TU EINDHOVEN

RESHAPING BUSINESS MODELS

NEW MEDIA, ENTREPRENEURSHIP AND INNOVATION PROGRAM

Eindhoven, 24 april 2014

1965, 2 daughters, living in Nijmegen

Nijmegen, Rotterdam, MBA IBO, Harvard Business School

Ricoh, Rabobank NL, Arcadis, founder of three companies

Lecturer IBO and AOG school of management

@techonomy_nl  @petersprenger    

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Internet (1995)

Advertising medium (2000)

Search medium (2002)

Social medium (2007)

Realtime medium (2012)

New  area  for  service  –  and  product  innova:ons  

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P’s in marketing •  Product •  Place •  Promotion •  Price

REALTIME  becomes  more  and  more  

important  

Shazam

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Every industry •  Travel •  Music •  Books •  Entertainment •  Fashion •  Taxi •  Financial

•  Electronics •  Hotels •  Gaming •  Retail •  Supermarkets •  Publishing •  Cars

     

     

ONE  TO  MANY  

MANY  TO  ONE  

Networking effect

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Technology  

Customers  Products/services  

Networking effect

•  Scale strengthens dominance

•  Users creating users

•  Acceleration of new marketing effects

Threadless.com

Ø  550.000 properties listed Ø  6 million guest stays 2013

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… Pricing is changing dramatically ... Extreme low costs for new entrants in the market … Shift of power in the economic value chain

Unbundling

Unbundling

•  Solving a contradiction

•  Transactions in smaller pieces •  Buying on impulse

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SoLoMo principal

Social, Local, Mobile

•  Networking effect

•  Unbundle

•  SoLoMo

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THANK YOU FOR YOUR ATTENTION

@techonomy_nl  @petersprenger    

Contact  me  any:me  on:    

High end vs low end

VOLUME  

Data  (interac:on)  

Real:me  (speed)  

Personal  (new  services)