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| Date post: | 02-Jul-2015 |
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Creatives need a space to work and get exposure. (Artist Residencies/Lofts/Galleries)
We love buying items with a history and narrative. (Thrift stores, Yard sales)
And we love snooping. (Medicine cabinets, Open houses)
Insight
Residency is...A dynamic retail space in which creatives are invited to live and work for a month.
What’s for sale? Their work of course, along with all their lifelong possessions. The residents set the prices, based on sentimental value.
Essentially, imagine you could shop in the homes of “The Selby is in your place”.
Idea
Residency is a mashup of retail trends.
Category
01. 826 Valencia. Pirate Store & tutoring center.02. Performance artists living in storefront windows.03. Bodega Boston. Hidden Sneakfreak haven.04. Etsy. Buy directly from crafters and creatives.
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The Touchstone
The thrill of a vintage store find.
The elitism of being a patron of the arts.
And the sick pleasure of buyingsomeone else’s cherished memory.
Just like most galleries, Residency takes 50% of the profits from the sale of both the art and belongings.
How the lights stay on
A simple handwritten tag statesthe price & more importantly why.
That modest-looking belt priced at $550 was a lifesaver while runningthe streets of Pamplona.
How things get priced
A new look, inventory andresidents every month.
Writers offer workshops one month, musicians perform shows another.
And you can buy any of their possessions if the price is right.
Evolution
Uninteresting non-creatives, those seeking a taste of a life more fabulous than their own.
And creatives who just likesnooping and shopping.
Target segmentation
Residency is a blank canvas.
The aesthetic is overhauled with each new resident.
Aesthetic
RESIDENCYA gallery, retail and living space.
Brand name + tagline + identity
Nick Partridge [email protected]
RESIDENCYA gallery, retail and living space.
Residency22 Wyckoff AvenueBrooklyn, NY 11237
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