAS LOOKING FOR. I CREATED A SURVEY TO DO JUST THAT. BY ASKING THE RIGHT QUESTIONS I WOULD BE ABLE TO USE THE ANSWERS I RECEIVED TO HELP ME MAKE DECISIONS ABOUT MY WORK AND HOW I SHOULD PRESENT CERTAIN THINGS IN MY MAGAZINE.

RESEARCH METHOD

Q1. MALE OR FEMALE?

BY ASKING AN EQUAL NUMBER OF MALES AND FEMALES I COULD GATHER A BROADER RANGE OF RESULTS, AND BY LOOKING AT WHICH GENDER PREFERED CERTAIN THINGS, I’D KNOW WHICH I SHOULD BE FOCUSING ON PRESENTING THEM TO.

MALEFEMALE

Q2. WHAT MUSIC GENRES ARE YOU INTERESTED IN?

ALTHOUGH MY PLAN IN SO CREATE AN INDIE FOLK MAGAZINE, IT IS AN UP & COMING SUB-GENRE OF THE MOST POPULAR, INDIE, BY SEEING WHAT OTHER GENRES PEOPLE ARE INTERESTED IN, I COULD ENCORPERATE SOME OF THESE INTO THE FIRST ISSUE TO GAIN A BIGGER READERSHIP.

INDIE

ROCK

DANCE

POP

INDIE FOLK

RAP/RNB

METAL

0 2 4 6 8 10 12 14 16 18

MALEFEMALE

Q3. DO YOU PREFER ARTISTS/GROUPS WHO ARE…

IN THE CHARTS

POPULAR (BUT NOT IN THE CHARTS)

UPCOMING

UNSIGNED/IN-DIEPENDANT

THIS SHOWS THAT I SHOULD FOCUS ON UPCOMING ARTISTS AS OVERALL THEY WERE THE FAVOURITE

Q4. WHO ARE SOME OF YOUR FAVOURITE ARTISTS?

PIXIE LOTT

SOUND OF GUNS

DEMI LOVATO

SWEDISH HOUSE MAFIA

AEROSMITH

TEGAN & SARA

THE KILLERS

THE PARLOTONES

BRUCE SPRINGSTEEN

TWO DOORCINEMA CLUB

SBTRKTTOTALLY ENOURMOUSEXTINCT DINOSAURS

METRONOMY

RITA ORA

ARCTIC MONKEYS

GASLIGHT ANTHEM

JAKE BUGG

JAMIE T THE GAME

KENDRICK LAMAR

OWL CITY

LIGHTS! MUSE

METALLICA

BOMBAY BICYCLECLUB

NIRVANA

PEARL JAM

THE KOOKS LAWSON

MICHAEL BUBLÉ

OLLY MURSMUMFORD & SONS

LIBERTINES

BILLY TALENT

DROPKICK MURPHY

THE BLACK KEYS

OF MONSTERS& MEN

RIHANNA

FUN.

FLORENCE +THE MACHINE

BEYONCÉ

Q5. RATE THESE MAGAZINE TITLES

Highlight

Fields

Island

Mandolin

Wanderer

Antler

0 10 20 30 40 50 60 70 80 90

MaleFemale

THIS SHOWS THE MOST POPULAR TITLE WAS WANDERER WITH BOTH GENDERS

Q6. HOW MUCH ARE YOU WILLING TO PAY FOR A MUSIC MAGAZINE?MOST PEOPLE WANTED TO PAY LESS THAN £1.99 FOR A MAGAZINE THAT IS PUBLISHED WEEKLY, BUT AS THE FREQUENCY OF THE MAGAZINE BECAME LESS THEY WERE WILLING TO PAY MORE.

MOST PEOPLE WOULD BE LIKELY TO PICK UP A FREE MAGAZINE SO LONG AS THE CONTENT WAS GOOD.

Q7. WOULD YOU BE MORE LIKELY TO PICK UP A FREE MAGAZINE?

THE MOST POPULAR SHOP FOR MALES WAS HMV, PEOPLE VISITED 1-2 TIMES A WEEK.THE MOST POPULAR STORE FORFEMALES WAS THE CLOTHING CHAINS.BOTH VISITED FOOD CHAINS QUITE OFTEN.

Q8. HOW OFTEN DO YOU VISIT THESE STORES?

MOST OF THE OPTIONS GOT AN EQUAL AMOUNT OF VOTES SO I SHOULD TRY TO FEATURE EACH OF THEM SOMEWHERE IN THE MAGAZINE

Q9. WHAT CONTENT DO YOU LOOK FOR IN A MUSIC MAGAZINE?

MOST PEOPLE WOULD APPRECIATE A FREEBIE INCLUDED IN A MAGAZINE.

Q10.WOULD A FREE CD/DOWNLOAD ATTRACT YOU TO BUY A MAGAZINE?